LETTER OF TRANSMITTAL

Date: 13
th
December 2010
Md. Monirul Hasan Masum
Assistance Professor and Chairman of
Department of Marketin
!anladesh "ni#ersit$ of !anladesh and %echnolo$ &!"!%'
(ub)ect: S ubmission of the internship report .
Dear (ir*
+ am pleased to submit this internship report as instructed b$ $ou. + tried m$ best to present this
internship report on ,Present market condition of !e-imco %e-tiles .td,* accordin to $our
uideline.
+ tried m$ best to /ork sincerel$ to co#er all aspects reardin the matter. + ha#e thorouhl$
en)o$ed in preparin this internship report /hich has contributed sinificantl$ to m$
understandin on the essentials and importance of practical kno/lede. + sincerel$ hope that
$ou /ill appreciate m$ effort.
%hankin $ou for $our time and kind considerations.
0ours sincerel$*
1111111.
2illur 3ahman
+D 4o: 05062101066
12th +ntake
Bangladesh ni!ersit" of Business # Te$hnolog"
%BBT&
i
ACKNOWLEDGEMENT
It is necessary to thank all those people who contributed to the task. There is no doubt in my
mind that this would not have been possible without the Goodwill and kind assistance of a wide
range of people. There are those people who contributed in conducting my report, those who
have provided information and those who have read, reviewed and provided moral support and
encouragement.
First I would like to give my deep gratitude and compliments thanks to our honorable Professor
Mohiuddin, The Dean, school of Business, Bangladesh niversity of Business and Technology
!BBT" for his kind helps.
#ow, I would like to thank my honorable course teacher Md. Monirul Hasan Masum, who
given me his valuable time and energy in every step of the preparation of this report.
I am grateful to my host of Be$imco te$tiles %td who have helped me by informing different
information of general marketing activities. I like to thanks Mr. Mohammad Delower Hossain
!&anager, &arketing" who supervise me in Be$imco te$tiles %td. I would also like to thanks Mr.
Mohossin Hossain !'enior ($ecutive" for his co)operation.

&y thanks also go to my friends who help me by providing information of various *uestions and
moral assistance.
Finally, I like to give many special thanks to all seniors and faculty, Banladesh !ni"ersi#$ of
Business and Te%hnolo$ &B!BT', for giving me good advice, suggestion and for inspiring me
in some cases.
Thanks for all from the core of my heart.
ii
TABLE OF CONTAINS
'arti$ulars 'age
E(e%u#i"e )ummar$ i$)$
Par# One* +n#rodu%#ion
175
,.,. Ba%-round of #he re.or# +
,./. 0us#ifi%a#ion of #he re.or#
,.1. )%o.e of #he re.or#
,
,
,.2. O34e%#i"es of #he re.or# ,
-...-. Broad /b0ective ,
-...+. 'pecific /b0ective ,
,.5. Me#hodolo$ .
-.1.-. Type of 2esearch .
-.1.+. 'ources of Data
-.1.,. Data collection procedure
-.1... 3uestionnaire
-.1.1. 'ampling plan
-.1.4. Data analysis and reporting
.
1
1
1)5
5
,.6. Limi#a#ions of re.or# 5
Par# Two* O"er "iew of #he Com.an$

/.,. Ba%-round 6)--
/./. 7isions -+
/.1. Mission -+
/.2. Goal -+
/.5. Oranoram -+)-,
/.6. Mar-e#in Mi(
+.4.-. 7roduct
+.4.+. 7rice
+.4.,. 7romotion
+.4... 7lace
-.
-.)-5
-5
-5
-8
/.8. )WOT Anal$sis -8)+9
iii
Par# Three* Theore#i%al As.e%#s

1.,. Mar-e#in Theor$ ++)+1
1./. Mar-e#in Mi(
,.+.-. 7roduct
,.+.+. 7rice
,.+.,. 7lace
,.+.,. 7romotion
+1)+5
+5)+8
+8
+6
,9
1.1. Cus#omer )a#isfa%#ion ,9),+
1.2. )WOT Anal$sis ,+),,
1.5. Produ%# Life C$%le ,,
Par# four* Anal$sis and 9indins

2.,. +ndus#r$ Anal$sis
..-.-. Bangladesh Te$tile Industry ay a Glance
..-.+. BT&: and B;&(:
,1),4
,5).+
.,
2./. Com.an$ Mar-e# Anal$sis
..+.-. 7roduct of Be$Te$
..+.+. 2eason for Buying
..+.,. Buyer /pinion about 3uality
..+... Buyer /pinion about 7rice
..+.1. Buyer /pinion about the 7romotional
..+.4. Buyer /pinion about (mployee
..+.5. (mployee /pinion about 2<D
..+.8. The &ain Buyer of Be$Te$
..+.6. =ompetitor :nalysis
..+.-9. Important 'eason for Buy
..+.--. >ow Be$Te$ 'ells its 7roduct
..+.-+ 7roduction of Be$Te$ product !+991)
+996"
..+.-, Target &arket of Be$Te$
..+.-. Demographics &arket of Be$Te$
..+.-1 &arket 7ositioning
..).6
..
..
.1
.1
.4
.4
.5
.5).8
.8).6
.6
19
19)1-
1-
1-
1+
iv
Par# 9i"e* Ma4or 9indins
Ma4or findins

