portfolio

johnmoore

contact
John Moore
944 Anne St. Apt. 2
Rexburg, Idaho 83440
720 . 548 . 0889
1jdmoore@gmail.com

table of contents
Logo Design
Web Design
Brochure
Montage
Photo Design
Stationery
Flier
Event Ad

logo design
Description: I really loved this project, Illustrator is my favorite! I love the freedom that it gives in illustration and
free design. It was great to stretch myself to think of 3
different ways I could make this logo work, but I think it
went well.
Programs Used: Illustrator
Date: June 7, 2014
Course: Visual Media Comm 130 Section 05
Instructor: Julie Peterson
Objectives: Create three completely different, original
logos to fit a company or personal image that will appeal to the audience.
Use only the Illustrator tools to create and draw your
logos. (No Illustrator pre-fabricated flares, symbols, etc..
No photos or live-tracing.)
Process: In Adobe Illustrator, I was able to do many different tools to try and be effective with my logos. First
off, I went online and found a ton of different fonts that
I liked and then saved them in a folder to readily have
them, then experimented with them a little bit. I used
the pen tool to trace the frog and other things, and I
used the direct selection tool frequently to resize my
fonts, images, etc. I loved this process of using Illustrator, its fun and easy once the keyboard shortcuts are
learned and used.

web design
Description: A website made by HTML and CSS
coding to present a logo that I had designed a
few weeks ago.
Programs Used: Text Wrangler (HTLML & CSS
Documents), Photoshop
Date: June 27, 2014
Course: Visual Media Comm 130 Section 05
Instructor: Julie Peterson
Objectives: Design a web page using HTML to
display the logo and content.
Acquire a working knowledge of HTML.
Acquire a working knowledge of CSS.
Identify hex colors for web design.
Process: The process for creating this weeks
project was hard but a good one. I had never been introduced much to the HTML or CSS
world, but I found it to be enjoyable. First, I
learned how to use the basic HTML coding, then
set up the type for that, then I went in Text
Wrangler to edit the format of the CSS to format the site. Then in the Text Wrangler, I went
through to change the fonts, colors, and sizes
of almost everything. Many times, I had to save
the file and check the site in a web browser to
make sure it looked alright. It was a fun project using the Text Wrangler and searching for
styles to put into the format of the HTML/CSS,
and I am glad to have learned these new skills.

brochure
Description: Brochure with at least one fold.
Programs Used: Illustrator, Photoshop, InDesign
Date: July 13, 2014
Course: Visual Media Comm 130 Section 05
Instructor: Julie Peterson
Objectives: Set up and align a two-sided, folded
document.
Create an original company logo and use it in a
brochure.
Process: To start this out, it was easiest to put a
layout together to be able to start from somewhere. I looked for inspiration on the internet
looking for Argentina stuff and then brainstormed
what I would do. Then I chose images to shape
around and in InDesign, I put them in an appealing way so that the text could move throughout
it and then put the body copy in. I took the colors
from the flag on the front. In Photoshop, I cut the
space above the city skyline on the inside on
the right and then in InDesign I did a text wrap
around the city skyline. Then in Illustrator I created the logo for Viaje Argentina and then inserted it into the InDesign document.

d
d!

e
.

old

ke
Us!
om

futbol team made

it into the Finals
at the 2014 FIFA
World Cup, and
our country is tied
for 4th as having
the most titles of
any country that
has gone to the
world cup. We
have world-famous athletes such
as Diego Maradona that led us
to be the World Cup Champions
and we have Lionel Messi who is a
decorated player and could lead
us this year to another World Cup,
making it the 3rd win in history by
Argentina, thus bumping us up to
tie for third with Germany for the
most world cup wins ever. Come
anywhere in Argentina
and play with anyone
in the streets
or in

viaje

del Plata to the mountainous

regions in Mendoza, you are sure
to get a little bit of every climate
and any temperature.

WE KNOW HOW TO DANCE

In your life, you have already
or someday will experience
a dance called the tango.
The tango was invented in
our country, and has spread
throughout the world to be one
of the best. So if you are looking
for a good time and somebody
to dance with, why not dance
the tango with those of us from
the country that invented it?

some Club and you will play with

the best in the world.

