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Annexure AAB-CD-01a

Course Title: Web Enabled Business Processes


Course Code: to be decided later
Credit Units: 3
Level:
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1 Course 2b3ectives:
4no(ledge: To acquaint te students !it basic principles o" te principles
o" te Internet and te World Wide Web# to develop a broad understandin$ o"
di$ital customers%
Co)&re$ension: To introduce practical aspects o" &!eb tecnolo$ies' as it is
bein$ used more and more in business today( To ma)e tem understand te
some real !orld Internet systems and its applications in businesses# and learn
some current !eb enabled trends in businesses

Understanding: It !ill provide understandin$ o" )ey concepts o" Internet
L T P+
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arcitecture# te principles o" Internet access metods# and te roles and te
detailed operations o" internet!or)in$ protocols( Explain te principles o"
World Wide Web# !eb systems# !eb accelerator# and searc en$ines(
Analsis: To expose te students in desi$nin$ and implementation o" some
Internet and,or !eb applications suc as !ebsite# Blo$ and ten analy-in$ te
ran)in$ practically usin$ "ree analytics so"t!are's(
5nt$esis: Tis course aims at ma)in$ students conversant !it te )ey
concept WWW# Internet and Internet tecnolo$ies and applies tese
tecnolo$ies in developin$# understandin$ and promotin$ !eb business(
7valuation: .evelop te ability to desi$n te !ebsite as !ell as its
promotional strate$ies and ten analy-in$ its $ro!t usin$ analytics(
. Prere9uisites:
Basic /no!led$e o" computers# understandin$ o" internet domains and
business domain(
3 5tudent Learning 2utco)es:
Explain te Internet arcitecture# te principles o" Internet access
metods# and te roles and te detailed operations o" internet!or)in$
protocols(
Explain te principles o" World Wide Web# !eb systems# !eb
accelerator# and searc en$ines(
.esi$n and implement some Internet and,or !eb applications
Perceive te increasin$ly important role o" te Internet in bot daily
li"e and businesses(
.evelop a vie! tat te Internet and its applications in di""erent
businesses are evolvin$ rapidly(
Course Contents + 5llabus:
- :odule * 6eb enabled Business !unda)entals .0;
6eig$tage
Internet Basics0 Internet# Intranet# Extranet# Portals# Web and Wireless# e1
Business 2 e1Mar)etin$( Mar)ets 3includin$ B45# B4B and 5456# te !eb
media landscape 1 )ey trends emer$in$ trends# te impact o" !eb on
businesses( 7o! si$ni"icant is !eb in doin$ businesses8
, :odule ** <irtual <alue C$ain .0;
6eig$tage
T$e <irtual <alue C$ain0 Mar)etplace vs( Mar)et space 1 Visibility#
Mirrorin$ 5apability and Ne! 5ustomer 9elationsips 1 Te Net!or)
Economy 1 :Moore;s <a!: and :Gilder;s <a!: 1 E1Mar)etplaces and
Economic Impacts# 5onsumer Beavior on te Internet0 .emo$rapic#
$eo$rapic# psyco$rapic and beavioral "actors(
Te Web Mar)etin$ Mix0 5ontinuum o" purely virtual to purely pysical
products1 Product in te Internet Mar)etin$ Mix 1 presentin$ product online#
buildin$ a brand = Price in te Internet Mar)etin$ Mix 1 Importance o" price
competitiveness to e1Business 1 Place in te Internet Mar)etin$ Mix 0 te
importance o" "ul"illment# lo$istical considerations1 Promotion in te Internet
Mar)etin$ Mix 1 reacin$ te e1consumer
% :odule *** Understanding 2nline Custo)er .0;
6eig$tage
Understanding custo)er on t$e *nternet0 Motivations "or soppin$ on te
