FUNCTIONS OF MARKETING DEPARTMENT

1. Focus on the Customer

2. Monitor the Competition
3. Own the Brand.
4. Create New Ideas.
5. Manage a Budget.




































RISK OF MARKETING DEPARTMENT


F1:Focus on the customer

R1: Does not aware customers needs.
R2: The ways to attract customers towards the product is less because the arrangement of
product is not proper.
R3: The way of communicate with the customers are bad because of appoint foreign workers.

AC1: How the management train the employees to identify customers needs?
AC1: What are the ways used to identify customers needs?
AC2: How are the arrangement of product in the racks?
AC2: The products arranged according to the types of products?
AC3: What are the actions taken to improve communication of foreign workers with customers?
AC3: How they are trained?

F2:Monitor the competition

R1: The price of the product of competitors are lower or same.
R2: The products that sell by the competitors is not sold.
R3: The promotion given by the competitors is not given.

AC1: What are the ways used to identify the competitors product price?
AC1: What are the ways used to lower the price of product?
AC2: What are the ways used to identify the product sold by competitors?
AC2: What are the actions taken to obtain the product?
AC3: How the competitors give promotion while we cant?

F3:Own the product

R1: The product that owned is almost same price with other products.
R2: The quality of the own product is lower than the other product.

AC1: Why the owned product is almost same price with other products?
AC1: How are the sales of the owned product?
AC2: Why the quality of the own product is lower than the other product?
AC2: Do you think that the product is worth able for that price?






F4:Create new ideas

R1: The idea is not attract the customers because its not in the way of attractive.
R2: The idea does not consulted with the customers.

AC1: How to get the attraction of the customers?
AC2: What are the ways taken to choose the idea?

F5:Manage the budget

R1: The population of the location is lower so the management allocate lower cost for the
marketing but the location consist of more students and the people from near by village.
R2: The way of marketing is not attract the people because of the way of advertise.

AC1: How the management allocate the cost of marketing?
AC1: What are the ways taken to identify the amount of population?
AC2: What are the ways taken to attract the attraction of the customers?
AC2: How that reach the customers?




























GANTT CHART












UNIVERSITY TENAGA NASIONAL INFORMATION TECHNOLOGY &
MULTIMEDIA SERVICES (ITMS)
(Network and Security)

NO TASK
MARCH
1 2 3 4 5 6 7
1. Planning
Determine engagement objectives and scope
Identify and assess risks
Identify key control activities
Develop a work program

2. Performing
Conducts tests to gather evidence
Evaluate evidence gathered and reach conclusions
Develop observations and formulate
recommendations


3. Communicate
Perform observation, evaluation and escalation
process

Develop final engagement and distribute
communications

Performing monitoring and follow up procedures

4. Audit Checklist
Preparation

5. Final report writing
Final report writing

Organizational Chart


























Branch Manager
Operation Manager
Stock Management
Department
Marketing
Department
Finance and
Administration
Market Analyst
Promoters
Background




In East Coast Malaysia, Pasaraya Pantai Selamat is synonymous with everyday low prices, big
variety and great value and recognised for offering the most vibrant, comfortable and complete
shopping environment
Pantai Selamat, pioneered the concept of modern supermarket shopping buying everyday
groceries, fresh produce and fresh foods under one roof and in a hygienic environment. As the
pioneer, Pantai Selamat sets the pace and standards for the industry with innovative marketing,
store design and product pricing and variety.
It was established in Muadzam Shah on 2010 provide more economic product for the customers.
In Muadzam Shah, consist of more students and lecturers so the Pantai Selamat try to give more
economical price product for the customers by understanding their needs.
We set ourselves apart as a leading supermarket chain, built for you. Our goal is to make our
customers the priority in all our operations and activities from here forth. Nothing is more
important than customer satisfaction.



Roles and Responsibilities









Chief Internal Audit
The chief internal audit is fully responsible for the internal audit function, including the
examination and evaluation of the adequacy and effectiveness of risk management in the
Marketing Department in Pantai Selamat.
Auditor
The auditor is responsible for the detail audit work of each assignment and is supervised by
Chief Internal Audit for the effectiveness and efficiency of the Marketing department of Pantai
Selamat regarding how the internal control managed it risk.
Junior Auditor
The roles of Junior Auditor are to prepare or contribute to the preparation of work plans
(including risk assessment) and audit programs for assurance and/or consulting engagements in
Pantai Selamat Information System network and security services. Therefore, junior auditor also
needs to conduct discussions of a preliminary nature with heads of operations audit and its must
be accordance with IIA standards in the few segments of financial, operational and compliance
audits of complex operations and conduct similar audits of small and medium sized operations.

CHIEF INTERNAL
AUDIT
AUDITOR
JUNIOR AUDITOR


Type of Internal Audit
Thus, Pantai Selamat have their Internal Auditor team to follow Standards set forth by for the
Institute of Internal Auditors, and generally accepted governmental auditing standards. A variety
of audits are performed in the review of the campus network and security programs and
resources. These audits include:

Operational Audits
These audits examine the use of resources to determine if resources are being used in the most
effective and efficient manner. The Marketing department of Pantai Selamat performs internal
control reviews are a major portion of an operational audit.

Compliance Audits
Pantai Selamat internal audit team will perform these audits to determine if the Marketing
Department is complying with applicable laws, regulations, policies and procedures. Examples
include federal and state laws. Recommendations usually require improvements in processes and
controls used to ensure compliance with regulations.










Audit Scope

The audit covers the Marketing department that scope to to act as a guide and to help the other
departments in a company to develop, produce, fulfil and service products, goods and services
for their customers. In the marketing department in a company, the act and skill of
communication is very important, as this department usually has a better grasp and
understanding of the market and the needs of the customer.
The following analysis will discuss the general risk attributes, organizational considerations, and
suggestions for overall improvement of the product promotions process.

Be advised that every organizations sales, marketing and related promotional activities are as
unique as the products themselves and will depend upon the desired marketplace position,
industry, and strategic initiatives of the entity. Promotions can range from dramatic new product
launches in wholesale merchandise mega-stores to brand recognition promotions at pro sporting
events. All these efforts have a common goal of inducing sales of company products.














INTERNAL AUDIT PLAN
TABLE OF CONTENT

GENERAL.
Background................
Audit Scope...

AUDIT PROCESS
Type of Internal Audit
Roles and Responsibilities..
Gantt Chart and Audit Checklist.