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UNIVERSITY OF MUMBAI

PROJECT ON
ONLINE PROMOTIONAL STRATEGY

Submitted

In Partial Fulfilment of the requirements For the Award of the
Degree of Bachelor of Management
By

MOHD NAIM ASHRAF MANSURI

PROJECT GUIDE

-

BACHELOR OF MANAGEMENT STUDIES

BATCH
(2013-2015)

VIVEKANAND EDUCATION SOCIETY INSTITUTE OF
MANAGEMENT STUDIES AND RESEARCH

Declaration

I Kushal Chhatwani student of MMS Semester (2013-2015) hereby Declare that I have
completed this project on ONLINE PROMOTIONAL STRATEGY.
The information submitted is true & original to the best of my knowledge.
The conclusion and recommendations written in this project are based on
The data collected by me while preparing this report.


.

Signature






ACKNOWLEDGEMENT

It gives me great pleasure to submit this project to the University of Mumbai as a part
of curriculum of my MMS course. I take this opportunity with great pleasure to present
before you this project on ONLINE PROMOTIONAL STRATEGY which is a result of
co-operation, hard work and good wishes of many people. The most pleasant part of any
project is to express the gratitude toward all those who have contributed to the success of
the project.
I would like to thank_______________who has been my mentor for this project. It was only
through his excellence assistance and good suggestions that I have been able to complete
this project.

Library Staff:

For giving valuable information about the various books related to this project.
With all the heartiest thanks; I hope my final project report will be a great success and
a good source of learning and information.








INDEX
CHAPTER TABLE OF CONTENTS PAGE NO.








NEED FOR SELECTING THE PROJECT
Chapter-1
Introduction to online promotional strategy

Chapter-2
Introduction to Birla Sun life Insurance

Chapter-3
Meaning of online promotional strategy

Chapter-4
Methodology

Chapter-5


Chapter-6


Chapter-7


Chapter-8


Chapter-9


Chapter-10
Primary survey

Chapter-11
Findings

Chapter-12
Conclusion

Chapter-13
Bibliography