We know youll enjoy your stay

when you visit,
because of the way you will feel
as you are here. Pure happiness
awaits you
in our dear
country.

WE KNOW HOW TO EAT

You have probably heard of
the meat from Argentina or the
wonderful empanadas filled
with jam, cheese, or the best
meat in the world. Well, what
you heard is right. We have the
best Asados in the world with
the best meat in the world, and
you can only try it to believe us.
The savory taste of empanadas
as they melt in your mouth,
or the Milanesas (similar to
chicken-fried steak), or the
richest facturas (like pastries
and donuts) will make you want
to stay here forever. And you
can.

Casa de Campeones

WE KNOW HOW TO PLAY

SOCCER

.comIn 2014, our mens national

Mar

WELCOME TO

ARGENTINA!
Were excited to have you and
cant wait to show you around!
Before you go anywhere,
there are some things you
should know about us and the
wonderful place we call home.

HOT OR COLD, WELL

SQUEEZE YOU IN
Because of the height of our
incredible country, we reach
from the end of the earth

del Plata to the mountainous

regions in Mendoza, you are sure
to get a little bit of every climate
and any temperature.

WE KNOW HOW TO DANCE

In your life, you have already
or someday will experience
a dance called the tango.
The tango was invented in
our country, and has spread
throughout the world to be one
of the best. So if you are looking
for a good time and somebody
to dance with, why not dance
the tango with those of us from
the country that invented it?

futbol team made

it into the Finals
at the 2014 FIFA
World Cup, and
our country is tied
for 4th as having
the most titles of
any country that
has gone to the
world cup. We
have world-famous athletes such
as Diego Maradona that led us
to be the World Cup Champions
and we have Lionel Messi who is a
decorated player and could lead
us this year to another World Cup,
making it the 3rd win in history by
Argentina, thus bumping us up to
tie for third with Germany for the
most world cup wins ever. Come
anywhere in Argentina
and play with anyone
in the streets
or in

some Club and you will play with

the best in the world.

We know youll enjoy your stay

when you visit,
because of the way you will feel
as you are here. Pure happiness
awaits you
in our dear
country.

WE KNOW HOW TO EAT

(Ushuaia) to the middle of

the earth (JuJuy), ranging
from some of the coldest
temperatures to some of the
hottest. So, whether you are cold
or hot and need somewhere
different to go, you have a
variety of options to choose
from. From the snowy caps in
the Patagonia to the jungle-like
atmosphere of Iguazu Falls, from
the beautiful ocean shore in Mar

You have probably heard of

the meat from Argentina or the
wonderful empanadas filled
with jam, cheese, or the best
meat in the world. Well, what
you heard is right. We have the
best Asados in the world with
the best meat in the world, and
you can only try it to believe us.
The savory taste of empanadas
as they melt in your mouth,
or the Milanesas (similar to
chicken-fried steak), or the
richest facturas (like pastries
and donuts) will make you want
to stay here forever. And you
can.

WE KNOW HOW TO PLAY

SOCCER
In 2014, our mens national

La Querida Argentina.
With help from:
http://listverse. com/2013/12/05/10fascinating-facts-about-argentina/
http://en.wikipedia.org/wiki/FIFA_
World_Cup

viaje

Come Visit Us!

www.via jeargentina.com

Casa

montage
Description: Blending pictures together with a quote or
phrase to make a montage.
Programs Used: Photoshop
Date: June 1, 2014
Course: Visual Media Comm 130 Section 05
Instructor: Julie Peterson
Objectives: Use the FOCUS design process with strong
focal point and flow
Unify a layout with a consistent theme and dominant
message
Learn to blend two or more images together gradually,
using masks
Demonstrate more advanced Photoshop skills for layout with multiple elements
Use a mask to apply a filter to one part of the image
Apply typography principles
Process: Photoshop was used, and inside of that were
many tools. The masking tool, the paintbrush, editing
the colorization of the photos, etc. On the background
image of the sky, I inserted 3 pictures on top of my
grandfather, father, and I, then put a mask on it and
blended all of them into the background. Also, I made it
look like they blend into the sky as my grandfather has
passed away and so its as if he were in the heavens.
I added the font and tried to do some cool things with
it but decided that plain would be the best. I took the
eyedropper tool and made it the same color as the
lighter blue in the image.

