Presentation onOrganisation Study at Shahi Exports Pvt. Ltd.

Bangalore By:Sandeep Kumar

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Industry profile: (Apparel Manufacturing) Apparel is one of the basic necessities . The Apparel and
Textile industry is Indias second largest industry India and China have a comparative advantage in
this industry. apparel goods had been reserved for SSI till 1997. garments made depends on
various factors. In past two decade The apparel market has grown 15.5% to INR 1,224 billion. India
accounts for about 12% of the worlds production of apparel.
Industry has around 1, 25, 000 knitted and woven Garment units Production capacity is 8,390
million pieces, in which 1,930 million pieces are exported. Over 36.5 lakhs workers US and EURO
are the main import hubs. Major Players: Aditya Birla Nuvo Raymond Koutons Arvind Mills
Wills Lifestyle.
Company profile: (Shahi Exports Pvt. Ltd.) Started in 1974 at Faridabad, in Delhi Bangalore
operations began on 1st November 1988 with 250 associates and 104 machines. Expanded over
200 times from last 30 years Manufactures 3 million pieces of high quality wovens & knits per
month In-house product development and design studio Uses 3 software platforms such as
MOVEX, COGNOS and OPTITEX. Major business operations are Textile Mills and Apparel
Manufacturing.
Future plans: set up 3 more units in Karnataka, plants in Bangladesh and Pakistan. Competitors:
Madura Garments, Gokuldas Exports and VK Exports. Key personnel: MRS. SARALA AHUJA -
Chairperson(founder) MR. HARISH AHUJA - Managing Director MR. GIRISH AHUJA - Director
MR. SUBHASH TIWARI - Director MR. RAMALINGAM - CEO
PRODUCT PROFILE: Men/BoysKnits Women/Girls Kids Range Ladies Fashion
WearWovensHome furnishings
VISION: Be the global best in bringing delight to human life by weaving dreams of fashion &
feelings of comfort. MISSION: Be the most preferred competitive global supplier of apparel. Be
the most preferred employer in the industry. Be a learning organization to improve & excel.
VALUES: Customer delight. Integrity & ethics. Respect for human values. Nurturing human
talent. Continues improvement
Organisation Structure:
Departmental study:1. MARKETING/MERCHANDISING It includes directing and overseeing the
development of product line from start to finish. Type of merchandising Marketing merchandising.
Product merchandising.2. SAMPLING: Sampling is done to see how the product will look like when
produced in bulk.
3. PURCHSING: Divided into two sub department fabric sourcing Trims sourcing.4.
PRODUCTION DEPARTMENT: This Department Includes Various Sections As Follows: Cutting
Section Embroidery Section Sewing Section Washing Section Finishing Section
5. HUMAN RESOURCE DEPARTMENT: HR department is divided into two sections for the better
control of manpower Corporate HR Factory HR.6. FINANCE AND ACCOUNTING
DEPARTMENT: The company uses its own funds for long term sources. For short term sources the
company avails over draft facilities from banks like Canara Bank and Axis Bank. key functions
includes: Capital budgeting Bills Receivable and processing Salary and wage administration
Other departments: Planning Department Industrial Engineering Department Fabric Audit
Department Fabric Stores Accessory Stores Maintenance Systems Documentation Department
Absenteeism Weaknesses No utilization of machines Well established. Uneven Good backward
SWOT production flow integration capture global market. Low cost productiongarment exports
slowing ANALYSIS delay in China is getting receivables Usedown. of latest expensive. Frequent
conflicts technology.unpredictable demand Brazil retailer increasing Treats Best
technologicalFaster utilization of orders. material.obsolescence Open up of FDI in retail In house
productFluctuation in rupee value sectorRecession in and design development major import
abundant raw material centrehubs Cheap skilled labour
Findings: Suggestions & Conclusion Findings, Expanded over 200 times in past 30 years.
Production capacity of the unit is 8000 to 10000 garments per day. Efficiency of the company is
ranging from 50% to 75%. The companys customers are situated in foreign Own product design
centers Exports its products through its sister company. Company uses its own funds for long term
operations Company is following manual KANBON system
Suggestions: Use the electronic KANBON system Company can go for six sigma Company is
facing 8% to 10% absenteeism can reduced by creating friendly work environment. frequent
conflicts because of over burden can minimized by recruiting additional operators. Company is not
taking many good investment opportunities mainly depending on internally generated funds consider
outside sources
Conclusion: Shahi Exports Pvt. Ltd, developed itself as a leading manufacturer of ready to wear
garments in India. Companys strength lies in good product design team, well trained employees,
quality concern and price leadership. Finally, Shahi is growing at good rate even though it has many
internal and external problems and the customers are satisfied with Shahi Exports Pvt. Ltd, and
have a positive attitude towards the organization.