net = attributes o" online soppin$# >ources o" data collection on te !eb#
37itWise# com>core demos6#?sin$ surveys# @bservational researc 1 clic)1
trac)in$# eat1mappin$ #Tird1party data sources# >ite centric systems(
Princi&les o! (ebsite design: custo)er e=&erience and usabilit:
Alternative approaces to !ebsite desi$n# ?sability and accessibility#
researcin$ your site visitors
> :odule *< Planning and )anaging (ebsite develo&)ent: .0;
6eig$tage
Te role o" te !ebsite# Plannin$ and brie"in$ !eb proAects 1 internal
sta)eolders and selectin$ , brie"in$ external partners # Te proAect plan 1 )ey
elements to be included# Web tecnolo$ies 1 5M># B7MT<# 5>># mas1ups#
BM< "eeds# ACAB etc(# video streamin$ and ric media# In"ormation
arcitecture 1 plannin$ customer Aourneys# Principles o" e""ective !ebsite
desi$n0 content# pa$e layout# style seets and navi$ational tools# 5opy!ritin$
"or te !eb# Wire"rames 1 testin$ and implementin$ !ebsite desi$ns#
Bud$etin$ "or !eb proAects
? :odule < Custo)er 7=&erience on t$e (eb .0;
6eig$tage
Custo)er 7=&eriences on t$e 6eb: Te !eb;s &unique capabilities' =
Interactive
communications !it customers "or 1 or$ani-ational learnin$# service
capability#
convenience( Application o" !eb in di""erent businesses0 Mar)etin$#
Accountin$# 7uman 9esource# Advertisin$# @perations(
1egulation@ &er)ission and codes o! &ractice: An overvie! o" today;s
online le$al environment 1 )ey le$islation a""ectin$ !eb businesses#
Intellectual Property 9i$ts 1 o! to protect your assets online# .ata
Protection 1 everytin$ you need to )no! about protectin$ customer data#
.i$ital si$natures# Global tradin$ perspectives# .omain names and re$istered
trademar)s 3TM6 online# >ocial media and te la! 1 !at are te implications
o" Wi)is# blo$s# peer141peer communities etc# Web analytics 1 !at are te
options and teir respective bene"its8
A Pedagog !or Course Deliver:
Lectures
Boogle Analtics
Co)&an Analtics
Brou& Pro3ects
Blogs Designing
11
Assess)ent+ 7=a)ination 5c$e)e:
T$eor L+T #;' Lab+Practical+5tudio #;' 7nd Ter)
7=a)ination
4+D E+D F+D
T$eor Assess)ent #LCT':
Continuous Assess)ent+*nternal Assess)ent 7nd Ter)
7=a)ination
Co)&onents
#Dro&
do(n'
Mid1
Term
Exam
ProAect3Goo$le
Analytics o"
teir o!n
created blo$ or
proAect6
Viva Attendance
6eig$tage
#;'
E+D E+D GD GD F+D
Te=t C 1e!erences:
Cosep P T# 4+++1 Electronic 5ommerce0 A Mana$erial Perspective Prentice 7all(
9avi /ala)ota and Andre! B Winston# 4++4# Hrontiers o" Electronic 5ommerce Addison Wesley
Para$ .i!an and >unil >arma# 4++4# Electronic 5ommerce 3Excel Boo)s# Ne! .eli6
/ennit <audon and Cane <audon = Mana$ement In"ormation >ystems0 Mana$in$ te .i$ital Hirm 4++G# 3Nint Edition6 Prentice 7all(
9aymond Hrost and Cudy >trauss# 4++4# :E Marketing:# Prentice 7all
@nline Mar)etin$1 9icard Gay# Alan 5arles!ort and 9ita Esen#
?nderstandin$ .i$ital Mar)etin$ =.amian 9yan and 5alvin Cones
1esearc$ Pa&er and U1Ls
A 5omparative >tudy on Mar)etin$ Mix Models "or .i$ital Products 0 /an<ian$ Wan$# Iuan Wan$# Cin$Tao Iao
Hrom Mar)etin$ Mix to E1Mar)etin$ Mix0 a <iterature# @vervie! and 5lassi"ication# Gandol"o .ominici
http://www.experian.com/hitwise/index.html
http://www.comscore.com/
http://faculty-staf.ou.edu/K/Michael.L.Kent-1/PDFs/Kent!arrPop"nalytics.pdf

9emar)s and >u$$estions0
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.ate0 Name# .esi$nation# @r$anisation

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