photo design
Description: To design a quote with a photograph that we designed and edited.
Programs Used: Photoshop
Date: May 25, 2014
Course: Visual Media Comm 130 Section 05
Instructor: Julie Peterson
Objectives: Learn basic photography skills.
Choose a color scheme, take a photo to match those colors,
then incorporate the colors into the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on
separate layers for NDE (non-destructive editing.)
Use layers to design text, and repeating graphic elements in
Photoshop.
Process: From the picture that I took, I made the whole things
light and faded the colors a little bit so that I could have a
bright point, which ended up becoming the bright pink flower.
I lassoed around the flower head and copied it and pasted it
on top so that the flower head didnt have the same effects
as the background photo. Then I brightened it up in Photoshop
and made the head look brighter than the rest, and it all was
inspiring with the quote by Spencer W. Kimball. Then with the
eyedropper tool, I drew the color of the dimmer rose color and
made a box to put the quote inside of it. I loved this project, it
was very rewarding!

stationery
Description: Creating a logo and then making stationery that matches the brand.
Programs Used: Illustrator and InDesign
Date: June 15, 2014
Course: Visual Media Comm 130 Section 05
Instructor: Julie Peterson
Objectives: Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image.
Do not imitate existing logos or use previous designs.
Dont use photos or live trace.
Use the new logo to design consistent layouts for a
business card and letterhead.
Process: In this project there was lots of tools used.
First I created the logo and that was a long process in
and of itself. The idea was to try and make it look like
railing. I went to search on the internet for inspiration
and pictures of railing so I could have something to
better draw off of. I chose the font and saw if it was
similar enough to what railing could look like. Then, I
took it to the letterhead and created a bunch of mini
rails that would stretch across both the top and the
bottom. Then, I decided to do a watermark centered at
the bottom and took it to about a 10% or somewhere
around there. Then I took the text of the body copy
information and aligned it to the edges of the watermark and the rails at the bottom. Then I enlarged the
QR and copied it to the business cards to make a
watermark.

John Moore

4356 Tijuana Street

Los Angeles, CA 83440
Fax 303.098.3655
Office 720.548.0989
Email jmoore@qrsteel.com

Quality Railing
and Steel, LLC
4356 Address Street
Los Angeles, CA 83440

Fax 303.098.3655
Office 720.548.0989
Email jmoore@qrsteel.com

flier

Flier
Description: Flier to promote Graduate Leadership
Conference, in black and white.
Programs Used: InDesign
Date: May 10, 2014
Course: Visual Media Comm 130 Section 05
Instructor: Julie Peterson
Objectives: Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic flier
layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign
document to keep links in InDesign intact.
Process: I first started playing around with a layout on
InDesign, then decided to do some sketches of some
more ideas. Then I liked the idea of having a big graduate cap to get the point across that it was a graduate event. I also started experimenting with some
white boxes after putting in the Title in the black box.
It turned into a gradually smaller text and then the 3
white boxes at the end, creating movement throughout the image. After the project, for this portfolio I added more white space to make it less busy and made
the body copy smaller so it wasnt so in-the-face.

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event ad
Event Ad
Description: For this project, only a scanner and Microsoft Word were used to promote a fundraiser.
Programs Used: Microsoft Word
Date: May 16, 2014
Course: Visual Media Comm 130 Section 05
Instructor: Julie Peterson
Objectives: Comprehend image sizing (how pixels
and inches work together)
Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work
for your message and audience.
Learn to use only Word design features without
using any Adobe programs, including Photoshop.
Process: Microsoft Word was the program in which
I created this poster, and also using a scanner to
scan the image from a manual. I scanned the
picture and actually lightened it up through Word
and saturated the color a little bit more. I decided
it would be cool to blow it up and have it take up
a majority of the page and show the point, which
was service. Then I did the same with the text as I
rotated it to align, which was hard with small text.
I chose a background texture so that it could add
to the composition, but something light so that it
didnt take away from the focus. I didnt know Word
had so many cool and useful functions. I am glad

MOORE

designs