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EXECUTIVE SUMMARY

We have made a survey on watch companies. We made the survey to


find out the market share of different watch companies. We searched in
the internet and collected the data’s of the different companies. We got
the complete profile, area of business of the companies. After collecting
all the information we arranged them in a proper way and gone through
it. We came to know many things regarding the companies like which is
the leading company and which companies needs some changes in the
product. We have found that the consumers which we have selected for the
survey purpose all of them prefer to wear watch and the majority among all
likes the TITAN brand. Mostly the consumer wants the quality of the product
and the range they want is between Rs. 1000-2000 with Golden belt.

INTRODUCTION
The survey is on watch companies. Watches are very important for every
human being. Now a day’s cell phones are used to see the time but still
watches play a very vital role in the society. Every body in this world busy
with studies, jobs and works and for them watches are very essential. So we
have done a study on the watch companies and came to know that why
people like watch, for which occasion the want, which type they prefer, what
are there affordable price etc. The names of the companies which we have
surveyed are:

TITAN
TIMEX
HMT
RADO
OMEGA
CARTIER
MAXIMA
OBJECTIVES
The main objective of our study is:-

1. To study about the watch companies in the market.


2. To find out the market share of the companies.
3. To know about the preference of the consumer.

HYPOTHESIS
Titan is the leading watch company.

TIME, PLACE AND MATERIALS


Date:
Place: Guwahati
Materials: Questionnaires, Internet

LIMITATIONS
1. It is Time consuming
2. It is Expensive
3. Excessive paperwork

METHODOLOGY
The methods used are to complete this survey are interaction with the people. The
survey is done with the help of questionnaires. We have distributed 30
questionnaires to different respondents of different age groups. The age groups are
from 20-25, 25-30, 30 and above.
We have given twelve questions like:
• Preference of the consumer
• Which brand they like?
• The style. Etc……………………
ANALYSIS FINDINGS AND
INTERPRETATION
Q no. 1(a):- Do you prefer to wear watch?
Sl no. Tally mark representation Preferences
1(a) 1111 1111 1111 1111 1111 1111 30

Q no. 1(b):- People don’t prefer to watch


Sl no. Tally mark representation Preferences
1(b) 0 0

35

30
No. of Customer

25

20
No. of Customer
15

10

0
Like Donot Like
Product Preference

Q no. 2:- Brands which people like most

Sl no. Company Name Tally mark Preferences


representation
2(a) Titan 1111 1111 1111 1111 20
2(b) Timex 11 2
2 (c) Hmt 11 2
2(d) Rado 11 2
2(e) Omega 0 0
2(f) Cartier 0 0
2(g) Maxima 11111 5
Customers Preferences

Maxima
Cartier
Titan
Omega
Timex
Rado Hmt

Hmt Rado
Omega
Timex Titan Cartier
Maxima

Q no. 3:- Why you like this product?


Sl no. Reason Tally mark Preferences
representation
3(a) Price 11 2
3(b) Quality 111111111111111111 22
3© Design 111 3
3(d) Goodwill 11 2
3(e) Greatest demand 0 0

25

20
No. of Customer

15
No. Of Customer
22
10

2 3 2
0 0
Price Quality Design Goodwill Greatest
Demand
Reason For Liking the product

Q no. 4:- What is your range?


Sl no. Range Tally mark Preferences
representation
4(a) Below 1000 11111 6
4(b) 1000-2000 1111 1111 11
4© 2000-3000 111111 7
4(d) 3000 and above 11111 6
12

10

8
No. of
6
Customer
4 No. Of Customer

0
Below 1000- 2000- 3000 and
1000 2000 3000 Above
Range

Q no. 5:-What type of material do you prefer?


Sl no. Material Tally mark Preferences
representation
5(a) Gold 11111111111111 17
5(b) Platinum 11111111 9
5© Silver 1111 4
Q no. 6:- Which type of belt you like?
Sl no. Material Tally mark Preferences
representation
6(a) Golden 111111111111 14
`6(b) Silver 1111 4
6© leather 111111111111 14

Q no. 7:- Your watch choice depend on which occasion?


Sl no. Choice Tally mark Preferences
representation
7(a) Party 0 0
7(b) Office 11111 11111 11 15
7(c) Journey 111 3
7(d) Any special 11111111 9
occasion

Q no. 8:- What type of style is fit for you?


Sl no. Choice Tally mark representation Preferences
8(a) Funky 1 1
8(b) Official 11111 11111 11 14
8© Casual 11111 11111 11 14

Q no. 9:- What type of customer you are?


Sl no. Type of Customer Tally mark representation Preferences
9(a) Style conscious 11111111 10
9(b) Service conscious 11111111111 13
9(c) Go with what you have 111111 7

Q no. 10:- For which generation you want your watch?


Sl no. Generation Tally mark Preferences
representation
10(a) Children 1 1
10(b) Teenagers 11 2
10(c) Younger 1111111111111111111 25
1
10(d) Old 11 2

RECOMMENDATION
After the survey and graphical presentation of data we came to know
that Titan is the top most brands. And if Titan companies can launch
new watch products by maintaining its present quality then definitely
people will accept it as they are accepting now. And we suggest the other
companies to improve their quality, style, design with reasonable and
affordable price then they can also lead like Titan.

CONCLUSION

The findings of our present study reveal that the market shares of TITAN
company is highest than other company. And the majority of the people
give preference to TITAN only and not the companies because of their
quality, style,
design and price.
BIBLIOGRAPHY

Internet:-

Titan: - http://www.tata.com

Omega: - http://www.omega.watches.com

Cartier: - www.cartier.com

Rado: - www.rado.com

Maxima: - www.maxima.com

Hmt: - www.hmt.com

Timex: - www.timex.com
SUBMITTED TO: PROF. SUMITA MAZUMDER

SUBMITTED BY:
BINITA HALOI (47)
MONALISA DAS (33)
RANI PAUL (23)
SHANTUMONI GOPE (48)
PRIYANKU BARUAH (43)
DARWIN SCHOOL OF BUSINESS

TABLE OF CONTENTS
1. Executive Summary………………………………………. I

2. Introduction……………………………………………….. i

3. Objectives………………………………………………….. ii

4. Hypothesis…………………………………………………. ii

5. Time, Place and Materials………………………………... ii

6. Limitations………………………………………………… ii

7. Methodology………………………………………………. Ii

8. Analysis, Findings and Interpretation……………………. Iii

9. Graphical Representation (1)…………………………….... iii

10. Graphical Representation (2)…………………………….... iv

11. Recommendation……………………………………………. Vi

12. Conclusion……………………………………………………. Vi

13. Bibliography………………………………………………….. vii

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