SUMMER TRAINIG REPORT

ON
MARKETING BRAND ROLE IN BUYING
BEHAVIOUR OF YOUTH
Submitted in Partial Fulfillment for the Award of Degree
MASTER IN BUSSINESS ADMNISTRATION
Corporate Guide:-
Suresh Behera
Head of Sales
Faculty Guide:-
Mr. Prakash Chandra Dash
BIMIT, Bhuanes!ar
Submitted by: - Rajendranath Behera
Regd no:-0706275024
D"C#$%$TI&'
I Sri Rajendranath Behera do hereby declare that the project report
entitled MARKETING BRAND ROLE IN BUING
BE!A"IOUR O# OUT!! being submitted to Biju Patnaik
University of Technology Rourkela is my o!n piece of !ork and it has
not been submitted to any other institute or published at any time
before"
%a(endranath Behera
%e)d 'o: - *+*,-+.*-/
A$KNO%LEDGEMENT
This report bears the imprint of many people. Right from the
experienced staff of Relian"e Mone#$ to the staff of Bhubane%war
In%titute of Management & Information Te"hnolog# without whose
support and guidance I would have not got the unique opportunity to
successfully complete my internship in this esteemed organization.
I take this opportunity to express my deep gratitude to all the employees
of, Relian"e Mone#$ Bhubane%war. lso I am indebted for the rich
guidance, knowledge and suggestions provided by my guide, Mr'
Pra(a%h Da% who took sincere efforts and illustrated the !arketing
"oncept of #inancial $roducts, with their vast knowledge in the field,
which helped me in carrying out my internship.
I am gratified to Prof' B'M' Da% for their earnest coordination owing
to which, I had the leg%up of undertaking the internship at the
prominent organization, Reliance !oney $vt ltd.

&ast but not least, I also thank all those people whom I met in the
industry during my internship and helped me to accomplish my
assignments in the most efficient and effective manner.
C&'T"'T
INTRODU$TION
$&m'any (r&)*e
Re*ian+e- ADAG Gr&u'
Major business
Reian!e "o##uni!a$ion
Reian!e Ener%&
Reian!e "a'i$a
Reian!e is one o( $)e (as$es$ %ro*in% !o#'anies in In+ia *)i!) is
(oun+e+ b& Mr, D)irub)ai A#bani, Reian!e is $)e $o' #os$
!o#'an& in In+ia an+ $)e son o( Mr, D)irub)ai A#bani- Mr,
Mu.es) A#bani an+ Ani A#bani are +i/i+e+ $)e Reian!e in $*o
%rou's one is !ae+ Mu.es) A#bani %rou' an+ o$)er is !ae+
Ani A#bani %rou', T)e .e& $o su!!ess o( Reian!e in $)e *or+s o(
Mr, D)irub)ai A#bani is as (oo*s0
"Growth has no limit at Reliance. I keep revising my vision. Only
when you can dream it, you can do it."

ADAG GROUP
Reian!e "a'i$a
L$+,
Reian!e Li(e
Insuran!e
Reian!e Genera
Insuran!e
Reian!e
Mu$ua Fun+
Dhiruhai 0. $1ani
#ounder $hairman Reliance %roup
&ecember '( )*+' , -uly . '//'
Reian!e "a'i$a L$+ is a 'ar$ o( $)e Reian!e 1 Ani D)irub)ai
A#bani Grou'- an+ is ran.e+ a#on% $)e 23 #os$ /auabe
'ri/a$e !o#'anies in In+ia, Reian!e "a'i$a is one o( In+ia4s
ea+in% an+ (as$es$ %ro*in% 'ri/a$e se!$or 5nan!ia ser/i!es
!o#'anies- an+ ran.s a#on% $)e $o' 6 'ri/a$e se!$or 5nan!ia
ser/i!es an+ ban.in% %rou's- in $er#s o( ne$ *or$) Reian!e
"a'i$a )as in$eres$s in asse$ #ana%e#en$ an+ #u$ua (un+s- i(e
an+ %enera insuran!e- 'ri/a$e e7ui$& an+ 'ro'rie$ar&
in/es$#en$s- s$o!. bro.in%- +e'osi$or& ser/i!es- +is$ribu$ion o(
5nan!ia 'ro+u!$s- !onsu#er 5nan!e an+ o$)er a!$i/i$ies in
5nan!ia ser/i!es,
RELIAN$E $A(ITAL $OM(AN OUTLINE






Re*ian+e M&ney
Reian!e Mone& is a %rou' !o#'an& o( Reian!e "a'i$a8 one o( In+ia4s ea+in% an+
(as$es$ %ro*in% 'ri/a$e se!$or 5nan!ia ser/i!es !o#'anies- ran.in% a#on% $)e $o'
RELIAN"E
"APITAL
RELIAN"E
LIFE
RELIAN"E
MONEY
RELIAN"E
GENERAL
RELIAN"E
MUTUAL
FUNDS
RELIAN"E
MUTUAL
FUNDS
6 'ri/a$e se!$or 5nan!ia ser/i!es an+ ban.in% !o#'anies- in $er#s o( ne$ *or$),
Reian!e "a'i$a is a 'ar$ o( $)e Reian!e Ani D)irub)ai A#bani Grou',
Reian!e Mone& is a !o#'re)ensi/e ee!$roni! $ransa!$ion 'a$(or# o9erin% a *i+e
ran%e o( asse$ !asses, I$s en+ea/or is $o !)an%e $)e *a& In+ia $ransa!$s in
5nan!ia #ar.e$s an+ a/ais 5nan!ia ser/i!es, Reian!e Mone& is a sin%e *in+o*-
enabin% &ou $o a!!ess- a#on%s$ o$)ers in E7ui$ies- E7ui$& : "o##o+i$ies
Deri/a$i/es- Mu$ua Fun+s- IPOs- Li(e : Genera Insuran!e 'ro+u!$s- O9s)ore
In/es$#en$s- Mone& Trans(er- Mone& ")an%in% an+ "re+i$ "ar+s,
VISION STATEMENT
To be %oba& res'e!$e+ *ea$) !rea$or *i$) an e#')asis on !us$o#ers !are an+ a
!u$ure o( %oo+ !or'ora$e %o/ernan!e,
MISSION
To "rea$e an+ nur$ure a *or+ !ass- )i%) 'er(or#an!e en/iron#en$ ai#e+ a$
+ei%)$in% our !us$o#ers,
ORGANI,ATIONAL STRU$TURE
Na$ion
a
Hea+
;ona
Hea+
;ona
Hea+
;ona
Hea+
;ona
Hea+
Re%ion
a
Hea+
Re%ion
a
Hea+
Re%ion
a
Hea+
"us$e
r
Hea+
"us$e
r
Hea+
"en$r
e
Mana
%er
"en$r
e
Mana
%er
BDEs
BDEs BDEs BDEs BDEs
Re%ion
a
Hea+
0ational 1evel 2 0ational Head
3onal 1evel 2 3onal Head
Regional 1evel 2 Regional head
&ivisional 1evel2 $luster Head
Branch 1evel 2 $enter 4anager
DI"ISION O# RELIAN$E MONE:
Re*ian+e Se+uritie- Limited:
Reian!e1ADA Grou'<s (ora& in$o $)e In+ian !a'i$a
#ar.e$s- 'ro/i+in% in/es$ors $)e (a!ii$& o( an&$i#e=an&*)ere
onine $ra+in% in a s)ares : se!uri$ies,
Re*ian+e $&mm&ditie- Limited:
T)is is $)e !o#'an& $)rou%) *)i!) a !o##o+i$&1$ra+in%
(a!ii$ies *ou+ be 'ro/i+e+ $o no$ on& $)e so')is$i!a$e+- #e$ro
in/es$or bu$ aso $o $)e In+ian (ar#er *)o nee+s $)ese
!o##o+i$& ser/i!es (or )is +ai& i/in%,
Re*ian+e #inan+ia* Ser.i+e- Limited :
A re%is$ere+ NBF" *)i!) *i be o9erin% re$ai (orei%n
!urren!& $ra+in%,
Di.i-i&n
O/ Re*ian+e
M&ney
Re*ian+e
Se+uritie-
Re*ian+e
$&mm&ditie-
Re*ian+e
#inan+ia*
Ser.i+e-


$ON$E(T BE!IND Re*ian+e M&ney
Reian!e Mone& 'ro/i+es a !o#'re)ensi/e 'a$(or#- o9erin% an
in/es$#en$ a/enue (or a *i+e ran%e o( asse$ !asses, I$s
En+ea/our is $o !)an%e $)e *a& In+ia $ransa!$s in 5nan!ia
#ar.e$s an+ a/ais 5nan!ia ser/i!es,
Reian!e Mone& o9ers a sin%e *in+o* (a!ii$&- enabin% &ou $o
a!!ess- a#on%s$ o$)ers, E7ui$&- E7ui$& an+ "o##o+i$&
Deri/a$i/es O9s)ore In/es$#en$s- IPO<s- Mu$ua Fun+s- Li(e
Insuran!e : Genera Insuran!e Pro+u!$s,
%hy Re*ian+e M&ney
(r&.idin0 in.e-t&r-
the #a+i*ity &/
anytime-any1here
&n*ine tradin0 in a**
maj&r a--et +*a--e-2
$&mm&dity re*ated
tradin03 di-tributi&n3
1areh&u-e re+ei't
)nan+in0 1i** be
'r&.ided2
Re0i-tered NB#$
under Re*ian+e
M&ney 1hi+h 1i**
be in the
di-tributi&n and
/undin0 bu-ine--2
Reian!e Mone& is $)e #os$ !os$=e9e!$i/e- !on/enien$ an+
se!ures *a& $o $ransa!$ in a *i+e ran%e o( 5nan!ia 'ro+u!$s an+
ser/i!es,
T)e )i%)i%)$s o( Reian!e Mone&<s o9erin% are0
$&-t-e4e+ti.e: T)e (ee !)ar%e+ b& $)e a>ia$es o( Reian!e
Mone&- $)rou%) *)o# $)e $ransa!$ions !an be 'a!e+- is a#on%
$)e o*es$ !)ar%e+ in $)e 'resen$ s!enario, As an in$ro+u!$or&
o9er- 'a& a ?a$ (ee o( jus$ Rs, 3@@A= /ai+ (or 2 #on$)s or
s'e!i5e+ $ransa!$iona /aue,
$&n.enien+e: You )a/e $)e ?eBibii$& $o a!!ess Reian!e Mone&
ser/i!es in #u$i'e *a&s0 $)rou%) $)e In$erne$- Transa!$ion
Kios.s- "a : Transa!$ CP)oneD or see. assis$an!e $)rou%) our
Business Par$ners,
Se+urity: Reian!e Mone& 'ro/i+es se!ure a!!ess $)rou%) an
ee!$roni! $o.en $)a$ ?as)es a uni7ue se!uri$& nu#ber e/er& 62
se!on+s Can+ ensures $)a$ $)e nu#ber use+ (or $)e earier
$ransa!$ion is +is!ar+e+D, T)is nu#ber *or.s as a $)ir+ e/e
'ass*or+ $)a$ .ee's &ou a!!oun$ eB$ra sa(e,
Sin%e *in+o* (or #u$i'e 'ro+u!$s0 Reian!e Mone&- $)rou%) i$s
a>ia$esA'ar$ners- (a!ii$a$es $ransa!$ions in E7ui$&- E7ui$& :
"o##o+i$& Deri/a$i/es- O9s)ore In/es$#en$s- Mu$ua Fun+s-
IPO<s,- Li(e Insuran!e an+ Genera Insuran!e 'ro+u!$s,
6 in E in$e%ra$e+ a!!ess0 Reian!e Mone& o9ers in$e%ra$e+ a!!ess
$o &our ban.in%- $ra+in% an+ +e#a$ a!!oun$, You !an $ransa!$
*i$)ou$ $)e )asse o( *ri$in% !)e7ues,
De#a$ A!!oun$ *i$) Reian!e "a'i$a0 T)rou%) Reian!e Mone&-
&ou %e$ a )asse=(ree +e#a$ a!!oun$ *i$) Reian!e "a'i$a, T)e
Annua Main$enan!e ")ar%e (or $)e De#a$ A!!oun$ is jus$ Rs,
3@A= 'er annu#,
O$)er Ser/i!es0
F $)rou%) $)e 'or$a ***,reian!e#one&,!o#- reian!e Mone&
'ro/i+es0
Reiabe resear!)- in!u+in% /ie*s o( eB$erna eB'er$s *i$)
an en/iabe $ra!. re!or+,
Li/e ne*s (ro# Reu$ers an+ Do* Gones,
"EOs< A eB'er$s< /ie*s on $)e e!ono#& an+ 5nan!ia
#ar.e$s,
T)e Persona Finan!e se!$ion 'ro/i+es $oos $)a$ )e's &ou
'an &our in/es$#en$s- re$ire#en$- $aB- e$!,
Ana&He &our ris. 'ro5e $)rou%) $)e Ris. Ana&Her,
Ge$ a sui$abe in/es$#en$ 'or$(oio usin% $)e Asse$ Ao!a$or
Re5uirement /&r &'enin0 D-MAT +um tradin0 a++&unt 1ith
Re*ian+e M&ney:
E, 'an !ar+ !o'&
2, a++ress 'roo(A $ee')one biA e= biA /o$er i+A ban. 'ass
boo.A 'ass'or$
6, !an!ee+ !)e7ues o( I"I"IA IDBIAHDF"AAIIS $)e !o#'an&
a!!e'$s $)e !)e7ues o( o$)er ban.s aso bu$ i$ *i $a.e $)e
$i#e o( 6=J+a&s be!ause $)e !o#'an& )as $)e $ie u' *i$)
$)ese ban.s on&
J, 'a&#en$ !)e7ues0 C(or o'enin% $)e a!!oun$ ini$ia !)ar%esD
(or 'eo'e *)o are in $)e !or'ora$e is$ Rs 3@@ (or !ien$s
no$ in $)e !or'ora$e is$ Rs K3@
Br&6era0e +ard:
3@@ (or E2 #on$)s 2 a! C2 a! (or in$ra $ra+e : 2 a! (or
+ei/er&D
E@@@ (or 2 #on$)s E !rore CL@ a! (or in$ra $ra+e : E@ a! (or
+ei/er&D
23@@ (or M #on$)s 6 !rore C2,K "rores (or in$ra+a& : 6@ a!
