GABRIELLE HAUG

Gabrielle@alumni.upenn.edu www.linkedin.com/in/gabriellehaug/
267.738.0093 @gabriellehaug

WORK EXPERIENCE

Nomi Retail Tech Startup
Director of Consumer Insights (April 2013-Present)
Joined team as employee #19.
Lead insights team, including strategy/idea generation and execution of analytics and new products, resulting in 80% of Nomis contracts.
Serve as internal think tank by creating industry benchmarking, consumer lifecycle analyses, and store health modeling.
Work closely with product, account management, and engineering to manage data integrity and determine best practices for product.
Live Nation Entertainment
Project/Account Manager (November 2010-April 2013)
Oversaw interactive branding programs and strategic direction for sponsorship programs of up to $4MM per year.
Led partnerships including building Facebook apps and micro sites for promotions, optimizing digital and social ads, increasing
engagement of social media communities and developing social channel posts, evaluating vendors, and creating branded concerts.
Clients: Hertz, Sony, Samsung, Qualcomm, and Adobe.
The Nielsen Company
Senior Client Executive (Summer 2008-November 2010)
Consumer Research
Consulted for Fortune 500 clients in strategic marketing topics such as pricing, portfolio optimization, competitive interaction, packaging,
consumer segmentation, and more by identifying key business questions, coordinating analytical tactics, and overseeing all aspects of
project design from implementation to analytical analysis and presentation.
Clients: Unilever and Heinz.

Continuous Analytics
Used industry data to find insights and create strategic reports for client, hosted client presentations, offered monthly updates of sales
information, and fulfilled data-oriented business needs for client while acting as onsite Nielsen contact.
BASES
Analyzed marketing plans and forecasted first year sales for new product launches, projected potential performance against similar
product launches using proprietary applications and analysis techniques, made strategic recommendations for launch strategies,
developed client reports, and presented results to managers.
Clients: Reckitt Benckiser, Ocean Spray, and Unilever.

The Wharton School, Marketing Department
Research Assistant for Dr. Deborah Small (Summer 2007-Spring 2008)
Conducted data analysis for consumer behavior studies, learned survey software programs, ran behavioral laboratory studies, and
learned academic marketing research techniques.

EDUCATION

Bachelor of Arts, University of Pennsylvania
Major: Biological Basis of Behavior, College of Arts and Sciences
Minor: Consumer Psychology, Interschool Program between The Wharton School and The College of Arts and Sciences
Coursework: Marketing, Neuroscience, Global Healthcare, Psychology, English, and Gender Studies.
Study Abroad: Penn-In-India, Pune, India, Summer 2006
Oklahoma School of Science and Mathematics
Residential public high school for advanced studies in mathematics and science
Awards: National Merit Scholar, Girl Scout Silver Award, and Oklahoma High School Honor Society.

SKILLS AND INTERESTS

Skills: R, MySQL, Google Analytics, product development, marketing strategy and analytics, Mixpanel, Optimizely, forecasting.
Interests: Startups, tech, fashion, design, art, traveling, retail, and consumer behavior.