!eb tecnolo$ies' as it is bein$ used more and more in business today. To develop a broad understandin$ o" di$ital customers%. To learn some current.eb enabled trends in businesses#.
!eb tecnolo$ies' as it is bein$ used more and more in business today. To develop a broad understandin$ o" di$ital customers%. To learn some current.eb enabled trends in businesses#.
!eb tecnolo$ies' as it is bein$ used more and more in business today. To develop a broad understandin$ o" di$ital customers%. To learn some current.eb enabled trends in businesses#.
Course Code: to be decided later Credit Units: 3 Level: Please give our valuable !eedbac" ratings #on t$e scale o! % &oints' !or !ollo(ing course curriculu) (it$ res&ect to relevance to *ndustr + Pro!ession: % , - 3 . 1 Excellent Very Good Good Moderate Needs Improvement Poor / Course Title 0eedbac" 1ating #on scale o! % &oints' Co))ents #i! an' 1 Course 2b3ectives: 4no(ledge: To acquaint te students !it basic principles o" te principles o" te Internet and te World Wide Web# to develop a broad understandin$ o" di$ital customers% Co)&re$ension: To introduce practical aspects o" &!eb tecnolo$ies' as it is bein$ used more and more in business today( To ma)e tem understand te some real !orld Internet systems and its applications in businesses# and learn some current !eb enabled trends in businesses
Understanding: It !ill provide understandin$ o" )ey concepts o" Internet L T P+ 5 56+0 6 T2TAL C17D*T U8*T5 * + + + * arcitecture# te principles o" Internet access metods# and te roles and te detailed operations o" internet!or)in$ protocols( Explain te principles o" World Wide Web# !eb systems# !eb accelerator# and searc en$ines( Analsis: To expose te students in desi$nin$ and implementation o" some Internet and,or !eb applications suc as !ebsite# Blo$ and ten analy-in$ te ran)in$ practically usin$ "ree analytics so"t!are's( 5nt$esis: Tis course aims at ma)in$ students conversant !it te )ey concept WWW# Internet and Internet tecnolo$ies and applies tese tecnolo$ies in developin$# understandin$ and promotin$ !eb business( 7valuation: .evelop te ability to desi$n te !ebsite as !ell as its promotional strate$ies and ten analy-in$ its $ro!t usin$ analytics( . Prere9uisites: Basic /no!led$e o" computers# understandin$ o" internet domains and business domain( 3 5tudent Learning 2utco)es: Explain te Internet arcitecture# te principles o" Internet access metods# and te roles and te detailed operations o" internet!or)in$ protocols( Explain te principles o" World Wide Web# !eb systems# !eb accelerator# and searc en$ines( .esi$n and implement some Internet and,or !eb applications Perceive te increasin$ly important role o" te Internet in bot daily li"e and businesses( .evelop a vie! tat te Internet and its applications in di""erent businesses are evolvin$ rapidly( Course Contents + 5llabus: - :odule * 6eb enabled Business !unda)entals .0; 6eig$tage Internet Basics0 Internet# Intranet# Extranet# Portals# Web and Wireless# e1 Business 2 e1Mar)etin$( Mar)ets 3includin$ B45# B4B and 5456# te !eb media landscape 1 )ey trends emer$in$ trends# te impact o" !eb on businesses( 7o! si$ni"icant is !eb in doin$ businesses8 , :odule ** <irtual <alue C$ain .0; 6eig$tage T$e <irtual <alue C$ain0 Mar)etplace vs( Mar)et space 1 Visibility# Mirrorin$ 5apability and Ne! 5ustomer 9elationsips 1 Te Net!or) Economy 1 :Moore;s <a!: and :Gilder;s <a!: 1 E1Mar)etplaces and Economic Impacts# 5onsumer Beavior on te Internet0 .emo$rapic# $eo$rapic# psyco$rapic and beavioral "actors( Te Web Mar)etin$ Mix0 5ontinuum o" purely virtual to purely pysical products1 Product in te Internet Mar)etin$ Mix 1 presentin$ product online# buildin$ a brand = Price in te Internet Mar)etin$ Mix 1 Importance o" price competitiveness to e1Business 1 Place in te Internet Mar)etin$ Mix 0 te importance o" "ul"illment# lo$istical considerations1 Promotion in te Internet Mar)etin$ Mix 1 reacin$ te e1consumer % :odule *** Understanding 2nline Custo)er .0; 6eig$tage Understanding custo)er on t$e *nternet0 Motivations "or soppin$ on te net = attributes o" online soppin$# >ources o" data collection on te !eb# 37itWise# com>core demos6#?sin$ surveys# @bservational researc 1 clic)1 trac)in$# eat1mappin$ #Tird1party data sources# >ite centric systems( Princi&les o! (ebsite design: custo)er e=&erience and usabilit: Alternative approaces to !ebsite desi$n# ?sability and accessibility# researcin$ your site visitors > :odule *< Planning and )anaging (ebsite develo&)ent: .0; 6eig$tage Te role o" te !ebsite# Plannin$ and brie"in$ !eb proAects 1 internal sta)eolders and selectin$ , brie"in$ external partners # Te proAect plan 1 )ey elements to be included# Web tecnolo$ies 1 5M># B7MT<# 5>># mas1ups# BM< "eeds# ACAB etc(# video streamin$ and ric media# In"ormation arcitecture 1 plannin$ customer Aourneys# Principles o" e""ective !ebsite desi$n0 content# pa$e layout# style seets and navi$ational tools# 5opy!ritin$ "or te !eb# Wire"rames 1 testin$ and implementin$ !ebsite desi$ns# Bud$etin$ "or !eb proAects ? :odule < Custo)er 7=&erience on t$e (eb .0; 6eig$tage Custo)er 7=&eriences on t$e 6eb: Te !eb;s &unique capabilities' = Interactive communications !it customers "or 1 or$ani-ational learnin$# service capability# convenience( Application o" !eb in di""erent businesses0 Mar)etin$# Accountin$# 7uman 9esource# Advertisin$# @perations( 1egulation@ &er)ission and codes o! &ractice: An overvie! o" today;s online le$al environment 1 )ey le$islation a""ectin$ !eb businesses# Intellectual Property 9i$ts 1 o! to protect your assets online# .ata Protection 1 everytin$ you need to )no! about protectin$ customer data# .i$ital si$natures# Global tradin$ perspectives# .omain names and re$istered trademar)s 3TM6 online# >ocial media and te la! 1 !at are te implications o" Wi)is# blo$s# peer141peer communities etc# Web analytics 1 !at are te options and teir respective bene"its8 A Pedagog !or Course Deliver: Lectures Boogle Analtics Co)&an Analtics Brou& Pro3ects Blogs Designing 11 Assess)ent+ 7=a)ination 5c$e)e: T$eor L+T #;' Lab+Practical+5tudio #;' 7nd Ter) 7=a)ination 4+D E+D F+D T$eor Assess)ent #LCT': Continuous Assess)ent+*nternal Assess)ent 7nd Ter) 7=a)ination Co)&onents #Dro& do(n' Mid1 Term Exam ProAect3Goo$le Analytics o" teir o!n created blo$ or proAect6 Viva Attendance 6eig$tage #;' E+D E+D GD GD F+D Te=t C 1e!erences: Cosep P T# 4+++1 Electronic 5ommerce0 A Mana$erial Perspective Prentice 7all( 9avi /ala)ota and Andre! B Winston# 4++4# Hrontiers o" Electronic 5ommerce Addison Wesley Para$ .i!an and >unil >arma# 4++4# Electronic 5ommerce 3Excel Boo)s# Ne! .eli6 /ennit <audon and Cane <audon = Mana$ement In"ormation >ystems0 Mana$in$ te .i$ital Hirm 4++G# 3Nint Edition6 Prentice 7all( 9aymond Hrost and Cudy >trauss# 4++4# :E Marketing:# Prentice 7all @nline Mar)etin$1 9icard Gay# Alan 5arles!ort and 9ita Esen# ?nderstandin$ .i$ital Mar)etin$ =.amian 9yan and 5alvin Cones 1esearc$ Pa&er and U1Ls A 5omparative >tudy on Mar)etin$ Mix Models "or .i$ital Products 0 /an<ian$ Wan$# Iuan Wan$# Cin$Tao Iao Hrom Mar)etin$ Mix to E1Mar)etin$ Mix0 a <iterature# @vervie! and 5lassi"ication# Gandol"o .ominici http://www.experian.com/hitwise/index.html http://www.comscore.com/ http://faculty-staf.ou.edu/K/Michael.L.Kent-1/PDFs/Kent!arrPop"nalytics.pdf
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