(or +ei/er&D
3@@@ (or E2 #on$)s K "rore CM,6 !rores (or in$ra+a& : K@ a!
(or +ei/er&D
E@@@@ (or E2 #on$)s 2@ "rore CEN !rores (or in$ra+a& : 2
!rore (or +ei/er&D
Se+ured *&0 in 1ith Re*ian+e M&ney:
Uni7ue user i+ C+i9eren$ (or ea!) : e/er& !ien$D
User 'ass*or+ C*)i!) &ou nee+ $o !)an%e e/er& E3 +a&sD
Se!uri$& .e& C*)i!) !)an%es in e/er& 62 se!on+s an+
%enera$e nu#bers ran+o#&D
Br&6era0e:
Reian!e #one& is *or.in% on $)e Hero bro.era%e !on!e'$-
be!ause o( *)i!) e+u!a$ion as *e as ser/i!e $aB *i be
NIL,
As 'er $)e SEBI %ui+eines an& bro.era%e !o#'an& !an4$
!)ar%e Hero bro.era%e so i$ !)ar%es @,@EO o( bro.era%e in
$)e na#e o( $ransa!$ion !os$,
O$)er $)an $)is $)e se!uri$& $ransa!$ion $aB CSTTD is aso
bein% !)ar%e+ P
On Dei/er&0 @,E23O On In$ra+a&0 @,@E23O
O$)er $)an $)is )o+in% !)ar%es are aso bein% !)ar%e+ on
sae o( se!uri$ies PRs E2
"o#'arison o( reian!e #one&4s (a!ii$ies : !)ar%es *i$)
o$)er !o#'anies DMAT a!!oun$ (a!ii$ies an+ !)ar%es is
bein% s)o*n in $)e (oo*in% eB!e s)ee$
T!E BENE#ITS %E GET AT Re*ian+e M&ney:
A sa(e an+ !on/enien$ *a& $o )o+ se!uri$ies8
I##e+ia$e $rans(er o( se!uri$ies8
No s$a#' +u$& on $rans(er o( se!uri$ies8
Ei#ina$ion o( ris.s asso!ia$e+ *i$) ')&si!a !er$i5!a$es
su!) as ba+ +ei/er&- (a.e se!uri$ies- +ea&s- $)e($s e$!,8
Re+u!$ion in 'a'er*or. in/o/e+ in $rans(er o( se!uri$ies8
Re+u!$ion in $ransa!$ion !os$8
No o++ o$ 'robe#- e/en one s)are !an be so+8
No#ina$ion (a!ii$&8
")an%e in a++ress re!or+e+ *i$) DP %e$s re%is$ere+ *i$) a
!o#'anies in *)i!) in/es$or )o+s se!uri$ies ee!$roni!a&
ei#ina$in% $)e nee+ $o !orres'on+ *i$) ea!) o( $)e#
se'ara$e&8
Trans#ission o( se!uri$ies is +one b& DP ei#ina$in%
!orres'on+en!e *i$) !o#'anies8
Au$o#a$i! !re+i$ in$o +e#a$ a!!oun$ o( s)ares- arisin% ou$ o(
bonusAs'i$A!onsoi+a$ionA#er%er e$!,
Ho+in% in/es$#en$s in e7ui$& an+ +eb$ ins$ru#en$s in a
sin%e a!!oun$,
Re+u!e bro.era%e !)ar%es,
Enabes 7ui!. o*ners)i' o( se!uri$ies on se$$e#en$
resu$in% in in!rease+ i7ui+i$&-
A/oi+s !on(usion in $)e o*ners)i' $i$e o( se!uri$ies
Pro/i+es eas& re!ei'$ o( 'ubi! issue ao$#en$s,
Re*ian+e M&ney
BROKERAGE
ONLINE O##LINE
RE$!ARGE "OU$!ER RE$!ARGE
"OU$!ER
7
#RAN$!ISEE #EE
#RAN$!ISEE #EE RS2 89: TRANSA$TION
Reian!e )as $)e !on!e'$ o( Re!)ar%e Vou!)ers
RE$!ARGE "OU$!ER:
Rs, 3@@ E2 Mon$) 2La! Li#i$
Rs, E@@@ 2 Mon$)s E "rore
Rs, 23@@ M Mon$)s 6 "rore
Rs, 3@@@ E2 Mon$)s K "rore
Rs,E@@@@ E2 Mon$)s 2@"rore
$ccount &penin) Char)es:
For %e)ular Custo1ers : %s. +.*.**
For Go2t. "1ployees 3 Corporate : %s. .**.**
(r&du+t-
O4ered
By
Re*ian+e M&ney
I(O On*ine
Q)en an unis$e+ !o#'an& #a.es ei$)er a (res) issue o(
se!uri$ies or an o9er (or sae o( i$s eBis$in% se!uri$ies or bo$) (or
$)e 5rs$ $i#e $o $)e 'ubi!, T)is 'a/es *a& (or is$in% an+ $ra+in%
o( $)e issuer<s se!uri$ies, Q)en 'ri/a$e !o#'anies i,e, !o#'anies
$)a$ are *)o& o*ne+ b& $)eir 'ro#o$ers- in/i$e $)e 'ubi! $o
subs!ribe $o $)eir s)ares- $)is issue o( s)ares is !ae+ an Ini$ia
Pubi! O9erin% CIPOD,
Trade In $&mm&ditie-
"o##o+i$ies #ean ri!e- *)ea$- su%ar- %o+ e$!, Peo'e !an $ra+e
in $)ese !o##o+i$ies *i$)ou$ o*nin% a 'ie!e o( $)e !o##o+i$&
$)e& $ra+e in, "o##o+i$ies- *)i!) &ou )a/e been ea$in% or usin%
a $)ese &ears or +onnin% i$ as a (as)ion a!!essor& or e/en
runnin% &ou !ar *i$)- !an be no* $ra+e+ on $)e In+ian
eB!)an%es, I$ )as a*a&s been $ra+e+ in $)e Goba eB!)an%es-
no* i$ is our $urn $o $urn $o eB'erien!e $)e 'o*er o(
!o##o+i$ies,
Trade In E5uity
E7ui$& is a s)are in $)e o*ners)i' o( a !o#'an&, I$ re'resen$s a
!ai# on $)e !o#'an&<s asse$s an+ earnin%s, As &ou a!7uire
#ore s$o!.- &our o*ners)i' s$a.e in $)e !o#'an& in!reases, T)e
$er#s s)are- e7ui$& an+ s$o!. #ean $)e sa#e $)in% an+ !an be
use+ in$er!)an%eab&, Ho+in% a !o#'an&<s s$o!. #eans $)a$ &ou
are one o( $)e #an& o*ners Cs)are)o+ersD o( a !o#'an&- an+- as
su!)- &ou )a/e a !ai# C$o $)e eB$en$ o( &our )o+in%D $o
e/er&$)in% $)e !o#'an& o*ns, Yes- $)is #eans $)a$ $e!)ni!a&-
&ou o*n a 'or$ion o( e/er& 'ie!e o( (urni$ure8 e/er& $ra+e#ar.8
e/er& !on$ra!$- e$!, o( $)e !o#'an&, As an o*ner- &ou are
en$i$e+ $o &our s)are o( $)e !o#'an&<s earnin%s as *e as an&
/o$in% ri%)$s a$$a!)e+ $o $)e s$o!.,
Ano$)er eB$re#e& i#'or$an$ (ea$ure o( e7ui$& is i$s i#i$e+
iabii$&- *)i!) #eans $)a$- as a 'ar$=o*ner o( $)e !o#'an&- &ou
are no$ 'ersona& iabe i( $)e !o#'an& is no$ abe $o 'a& i$s
+eb$s, In !ase o( o$)er en$i$ies su!) as 'ar$ners)i's- i( $)e
'ar$ners)i' %oes ban.ru'$- $)e 'ar$ners are 'ersona& iabe
$o*ar+s $)e !re+i$orsAen+ers an+ $)e& #a& )a/e $o se o9 $)eir
'ersona asse$s i.e $)eir )ouse- !ar- (urni$ure- e$!,- $o #a.e %oo+
$)e oss, In !ase o( )o+in% e7ui$& s)ares- $)e #aBi#u# /aue
&ou !an ose is $)e /aue o( &our in/es$#en$, E/en i( a !o#'an&
o( *)i!) &ou are a s)are)o+er %oes ban.ru'$- &ou !an ne/er
ose &our 'ersona asse$s,
(er-&na* #inan+e
T)ere are %oo+ $i#es an+ ba+ $i#es +urin% e/er& s$a%e o( our
i/es- an+ bein% 5nan!ia& 're'are+ $o (a!e a .in+s o( si$ua$ions
#a.es $)e journe& o( i(e a o$ easier an+ !er$ain& #ore,
Trade In Deri.ati.e-
Deri/a$i/e 'ro+u!$s )a/e been aroun+ (or a on%- on% $i#e, In
(a!$- as ear& as $)e EM3@s- +eain%s rese#bin% 'resen$ +a&
+eri/a$i/e #ar.e$ $ransa!$ions *ere seen in ri!e #ar.e$s in
Osa.a- Ga'an,
T)e 5rs$ ea' $o*ar+s an or%aniHe+ +eri/a$i/es #ar.e$ !a#e in
ENJN- *)en $)e ")i!a%o Boar+ o( Tra+e C"BOTD- $)e ar%es$
+eri/a$i/e eB!)an%e in $)e *or+- *as es$abis)e+, Deri/a$i/es-
as $)e na#e su%%es$s- are 5nan!ia ins$ru#en$s $)a$ +eri/e $)eir
/aue (ro# an un+er&in% se!uri$& or asse$,
To+a&- e7ui$& an+ !o##o+i$& +eri/a$i/e #ar.e$s are ra'i+&
%ainin% in siHe in In+ia, In $er#s o( 'o'uari$& $oo- $)ese #ar.e$s
are !a$!)in% on i.e a (ores$ 5re, Reian!e Mone&- o9ers $)eir
!ien$s $)e (a!ii$& $o $ra+e in Fu$ures an+ O'$ions o( In+eB i,e,
Ni($& an+ o$)er S$o!.s on NSE un+er i$s Deri/a$i/es Se!$ion,
O4-h&re In.e-tment &r #&re;
T)e %oba (orei%n eB!)an%e #ar.e$ is $)e bi%%es$ #ar.e$ in $)e
*or+, T)e near& USD 2 $riion +ai& $urno/er eB!ee+s $)e
!o#bine+ $urno/er o( $)e en$ire *or+<s s$o!. an+ bon+ #ar.e$s,
T)ere are #an& reasons (or $)e 'o'uari$& o( (orei%n eB!)an%e
$ra+in%- bu$ a#on% $)e #os$ i#'or$an$ are- $)e )i%) i7ui+i$& 2J
)ours a +a& an+ $)e /er& o* +eain% !os$s asso!ia$e+ *i$)
$ra+in%, T)e #ar.e$ is so ar%e $)a$ a )an+(u o( 'a&ers !an
ne/er in?uen!e i$s ou$!o#e,
In.e-tment- in Mutua* #und-
Reian!e Mone& brin%s $o $)e !ien$s a uni7ue- )asse=(ree an+
'a'eress *a& $o in/es$ in Mu$ua Fun+s, "ien$s !an no* in/es$
on=ine in Mu$ua Fun+s $)rou%) Reian!e Mone&, No #ore 5in%
a''i!a$ion (or#s #anua& or an& %oin% $)rou%) o$)er
'a'er*or., "ien$ nee+s no si%na$ures or 'roo( o( i+en$i$& (or
in/es$in%, On!e !ien$ 'a!es a re7ues$ (or in/es$in% in a
'ar$i!uar (un+- $)ere are no #anua 'ro!esses in/o/e+, T)eir
ban. (un+s are au$o#a$i!a& +ebi$e+ or !re+i$e+ *)ie
si#u$aneous& !re+i$in% or +ebi$in% $)eir uni$ )o+in%s, "ien$
aso %e$s !on$ro o/er $)eir in/es$#en$s *i$) on=ine or+er
!on5r#a$ions an+ or+er s$a$us $ra!.in%, "ien$ %e$s $o .no* $)e
'er(or#an!e o( $)eir in/es$#en$s $)rou%) onine u'+a$ion o(
$)eir 'or$(oio *i$) !urren$ NAVs,
Li/e In-uran+e
Li(e insuran!e )e's Pro/i+e 5nan!ia assuran!e : se!uri$& (or
&our +e'en+en$s : o/e+ ones, I$ is an i#'or$an$ 'ar$ o( $)e
5nan!ia 'annin% bou7ue$ (or a in+i/i+uas : (a#iies, Li(e
insuran!e 'ro+u!$s o9er !o#'re)ensi/e 5nan!ia sou$ions *)i!)
