Video Store

by BlockVision


Group # 11
Matt Fernandes
Manuel Rangel
Yong Juek Hong



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Table of Contents


1 Introduction ........................................................................................................................... 3
Purpose ................................................................................................................................................................. 3
Project Scope ....................................................................................................................................................... 3
Executive Summary ......................................................................................................................................... 3-4
Project Background and Objectives ..................................................................................................................... 3
Project Critical Success Factors ........................................................................................................................... 4
Key Deliverables and Milestones ......................................................................................................................... 4
Constraints and Dependencies ............................................................................................................................. 5
2 Scope Statement .................................................................................................................... 6
Scope of this Project ............................................................................................................................................ 6
Solution Overview ............................................................................................................................................... 6
Project Deliverables Overview............................................................................................................................. 7
High Level Milestone Plan (HLMP) ................................................................................................................ 8-8
Assumptions ......................................................................................................................................................... 8



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Project Name: Video Store by BlockVision
Project Manager: John Smith

Project Plan Document

1 Introduction
Purpose
The purpose of this project is to construct three new BlockVision Video store locations in
Singapore. By introducing our stores in Singapore, we will assess our video store branding in the
growing Asian marketplace of entertainment. Currently, BlockVision does not have franchises in
Asia and Singapore has been chosen as the testing location. Singapore is a prime location due to
its influence in Asia, its diverse demographics and economic standing. A possible success of our
franchise in Singapore will set our trajectory for the next phase of our Asian marketplace.

Project Scope
The scope of this project includes researching and identifying the consumer wants and needs in
the Singaporean market. Furthermore, the scope includes site selection, leasing of store space,
purchasing of fixtures, movies, video games, and snack food items. We will hire new staff and
provide training.

Please see section 2, Scope Statement.

Executive Summary
The objectives of BlockVision are to install a test market video store with the latest in movies,
and game rentals to a diverse demographic of Singapore. This test market will enable us to
identify the possibilities if BlockVision can and potentially may expand into other Asian
countries with the hopes of increasing financial benefits for our shareholders. We have been
given permission to complete the project of three video stores, which site locations will be
determined by our market research team. A $6.5 million dollar budget has been established and
milestones have been prepared by our project management team. The duration of this process is
to be completed no later than six months from start date, June 2
nd
2014.


Key Stakeholders:

Project Sponsor, BlockVision Video, Inc
Project Manager, John Smith
VP of Marketing, Xian Xou
Project Engineer, Bob Hall
Project Designer, Kimberly Lewis
Procurement Manager, Simi Patel

(Executive Summary continued on next page)
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Responsibility Matrix



Project Background and Objectives
BlockVision would like to expand into a new market with high potential earnings. This should
benefit key stakeholders and stockholders of BlockVision. Another benefit would be to the
people of Singapore, this expansion of movie rental entertainment would nonetheless impact
their economy is a positive way. Jobs, revenue from taxes and growth to their own economy are
just but a few of the benefits to Singapore.
These three BlockVision movie rental stores will serve as their intended test pilot for a new
market. If results meet expectations, then BlockVision can decide to expand into India, China,
Southeast Asia as well as other parts of the continent.


Project Critical Success Factors
The project has the following critical to success metrics:
Strategic Locations
o Identify key locations for our video stores
Environmental Sustainability
o Promote energy efficiency in our store locations by applying the latest energy
saving methods in our appliances and fixtures
Headquarters location of BlockVision in Singapore
o Designate a main store to hold additional inventory and training purposes
Products that are Appealing to the Market
o Procurement of the newest DVDs, Blue Rays, Video Games that will
accommodate areas of preferences
Attractive Interior and Exterior Design
o Appearances of BlockVision inside our selected mall locations will incorporate
BlockVisions logo and titles. An accommodation to the local market and culture
appearance will be applied to our franchises.

Key Deliverables and Milestones
In addition to the timeline, the following milestones will be achieved within their specified
period of time. These are crucial to the on-time completion of the project.
(see section 2, High Level Milestone Plan for milestone deliverables)
Title Scope Statement WBS Budget Quality Change Approvals
Project Sponsor
Project Manager
Marketing Manager
Project Engineer
Procurement Manager
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Milestone Time Period (days = working days)
Complete Initiation Day 20
Complete Planning and Design Day 48
Complete Execution Day 108
Project Delivery Day 128

(Please note: actual dates are contingent upon actual project start date)

Constraints and Dependencies
The project is constrained by budget, time and labor resources. The projected start date is
06/02/2014. In addition, each phase is dependent on the successful completion of the preceding
phase.

