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Web Site Specification

Website Proposal for Aruba

Site Developer: Prime Watch Media


Estimated total pages: 10-15 pages

This specification is designed to be a guide for the web developer and as


a reference for Aruba Resto Bar. This document is a description of the
proposed web site and answers the following questions:

1. What are the measurable goals for this site?


2. Who is the target audience?
3. What are the technical limitations?
4. What are the features and feature priorities?
5. What is the site structure?
6. What is the proposed schedule for completion?
7. Who will maintain the site?

I. Goals

By developing this web site, Aruba may achieve the following goals:

o Increase public knowledge about Aruba itself


o Widen its marketability reach.
o Inform existing and potential customers about the
uniqueness of Aruba as compared with its direct competitors
o Develop a loyal customer base thru social media marketing
using the proposed website as its avenue to obtain this
objective.

o Interact with customers and used the website as a medium in


which clients can suggest or comment anything about Aruba.

o Attract potential investors / franchisors

II. Target audience

The intended audience of the site is defined as:

o Potential customers who belong to the A-B market and are


existing customers of competitors like Decades, White
Avenue, etc.
o Are mostly belonging to age ranging from 24 - 50 years of
age; both male and female and are frequent mall goers.
o Existing customer. The website will be used as an instrument
by Aruba to achieve customer loyalty and retention.

III. Technical Limitations

We will be using graphics, photos and text content provided by


Aruba. However, as an add-on service we will also supply Aruba a
photographer to capture and update its venue images.

IV. Features and Prioritizing

Feature Priority

Home Page
About Us
Calendar Must have
Reservations
Contact us

Detailed Menu pages, Photos Should have

Business Opportunities Could have

V. Site Diagram

HOME ABOUT US CALENDAR RESERVATIONS MENU CONTACT US

Facebook of Photos Upcoming Event Upcoming Event Sub Page 1 Sub Page 2
Aruba 1 2

Sub Page 3 Sub Page 4


Business Archives Sub Page Sub Page
Opportunities Sub Page 5 Sub Page 6
VI. Schedule

Date
Tasks Dependencies Due Date
Completed
Initial interview LET ME KNOW
Client
(identify deliverables) DOMS 
Acquisition of digital
Web Developer/ 2 days upon
pictures and content
Client contract signing
for website perusal
Development of initial 5 days after
Web Developer
draft of web design contract signing
1 day after
Obtain approval for Web Developer/
initial draft
web design Client
development
Actual website
Web Developer 1-2 weeks
development
2-3 days upon
Final approval of Web Developer/ completion of
website Client actual website
development
Delivery and uploading
Web Developer 2 days
of Actual Website

VII. Maintenance

Prime Watch Media will also be maintaining the site of Aruba. It


includes web hosting, text and graphic updates, personalized email
creation and more importantly Social Multimedia Marketing, the
process Prime Watch Media used to help companies build and
expand loyal customers.

Prime Watch Media will assist Aruba in tapping and interacting with
its correct target audience by studying the communication channels
where they get information and of course their communication
habits. This will fully utilize Aruba’s website as an effective
advertising communication tool.

FEES:
Based on the services to be provided, here is a breakdown of the fees.

Services Mode Amount


of (PHP)
Reporting
1. Web Development (with domain name registration One time 35,000
for 1 year.) www.aruba.com.ph fee

• Inclusive of photo capturing for images to


be used in the website.
• Content Management System (CMS) –
Allows Aruba to easily modify the content
of its website using appropriate
administrative access. (How-to-operate
Training inclusive)
• Search Engine Optimization
• Site will be composed of both static and
flash composites.
2. Retainer fee (Option 1) Monthly 3,000
• web hosting
• domain name yearly renewal
• weekly newsletters and mass
mailing
• social media marketing (1000
potential clients)
• Unlimited professional email
accounts
• Free one page update per
month

3. Retainer fee (Option 2) Monthly 3,500


• web hosting (larger capacity)
• domain name (yearly renewal included
in fee)
• domain name yearly renewal
• weekly newsletters and mass
mailing
• Unlimited professional email
accounts
• Free three page update per
month

TOTAL Php 35,000 +


your choice of retainer
fee option
• Any incidental costs, which may include official business travel,
transportation and other incidental costs, are already inclusive.
• 50% down payment upon signing, 50% upon final approval of website
(This is for the website development.)
• Retainer fee for web hosting and social media marketing services can
be paid on a monthly, quarterly, or yearly basis.

Approvals:

I have reviewed and accept the Site Specification and authorize Prime
Watch Media to begin work on the proposed website project according to
the agreed pricing and schedule above.

Alexander S. Lopez Dominic Mendoza

Date:______________ Date: _______

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