besi+es o9erin% 5nan!ia se!uri$& aso 'ro/i+e o''or$uni$& (or
sa/in%- in/es$#en$ : $aB 'annin%
Genera* In-uran+e
I$ is a s&s$e# b& *)i!) $)e osses su9ere+ b& a (e* are s'rea+
o/er #an&- eB'ose+ $o si#iar ris.s, Insuran!e is a 'ro$e!$ion
a%ains$ 5nan!ia oss arisin% on $)e )a''enin% o( an uneB'e!$e+
e/en$,
I$ is a )e+%e a%ains$ $)e o!!urren!e o( un(oreseen in!i+en$s,
Insuran!e 'ro+u!$s )e' &ou in no$ on& #i$i%a$in% ris.s bu$ aso
)e's &ou b& 'ro/i+in% a 5nan!ia !us)ion a%ains$ a+/erse
5nan!ia bur+ens su9ere+,
A!!i+en$s,,, iness,,, 5re,,, 5nan!ia se!uri$ies are $)e $)in%s
&ou4+ i.e $o *orr& abou$ an& $i#e, Genera Insuran!e 'ro/i+es
&ou $)e #u!)=nee+e+ 'ro$e!$ion a%ains$ su!) un(oreseen e/en$s,
Uni.e Li(e Insuran!e- Genera Insuran!e is no$ #ean$ $o o9er
re$urns bu$ is a 'ro$e!$ion a%ains$ !on$in%en!ies, Un+er !er$ain
A!$s o( Paria#en$- so#e $&'es o( insuran!e i.e Mo$or Insuran!e
an+ Pubi! Liabii$& Insuran!e )a/e been #a+e !o#'usor&,
G&*d $&in-
Go+ is one o( $)e #os$ 're!ious #e$as e/er #ine+, Fou%)$ (or
o/er !en$uries- Go+ )as a*a&s been a )i%)& sou%)$ a($er
!o##o+i$&, Go+ no$ on& a!$s as a se!ure in/es$#en$- bu$ is an
e>!ien$ s$ore o( /aue o9erin% )i%) se!uri$& : !re+ibii$&, An
ins$ru#en$ o( on% $er# in/es$#en$- Go+ a!$s as a )e+%e a%ains$
in?a$ion besi+es 'ro/i+in% )i%) i7ui+i$&, Mos$ In+ians s)are an
e#o$iona bon+ *i$) Go+ near& bor+erin% on s'iri$uai$&,
Fes$i/e o!!asions : aus'i!ious +a&s i.e A.s)a&a Tri$)i&a-
Dusse)ra- D)an$erasADi*ai are +a&s *)en !us$o#ers $)ron%
Go+ sein% ou$e$s $o )a/e a 'ie!e o( $)is 're!ious #e$a,
Bu$ in a )i%)& +isor%aniHe+ Go+ #ar.e$- $)e 'uri$& as'e!$ an+
$)ereb& $)e /aue (or one<s Mone& +urin% $)e 'ur!)ase o( Go+
)as a*a&s been a 7ues$ion #ar., For $)e !us$o#er- $)e a!. o(
a!!ess $o a bran+e+- a9or+abe- reiabe Go+ !oin )as a*a&s
been a #a$$er o( !on!ern,
Reian!e ai#s $o bri+%e $)is %a' b& %i/in% LL,LLO 'ure- 2J !ara$-
S*iss Go+ !oins $)rou%) i$s +is$ribu$ion ne$*or.,
A/aiabe in @,3%- E%- 3%# an+ N%# +eno#ina$ions- $)is 2J !ara$-
LL,LLO 'ure- in$erna$iona& !er$i5e+ Go+ !oins !a$er $o a ar%e
se%#en$ o( $)e so!ie$& in bo$) $)e re$ai an+ $)e !or'ora$e *or+,
A/aiabe in $a#'er 'roo( 'a!.a%in%- $)e o/era oo. an+ (ee o(
$)ese !oins is (ar su'erior : $)e& 'ossess a %rea$ 5nis), T)ese
Go+ !oins are I+ea (or !us$o#ers or !or'ora$e $o be use+ as a
%i($in% i+ea- (or re$aiAa%en$ !on$es$s- as e#'o&ee re*ar+s e$!,
Re$ai !us$o#ers bu& $)ese !oins jus$ (or $)e 'easure o( o*nin%
i$ or as an in/es$#en$ i+ea,
T)ese Go+ !oins are a/aiabe a$ a Reian!e Mone& an+ Reian!e
Qor+ bran!)es a!ross,
S%OT Ana*y-i-
Stren0th-
R Di.er-i)ed In.e-tment - S)are $ra+in% are )a/in% a nu#ber
o( in/es$#en$ obje!$i/es (ro# *)i!) an in/es$or !an !)oose
a!!or+in% $o )is re7uire#en$s- $i#e $o %e$ re$urns e$!,
R Ea-y 'r&+edure - T)e 'ro!e+ure in/o/e+ (or 'ur!)asin% or
sein% s)ares is no$ /er& eas&, In+i/i+ua in/es$or !an aso easi&
un+ers$an+ an+ )i#se( bu& or se $)e s)ares,
%ea6ne--e-
R Mar6et ri-6 - T)e !a'i$a #ar.e$ is )i%)& /oa$ie in na$ure,
No #a$$er )o* #u!) one is 're!au$ious- )e *i a*a&s be un+er
$)rea$ o( in!urrin% osses : s)are #ar.e$ is a Sa$$a BaHaar,
R N& +&ntr&* &.er +&-t - T)ere is no$ #u!) !on$ro o/er $)e
!os$ o( o'era$ions as $)e #ar.e$ is /oa$ie an+ $)e !os$ in!reases
7ui!.& or +a*n ra'i+&,
R !i0h ri-6 - T)e s)are #ar.e$ is a 'a!e *)ere 'ri!e o( $)e
s)ares %oes u' : +o*n ra'i+& so i$ is no$ 'ossibe (or ini$ia
in/es$or $o bu& or sae s)ares easi&,
&pportunities
Gro!in) capital 1arket - $apital market in India is gro!ing at a very fast
pace and if this pace continuous then Indian capital market !ill be one of the
strongest economies of the !orld and investment in this today !ill then be very
fruitful"
Branch e4pansion - 1arge number of branches are opening day by day and
even Reliance are trapping the countries having almost same type of socio
economic condition 5 even same culture etc"
5ntapped rural 1arket - Rural market in India is still not covered fully by
the various 64$s" Rural market in India is a very big market and if this market is
tapped then a!areness about shares can boost a lot"
Threats
Tou)h co1petition - There is a very tough competition because of large
number of companies !ho can provide on line Share trading"
5na!areness - 4ajor 7 of population is not a!are of Share market so it8s
hard to convince people"
Chan)in) scenario - 9ur market scenario is changing day by day i"e" our
market is fluctuating so this makes investor hard to invest in shares"
:hether it8s retiring early saving for children8s education
paying off a loan or to live a secured and satisfied life everyone has
dreams they can achieve by investing their savings" Ho!ever the
;uestion that arises is that should one leave his money tucked a!ay
in the bank or plough it into the stock market !here the potential for
higher returns is greater but the chances of losing money is higher<
&eciding !here to invest depends on one=s attitude to!ards risk
>one=s capacity to take risk and one=s tolerance to!ards risk? and the
investment hori@on and non,availability of guaranteed,return
investment products"
In such a scenario investing in e;uity !hich offers returns that
are higher than the inflation rate help to build !ealth and to improve
the standard of living" It is fine that stock market fluctuates over
time" 6t present as far as the !orld economy is concerned it is on a
boom" 6s soon as globali@ation and liberali@ation has come into act it
has !ell shaped the economy" India has turned out to be the hot
destination for the money investors and this has resulted gro!th in the
senseA "It !as never hoped before that BSB !ill ever touch the mark
of )./// points" But only due to the ne! economic opportunities and
the confidence of people in India8s economic future it has been
successful "Investing in e;uity is the !ay to earn money and to fulfill
the dreams" The risk involved !ith investing in e;uity can be
moderated by careful stock selection and close monitoring"
I'6"STM"'T $6"'5"S $'D $#T"%'$TI6"S
Investment alternatives vary from fiAed income to variable
income !hich includes RBI bonds government securities fiAed
deposit e;uity investments property and so on"
In recent years the ."C percent taA,free RBI Bonds have become
a very popular saving instrument ,, especially amongst individuals"
Till )**. these bonds gave returns of )/ per cent" This came do!n to
* per cent and then ( percent and then in '//+ it !as reduced to ."C
per cent >taA free?" 0o!adays ( percent taAable %overnment of India
bonds are also doing !ell to attract investors !ho !ant safe and
higher yield"
Ho!ever !ith inflation at nearly D"C7 the return offered by
these instruments !ere still attractive" Ho!ever !ith the scrapping of
the taA,free bonds safe investment options for individuals have
become very limited and people are no! choosing to go !ith either
post office saving schemes or e;uity related instruments"
Take a look at !hat is happening" &ebt funds !hich !ere said
to be relatively risk,free are giving very less returns" 4onthly
Income Plans offered by mutual funds are also not attractive as their
portfolio is made up of (/ percent debt and '/ percent e;uity" :ith
debt giving very less returns and returns from e;uity becoming
stagnant the returns from 4IPs are also very attractive" The returns
offered by 4IPs are totally dependant upon the type of security and
debt instruments held by the fund But !ith recent rally in the stock
market very fe! people are no! going for 4IPs and have a very
positive sentiment about the market and !ould like to stay !ith the
market for long" But continuously !e still have a single ;uestion in
mind2
So where %hould indi)idual% *ar( their mone# now+
'The ( per cent taxable R)I )onds seem to be one of the best options
right now looking for a safe avenues.'
