Literature Review: Root Cause Analysis The chapter sixth of Making Strategy Work: Leading Effective Execution and Change discusses the fourth issue of the execution model that is supportive of strategy execution. The author details the role of incentives and controls (most importantly, motivate people!) and controls (feedback, learning and adaptation). Incentives and Controls: Supporting and Reinforcing Execution: Incentives motivate behavior toward ends consistent with desired strategy execution There are some basic aspects of good incentives and basic rules for using incentives wisely in the strategy execution process Controls provide feedback about performance, reinforce execution methods, provide a corrective mechanism for an organization, and facilitate learning and change The role of leadership in the control process is central and pervasive. Problems occur when leaders arent up to the leadership tasks vital to controls and execution finally; this chapter has stressed the necessity of conducting a strategy reviewThis is followed by a review of the execution model, presented in Chapter two. In the Chapter 8 Managing Culture and Culture Change: the author deals with effective execution and management of change. A solid alignment of culture and execution methods fosters execution success, while a misalignment creates horrendous problems. The author starts to define culture since it is a complex phenomenon. Change culture is difficult, but it can be accomplished. The rules or steps for managing culture change: The reasons for change must be clear, compelling, and agreed upon by key players. Focus on changing behavior not directly on changing culture. Effective communication is vital to culture change. Root Cause Analysis 3
Adequate effort must be expanded to reduce resistance to change. Beware of excessive speed. There is a useful figure which visualizes this model which shows both the effects of culture on strategy execution and the effects of execution on culture. The author in this section is trying to create some interest in motivating employees so that the project process works and the controls are viable. Motivation and success have to be judged based on the strategic plan. Anything less is just works. The first rule he covers, is to motivate people. When managers are not motivated, they are less productive and so are their teams. Incentives help this and create motivation. Incentives support the good managers need to achieve. However, the incentives have to support the correct things. If they do not, then the manager works for the wrong thing. Additionally, the incentives have to be viable because poor incentives create a bad motivation and stop the achievement of people. Good incentives are usually utilitarian or psychological. The first is easy to recognize, salary increases, bonuses and promotions. The personal value in the second one is more difficult, but as important. Autonomy, enjoyment of work, and identifying with the job or its outcomes, motivates people to succeed and meet the achievement goals. The balance is to reward employees for the work the company needs and not just the work the managers was to be rewarded for. To gain the right perspectives the company needs to provide feedback and learning opportunities. Make sure when the plan is drawn that the evaluation reveals the right needs to be met. Then set up the desired relationship between the goal and the reward. For example, if the costs are a necessary restraint, clarify this and then tie the reward to the restraint of costs (pg. Root Cause Analysis 4
192) Setting the objectives and needs and then evaluating the actual performance is only part of the process. The evaluation must determine the cause and effect analysis and this is where you find the opportunities for learning and feedback. The rewards are based on the ability to adapt to the learning and use the feedback for improvements. This is the successful way to create and distribute incentives. One further caveat, make sure the objective is quantifiable. Making customers happy is not an objective that can be judged for purposes of incentives and motivation. Having a thirty percent drop in customer complaints is a better objective and the incentives for motivation can be tied to such an objective. The next area reviewed is changing culture. Culture is important to a company, as it defines how people see the company and behave within the structure of the organization. Strategy is executed according to the corporate culture. However, at times the corporate culture must change. Managers have to understand the corporate culture and to know how to change it. Corporate culture is the norms and values of the company and its decision makers along with the workers. The vision of the company is the guiding feature of the culture of an organization. It is marked by the way the company and its people do things, in addition to how it competes in the markets. It is also about the ethical behaviors of the company and the amount of risk the company is willing to take. Not all of an organizations culture is homogenous. There are always subcultures involved. Each department will have different goals and there will be different decision makers and time frames for working. The basic values are the same throughout, but the different groups have different agendas and goals they must achieve. The culture of the organization does control Root Cause Analysis 5
and reinforce behaviors within the organization and these affect the organizations performance. Therefore, changes are going to affect different groups and different levels of workers differently. Organizational performance affects the culture and it is when the performance is not supporting the organization, changes are needed. The culture will change as part of the new strategic plan and the new needs. These needs become the new norms and values and the new way of doing things. If the entire organization is involved and there is adequate communication, the change will be more successful and much easier. Here leadership must make the changes work by creating enthusiasm and communication of the new norms. The leadership must also create the controls and the incentives to make sure people are involved and enthusiastic about the changes. Providing feedback and opportunities for learning and sharing are two ways the controls will bring about change and lessen the fear of change. Incentives will create excitement and make the job of leadership easier. However, as previously discussed, the incentives must promote the goals of the change. Providing the information and then feedback will help guide workers through the change. With the feedback, goals that work to help the change are established and the goals are reached to provide opportunities for incentives. Incentives that further the change and not just apply to the work are imperative as a way to get people to accept and move forward with the changes.
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References Hrebiniak, L. G. (2005). Making Strategy Work. New Jersey: Wharton School Publishing.