'ConnecLlng luxury brands' - vera Lopes

ln 8ua Cscar lrelre belng seen ls an arL ln lLself, beware of paparazzl! 1he oLher maln acLlvlLy,
luxury shopplng, happens Lo be Lhe core of vera Lopes' professlon as CLC of Lhe Luxury MarkeLlng
Councll (LMC) 8razll.
She klcks off: 8efore Lhe 8razlllan luxury markeL opened up, consumers only had access Lo luxury
goods Lhrough frlends who broughL producLs ln Lhelr sulLcases from Lrlps abroad. lrom Lhe mld-
90s, when lnLernaLlonal brands became avallable, glamour lovlng 8razlllans soon llned up Lo
purchase Lhelr Cuccl, ulor, Mercedes 8enz, 8olex eLc.
"8uL ln Lhe counLry wlLh Lhe largesL fleeL of prlvaLe [eLs and hellcopLers ln Lhe world, brands need
Lo adapL oLher markeLlng sLraLegles Lhan [usL belng here. 1haL ls where Lhe Luxury MarkeLlng
Councll comes ln."

So whaL ls Lhe maln role of Lhe Luxury MarkeLlng Councll?" l ask.

8y sharlng knowledge Lhe councll helps !"#$%"&#!'"&( brands dolng buslness successfully ln 8razll,
by adapLlng oLher markeLlng sLraLegles. ln order Lo break Lhrough Lhe complexlLy of Lhe markeL,
we creaLe parLnershlps wlLh "&#!'"&( brands. Llke volvo and Lhe So aulo lguaLeml shopplng mall
who co-organlzed Lhe end of Lhe year promoLlon ln 2013.

And we played a role ln a glamorous fundralslng gala for amfA8, Lhe loundaLlon for AluS
research. leaLurlng fllm sLars and super models llke Mary !. 8llge and naoml Campbell, Lhe evenL
ralsed $ 2.8 mllllon.

Are you worklng on someLhlng new aL Lhe momenL?"

?es, l am. 1ogeLher wlLh my parLners from Casa eLra, l Look Lhe lnlLlaLlve Lo organlse a Lwo-day
conference, 'Luxury nexL' ln Sao aulo Lhls november. We wanLed Lo creaLe a gaLherlng wlLh hlgh
relevance for Lhe currenL sLaLus of Lhe Luxury markeL ln 8razll. ln 2008, shopplng mall Cldade
!ardlm opened lLs doors offerlng Lhree lnLernaLlonal luxury brands, !lmmy Choo, Cuccl and
Permes. ln aprll 2012, four years laLer, shopplng !k opened, wlLh 40 lnLernaLlonal luxury brands
from Lhe sLarL.
"1hls developmenL has conLlnued Lo Loday and we Lhlnk lL ls
lmporLanL Lo dlscuss whaL wlll be nexL. We wanL Lo know
whaL ls happenlng afLer Lhe 'blg boom' of lnLernaLlonal luxury
brands here ln 8razll. WhaL's nexL, LhaL's Lhe quesLlon we
wanL Lo geL answers Lo durlng Lhe evenL. We are lnvlLlng
experLs from elghL dlfferenL caLegorles Lo shed Lhelr llghL on
WhaL's nexL ln Lhelr area of experLlse.

"And acLually, l wanLed Lo lnvlLe Cool8rands Lo Lalk abouL
WhaL's nexL ln Lhe area of Cnllne ersonal ManagemenL, so lf
you have Lhe Llme..."
"Cf course, we wlll be Lhere, l am curlous Lo learn WhaL's nexL
ln Luxury as well!"
8ead more: hLLp://veralopeslmc.wordpress.com/
hLLp://www.coolbrandspeople.com/