The person in the +/ percent taA bracket the ( per cent RBI
bonds !ill give returns of approAimately C". per cent" Though this is
much lo!er than the previous ."C percent it is still a better than most
other options" If you are a senior citi@en the Senior $iti@ens Savings
scheme offering a * Percent yearly interest is a good investment
option" The scheme !as announced in the Budget '//.,'//E and !as
meant for people above the age of ./" Ho!ever this scheme has a
maAimum deposit limit of Rs" )C lacs !hile RBI Bonds do not have
any limit" In this case the term for deposit is five years !ith a
facility for premature !ithdra!al" The * percent returns are subject to
taA so if you are in the +/ percent taA bracket you !ill effectively
get returns of ."+ per cent"
6nother option can be #loating Rate Bond #und offered by
mutual funds" Basically these funds invest in floating rate
instruments and therefore have a direct correlation to interest rates" If
interest rates go up the returns from these funds rise and returns fall
!ith a fall in interest rates" This is unlike debt funds !here there is a
reverse relationship bet!een interest rates and returns" 6 rise in
interest rates results in a fall in returns" In the current scenario these
funds are likely to give returns of C percent to C"C percent"
The dividends are taA,free in the hands of the investor and most
importantly there is complete li;uidity" 6gain there is no limit on the
amount that can be deposited" 6lso there is hardly any volatility
making it a safe option" If you are !illing to take a bit of risk you
can divide your portfolio in such a !ay that ./ percent is invested in
floating rate bond funds and the remaining D/ percent in e;uity" ThatF s
like having an 4IP eAcept that instead of (/ percent in debt and '/
percent in e;uity here the ./ percent is in floating rate bond funds"
Such a portfolio can give you returns of aproA" ("C 7 to *"C 7"
The 0S$s and the Gisan Hikas Patras give returns of ( percent
so for those in the +/ percent taA bracket it !orks out to C". percent"
Here too there is no limit on the amount of deposit" Ho!ever here the
interest is posted only at the time of maturity" So it is not a good
option if you !ant regular returns" 9n the other hand RBI Bonds
give returns every siA months or half yearly" So depending upon
their risk profile and need for li;uidity one !ill have to decide on
their portfolio" #or anyone belo! +C years it is recommend that one
should invest some part of there portfolio in RBI Bonds and in 0S$s
GHPs as a long term investments and the remaining in combination of
floating rate bond funds and e;uity But for those above +C it is
advocate that one should look at nearly D/ percent in RBI Bonds
+/ percent in 0S$s GHPs hence giving safe and regular income"
6nd the remaining +/ per cent in floating rate bond funds and e;uity"
#or those above the age of ./ D/ percent must be put in the Senior
$iti@ens Scheme >of course this is up to a maAimum limit of Rs )C
lakh? another D/ percent in RBI Bonds and the remaining '/ percent
in floating rate bond funds so that one has some li;uidity"6s an
investor one has a !ide array of investment avenues available to on e
In/es$#en$
A/enues
E7ui$& S)ares Non=
Mar.e$abe
Finan!ia
Bon+s
Mone&
Mar.e$
Ins$ru#en$s
Mu$ua
Fun+
Li(e Insuran!e
Poi!ies
Rea Es$a$e
Pre!ious
Obje!$s
Finan!ia
Deri/a$i/es
'on-1arketale Financial $ssets , 6 good portion of financial
assets is represented by non,marketable financial assets" These can be
classified into the follo!ing broad categories2
Bank deposits
Post office deposits
$ompany deposits
Provident fund deposits
"7uity Shares , B;uity shares represent o!nership capital" 6s an
e;uity shareholder you have an o!nership stake in the company" This
essentially means that you have a residual interest in income and
!ealth" Perhaps the most romantic among various investment
avenues e;uity shares are classified into the follo!ing broad
categories by stock market analysts2
Blue chip shares
%ro!th shares
Fi)8.8 In2est1ent
$lternati2es
Income shares
$yclical shares
Speculative shares
Bonds , Bonds or debentures represent long,term debt instruments"
The issuer of a bond promises to pay a stipulated steam of cash flo!"
Bonds may be classified into the follo!ing categories2
%overnment securities
%overnment of India relief bonds
%overnment agency securities
PSU bonds
&ebentures of private sector companies
Preference shares
Money Market Instru1ents , &ebt instruments !hich have a
maturity of less than one year at the time of issue are called money
market instruments" The important money market instruments are2
Treasury bills
$ommercial paper
$ertificates of deposits
Mutual Funds , Instead of directly buying e;uity shares andIor fiAed
income instruments you can participate in various schemes floated by
mutual funds !hich in turn invest in e;uity shares and fiAed income
securities" There are three broad types of mutual fund schemes2
B;uity schemes
&ebt schemes
Balanced schemes
#i9e Insurance , In a broad sense life insurance may be vie!ed as an
investment" Insurance premiums represent the sacrifice and the
assured sum the benefit" The important types of insurance policies in
India are2
Bndo!ment assurance policy
4oney back policy
:hole life policy
Term assurance policy
%eal "state , #or the bulk of the investors the most important asset in
their portfolio is a residential house" In addition to a residential
house the more affluent investors are likely to be interested in the
follo!ing types of real estate2
6gricultural land
Semi,urban land
Time share in a holiday resort
Precious &(ects , Precious objects are items that are generally small
in si@e but highly valuable in monetary terms" Some important
precious objects are2
%old and silver
Precious stones
6rt objects
Financial Deri2ati2es , 6 financial derivative is an instrument !hose
value is derived from the value of an underlying asset" It may be
vie!ed as a side bet on the asset" The most important financial
derivatives from the point of vie! of investors are2
9ptions
#utures
Since every individual !ould like to earn return on their
investment but !here to invest has al!ays been a problem" There has
al!ays been a confusion as to !hich instrument to invest !hich
instrument !ill give me higher returns etc" Bven no! nuclear
families are in and so are longer life spans" Bven inflation is
increasing and so do the standard of life medical costs and other
things" In such a scenario one need to think as to ho! he !ill take
care of all his future needs and build up a corpus that !ill not only
take care of routine eApenses but also provide for eAtra costs
especially of health care" 9ne need to have a corpus of funds post,
retirement !hich !ill give him close to )//7 of the salary to
preserve the lifestyle he has gro!n to enjoy"
LITERATURE SUR"E
6ccording to the :ebster8s dictionary literature is Jthe !ritings
that pertain to a particular branch of learning and printed matterK"
6nd revie! means Jto eAamine again to study carefullyK"
Therefore literature revie! is the printed matter !hich !e study
very carefully during our !ork" This project is also a collection of
insight into the different printed material"
6s this project is specifically related to sales of financial
products hence books on investments is one of the study materials"
The insurance institute of India has published books !hich give
an insight into the life insurance products and general insurance
products"
The main source of data through !hich this project has taken its
shape is the circulars of SBBI and IR&6" These circulars give
description of eAisting market"
The kno!ledge about the marketing principles is gained from
the book Jprinciples of marketingK !ritten by Philip Gotler"
$hapter Jpositioning and marketing of servicesK of the Jservice
management and operationsK published by prentice hall international
editions gives us the outline of marketing of services"
$hapter JBuilding $ustomer Satisfaction Halue and RetentionK
of J4arketing 4anagementK !ritten by Philip Gotler" Purpose of this
book is to provide background needed to understand the basics of
forming strong customer bonds and customer relationship
management"
$hapter on distribution channels in the book Jmarketing
channelsK !ritten by 1ouis :"stern 5 add I"B"I 6nsary" Purpose of
this book is to provide the detailed kno!ledge about !hat is
distribution channel its importance 5 role in marketing"
$hapter JThe concept and role of mutual fundsK of the 64#I
mutual fund testing programme by association of mutual funds in
India" This book provide concept of mutual funds"
The article Jmanaging your &emat accountK published in the
4I0T dated -une )( '//E page )' give kno!ledge about &emat
account"
1ast but not the least the practical eAperiences of reliance
money has given the best ever eAposure on the actually market !orks
in financial products and services"
SIG'IFIC$'C" &F ST5D:
The need of the study arises because of the reason that a trainee
must understand the company its achievements and tasks products
and services and also to collect information about its competitors its
products and services offered" So that after understanding and
collecting information about the organi@ation and its competitors a
trainee !ill be able to !ork !ell for the organi@ation"
$OM(AN (RO#ILE
%eliance Money is promoted by Reliance $apitalL one of IndiaF s
leading and fastest gro!ing private sector financial services
companies ranking among the top + private sector financial services
and banking companies in terms of net !orth" Reliance $apital is a
part of the Reliance 6nil &hirubhai 6mbani %roup"
Thus Reliance 4oney provides a comprehensive platform
offering an investment avenue for a !ide range of asset classes" Its
endeavor is to change the !ay India transacts in financial market and
avails financial services" Reliance 4oney offers a single !indo!
facility enabling you to access amongst others B;uities B;uity and
$ommodity derivatives 9ffshore Investments IP98s 4utual #unds
1ife Insurance and %eneral Insurance products"
$d2anta)es offered by Reliance money over other companies2
$ost Bffective
$onvenience
Security
Single :indo! for 4ultiple Products
+ in ) Integrated 6ccess
&emat 6ccount !ith Reliance $apital
9ther Services like research live ne!s from Reuter and &o!
-ones etc"
P%&D5CT &FF"%I'G
8. Tradin) Portal >!ith almost negligible brokerage ?
B;uity Broking
$ommodity Broking
&erivatives > #utures 5 9ptions ?
9ffshore Investments >$ontract #or &ifferences?
