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Book before 4th December 2009


Two-day conference and workshops to claim your 20% early bird
26-27 January 2010, Amsterdam, The Netherlands discount

Managing Partner presents 4th Annual

Knowledge management
for the European legal profession
Maximising existing resources and managing on a minimal budget
Law firm case studies:
» A&L Goodbody, Ireland
» Allen & Overy, The Netherlands
» Bär & Karrer, Switzerland
» Gianni, Origoni, Grippo & Partners, Italy
» Herbert Smith LLP, UK
» Höcker, The Netherlands
» Latham & Watkins LLP, Germany
» Linklaters LLP, UK
» Advokatfirmaet Thommessen AS, Norway
» Van Doorne, The Netherlands
» Advokatfirman Vinge KB, Sweden
» Wolf Theiss, Austria

Expert contributions:
» EBRD, UK
» Lund University School of Economics and
Management, Sweden

A two-day conference designed to help you: PLUS:


* Assess the impact of the economic crisis and determine Pre-conference workshop:
what the future holds for law firm KM 25 January 2010
* Manage KM with minimal resources and a limited budget An introduction to knowledge management
* Structure and organise KM and develop a KM strategy for European law firms
* Increase KM contribution, collaboration and knowledge transfer Facilitated by Jo Van der Spiegel,
* Understand how different generations of lawyers share Knowledge Manager, Claeys & Engels,
knowledge and information Belgium
* Recognise the value of social media tools and maximise their use
* Ensure valuable knowledge is kept up-to-date and
correctly presented Post-conference workshop:
* Identify and respond to the KM needs of each individual 28 January 2010
practice group Developing a knowledge sharing culture
* Develop and implement an integrated CRM system Facilitated by Jakob Arffmann, Attorney/
* Drive innovation in a difficult economic climate Knowledge Manager, Norrbom Vinding,
Denmark

This brochure is printed using Forest Stewardship Council Accredited paper.

Researched by: 5 easy ways to register


tel: 020 7549 2500 email: events@ark-group.com
fax: 020 7324 2373 web: www.ark-group.com
Or see back page for mailing details
Knowledge management
for the European legal profession
Highlights from the conference
Managing Partner’s fourth annual Knowledge management for the programme include:
European legal profession conference is the only event that brings
together like-minded KM professionals from law firms across the » The impact of the economic crisis on law
continent to share best practice, and discuss and debate the latest firms, KM and the KM team
KM developments, the key challenges and issues, and the emerging » Managing KM with minimal or reduced
trends that will affect law firm KM business decisions in 2010 and resources; a law firm client's perspective
beyond. » Examining different approaches to
transferring knowledge; an academic study
Aimed exclusively at KM professionals from European law firms, this » Assessing how different generations of
unique event will provide you with the expertise, tools and strategies lawyers share knowledge and information
that you need to ensure the success of KM for your firm. » Practical strategies for efficient content
management

Plus, there are lots of opportunities for participation and general


interaction with three panel discussions, a facilitated discussion
and a case study-led workshop to enable you to pose your own
vital questions and to hear perspectives from a wide range of
firms on:

» Developing a KM strategy: Wolf Theiss, Austria


» Managing KM on a limited budget: Höcker, The Netherlands
» Innovative approaches to securing fee earner know-how
contribution: Bär & Karrer, Switzerland; A&L Goodbody,
Ireland; and Gianni, Origoni, Grippo & Partners, Italy
» Embracing, integrating and maximising social media
technologies: Allen & Overy, The Netherlands and Linklaters
LLP, UK
» Beyond 2010; the economy, law firms and KM: Höcker,
The Netherlands; EBRD, UK; and Van Doorne, The
Netherlands
Don’t miss this unique opportunity to attend the
European law firm knowledge management event
of the year!

