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PROJECT BRIEF

Subject: Typography III Start Date: Class 10
Code : AD 219 Major: Graphic Design
Type: Individual Project
Title : Typographical Book Lecturers Name: Novi Dila Kana
Task No.: Final Term Project Class: 04 PAD
Task Period: two weeks Submission: Class 13



Learning Outcomes
Each course has been designed to contribute to the attainment of Graduate Competencies. The course intended
learning outcomes (CILO) indicates what students are expected to be able to do by the end of the course, which
may cover specific technical skills and personal qualities pertaining to the course given. The personal qualities may
have been reflected in the defined course learning outcomes or attained separately, outside the curriculum.
Upon successful completion of this course, students are expected to be able to:
1. Understand Typography Aspects in Graphic Design and its application
2. Interpret and illustrate some existing visual style and the using of Grid System .
3. Create conceptual book that demonstrate the understanding of functional typography lay out as well as
experimental typography layout.
4. Exhibit their work, giving critical opinion and appreciation of their works and the work of others.


Project Background
The page of the page involves both the composition of columns and margins that from the page grid, and decisions
governing the size, weight, and leading of text, sub heads, and titling. Page design is likely to involve both practical
considerations such as the amount of text on page, its legibility and ease of use, and aesthetic or expressive
factors, such as impact, differentiation, and visual appeal. To express a visual message as well as a verbal one, type
is there to be used as a reading tool and or as an illustration. Lets celebrate type!


The Task
The final project is a type book that you have to put together with subject matter about an international well
known typographer or graphic designer. You have to make a book out of the lay outs and all the subject matter is
not provided. Suggestion size of the book is 20x20cm (8x8inch) with minimum 24 pages, not including the cover.
You could add pages if needed. You can use any number of columns that you want and the final product has to be
bound. You are allowed to pull images from the web if you find ones that are high enough resolution, but you are
encouraged to find images in books and scan them. For the content you are allowed to use someone elses
writings on the designer you got for the project such as an essay or article or even copy straight from a book.
Here are some list of designers:

- Rudy Vanderlans
- Zuzana Licko
- Wolfgang Weingart
- David Carson
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- Paul Renner
- Saul Bass
- Massimo Vognelli
- Milton Glaser
- Neville Brody
- Frederic Goudy
- Phil Baines
- Eric Gill
- Herman Zapf
- Jeffery Keedy
- Adrian Frutiger
- Paula Sher
- Erik Spiekermann
- And more


Project Objective
- Applying well typography aspects of spacing, alignment and hierarchy
- Interpreting the artist works throughout the style of the book
- Exploring any possibilities into the lay out
- Presentable typographical book

Project Work Plan

Class 9:
- Searching out the information of designers and finding text for books content
- Picking out some imagery and type family (consider the level of hierarchy that you might have on the
book).
Class 10:
- Working on the concept of the book, the look, and the feel.
- Determining the page sectioning and table of contents
- Sketching
Class 11:
- Individual discussion
- Working on InDesign
Class 12:
- Mock up discussion
Class 13:
- Final Presentation














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