&,4at 6ccount"
-. Financial Products
4utual #unds
1ife Insurance
o *&I$ plan
o Term $lan
o !oney )ack $lan
%eneral Insurance
o +ehicle,!otor Insurance
o -ealth Insurance
o -ouse insurance
IP98s
0#9s
;. 6alue-$dded Ser2ices
Retirement Planning
#inancial Planning
TaA Saving
$hildren #uture Planning
/. Credit Cards
.. Gold coins retailin)
TRADING (ORTAL
9nline trading refers to buying and selling of the
sharesIstocksIcontractsIbonds !ith the use of internet" In this shares
are not issued in physical form rather they are transferred in the
demateriali@ed form in the &emat account directly"
D"M$T $CC&5'T
In India a De1at account the abbreviation for de1ateriali<ed
account is a type of banking account !hich demateriali@es paper,
based physical stock shares" The demateriali@ed account is used to
avoid holding physical shares2 the shares are bought and sold through
a broker" This account is popular in India" The Securities and
"4chan)e Board o9 India =S"BI> mandates a &emat account for
share trading above C// shares" 6s of 6pril '//. it became
mandatory that any person holding a &emat account should posses a
Permanent 6ccount 0umber >P60? and the deadline for submission
of P60 details to the depository lapsed on -anuary '//E"
?hat are the ene9its o9 openin) a De1at account@
&emat account has become a necessity for all categories of investors
for the follo!ing reasonsI benefits2
SBBI has made it compulsory for trades in almost all scrip8s
to be settled in &emat mode" 6lthough trades up to C//
shares can be settled in physical form physical settlement is
virtually not taking place for the apprehension of bad delivery
on account of mismatch of signatures forgery of signatures
fake certificates etc"
It is a safe and convenient !ay to hold securities compared to
holding securities in physical form""
0o stamp duty is levied on transfer of securities held in
&emat form"
Instantaneous transfer of securities enhances li;uidity"
It eliminates delays thefts interceptions and subse;uent
misuse of certificates"
$hange of name address registration of po!er of attorney
deletion of deceasedF s name etc" , can be effected across
companies by one single instruction to the &P"
Bach share is a market lot for the purpose of transactions , so
no odd lot problem"
6ny number of securities can be transferredIdelivered !ith one
delivery order" Therefore paper!ork and signing of multiple transfer
forms is done a!ay !ith" It facilitates taking advances against
securities on lo! marginIlo! interest"

D"M$T $CC&5'T
There are many broking houses doing business in India and they
charge a brokerage on every transaction made online or offline"
>Buying and Selling are treated as separate transaction?" Reliance
4oney8s advantage over others is that it8s charging the lo!est
brokerage in the market !hich is just ) paisa on every eAecutive trade
irrespective of the volume traded" Reliance 4oney the brokerage and
distribution arm of Reliance 6&6 %roup aims to tap investors in the
smaller to!ns and cities through a flat fee structure" The current
leaders in the retail broking segment like I$I$I &irect India Infoline
and Indiabulls offer a Mpay per use8 model !here the customer pays a
percentage of the amount transacted by him" Reliance 4oney8s
brokerage rates are ;uite competitive"
The ne! !onder is Reliance 4oneyF s pre,paid card for stock
market brokerage" Reliance 4oney the financial services division of
6nil &hirubhai 6mbani %roup,promoted Reliance $apital is bringing
to the market pre,paid cards in denominations of RsC// Rs)+C/ and
Rs'C// !ith validity period of t!o months siA months and t!elve
months respectively"
These cards !ould offer brokerage at one,third of the rate being
charged by institutional and individual brokerage houses" Sample this"
#or a pre,paid card !orth RsC// an investor can trade up to Rs*/
lakh in futures and option segment or can undertake intra,day trade of
similar amount" Besides an investor can undertake a delivery,based
activity of Rs)/ lakh"
The Rs)+C/ !orth pre,paid card total trading limit !ould reach
Rs + crore of !hich Rs '"E/ crore is for the #59 segment and
balance Rs+/ lakh for delivery,based activities"
#or Rs'C// pre,paid card total trading limit is fiAed at Rs).
crore that include #59 limit of Rs)C"D/ crore and balance Rs ./ lakh
for delivery,based broking"

>Source :eb?
$onverted to percentage terms , Reliance 4oney offers most
competitive brokerage rates , /"/C7 for delivery trades and /"//C7
for non,delivery trades >fiAed fee of RsC//I, for delivery trades up to
Rs)/ lacs andIor non,delivery trades up to Rs) crore?" Industry rates
vary bet!een /"D7 to /"(C7 for delivery trades and bet!een /"/C7
and /")/7 for non delivery trades"
Target lo! level of retail penetration in India , less than + per
cent of household financing savings makes it into e;uity markets
Reliance 4oney consumers can trade in e;uities commodities
and offshore Investments IP98s 4utual #unds Insurance 4oney
transfer and 4oney $hanging , all through single !indo! both off,
line and online"
Reliance 4oney has already tied,up !ith $4$ $apital Plc UG
to offer offshore Investment products to Indian consumers as per
guidelines"
0o! reliance 1oney scored o2er others@
)" Two wa# authenti"ation: Reliance offers its customers !ith a
token >an electronic gadget? that generates a pass!ord !hich are
a third level of security in addition to the customer log in and a
pass!ord provided" The pass!ord generated by the token is valid
only for a period of '/ seconds" If the !eb page eApires for the
fresh login a ne! pass!ord generated by the token has to be
keyed in by the customer"
'" ,owe%t bro(erage: Reliance offers the lo!est brokerage of )
paisa !hich is very less !ith respect to the other &Ps in the
market"
+" U%er friendl# %oftware: The portal offered is very easy to
understand and use"
D" Fore- and off%hore in)e%tment : Reliance provides the offshore
facility !hich no other 64$ is providing in the market"
C" Better re%ear"h and new%: Reliance offers ne!s from the &9:
-90BS and RBUTBRS"
Seeking to bring share trading closer to consumers just like
6T4s Reliance $apitalF s stock brokerage arm Reliance
4oney launched Internet trading services through !eb,enabled retail
kiosks"
4onday 6pri l ). '//E
%eliance Money launches Internet tradin) throu)h kiosks
0B: &B1HI2 Seeki ng t o bri ng share t radi ng cl oser t o consumers j ust l i ke 6T4s
Rel i ance $api t al F s st ock brokerage arm Rel i ance 4oney on 4onday l aunched
Int ernet t radi ng servi ces t hrough :eb, enabl ed ret ai l ki osks"
Becomi ng t he fi rst Indi an company t o provi de share t radi ng t hrough :eb, enabl ed
ret ai l ki osks 6ni l &hi rubhai 6mbani %roup fi r m sai d i t pl ans t o depl oy )/ ///
such ki osks across t he count r y for !hi ch i t i s al so t al ki ng t o vari ous ret ai l chai ns"
NThese Int ernet enabl ed ki osks !i l l provi de t he users anyt i me, any!here access t o
Rel i ance 4oneyF s fi nanci al t ransact i on port al t hrough !hi ch t hey can i nvest i n
vari ous fi nanci al i nst rument s i n a secure envi ronment N 4r" Sudi p Bandyopadhyay
$B9 Rel i ance 4oney sai d"
In i t s fi rst phase t he ki osks !oul d be operat i onal at t he ret ai l out l et s of Rel i ance
4oney !hi ch had commenced operat i ons l ast !eek across E// ci t i es" The ki osks at
vari ous ret ai l chai ns !oul d be l aunched i n t he subse;uent phases"
The company has t i ed up !i t h :incor 0i Adorf a l eadi ng gl obal provi der of ret ai l
banki ng IT sol ut i on !i t h net revenues of O)" D bi l l i on and presence i n */ count ri es
for t hese ki osks"
:incor,0i AdorfF s 6P6$ Ret ai l Head 4r" 6ndre! Phay sai d N:e see great
pot ent i al for our product s i n t he count r y o!i ng t o t he ret ai l boom and !i l l cont i nue
t o i nt roduce l at est product s for our cust omers here" N
The company sai d t hi s !oul d be bi ggest ever depl oyment of Int ernet enabl ed ret ai l
ki osks by any company across t he !orl d" , PTI
>Source2 :eb?
#INAN$IAL (RODU$TS
6 mutual fund represents a vehicle for collective investment"
:hen you participate in a scheme of a mutual fund you become a
part,o!ner of the investments held under that scheme" The most
important characteristic of a mutual fund is that the contributors and
the beneficiaries of the fund are the same class of people namely the
investors" The term J4UTU61K means that investors contribute to the
pool and also benefit from the pool"
The money held in the trust is divided into shares of e;ual value
called JU0ITSK" Investors become Junit,holdersK and are allocated
units based on the amount of their investment" The income earned
through these investments and the capital appreciation reali@ed is
shared by its unit holders in proportion to the number of units o!ned
by them"
Investments in securities are spread across a !ide cross,section
of industries and sectors and thus the risk is reduced" &iversification
reduces the risk because all stocks may not move in the same
direction in the same proportion at the same time" 4utual fund issues
units to the investors in accordance !ith ;uantum of money invested
by them" Investors of mutual funds are kno!n as unit holders"
Thus a mutual fund is the most suitable investment for the
common man as it offers an opportunity to invest in a diversified
professionally managed basket of securities at a relatively lo! cost"
Fi)...8 Concept o9 1utual
9und
The shift in investor preference to!ards mutual funds has been
facilitated by2
#iscal incentives
Increasing returns from debt mutual fund investments in the last
fe! years due to the secular decline in interest rates
The gro!ing number of choices available to investors
The gradual change in the investors8 risks profile and returns"
&pen end 2ersus Closed end Sche1es
There are t!o different types of funds"
9pen,ended #undI Scheme
$losed,ended fundI Scheme
The key differences bet!een the closed,end and open,end schemes
area as follo!s2,
The subscription to a closed,end scheme is kept open only for a
limited period >usually one month to three months?" :here an open,
end scheme accepts funds from investors by offering its units or
shares on a continuing basis"
6 closed,end scheme does not allo! investors to !ithdra! funds
as and !hen they like !hereas an open,end scheme permits investors
to !ithdra! funds on a continuing basis under a re,purchase
arrangement"
6 closed,end scheme has a fiAed maturity period >usually five to
fifteen years? !hereas an open,end scheme has no maturity period"
The closed,end schemes are listed on the secondary market
!hereas the open,end schemes are ordinarily not list"
In India three entities are central to a mutual fund operation2
The sponsor
The mutual fund
The asset management company"
The sponsor is the key !ho establishes the mutual fund and the
asset 4anagement $ompany" #or eAample Templeton International
>sponsor? set up the Templeton 4utual #und !hich has been
constituted as a trust under the Indian Trusts 6ct )((' and registered
!ith SBBI" The mutual fund is in a !ay an umbrella organi@ation
that floats various schemes in !hich investors participate" The asset
management company organi@ed as a separate joint Stock company
manages the funds of mutual fund under its various schemes" #or
eAample Templeton 6sset 4anagement >India? Pvt" 1td" the asset
management company set up by Templeton International manages the
various schemes of Templeton 4utual #und"
?hy one should in2est in 1utual 9unds@
4utual funds are preferable mode of investment due to the follo!ing
reasons2
Reduction of risk
Professional 4anagement
TaA benefits
1o! transaction costs
Highly regulated
1i;uidity
Basy to administer
?hy one should not in2est in 1utual 9unds@
The follo!ing are the reasons !hich are deterrent to mutual fund
investment2
0o control over costs
0o tailor made portfolios
4anaging a portfolio of funds
Constitution o9 a Mutual Fund
There are a number of bodies that form a part of the mutual fund they
are as follo!s2
Sponsors
The sponsor is the company !hich sets up the mutual fund" It means
anybody corporate acting alone or in combination !ith another body
corporate established a mutual fund after initiating and completing
the formalities"
Trustees
The management of the mutual fund is subject to the control of the
board of trustees of the fund" They guide the operations of the fund
and carry the crucial responsibility to see that 64$ al!ays act in the
best interest of the investors"
$sset Mana)e1ent Co1pany
The mutual fund is operated by a separately established asset
management company >64$?"It manages the funds of the various
schemes" It is entrusted !ith the specific task of mobili@ing funds
under the scheme"
Custodian
6 custodian is a person carrying on the activities of the safekeeping
of the securities or participating in any clearing system on behalf of
the clients to effect deliveries of the securities"
Types o9 Mutual Funds
There are different !ays of classifying mutual funds2
6n "A5IT: F5'D invests mainly in stocks and shares of
companies" BPUITQ #U0&S typically aim to generate long term
gro!th in the unit capital" There are a variety of !ays in !hich
an e;uity portfolio can be created for investors" There are thus
the follo!ing choices in e;uity funds2
o Simple e;uity funds
o Industry Specific funds
o IndeA funds
o B1SS
Target mar(et.
They are ideal for investors having a long term perspective
Speculative outlook, the e;uity cult !ho !ould like to make gains in
the shortest period of time and investors in their prime earning years,
specifically the young !ho have a decent earning and can take some
kind of risk"
6 D"BT F5'D invests mainly in debt instruments like bonds
and debentures !ith high and consistent dividend payout" These
funds give decent returns but the capital appreciation is not
much" There are a variety of !ays in !hich a debt portfolio can
be created for investors" There are thus the follo!ing choices in
debt funds2
o 1i;uid and 4oney market funds
o %ilt #unds
o 4onthly Income Plan
o #loating rate funds
Target mar(et.
o Retired people and others !ith a need for stability and regular
income"
o Investors !ho need some income to supplement their earnings"
6 B$#$'C"D F5'D invests in both e;uity and debt
instruments" It aims to generate gro!th and income by
periodically distributing its assets over both types of securities"
Target mar(et.