About the workshops:

The pre-conference workshop on An Introduction to KM for European Law Firms is for those of you who are new to, or have
limited experience in KM, and is the ideal precursor to the conference. Facilitated by Jo Van der Spiegel, Knowledge Manager for
Claeys & Engels in Belgium, this interactive, small-group session will introduce knowledge management principles, benefits and
techniques and demonstrate how you can get started enabling you to be brought up to speed while making valuable contacts prior
to attending the main event.
Jo Van der Spiegel joined De Bandt, van Hecke, Lagae as a legal assistant in 1997 and later moved into a managerial role maintaining
and developing knowledge collections. In 2002, Jo took over responsibility for the information and knowledge transfer to Linklaters De
Bandt systems and developed tools for knowledge gathering, empowerment and dissemination processes. In April 2007, Jo joined
Claeys & Engels as Knowledge Manager, where he manages the information sources, tracks new legal developments, maintains
knowledge collections and offers training on knowledge tools, with the knowledge team.

The post-conference workshop on Developing a Knowledge Sharing Culture will provide you with the tools and techniques to
change your firm’s culture and influence individual behaviour to enable knowledge sharing to become part of your firm’s day-to-
day activities. Facilitated by Jakob Arffmann, Attorney/Knowledge Manager for Norrbom Vinding in Denmark, delegates will be able
to share their own experiences and hear what works and what doesn’t in an interactive and small group session.
Jakob Arffmann is a lawyer by profession, graduating in law in 2005 from the University of Copenhagen. While at university, he worked
part-time at the Danish Employers’ Association for the Financial Sector for two years. In August 2005, he was employed by Norrbom
Vinding as an assistant attorney. By January 2008, he was made responsible for knowledge and information management, concurrently
with his legal work. He was admitted to the bar in August 2008.
Knowledge management for the European legal profession
Maximising existing resources and managing on a minimal budget

Pre-conference workshop - 25 January 2010, Amsterdam Post-conference workshop - 28 January 2010, Amsterdam

An introduction to knowledge management for Developing a knowledge sharing culture


European law firms Jakob Arffmann, Attorney/Knowledge Manager,
Jo Van der Spiegel, Knowledge Manager, Claeys & Engels, Norrbom Vinding, Denmark
Belgium

This interactive workshop is designed to provide an Although many European law firms recognise the importance of
introduction to those in the legal profession who have heard knowledge management, effective knowledge sharing has yet to
about knowledge management and know that it is important become commonplace.
but are not quite sure how to get started. The aim of the
This interactive workshop will provide you with the tools and techniques
workshop is to help participants:
to facilitate and nurture a knowledge sharing culture and a set of
behaviours in which people will share knowledge in their day-to-day
» Understand the broad principles of knowledge
activities. The aim of the workshop is to help participants:
management and the business benefit it brings
» Consider their organisation and identify the » Demonstrate the value of sharing knowledge
issues which might impact on a successful » Facilitate and nurture a knowledge sharing culture
implementation » Introduce a set of behaviours that encourage people
» Work out how to get started or embark on the next to work together more effectively, to collaborate and to share
stage of their knowledge development strategy » Implement the technological tools to facilitate
» Consider the tools, techniques and technology knowledge sharing
that might be relevant to their organisation » Identify the barriers to effective knowledge sharing
» Meet your firm’s business objectives

09:00 Registration and refreshments 09:00 Registration and refreshments

09:30 Introduction 09:30 Introduction

09:45 Knowledge management; main aims 09:45 Building the case for more effective knowledge
» Law firms as knowledge businesses sharing
» What is knowledge management? » Changing your firm’s culture; nature or nurture?
» The benefits of KM for law firms » How does knowledge sharing contribute to the business?
» Building the business case for developing a knowledge
11:00 Morning coffee break sharing culture
» Convincing the individual of the advantages of a knowledge
sharing culture
11:15 Initiating KM in your firm
» Determining what knowledge strategy to have 11:00 Morning coffee break
» Securing buy-in
» Organisational issues which impact on KM
11:15 Best practice and innovation in knowledge sharing
» Setting the KM structure
tools and techniques
» Strengthening stakeholder commitment
12:45 Networking lunch break
» Carrot and Stick: different approaches to knowledge sharing
» Getting knowledge sharing processes and structures right
13:45 Operational knowledge management » Developing a successful reward and recognition structure
» The tools, techniques and technology » Implementing tools to facilitate knowledge sharing
» Measuring the value of KM
12:45 Networking lunch break
15:15 Afternoon coffee break
13:45 Addressing the barriers to effective knowledge sharing
15:30 Workshop summary » Overcoming multilingual barriers to knowledge sharing
» Managing the IT hurdles that impinge knowledge sharing
16:00 Close of workshop
15:15 Afternoon coffee break

