CONFIDENTIAL BM/JAN 2013/ENT600

UNIVERSITI TEKNOLOGI MARA

FINAL EXAMINATION
COURSE
COURSE CODE
EXAMINATION
TIME
TECHNOLOGY ENTREPRENEURSHIP
ENT600
JANUARY 2013
3 HOURS
INSTRUCTIONS TO CANDIDATES
1. This question paper consists of seven (7) questions.
2. Answer five (5) questions in the Answer Booklet. Start each answer on a new page.
3. Do not bring any material into the examination room unless permission is given by the
invigilator.
4. Please check to make sure that this examination pack consists of:
i) the Question Paper
ii) an Answer Booklet - provided by the Faculty
DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO
This examination paper consists of 4 printed pages
Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
CONFIDENTIAL 2 BM/JAN 2013/ENT600
QUESTION 1
a) Define "creativity" and "innovation".
(4 marks)
b) Briefly explain four (4) phases of the creative process.
(8 marks)
c) Briefly explain four (4) major types of innovation.
(8 marks)
QUESTION 2
Taufik is thinking of starting a business to commercialize some animal vaccines on which he
has been working. To sell his ideas, he is preparing a technology-based business idea
blueprint for this new product. Briefly explain the eight (8) elements (sections) in the body of
technology-based business idea blueprint.
(20 marks)
QUESTION 3
There are many misconceptions about who entrepreneurs are and what motivates them to
start companies to develop their ideas. With that issues, answer the following questions:
a) Define "entrepreneurship".
(4 marks)
b) Explain on the four (4) key dimensions of entrepreneurship.
(12 marks)
c) Briefly discuss the role of entrepreneurship in the economy.
(4 marks)
QUESTION 4
a) Differentiate a patent, copyright and trademark.
(9 marks)
b) Discuss the four (4) benefits that a patent provides.
(11 marks)
Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
CONFIDENTIAL 3 BM/JAN 2013/ENT600
QUESTION 5
New product development process for technology ventures usually begins with research
and development, product design, concept testing, building prototypes and lastly test
marketing (before full scale commercialization). With that statement, answer the following
questions:
a) What is research and development (R & D) in new product development?
(2 marks)
b) Why product development research being conducted?
(4 marks)
c) What is meant by product design?
(2 marks)
d) What is concept testing in new product development?
(2 marks)
e) What does concept testing accomplish?
(4 marks)
f) Identify the process involved in conducting concept testing in new product
development.
(6 marks)
QUESTION 6
a) Define "entrepreneurial opportunity".
(2 marks)
b) Define the concept of "window of opportunity". Briefly discuss the terms "open" and
"close" in relation to window of opportunity.
(9 marks)
c) Identify and explain three (3) sources of technology-based business ideas.
(9 marks)
Hak Cipta Universiti Teknologi MARA CONFIDENTIAL
CONFIDENTIAL 4 BM/JAN 2013/ENT600
QUESTION 7
Explain the situations (conditions) in which the following business growth strategies can be
implemented effectively:
i. Market penetration
ii. Market development
iii. Product development
iv. Diversification strategy
(20 marks)
END OF QUESTION PAPER
Hak Cipta Universiti Teknologi MARA CONFIDENTIAL