These ideal for investors looking for a combination of income and
moderate gro!th"
0o! to in2est in 1utual 9unds@
The follo!ing are the essential steps !hich one must take into
account !hile investing in 4utual funds2,
Ste* /0 Identif# the in)e%tment need%
#inancial goals of an individual !ill vary based on hisIher age
lifestyle financial independence family commitments level of
income and eApenses among many other factors" Therefore the first
step is to assess one8s needs !hich can be done by asking oneself
these ;uestions2
P)":hat is my investment objectives and needs<
P'"Ho! much risk I am !illing to take<
P+":hat is my cash flo! re;uirements<
By going through such an eAercise one !ill kno! !hat one !ants out
of his investment and can set the foundation for a sound mutual
fund investment strategy"
Step --Choose the ri)ht 1utual 9und
9nce an individual has a clear strategy in mind he no! has to choose
!hich mutual fund and scheme he !ants to invest in" The offer
document of the scheme tells its objectives and provides
supplementary detail like the track record of other schemes managed
by the same fund manager" Some factors to evaluate before choosing a
particular mutual fund are2
The track record of the performance over the past fe! years
in relation to appropriate yardstick and similar funds in the same
category"
Ho! !ell the fund is organi@ed to provide efficient prompt and
personali@ed service"
&egree of transparency as reflected in fre;uency and ;uality of
their communications"
Ste* 10Sele"t the ideal mi- of %"heme%'
Investing in one mutual fund may not meet all the investment needs"
9ne may consider investing in a combination of schemes to achieve
the specific goals"
Ste* 20 In)e%t regularl#
#or most of us the approach that !orks best is to invest a fiAed
amount at specific intervals say every month" By investing a fiAed
sum each month one buys fe!er units !hen the price is higher and
more units !hen the price is lo! thus bringing do!n the average cost
per unit" This is called Rupee cost averaging and is a disciplined
investment strategy follo!ed by investors all over the !orld"
Ste* 304ee* the ta-e% in mind
If an individual comes under the high taA bracket and has utili@ed
fully the eAemptions under Section (/1 of the income taA act
investing in mutual funds !ill improve his return"
Ste* 50Start earl#
It is desirable to start investing early and stick to a regular
investment plan" If one starts no! "he !ill make more than if he !aits
and invests later" The po!er of compounding lets one earn income on
income and one8s money multiplies at a compounded rate of return"
Ste* 60The final Ste*
6ll one needs to do no! is to get in touch !ith a mutual fund or one8s
agent and start investing" Reap the benefits in the years to come"
4utual funds are suitable for ever kind of investor,!hether starting a
career or retiring conservative or risk taking gro!th oriented or
income seeking"
'ature o9 Inco1e Distriution to In2estors
6t a broad level the investors have three options2
.I+I./0. $1 2*T 2$TI20
In this option investors receive dividends from the mutual fund as
and !hen such dividends are declared" &ividends are paid in the form
of !arrants or are directly credited to the investor8s bank accounts"
3R24T- 2$TI20
Investors !ho do not re;uire periodic income distributions can choose
the gro!th option !here the incomes earned are retained in the
investment portfolio and allo!ed to gro! rather than being
distributed to the investors"
R/%I0+/5T!/0T 2$TI20
In this option investors re invest the dividends that are declared by
the mutual fund back into the fund itself at 06H that is prevalent at
the time of reinvestment "In this option the number of units held by
the investor !ill change !ith every reinvestment" The value of the
units !ill be similar to that under the dividend option"
Di99erent sche1es o9 %eliance Mutual 9und
The different schemes offered to various kinds of investors by
Reliance mutual fund can be broadly classified into three categories R
B;uity &ebt and sector specific" Bach of these categories has
different investment objectives and therefore has different portfolio"
/quity 5chemes
Reliance %ro!th #und
Reliance Hision #und
Reliance 0RI B;uity #und
Reliance B;uity 9pportunities #und
Reliance IndeA #und
Reliance TaA Saver #und
Reliance B;uity #und
.ebt 5chemes
Reliance Income #und
Reliance 4edium Term #und
Reliance Short Term #und
Reliance 1i;uid #und
Reliance 4onthly Income Plan
Reliance %ilt Securities #und
Reliance #loating Rate #und
Reliance 0RI Income #und
5ector 5pecific 5chemes
Reliance Banking #und
Reliance Pharma #und
Reliance 4edia and Bntertainment #und
Reliance &iversified Po!er Sector #und
6s I !as more involved in the understanding and promotion of the
0#9 of Reliance B;uity #und during the initial part of my training" I
!ould like to summari@e it in brief"
%eliance "7uity Fund
The Reliance B;uity #und is an open ended diversified e;uity
fund that seeks to provide long term capital appreciation by investing
in a portfolio constituted of e;uity and e;uity related securities of top
)// companies by market capitali@ation and of companies that are
available in derivatives segment belonging to diverse sectors"
The investment strategy being that even if the markets go do!n
the fund has a part of its portfolio hedged !hich aims at minimi@ing
the do!nside risk" The fund !ill not only use hedging techni;ues to
limit the do!nside risk but !ill also try 5 capitali@e on short selling
opportunities to generate additional returns for the investors" The
fund !ill invest EC,)//7 in e;uity and e;uity related instruments and
/,'C7 in debt and money market securities" In a nut shell !hat this
fund tries to do2
%enerate long term returns by investing in a diversified
portfolio of stocks"
4inimi@e the do!nside risk by being in a hedged position
$apitali@e on generating additional returns by selective shorting"
'Insurance is a contract between two parties whereby one party
called insurer undertakes in exchange for a fixed sum called
premiums, to pay the other party called insured a fixed amount of
money on the happening of a certain event.'
Reliance 1ife Insurance is an associate company of Reliance
$apital 1td" !hich along !ith its associates has ac;uired )//7
shares in 64P Sanmar 1ife Insurance $o 1td" Reliance 1ife
Insurance has a pan presence and a range of products catering to
individual as !ell as corporate needs" 6 total of ). products covering
savings protection 5 investment re;uirements"
6ision2 /mpowering everyone live their dreams
Mission2 $reate unmatched value for everyone through dependable
effective transparent and profitable life insurance and pension plans
%uiding Principles
$ustomer $are and Satisfaction
$orporate %overnance
$reativity and Innovation
$ompetitiveness
0//. #2R &I#/ I05*R0"/
Protection of the interest of the faculty of the loss of income due
to death of the bread!inner"
Provision for the education 5 marriage of children"
Post retirement income for self 5 dependents"
Special needs like loss of income due to disabilities accidents
treatment of diseases sickness etc"
To protect against inflation"
?ho Can Buy $ Policy@
6ny person !ho has attained majority and is eligible to enter
into a valid contract can insure himselfIherself and those in !hom
heIshe has insurable interest" Policies can also be taken subject to
certain conditions on the life of oneF s spouse or children" :hile
under!riting proposals certain factors such as the policyholder8s
state of health the proponentF s income and other relevant factors are
considered by the $orporation"
Insurance 9or ?o1en
Prior to nationali@ation >)*C.? many private insurance
companies !ould offer insurance to female lives !ith some eAtra
premium or on restrictive conditions" Ho!ever after nationali@ation
of life insurance the terms under !hich life insurance is granted to
female lives have been revie!ed from time,to,time" 6t present
!omen !ho !ork and earn an income are treated at par !ith men" In
other cases a restrictive clause is imposed only if the age of the
female is up to +/ years and if she does not have an income attracting
Income TaA"
Medical and 'on-Medical Sche1es
1ife insurance is normally offered after a medical eAamination
of the life to be assured" Ho!ever to facilitate greater spread of
insurance and also to avoid inconvenience $ompanies has been
eAtending insurance cover !ithout any medical eAamination subject
to certain conditions"
7ith Profit and 7ithout Profit Plan%
6n insurance policy can be F !ithF or F !ithoutF profit" In the
former bonuses disclosed if any after periodical valuations are
allotted to the policy and are payable along !ith the contracted
amount" In F !ithoutF profit plan the contracted amount is paid !ithout
any addition" The premium rate charged for a F !ithF profit policy is
therefore higher than for a F !ithoutF profit policy"
4e#man In%uran"e
Geyman insurance is taken by a business firm on the life of key
employee>s? to protect the firm against financial losses !hich may
occur due to the premature demise of the Geyman"
Ta4 Bene9its o9 Insurance
The taA breaks that are available under our various insurance and
pension policies are described belo!2
1ife insurance plans are eligible for deduction under Sec" (/$"
Pension plans are eligible for a deduction under Sec" (/$$$"
Health insurance plansIriders are eligible for deduction under
Sec" (/&"
The proceeds or !ithdra!als of our life insurance policies are
eAempt under Sec )/>)/&? subject to norms prescribed in that
section"
5nit #inked Insurance Plan
U1IPs have been selling like proverbial Mhot cakes8 in the recent
past and they are likely to continue to outsell their plain vanilla
counterparts going ahead" Barlier there !ere a gamut of traditional
products for instance Bndo!ment PlansL 4oney back plans etc then
came the concept of Unit 1ink Insurance Plans !hich today has
caught the fancy of many people"
Unit 1ink plans !ork like a combination of 4utual #unds and
1ife Insurance just like in 4utual #unds the Investment here is also
broken up into units based on the current 06H these products are
termed as Unit 1inked plans because the Investment is broken up into
units"
#or instance if you !ere to invest Rs)//// it !ould be broken into +
components2
8harge%- These are charges that the Insurance $ompany deducts
from your premium a major chunk of charges goes into paying
commission to the 6gent for sourcing the business"
Mortalit#0 /xpense, 4ortality eApenses are not as high as agent
commissionL they approAimately tend to be around Rs)//I1akh
for a +/ yr old man" In case of a death claim of ) lakh the
insurance company can make this claim !ith a mere Rs)//
deducted from you no! this is made possible because mortality
charge is deducted from every customer !ho has invested in the
plan" In this manner the Insurance $ompany collects a
substantial portion and not every person dies at the same time
leading to only a fe! claims in a single year"
In)e%tmentB 6fter the above ' deductions the balance is
invested on behalf of the customers so in reality if the current
06H is )/ and a customer has paid a premium of )//// then
allotment of units !ould be )//// R >charges S 4ortality
eApense? current 06H " The same process is repeated in the
follo!ing years !hen premiums are paid ho!ever in the
follo!ing years the charges tend to be lo!er as insurance charge
lesser after the )
s t
year" 4ortality $ost ho!ever goes up !ith
age but does not increase substantially for a younger person in
his '/8s or +/8s as a result of !hich the money allotted to!ards
Investment goes up"
Unit 1ink plans give the fleAibility to !ithdra! your investments
earlier than Traditional Plans but !ithdra!als can decrease the
Insurance cover you have opted for" The other thing to keep in mind is
the taA implication of making early !ithdra!als from the returns
point of vie! Unit link plans give you a chance of choosing your o!n
Investment 9ptions !hich could be &ebt B;uity or Balanced
>combination or both? !hereas traditional plans have primarily
invested in debt instruments like %ovt" Bonds !here the security is
ensured but returns may not be very high"
Unit link plans also give a greater amount of fleAibility in terms of
your policy not lapsing if premium in a year or t!o is not paid" The
other interesting option that these plans offer is the choice to decide
your o!n Insurance cover in the beginning" #leAibility !ise Unit 1ink
plans definitely score over traditional plansL even they tend to be
more transparent"
Clai1s
In case of $ritical illness Total and permanent disability or
&eath claim please log the claim and submit listed documents either
directly to the $laims department $hennai or at any of the nearest
branch"
Register the $laim under2
&eath
$ritical Illness
&isability
Sur2i2al or Maturity Bene9its
5urvival )enefits2 Survival benefits are those payments !hich
are paid during the term of the policy" The fre;uency of payment may
vary from product to product"
!aturity )enefits2 Payment made at end of the policy term as
sho!n in policy documents"
Docu1ents re7uired 9or death clai1
$laim form 62 This form need to be filled by the nominee or
claimant
$laim form B , $ertificate of last illness to be filled signed and
stamped by the doctor in attendance during the last illness of the
deceased life assured"
9riginal Policy &ocuments
9riginal death certificate by &eath and Birth Registrar
&eath certificate by the doctor confirming cause of death
0ominees photo identification card copy attested by Insurance
company official"
6ll hospital reports if hospitali@ed during the last sickness
Post 4ortem Report and Hiscera report if performed
In case o9 accident or suicide
#irst Information Report and final Police Investigation Report
Panchnama IIn;uest report
0e!s paper report on the accident !ith photographs if available
Docu1ents re7uired 9or Total C per1anent disaility clai1
$laim forms >6 5 B?