15:30 Workshop summary

16:00 Close of workshop


Knowledge management for the European legal profession
Maximising existing resources and managing on a minimal budget

DAY ONE: Tuesday, 26 January 2010


09:00 Registration and refreshments 12:50 Networking lunch break

CHAIR’S OPENING REMARKS INTERACTIVE CASE STUDY WORKSHOP


09:30 Helena Hallgarn, Head of Knowledge Management, 13:50 Developing a KM strategy
Advokatfirman Vinge KB, Sweden Under the questioning and guidance of the session facilitator,
delegates will be presented with a law firm case study, and
09:40 Examining the impact of the economic crisis on the working in small groups, will develop a KM strategy that’s
legal profession, KM and the KM team appropriate for the firm and the current economic climate.
» How has the economic crisis affected law firms? Delegates will be encouraged to probe underlying issues,
» What impact has the crisis had on law firm KM and the KM team? discuss and compare alternatives, and suggest an appropriate
» How essential is KM and the roles of knowledge manager and course of action.
PSL in an extreme economic climate? Christian Burger, Head of Knowledge & Intelligence
» Will KM and PSL roles have to change to reflect a harsher Management, Wolf Theiss, Austria
economic environment?
Richard King, Head of Legal Knowledge, Herbert Smith LLP, UK 14:50 Afternoon coffee break

10:20 Managing KM with minimal or reduced resources; PANEL DISCUSSION


a law firm client's perspective
15:20 Innovative approaches to securing fee earner know-how
» Limited resources - a result of the current climate or a small KM contribution
team? » Identifying the factors which incentivise fee earners to
» Identifying the wide-ranging roles and responsibilities that can contribute – competition, status, flattery, money etc.
fall under KM » Examining the barriers to fee earner KM contribution
» Determining which KM initiatives are business critical and the » Real-life examples of how to encourage fee earners to
best use of your time contribute to KM
» Examining the similarities and differences with managing Dr Raffael Büchi, Know-how Manager and Head of Staff,
KM in-house versus law firm KM; what advice can in-house Bär & Karrer, Switzerland
counsel offer to law firms? Paula Reid, Partner, Knowledge Development,
Paul Byfield, Legal Information Specialist, EBRD, UK A&L Goodbody, Ireland
Patrizia Circosta, Lawyer, Knowledge Management Head,
11:00 Morning coffee break Gianni, Origoni, Grippo & Partners, Italy

FACILITATED INTERACTIVE DISCUSSION


16:00 Examining different approaches to transferring
11:30 Managing KM on a limited budget
knowledge
» How are firms coping with limited investment in new
» An overview of the knowledge transfer IKEA study
technology and staff?
» What can we learn from the IKEA case?
» How can firms continue to undertake valuable know-how work
with minimal technical means? » How can law firms exploit informal knowledge sharing?
» What can mid-sized and smaller firms do to keep up with the » How much is done through sophisticated IT systems and
giants? informally over a cup of coffee?
» How can firms cut KM costs and reduce KM overheads? Anna Jonsson, Associate Professor, Department of Business
Administration, Lund University School of Economics and
Menno Ong, Knowledge & Information Manager,
Management, Sweden
Höcker, The Netherlands

16:40 Chair’s closing remarks


12.10 Developing and managing KM; an independent
European law firm case study
16:50 Close of day one
» Structuring and organising KM; defining KM work and goals
» An overview of the KM success stories to date
» Lessons to be learnt and advice to offer other firms
» Future plans and developments
Paula Reid, Partner, Knowledge Development,
A&L Goodbody, Ireland

Who should attend?


