Professional Documents
Culture Documents
Templeton Maxims
10 PRINCIPLES FOR
INVESTMENT SUCCESS
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Templeton Maxims
Everything Changes
Search Worldwide
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Maxim Number 1
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Maxim Number 2
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Maxim Number 3
If you buy the same securities as other people, you will have
the same results as other people. It is impossible to produce a
superior performance unless you do something different
from the majority.
To buy when others are despondently selling and to sell when
others are greedily buying requires the greatest fortitude and
pays the greatest reward.
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Maxim Number 4
“Everything Changes“
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Maxim Number 5
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Maxim Number 6
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Maxim Number 7
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Maxim Number 8
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Maxim Number 9
“Search Worldwide“
To avoid having all your eggs in the wrong basket at the wrong
time, every investor should diversify.
If you search worldwide, you will find more bargains and
better bargains than by studying only one nation. You also gain
the safety of diversification.
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Maxim Number 10
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*Source: Franklin Templeton Investments, all data as at 31.01.06, unless otherwise stated.
This document is issued by Franklin Templeton Investment Management Limited authorised and
regulated in the UK by the Financial Services Authority, in South Africa by the Financial Services Board
and is authorised to conduct investment business in Sweden by the Finansinspektionen, in Norway with
Kredittilsynet, and in Finland with Rahoitustarkastuksen. It should not be construed as an invitation or
offer to invest in any funds offered by Franklin Templeton Investments. Investments may only be made
on the basis of a current brochure and prospectus. With any investment, past performance is not
necessarily a guide to future return. Values may fall as well as rise and investors may not get back the
full amount invested.
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