6ll hospital reports >certificate of diagnosis attended physician
report discharge summary first consultation notes etc?
9riginal policy document
#IR and Police Investigation Report
0e!s paper report on the accident
Panchanama or In;uest Report
P#$'S
Indi2idual Plans
Product 'a1e Descri pti on
Re*ian+e
Aut&mati+
In.e-tment
(*an
6 smart pl an !hi ch adapt s t o your changi ng ri sk profi l e !i t h
i ncreasi ng age"
Re*ian+e
M&ney
Guarantee
(*an
Under t hi s pl an t he i nvest ment ri sk i n t he i nvest ment port fol i o i s
borne by t he pol i cyhol der"
%el i ance
"ndo!1ent Pl an
Thi s pl an !i l l keep you fi nanci al l y prepared for al l t he speci al
occasi ons i n your l i fe"
Re*ian+e
S'e+ia*
End&1ment
Thi s i nsurance pol i cy i s desi gned for peopl e !ho !i sh t o combi ne
savi ngs !i t h eAt ended securi t y"
(*an
Re*ian+e
$a-h #*&1
(*an
Thi s i nsurance pol i cy i s desi gned for t hose !ho have a recurri ng
need for rei nvest ment i n busi ness or l ook for short ,t erm i nvest ment
channel s"
Re*ian+e
$hi*d (*an
Thi s i nsurance pol i cy i s desi gned for peopl e !ho !i sh t o save
money for a fut ure t i me"
Re*ian+e
Term (*an
Thi s i nsurance pol i cy i s desi gned for t hose !ho onl y !ant l i fe
cover for t he prot ect i on of t hei r fami l y and do not !i sh t o save for
t hemsel ves"
Re*ian+e
%h&*e Li/e
(*an
Thi s i nsurance pol i cy i s desi gned for peopl e !ho do not !i sh t o
avai l of any benefi t s t hemsel ves but !i sh t o creat e an i mmedi at e
est at e t o prot ect t hei r fami l y by avai l i ng of i nsurance cover on t hei r
l i fe at a ver y l o! cost "
Re*ian+e
Mar6et
Return (*an
Rel i ance 4arket Ret urn #und i s t he uni t ,l i nked product t hat hel ps
you i nvest i n t he fi nanci al market s i n a combi nat i on of i nvest ment
i nst rument s of your choi ce"
Re*ian+e
G&*den ear-
(*an
Rel i ance %ol den Qears Pl an i s a fl eAi bl e package t hat provi des
freedom of choi ce i n choosi ng t he t ype of i nvest ment l i fe cover
vest i ng opt i ons such as commut i ng and annui t y opt i ons"
Re*ian+e
Sim'*e Term
(*an
Rel i ance Si mpl e Term Pl an i s a cost ,effect i ve pure l i fe i nsurance
pl an t hat offers you comprehensi ve and affordabl e coverage for a
l i mi t ed peri od of t i me t o sui t your needs"
Re*ian+e
S'e+ia* Term
(*an
Rel i ance Speci al Term Pl an i s a pure l i fe i nsurance pl an t hat offers
you comprehensi ve and affordabl e coverage for a l i mi t ed peri od of
t i me t o sui t your needs"
Re*ian+e
$redit
Guardian
(*an
Rel i ance $redi t %uardi an Pl an ensures t hat your housi ng l oans
personal l oans or even out st andi ng credi t card bi l l s are pai d i n t he
event of unt i mel y demi se" Thus keepi ng you and your fami l y
prot ect ed from t he burden and t he !orr y of debt i n such a si t uat i on"
Re*ian+e
S'e+ia*
$redit
Guardian
(*an
Rel i ance Speci al $redi t %uardi an Pl an hel ps you and your fami l y
avoi ds such si t uat i ons by securi ng your housi ng l oans personal
l oans and even credi t card payment s" :hat makes t he Pl an speci al
i s t he fact t hat on survi val at mat uri t y al l premi ums pai d for your
basi c pol i cy !i l l be ret urned t o you"
Re*ian+e
$&nne+t <
Li/e (*an
Rel i ance $onnect ' 1i fe Pl an hel ps you bui l d securi t y and savi ngs
for a bet t er t omorro!"
"1ployee Bene9it Plans
Product 'a1e Descri pti on
Re*ian+e Gr&u'
Term A--uran+e
(&*i+y
Rel i ance %roup Term 6ssurance Pol i cy i s a one year
Rene!abl e Ter m 6ssurance cont ract " The benefi t i s payabl e
on t he happeni ng of t he cont i ngency duri ng one year" 6t t he
end of t he year t he cont ract may be rene!ed"
Re*ian+e EDLI
S+heme
6l l est abl i shment s !i t h at l east )/ ful l ,t i me per manent
empl oyees and t o !hom t he Bmpl oyeeF s Provi dent #und and
4i scel l aneous Provi si ons 6ct )*C' appl i es have a st at ut or y
l i abi l i t y t o subscri be t o Bmpl oyeeF s &eposi t 1i nked Insurance
Scheme >B&1I? t o provi de for l i fe i nsurance for al l t hei r
empl oyees"
Re*ian+e Gr&u'
Gratuity (&*i+y
6 grat ui t y pol i cy t hat refl ect s your companyF s i dent i t y and
!hi ch hi ghl i ght s t he val ue of t he benefi t s you provi de t o your
empl oyees"
Re*ian+e Gr&u'
Su'erannuati&n
(&*i+y
6 superannuat i on pol i cy t hat refl ect s your companyF s i dent i t y
and !hi ch hi ghl i ght s t he val ue of t he benefi t s you provi de t o
your empl oyees"
#undamentals of %eneral Insurance companies are business
houses" The product they sell is financial protection" To succeed and
survive they must cover their costs !hich include payments to cover
the losses of policyholders as !ell as sales and administrative
eApenses taAes and dividends" Insurance companies have t!o sources
of income for covering these costs2 premium and investment income"
The premium are collected on a regular basis and invested in
%overnment Bonds %ift stocks mutual funds real estates and other
conservative avenues" Ho!ever investment income depends on
market conditions interest rates economy etc and varies from year to
year" Because of the uncertainty associated !ith the investment
income insurance companies must generate enough income form
premium to cover the bulk of their eApenses" The primary function of
insurance is to provide protection against financial losses caused by
unforeseen events" This protection is available to individuals
businessmen and large companies alike"
Types o9 General Insurance
0ealth
Individual 4ediclaim
%roup 4ediclaim
Reliance Health :ise Policy
Personal $ccident
Personal 6ccident
%roup Personal 6ccident
Fire
Standard #ire and Special Perils
$onse;uential 1oss >#ire?
Industrial 6ll Risks
"n)ineerin)
Brection 6ll RisksIStorage,cum,Brection
$ontractor8s 6ll Risks
$ontractor8s Plant and 4achinery
4achinery Breakdo!n Insurance
4achinery 1oss of Profits Insurance
Boiler and Pressure Plant Insurance
Blectronic B;uipment Insurance
Marine
4arine $argo Insurance
Motor
Private $ar $omprehensive
#iaility
&irectors and 9fficers 1iability
Public 1iability >6ct?
Public 1iability
Product 1iability
Professional Indemnity
:orkmen8s compensation
Miscellaneous
Industry $are
$ommercial $are
9ffice Package
#idelity %uarantee
Burglary and Housebreaking
4oney Insurance
Householder8s Package
Shopkeeper8s Package
Tra2el
Individual and #amily
6sia
Student
$orporate
B$SIC F"$T5%"S
Hospitali@ation BApenses
&aycare Treatment
&omiciliary Hospitali@ation
Pre and Post Hospitali@ation
$overage of Pre,BAisting &iseases
$ritical Illness $over
&onor BApenses
6$#5" $DD"D F"$T5%"S
BApenses of accompanying person at the Hospital
1ocal Road 6mbulance Services
Recovery Benefit
$ost of Health $heck up
0ursing 6llo!ance
Hospital &aily 6llo!ance
P&#IC: F"$T5%"S
Income TaA Benefit
#amily #loater > ) )S) )S' 'S' ?
Sum Insured
Pre,insurance Health $heck up
9ption in Policy &uration > ) 5 ' years ?
Rene!al &iscount
$ashless #acility >Through Third Party 6dministrators , TP6?
6ge Slabs
Plan Details
>Source2 !eb?
OBSER"ATION = #INDINGS
To study the sales and distribution management and improve the
$ustomer 6c;uisition Process by analy@ing the consumer behavior
response and mindset to!ards the product and services the company
offers"
&BD"CTI6"
To find the market potential and market penetration of Reliance
4oney product offerings in Bhubanes!ar"
To collect the real time information about preference level of
customers using &emat account and their inclination to!ards
various other brokerage firms e"g" Indiabulls Sharekhan
Indiainfoline Religare 6lankit Unicon"
To eApand the market penetration of Reliance money"
To provide pricing strategy of competitors to fight cut throat
competition"
To increase the product a!areness of Reliance money as single
!indo! shop for investment solutions"
M"T0&D&#&G:
:e !ere supposed to operate from reliance money 0ehru place
branch" :e !ere made a!are about all the products Reliance 4oney
!as providing !ith a more stress on their core product i"e" &emat
account"
TR3/T5
The time duration of the project is ' months starting from )
st
-uly
and ending on +/
t h
6ugust" :e !ere given targets to be achieved
during training months" The targets of each month !ere2
+&emat 6ccounts
)SIP or 4utual #und !orth Rs)////
%eneral Insurance Premium !orth RsC////
1ife Insurance Premium !orth Rs)/////
I !as supposed to use the database provided by the company to
make cold calls or by directly meeting people to get ne! leads
The ;uestionnaire used is attached in appendiA 6")
:hile making cold calls !e need to have2
%ood $ommunication Skills >Hoice ;uality is clear and
articulate?
Persistent and able to bounce back from rejection
%ood organi@ational skills"
6bility to project a telephone personality >Bnthusiasm
friendliness?
#leAibility2 can adapt to different types of clients and ne!
situations"

Using a good database is very essential"
J/ighty percent of our business comes from 67 percent of our
customers' is a frequent statement at any sales convention. There8 s
hardly a sales executive who is not aware of the (7,67 rule9.