89
Par# )i(* Con%lusion

=onclusion 14
Par# )e"en* :e%ommenda#ion

2ecommendation
8:
Par# Eih#* Bi3liora.h$

Bibliography
Par# Nine* Anne(ure
3uestionnaire
50
52758
TABLE O9 9+G!:E
v
PA:T PA:T+C!LA:) PAGE
NO.
7:2T)+?
O7E:7+EW O9 THE
COMPAN;
9+G!:E<=,? /2G:#/G2:& -,
7:2T),?
THEO:ET+CAL
A)PECT)
9+G!:E /? &:2;(TI#G &I@
9+G!:E<=1? 72/D=T %IF( =A=%(
+4
,,
7:2T).?
ANAL;)+) AND
9+ND+NG)
9+G!:E =2? =/&7(TITIB(
=/&7/'ITI/# :#D %/=:% '77%A /F
F:B2I= :#D A:2#
9+G!:E =5? =/&7:2:TIB( 'T2=T2(
/F G2/'' :#D #(T (@7/2T' /F
B:#G%:D('> !FA +99,)9."
9+G!:E =6? (@7/2T '=(#:2I/ /F
B:#G%:D('>
9+G!:E =8? =/&7(TITIB( 'T:TI'TI='
/F C/B(# C(:2 /F B:#G%:D('>.
9+G!:E =>? =/&7(TITIB( 'T:TI'TI='
/F ;#ITC(:2 /F B:#G%:D('>.
9+G!:E<=?? 72/D=T /F B(@T(@
9+G!:E<,=? 2(:'/# F/2 BAI#G
9+G!:E<,,? BA(2' /7I#I/# :B/T
3:%ITA
9+G!:E ,/? BA(2' /7I#I/# :B/T
72I=(
9+G!:E ,1? BA(2' /7I#I/# :B/T
T>( 72/&/TI/#:% :=TIBITI('
9+G!:E ,2? BA(2' /7I#I/# :B/T
T>( (&7%/A((
9+G!:E ,5? (&7%/A((' /7I#I/#
:B/T 2 < D
9+G!:E ,6? T>( &:I# BA(2' /F
,6
.9
.9
.+
.+
..
..
.1
.1
.4
.4
.5
vi
B(@T(@
9+G!:E ,8? =/&7(TIT/2 :#:%A'I'
9+G!:E ,>? I&7/2T:#T '(:'/# F/2
BA
9+G!:E ,?? >/C BA(2' BA B(@T(@
72/D=T
9+G!:E /=* 72/D=TI/# /F B(@T(@
72/D=T !+991)+996"
.5
.6
.6
19
19
vii
ABBREVIATIONS
BKMEA) Bangladesh ;nitting &anufactures < ($port :ssociation
M9A< &ulti Fibered :rrangement
:MG< 2eady &ade Garment
BGMEA< Bangladesh Garments &anufactures < ($port :ssociation
EP@< ($port 7rocessing Done
)WOT< 'trength Ceakness /pportunity Threat
GDP) Gross Domestic 7roduct
NDP< #ational Domestic 7roduct
WTO< Corld Trade /rganiEation
)B!< 'trategic Business nit
)CM< 'upply =hain &anagement
:AD< 2esearch < Development
H:M< >uman 2esource &anagement
BTMA< Bangladesh Te$tile &ills :ssociation
+LO< International %abor /rganiEation
TBM< Total 3uality &anagement
NCTO< #ational =ouncil of Te$tile /rganiEation
CT+C< =hina Te$tile Information =enter
ECEC!T+7E )!MMA:;
viii
Bangladesh is the best place in the region for te$tile and garments industry due to cheap labor
and favorable trade status with the (. There is a huge yarn and fabric demand and supply gap
in 2&G industries which is presently met by import. 7resently is about 81F)69F of the demand
is met by import from countries like =hina, India, >ong ;ong, 'ingapore, Thailand, ;orea,
Indonesia, Taiwan etc. fabric re*uirement is increasing at +1F per annum. In order to stimulate
rapid economic growth of the country Bangladesh Government encourage foreign investment
and establish si$ individual e$port processing Eone !(7D". During the Guly)Gune +996)-9 periods,
overall e$ports of the country reached ' H-+.64.5+ million. 2epresents a surge of over +9F,
especially on the back of footwear and garments. ;nitwear industry earned around H4.8,.+6
million e$port.
The &a0or ob0ective of this report is to find the present market condition of Be$imco Te$tiles
%td. It is an e$ploratory research in nature. &ost of the data are collected from both primary and
secondary sources. 7rimary sources are, In)depth interview with the top officials of Be$Te$
%imited, *uestionnaire survey on client. 'econdary sources are :nnual report of Be$Te$ %imited,
internet, official data, /fficial website, 2esearch paper.
Be$imco te$tiles Division is a private limited company. :t the moment, it is the market leader in
te$tile industry. &any garments industries that operate on global scale are sometimes unfamiliar
with the legal controls, cultural e$pectations, business practices, and regulatory mechanisms of
other countries. This is especially true for emerging garments industries in developing countries.
But Be$imco is familiar with there responsibility thatIs why I choose Be$imco te$tiles division.
Te$tiles industry is one of the largest industries in our country. It contributes a lot in national
economy. :t the moment, Be$Te$ is the market leader because of its *uality. =ustomer chooses
their product for *uality rather than price. =ustomer thinks they should do some promotional
activities. %ike) arranging fair, advertising in web site ete. They mainly focus on ( and ':.
They should focus on &iddle (ast as well as home ground.
Be$Te$ is reputed =ompany among its customers because of its *uality and service. Be$Te$
should increase their promotional activities so that customer can know about the new product. .
%ike) arranging fair, advertising in web site ete.
i$
Be$Te$ believes in *uality < the satisfaction of consumer. &y overall e$perience has been very
fascinating and I strongly believe internship period of The Be$imco Te$tiles %td will definitely
help me a lot in building my future career.
$