The project will be operating under the following constraints:

Budget: $6,500,000.00

Phase Budget/Disbursement Amount
1 Initiation (Research) $633,880
2 Per Diem $555,000
3 Project Plan $955,860
4 Interior Design $93,000
5 Blueprints $12,000
6 Construction $1,428,320
7 Furniture & Fixtures $450,000
6 Inventory (videos, games, consumables) $365,000
7 Closeout $338,840
8 Contingency (subject to use/approval) $610,420
Total Budget $6,500,000

Completion Time: 6 months
The projected project start date is 07/01/14.

Phase Dates Duration (days = working days)
Initiation (Research) 7/1/14 7/28/14 20 Days
Planning 7/29/14 9/4/14 28 Days
Execution 9/5/14 12/8/14 68 Days
Closeout 12/9/14 12/24/14 12 Days
Completed Project Delivery Approx. 6 Months Total 128 Total Working Days
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Labor Resources: 18 Persons Total
Some team members will have cross-functional roles that will shift as the project progresses.
Although the total person count equals 18, there are 23 different positions throughout the project.

Position Persons
Project Sponsor 1
Project Manager 1
Project Designer 1
Contractor (Company) 1
Marketing Team 3
Engineering Team 3
Procurement Team 2
Administrative Team 6
Total Staff 18
2 Scope Statement
Scope of this Project
The scope of this project includes researching and identifying the consumer expectations in the
Singaporean market. These stores will feature an attractive appearance that will accommodate
the local business setting. The parameters of these features will be determined by extensive
research regarding consumer wants and needs and current competition. Once research is done,
the engineering team will begin with the planning and design phase. Additionally, after approval
of the design plan, the selected Contractor will commence with the construction of video stores
and the procurement of furniture and fixtures will be completed by the procurement team.
Overall, the scope includes site selection, leasing of store space, purchasing of fixtures, movies,
video games, and snack food items. We will hire new staff and provide training. This project will
be overseen by the Project Manager (John Smith).

Included:
Market Research
BlockVision design
Build stores in shopping mall locations
Procurement of fixtures, furniture, and inventory
Hiring and training of staff
Closeout

Not Included:
Management of business operations
Store maintenance
Anything that applies after the six month deadline of the project completion
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Solution Overview
After the three pilot stores are completed, BlockVision will have a presence in a new market.
BlockVision will rent movies and games for entertainment and increase stockholder profits. The
store locations will be equipped to compete with the existing video stores and potentially become
a leader in the local industry. The stores will be left in turn-key condition for regular
operations to commence at the anticipated deadline.



Project Deliverables Overview
Below is the High Level Work Breakdown Structure for this project. The predecessor of each
phase must be completed before that phase can begin. (see section 2, High Level Milestone Plan
for milestones, their corresponding schedule, and deliverables )




Video Store
Inititation 1.0
1.1 Assign Key Person
1.2 Assign Staff
1.3 Review Plan with Team
1.4 Market Research
Planning 2.0
2.1 Indentify Site Locations
2.2 Draft Design
2.3 Approve Design
2.4 Review bids from contractors
2.5 Award bid to Contractor
Closeout 4.0
4.1 Walk through with Project Sponsor
4.2 Complete punch list items
4.3 Archive documents
4.4 Opening Ceremony
4.5 Deliver project
Execution 3.0
3.1 Lease Buildings
3.2 Renovate Stores
3.3 Procurement of inventory
3.4 Procure fixtures and furniture
3.5 Setup Utilities
3.6 Hire Staff
3.7 Train staff
3.8 Assign HQ location

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High Level Milestone Plan (HLMP)
Below is a list of the milestones for this project, their corresponding schedule, and deliverables.
(see section 2, Project Deliverables Overview for WBS)

Milestone Time Period (days = working days)
Complete Initiation Day 20
Complete Planning and Design Day 48
Complete Execution Day 108
Project Delivery Day 128

The following deliverables must be met to meet milestone requirements:
Research
o Deliver analysis of market and design research to the design team
Design
o Deliver blueprints and specifications to engineering team
o Deliver material requirements to procurement team
Prototype
o Procure and deliver materials to engineering
o Manufacture and assemble components
o Perform QC testing and deliver results to PM

(High Level Milestone Plan continued on next page)
Production Plan
o Deliver resource bids, capacity and equipment requirements to PM
Delivery
o Present prototype and obtain approvals
Closeout
o Complete punch list
o Reassign staff
o Pay bills
o Archive docs
o Close office

Assumptions
Staff
o Dedicated staff to maximize overall performance of the project throughout its
entirety
o Staff will become cross-trained in various departments
Hardware
o New hardware and fixtures will be functional
Project Scope
o Project Scope will not be modified unless approved by Project Manager