:hile talking to customers I analy@e their needs" :hether they !ant
to go for investment purpose or insurance or both" Suggest them the
plan that best suits them" If they agree to it then either !e send across
the agents to close the deal or close it themselves"
Fi),.8 The Constructi2e Factors o9
Tele callin)

Fi ),. - The Custo1ers Sal es Cycl e
Prole1s 9aced !hile sellin) products:
$ustomer dissatisfied !ith the services"
People fear that Reliance 4oney Being a Private company and a
ne! entrant may be able to sustain or not"
Insurance means 1I$ for people"
Past eAperience !ord of mouth"
4isguidance by agents"
People do not !ant insurance products"
1ack of kno!ledge and a!areness about general and life
insurance"
People risk appetite is very lo! so they are afraid of mutual
fund as !ell"
People relate the problems of mobile phones of Reliance
$ommunication !ith Reliance 4oney"
S?&T $'$#:SIS
?eakness
IneAperienced Staff
1o! a!areness due to lack
of advertisement"
1ack of loyal clientage
&eveloping product"
Stren)th
$o,operative and
BAperienced Branch
4anagers
%ood &atabase
Reliance Brand
1o! pricing
&pportunity
Untapped 4arket
Increased spending po!er
$hanging 4indset of
$ustomers
Unpredictable SenseA
Threat
Reach
Stiff competition from
eAisting players in the
market
Better products
Custo1er $c7uisition Process
Bducate the prospects on the products and services"
$ustomi@e the approach to each of the different customers
involved in the sales process"
Bstablish a kno!ledge base for sales people resellers and
partners"
Ramp up the ne! salespeople more ;uickly and keep them on
road"
Track the prospects as they move through the sales process"
Harvest other types of information from your market to help the
company close business more ;uickly" The data of the prospects
can be used for research and development purpose"
Bnabling the consistent flo! of information to the customer and
encouraging feedback from them"
Helping the customers do the #inancial Planning for future"
M: %"SP&'SIBI#IT: &%G$'IS$TI&':
I !orked !ith Reliance money !ith a profile of financial
advisor" This profile offers me to understand the need of the customer
and provide them the best deal possible !ith maAimi@ation of the
profit both for the company as !ell as for the customer"
The most important aspect for the role of financial advisor is trust"
So for fulfillment of the targets one needs to2
$apitali@e on old and loyal clientage !hich can be building
slo!ly by advising people in the best possible !ay"
%enerating ne! leads through various activities"
3eneration of leads:
Since I !as ne! in this field so I had to start from the scratch
and generate ne! leads to sustain in the market"
$old calling is one of the trusted !ays of getting to the customers
!ithout meeting them" 6lthough the rate of conversion remained very
less" #or cold calling the ;uality and accent remains a very important
criterion" This activity gave me miAed results" I often got success and
generated many leads through it but it also landed me in a!k!ard
position !here the customer !ere in different mood and made us hear
!ords for !hich a marketer should be al!ays prepared to hear"
$orporate calls al!ays remained more difficult to crack !ith respect
to retail sector"
The corporate !ere the most difficult and most tempting to get the
business from" It took me one day to crack Hi,tech %ears"
6t Reliance money after getting the product kno!ledge in the first
!eek at the branch I !as also allotted distributor to !ork !ith" In the
initial phase I !as accompanied by more eAperienced staff" 6fter I
became kno!n to the market and procedure I started attending calls
alone only"
6fter the third !eek my performance also improved and I !as
able to get close to the targets though it looked difficult to achieve in
the beginning" To get a!areness of the every product I attended
diversified calls" This helped me to implement cross selling to get
better results"
Since the reliance money core product is &emat account more
stress !as given over this" &emat account !as also the most tempting
of all the products as it !as difficult to convince the customer for the
reliance &emat as it !as ne! and !ith many limitations" It !as
al!ays difficult to convince on ) paisa as it !asn8t mentioned
any!here in ink"
#IMIT$TI&'S:
;. "old "alling
Hoice and accent plays a major role"
The right time to call a customer cannot be decided as the
customer may in a different mood at the time of calling"
Time consuming
1ess success rate
6. "orporate
Time consuming
$ontacts !ith higher authorities play a major role
#"$%'I'GS
To get initial success in this field is very difficult" 6lthough the
business generation becomes easier !ith time as !e serve more
people !ho then get added up in the loyal clientage" Thus time
and service are t!o most factors to get in this field"
6lso the corporate remains a very important segment !hich gets
business in bulk but retail cannot be ignored !hich makes your
business ticking"
$ustomer remains in the pivotal position"
D$T$ $'$#:SIS
8. Pre9erence o9 In2est1ent
Interpretation2 This sho!s that although the mutual funds market is on the
rise yet the most favored investment continues to be in the Share 4arket" So !ith
a more transparent system investment in the Stock 4arket can definitely be
increased"
Fi)+.8 %esult o9 Pre9erence o9 In2est1ent
-. $!areness on &nline Share Tradin)
Interpretation2 :ith the increase in cyber education the a!areness
to!ards online share trading has increased by leaps and bounds" This a!areness is
eApected to increase further !ith the increase in Internet education"
Fi)+.- %esult o9 $!areness o9 &nline Share Tradin)
;. $!areness o9 %eliance Money as a Brand
Interpretation2 This pie,chart sho!s that reliance money has a reasonable
amount of Brand a!areness in terms of a premier Retail stock broking company"
This brand image should be further leveraged by the company to increase its
market share over its competitors"
Fi)+.; %esult o9 $!areness o9 %eliance 1oney as a Brand
/. $!areness o9 %eliance Money Facilities
Interpretation2 6lthough there is sufficiently high brand e;uity among the
target audience yet it is to be noted that the customers are not a!are of the
facilities provided by the company meaning thereby that the company should
concentrate more to!ards promotional tools and increase its focus on product
a!areness rather than brand a!areness"
Fi)+./ %esult o9 $!areness o9 %eliance 1oney Facilities
.. Satis9action #e2el a1on) Custo1ers !ith current roker
Interpretation: This pie,chart corroborate the fact that Strategic marketing
today has gone beyond only meeting Sales targets and generating profit volumes"
It sho!s that all the competitors are striving hard not only to !oo the customers
but also to make them Brand loyal by generating customer satisfaction"
Fi)+.. %esult o9 satis9action le2el a1on) custo1ers !ith current roker
,. Fre7uency o9 Tradin)
Interpretation2 Inspite of the huge returns that the share market promises
!e see that there is still a dearth of active traders and investors" This is because of
the non R transparent structure of the Indian share market and the skepticism of
the target audience that is generated by the volatility of the stock market" It
re;uires efficient bureaucratic intervention on the part of the %overnment"
Fi)+., %esult o9 Fre7uency o9 Tradin)
+. Percenta)e o9 earnin)s in2ested in Share Tradin)
Interpretation2 This sho!s that people invest only upto )/7 of their
earnings in the stock market again reiterating the volatile and non,transparent
structure of the Indian stock market" Hence effective and efficient steps should be
undertaken to !oo the customers to invest more in the lucrative stock market"
Fi)+.+ %esult o9 percenta)e o9 earnin) in2ested in share tradin)
RE$OMMENDATIONS
Based on the findings of our project !e !ould like to suggest the follo!ing2,
6fter sales services and follo! up calls are important for getting ne!
references so trained telesales should be appointed for this purpose !hose
sole !ork should be to make feedback calls"
Reliance is having too many financial products right from &emat account to
%eneral Insurance and not all the salespeople are familiar !ith each and
every product so the !ork force should be segregated each group dealing in
a specific product and the sales target should be given like!ise"
:hile interacting !ith the investors I found that most of the customers are
una!are about the 4utual fund" Some of the people look upon mutual
funds and e;uity trading as gambling" Thus a mutual fund a!areness
program can help to increase the penetration of mutual funds in the market"
Reliance should declare in black ink that they !ill charge just ) paisa per
transaction" People tend to think that there must be some hidden charges"
RsEC/ account opening charges are too high !hen targeting a corporate so
the company should be fleAible on this amount"
Reliance should provide periodic training for updating the product
kno!ledge of various financial advisors"
$ompany should have a scheme of re!ards and recognition to employees
and the field persons to boost their motivation"
C&'C#5SI&'S
Based on the above S:9T analysis and study of the available data I have come
to the follo!ing conclusions2
-*3/ $2T/0TI&:
6ll though relatively ne! entrants in the market Reliance is slo!ly but
surely gaining a strong hold because it is finally able to grasp the
investment climate in &elhi" Secondly the branch managers at all the
branches are very kno!ledgeable !ith a lot of eAperience in the financial
markets so under their leadership can definitely eApand its base
The entire !orkforce consists of mostly youngsters !hich means they can
be encouraged and motivated to do good !ork because they have a long
!ay to go and most of them are eager to climb the ladder"
Right no! Reliance is at its nascent stage and !ill surely grab the major
market under its belt very soon like in other fields"
-uge investments taking place:
The Stock 4arket has been very buoyant until no! especially in the past +
years" This particular trend is very favorable because a soaring SB0SBT
means higher returns !hich encourages the investors to invest their money
in the market" 6lthough in the past + months the market has sho!n very
unpredictable trend and has already lost over )/// points"
So in order to make the best the only thing re;uired is to recruit more field
staff !ho should be trained in a proper !ay to get better results"
In case of insurance it re;uires push selling because people al!ays
associate it !ith emergencies and unpleasant situations like death and they
don8t !ant to think about such situation let alone prepare for them !hich
means it re;uires a lot of conviction on part of the eAecutives"
&arge untapped market:
People have just opened up to the idea of U1IPs because till no! they kne!
only t!o kinds of insurance plans endo!ment and term plans so the
concept of high returns !ith protection is very ne! to them and slo!ly and
slo!ly these are becoming popular so there is a huge market !aiting to be
tapped"
In the past fe! years there has been a tremendous inflo! of funds in the
Indian market !hich has lead to the sky rocketing SB0SBT" In fact there
has been a tremendous response from the investors not only in shares but
mutual funds as !ell" The RsCE//$r infused in the market through the
Reliance B;uity mutual #unds is an eAample of the gro!ing trust of
investors !ho earlier shied from such investments due to stock market
fiascos like the Harshad 4ehta scam or the US.D disaster in !hich
investors lost huge amounts of money as !ell as their trust in financial
instruments"
:ith the #&I limits being relaAed a lot of avenues !ill open up in the
insurance sector and insurance companies are eApected to come up !ith
ne! plans !ith a great deal of customi@ation and fleAibility"
>UESTIONNAIRE
A5"STI&''$I%"
A8. In !hich o9 these Financial Instru1ents do you in2est into@
Shares 4utual #unds Bonds &erivatives
A-. $re you a!are o9 online Share tradin)@
Qes 0o
A;. 0eard aout %eliance 1oney@
Qes 0o
A/. Do you kno! aout the 9acilities pro2ided y %eliance 1oney@
Qes 0o
A.. ?ith !hich co1pany do you ha2e your D"M$T account@
Reliance money I$I$I &irect Gotak 4ahindra India Bulls
9thers >please specify?
A,. ?hat di99erentiates your Share tradin) co1pany 9ro1 others@ =in re)ards o9
rokera)e, satis9action, ser2ices, products >
A+. $re you currently satis9ied !ith your Share tradin) co1pany@
Qes 0o
AE. 0o! o9ten do you trade@
&aily :eekly 4onthly Qearly
AF. ?hat percenta)e o9 your earnin)s do you in2est in share tradin)@
Up to )/7 Up to 'C7 Up to C/7 6bove C/7
A8;. 0o! do you rate these share tradin) co1panies@
)" '" +"
D" C"
A8/. ?hat 1ore 9acilities do you think you re7uire !ith your D"M$T account@
'a1e:
$)e:
Se4: 4ale #emale
Phone 'o:
&ccupation:

a. Reian!e #one&
b. ICICI Direct
c. India Bulls
d. Kotak Mahindra
e. Others (Please
specify)
Personal In9or1ation
BIB#&G%$P0:
6gar!al -"&" NSecurity 6nalysis 5 Portfolio 4anagement2 6 Revie!
#inance India Hol" II 0o" ) 4arch )*(*"
Bhatt H" H" N6n 6ppraisal 9f Some Recent Bstimates 9f Savings and
InvestmentsN I$R0I Hol" C )*.+"
&ouglas 6" Hayes and :" Scott Bauman NInvestments2 6nalysis and
4anagementN III Bd" )*E. 4ac4illan
4alhotra 0aresh N4arketing Research and 6pplied 9rientationN IH Bd"
'//C Pearson
%"F"%"'C"S
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