CERTIFICATE

This is to certify that Vinayak Andhale of MMS-II year 3

th
Semester
Roll No. 836 from RAJIV GANDHI INSTITUTE OF
TECHNOLOGY, MUMBAI specializing in Marketing has
successfully completed the Summer Project titled OUTDOOR
ADVERTISING IN INDIA in the Company Bright Outdoor
Media Pvt. Ltd under the guidance of PROF. DEVENDRA
SURALKAR in the academic year 2014-15.

This Project Report has the requisite standard and to the best of
our knowledge no part of it has been reproduced from any other
project, monograph, report or book.



Signature of Guide. Signature of Head of Department Signature of the
Principal




(Prof._________________) (Prof. Devendra S. Suralkar) (Dr U.V.
Bhosle)




DATE:

OUTDOOR ADVERTISING IN INDIA

SUMMER INTERNSHIP REPORT


Roll No. : 838

Batch: 2013 - 2014


In partial fulfillment of the requirements for Master of Management Studies
(MMS) two Year Full Time Degree Course.




Rajiv Gandhi Institute of Technology, Mumbai.
Dept. of Management Studies
(Affiliated to University of Mumbai)

Year 2014-15

OUTDOOR ADVERTISING IN INDIA

SUMMER INTERNSHIP REPORT


Roll No. : 838

Batch: 2013 - 2014


In partial fulfillment of the requirements for Master of Management Studies
(MMS) two Year Full Time Degree Course.




Rajiv Gandhi Institute of Technology, Mumbai.
Dept. of Management Studies
(Affiliated to University of Mumbai)

Year 2014-15


COMPANY CERTIFICATE
DECLARATION
I declare that this report entitled OUTDOOR ADVERTISING IN INDIA is my original
work and not copied from elsewhere nor submitted before for any degree, diploma or
course to any Institute or University and due acknowledgement has been given in the
bibliography to all sources be they printed, electronic or personal.



Name of the Student: - Vinayak Andhale Signature

Date-

ACKNOWLEDGEMENT
The success and outcome of this project required a lot of guidance and assistance from
many people and I am extremely fortunate to have got this all along the completion of my
project work. Whatever I have done is only due to such guidance and assistance and I
would not forget to them.
I respect and thank Mr. Prabhakar Mahale for giving me an opportunity to do the project
work in IDBI Bank and providing all support and guidance which made me complete the
project on time.
I owe my profound gratitude to my project guide Mr. Babu Nambiar (DGM, Corporate
Banking Group), who took keen interest in the project work and guided all along, till the
completion of my project work by providing all the necessary information for making the
project. I am extremely grateful to him for providing such a nice support and guidance
though he had busy schedule managing the company affairs.
I heartily thank my internal guide, Asst. Prof. Devendra Suralkar, Head of Department,
MMS Department, for his guidance and suggestions during this project work.
I am thankful to and fortunate enough to get constant encouragement, support and guidance
from all Teaching staffs of MMS Department which helped us in successfully completing
our project work. Also, I would like to extend our sincere regards to all the non-teaching
staff of MMS department for their timely support.

ABSTRACT
In India now a days, competition in every field of business is very high and companies
are trying to attract maximum number of customers. For this, companies are using
various modes of advertizing and searching for newer ways which effect much
more customer. This led to the development of various forms of advertizing and
outdoor advertizing is one of them.

Purpose- In these papers, we are trying to study various medium of outdoor
advertizing and also various other types of advertizing and their effect on various
customers to understand customers need to attract more and more customers.

Method used- The primary as well as secondary data for the studies. For
primary data, a questionnaire has been prepared and customers having various
perceptions were asked to fulfill it. Secondary data is collected from web
resources and books. Various statistical tools like graphical method and chi-square
test for our research purpose and analysis of data has been used.

Findings- Various modes of advertizing are equally important and outdoor
advertizing is one of them. It helps in boosting sales and attracting more and more
customers and company must focus on outdoor advertizing as it can reach more
and more number of peoples than other modes of advertizing.
TABLE OF CONTENTS
Sr.
No
.
CONTENTS
PAGE
NO.
1 INTRODUCTION 1
1.1 IMPORTANCE OF STUDY 2
1.2 OBJECTIVE OF STUDY 2
1.3 LIMITATION OF STUDY 2
2 BANKING INDUSTRY IN INDIA 3
2.1 POST-INDEPENDENCE 6
2.2 NATIONALIZATION PROCESS 6
2.3
LIBERALIZATION
7
3 COMPANY PROFILE 12
3.1 HISTORY 13
3.2
MISSION
14
3.3
VISION
14
3.4
MERGERS
14
3.5
BANKS PROFILE
15
3.6
ORGANISATIONAL STRUCTURE
16
3.7
PRODUCTS & SERVICES
17
3.8
CUSTOMERS
18
3.9
COMPETITORS
18
3.10
BASIC FINANCIAL ANALYSIS
19
4
PROJECT APPRAISAL
20

4.1 INTRODUCTION OF PROJECT
21

4.1.1 THE DYNAMIC LIFE CYCLE OF PROJECT
21

4.1.2 PHASES OF PROJECT
22

4.1.3 PROJECTS COMING TO BANK FOR FINANCING
23

4.2 PROJECT APPRAISAL
24

4.2.1 ROLE OF PROJECT APPRAISAL
26

4.2.2 METHODOLOGY OF PROJECT APPRAISAL
26

4.2.3
STRUCTURAL APPROACH AND TYPICAL
ISSUES OF PROJECT MANAGEMENT
APPRAISAL
28

4.2.4 PROJECT MANAGEMENT CORE FUNCTIONS
29

4.2.5 APPRAISING A PROJECT
31

4.2.6 CHECK LIST FOR PROJECT APPRAISAL
33

4.2.7 TYPES OF PROJECT APPRAISAL
33

4.2.8 RATIO ANALYSIS
40

4.2.9 BREAK EVEN POINT
42

4.2.10 INTERNAL RATE OF RETURN
44

4.2.11 AVERAGE RATE OF RETURN
44

4.2.12 PAYBACK PERIOD
45

4.2.13 NET PRESENT VALUE
45

4.2.14 SENSITIVE ANALYSIS
46
5
CASE STUDY
47
6
CONCLUSION
79
7
BIBLIOGRAPHY & WEBLIOGRAPHY
81

LIST OF TABLES & FIGURES:
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LIST OF DIAGRAMS:
Sr. No. Description Page No.