The opportunity

Build on a
foundation of
doing the
basics right
To seize this opportunity, banks should consider these three business models when
planning through 2016:

Banking 2016
Multichannel, Social, Digital
Start now by shoring up core business operations
Go Analytical
Strategically apply
analytics to more
effectively meet
customers financial needs
The Intelligent
Multichannel Bank


Advanced
multichannel
integration,
focusing on digital
Optimized & Differentiated Branch
Network to deliver a more tailored
customer experience for increased
satisfaction and loyalty

Advanced
advisory services
Go Social
Leverage social
media interactions
to increase customer
intimacy
The Socially
Engaging Bank
Social media
monitoring
to engage
customers,
mitigate risks and
promptly react to issues
Social digital
marketing
to define
the best
content for individual
customer profiles and
attract them

Go Mobile
Become the center
of an ecosystem
powered by mobile
selling financial and non-financial
services
The Digital
Ecosystem Bank
Mobile payments,
based on Near Field
Communication or
mobile wallet, enhance
bank competitiveness
and customer retention

Managing alliances
and partnerships
with
non-banking
operators
$
$
$
Web & Mobile Channel Marketing
aligned with integrated governance
processes for real-time banking
Needs-Based Offerings & Consistent
Sales Behaviors to drive operational
customer segmentation and sales
force effectiveness
$
$
$
$
Basic Multichannel Integration, with
transparency and data sharing for better
understanding of customers buying
habits and needs
Creating a solid foundation can better prepare banks to adopt the innovative banking models
they will need to effectively compete through 2016 and beyond: diversifying profit pools,
expanding customer access, and optimizing products and services.
Learn how to make these models work for you.
E-mail an Accenture Subject Matter Expert today at banking2016@accenture.com
Product offerings and
pricing schemes, based
on microsegments and
optimized by channel
Pervasive analytics
utilizing customer data,
microsegmentation
and predictive modeling
Real-time
interactions
management
for increased
conversion rates
Social CRM
to enrich
customer
data with
social media data, facilitating
more effective propositions
Mobile marketing,
loyalty and analytics
enrich propositions
through mobile
commerce
1 2 3
8
%
20
%
4
%
double annual revenue
growth rate
reduce cost
of service by
from to