Head/Director of Knowledge Management Knowledge Lawyer/ KM Lawyer
Head/Director/Manager of Know-how Knowledge Coordinator/ KM Coordinator
Knowledge Partner / KM Partner Head/Director of Information Management
Knowledge Manager/ KM Manager Information Manager/Specialist/Officer
Knowledge Officer/ KM Officer Information Unit Manager
Professional Support Lawyer (PSL)/ Professional Development Lawyer (PDL)
Knowledge management for the European legal profession
Maximising existing resources and managing on a minimal budget

DAY TWO: Wednesday, 27 January 2010


09:00 Registration and refreshments 12.10 Identifying the KM needs of each individual practice
group and responding appropriately
CHAIR’S OPENING REMARKS » Recognising a ‘one size fits all’ approach might not be the way
forward
09:30 Helena Hallgarn, Head of Knowledge Management,
» Conducting a KM audit of your firm’s various practice groups
Advokatfirman Vinge KB, Sweden
» Sourcing an appropriate KM solution for each individual practice
area
09:40 Examining how different generations of lawyers share Gerard Bredenoord, Head of Knowledge, Linklaters LLP, UK
knowledge and information
» How do new generation lawyers like to learn, work,
collaborate, and utilise information and technology? 12.50 Networking lunch break
» Is one KM approach appropriate for different generations in a
firm? 13.50 Developing and implementing an integrated CRM system
» Changing the culture of your firm so that older generations » Goals for an integrated CRM system
are brought up to speed with new ways of sharing and using » Selection of sources for integration
information
» Collecting, transferring and deduplicating information
» Paving the way for the next generation of lawyers
» First results and reactions after introducing system firm-wide
Mart van de Kerkhof, Head of Knowhow and Education,
Peter Piepers, Chief Knowledge and Innovation Officer,
Allen & Overy, The Netherlands
Van Doorne, The Netherlands

PANEL DISCUSSION
14.50 Afternoon coffee break
10:20 Embracing, integrating and maximising social media
technologies
15.20 How can KM drive innovation in your firm in the current
» Are social media technologies here to stay? Assessing the value
climate?
and longevity of the various social media tools
» Preparing a business case, persuading and training partners to » Defining innovation; why is it important and who should lead it?
use social media tools » What are the drivers for innovation in law firms?
» Implementing social media technologies and getting the most out » Developing new products and services to grow your client base
of them; examples of innovative use » Utilising KM techniques to drive innovation
Mart van de Kerkhof, Head of Knowhow and Education, Reidar Gjersvik, Knowledge Manager, Advokatfirmaet
Allen & Overy, The Netherlands Thommessen AS, Norway
Gerard Bredenoord, Head of Knowledge, Linklaters LLP, UK
PANEL DISCUSSION
11:00 Morning coffee break 16.00 Beyond 2010; the economy, law firms and KM
» What does the future hold for the economy, law firms and KM?
» How sustainable is the current law firm model?
11:30 Ensuring valuable knowledge is correctly presented
and kept up-to-date; practical strategies for efficient » What increasing demands can we expect to see from law firm
content management clients?
» Creating a quality and consistency standard for vetting potential » What impact will this have on KM and the KM team?
content Menno Ong, Knowledge & Information Manager,
» Establishing a programme for reviewing and updating the Höcker, The Netherlands
database Paul Byfield, Legal Information Specialist, EBRD, UK
» Assigning ‘document owners’ Peter Piepers, Chief Knowledge and Innovation Officer,
» Tagging and indexing content Van Doorne, The Netherlands
Dr Kirsten von Rönn, Knowledge Management Lawyer,
Latham & Watkins LLP, Germany
16.40 Chair’s closing remarks

16.50 Close of conference

Early Bird Discounts

20% discount when booked before 4th December 2009

15% discount when booked before 18th December 2009

10% discount when booked before 8th January 2010


Knowledge management for the Two-day conference and workshops WAYS TO REGISTER:
26-27 January 2010, 1. Tel: +44 (0)20 7549 2500
European legal profession
Maximising existing resources and managing on a Amsterdam, The Netherlands 2. E-mail: events@ark-group.com
minimal budget 3. Web: www.ark-group.com
Booking ref: 984-10
4. Fax: +44 (0)20 7324 2373
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