THE POPULARITY AND ACCEPTANCE OF CEBUANO-VISAYAN MUSIC

AMONG CNU-CAS STUDENTS

A Thesis
Presented to the
Faculty of the English Studies and Other Languages Department
Cebu Normal University
Cebu City, Philippines



In Partial Fulfillment
Of the Requirements for the Course
COMM 116: COMMUNICATION RESEARCH


By

GERALDINE M. REPOLIDON
NICE ANN L. TELERON


February 2014




Republic of the Philippines
Cebu Normal University
College of Arts and Sciences
UNDERGRADUATE STUDIES

APPROVAL SHEET
This thesis entitled, The Popularity and Acceptance of Cebuano-Visayan
Music Among CNU-CAS Students, prepared and submitted by Geraldi ne M.
Repolidon and Nice Ann L. Teleron in partial fulfillment of the requirements for
the course Comm 116: Communication Research of the degree Bachelor of Arts
in Communication, has been exami ned. It is hereby recommended for approval
and acceptance.
Approved by the Oral Examiners with the grade of PASSED.



LEONORA T. DOTILLOS, D.A.
ADVISER
ESOL Faculty Member
Cebu Normal University

Panel of Oral Examiners


CORAZON A. REJOLES, Ed D., D.A. JOSEPH ELVIR C. TUBILAN, MMS
Chair Member
ESOL Chairman ESOL Faculty Member
Cebu Normal University Cebu Normal University

Accepted and approved for Oral Examination.

FLORIZA N. LAPLAP. Ed, D.
Dean, College of Arts and Sciences
Cebu Normal University
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Republic of the Philippines
Cebu Normal University
College of Arts and Sciences
UNDERGRADUATE STUDIES

PANEL OF ORAL EXAMINERS


Approved by the Committee on Oral Examination with the grade of PASSED.



CORAZON A. REJOLES, Ed D., D.A. JOSEPH ELVIR C. TUBILAN, MMS
Chair Member
ESOL Chairman ESOL Faculty Member
Cebu Normal University Cebu Normal University


Accepted and approved in partial fulfillment of the requirements for the
course, COMM 116 Communication Research.



FLORIZA N. LAPLAP. Ed, D.
Dean, College of Arts and Sciences
Cebu Normal University



iii


Acknowledgments
This paper will not be accomplished without the paramount support of the
following people, to whom the researchers feel indebted to.
The Almighty Father, the researchers omnipotent companion, Whose love
surpasses all the impossibilities, difficulties of the researchers and the One Who
has been the constant source of strength, wisdom and patience.
The researchers indi vidual families, whose financial support and
unconditional provisions of care and encouragement have i nvigorated the
researchers to move forward.
The composers, si ngers and other artists of Cebuano Music Industry, who
have greatly inspired the researchers to become diligent i n their crafts, become
more appreciati ve of Cebuano songs and be more proud of Cebuano talents all
for the love of reviving Cebuano music.
Dr. Leonora T. Dotillos, the researchers thesis adviser, who has been
helpful in the progress of the study despite of her very hectic schedules, she
finds time to correct and advice the researchers.
Dr. Corazon A. Prejoles, the researchers subject adviser, whose patience,
expertise and dedication in thesis-maki ng inspired the researchers to do the
study by heart as well as having fun in the learning process unti l the completion
of the study.
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Mr. Joseph Elvir C. Tubilan, whose constructive points have made the
researchers keen enough in pinpointing slip-ups in the study.
The researchers co-Communicators, colleagues and friends, whose
humor, despite the entire nuisance, supplied the researchers i nspirations and
the fighting spirit to accomplish the study.













v


Dedication
This study is dedicated to all Cebuanos who have but one great passion
and respect for music and is yet to become the persons behind revi ving the
Cebuano music.














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TABLE OF CONTENTS

Title Page .. i
Approval Sheet .. ii
Panel of Examiners .. iii
Acknowledgments .. iv
Dedication .. vi
Table of Contents .. vii
List of Figures .. ix
List of Tables .. x
Abstract .. xi

Chapters Page
1. THE PROBLEM AND ITS SCOPE
Rationale of the Study ... 1
Theoretical Background of the Study ... 4
Schematic Presentation of the
Theoretical Background of the Study ... 8

Statement of the Problem 11
Significance of the Study ... 12
Definition of Terms ... 14
2. REVIEW OF RELATED READINGS
Related Literature Reviewed 16
Related Studies Reviewed 21
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3. COMMUNICATION REEARCH METHODOLOGY
Research Method . 26
Sources of Data . 28
Data-gathering Procedure .. 28
4. DATA PRESENTATION, ANALAYSIS AND INTERPRETATION.. 30
5. SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
Summary of Findings .. 39
Conclusion .. 39
Recommendations .. 40
Further Recommendations for Further Research . 41
WORKS CITED .. 42
APPENDICES ... 45
CURRICULUM VITAE OF THE COMMUNICATION RESEARCHERS 70


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List of Figures
Figures Page
1. Schematic Presentation of the Theoretical 8
and Conceptual Framework of the Study
2. The location map of Cebu Normal University 27













ix


List of Tables
Tables Pages
1. The Frequency of CNU-CAS Students 30
Who Listen to Cebuano-Visayan Music
2. The Preferred Language Use in Music 32
3. The Medium Which Respondents 34
Use in Listening to Cebuano-Visayan music
4. The Music Genre Preferred by the Students 36
5. Respondents Feeling upon Listening to 37
Cebuano-Visayan music









x


ABSTRACT
TITLE: THE POPULARITY AND ACCEPTANCE OF
CEBUANO-VISAYAN MUSIC AMONG CNU-CAS
STUDENTS
AUTHORS: REPOLIDON, GERALDINE MAQUILAN
TELERON, NICE ANN LIM
SCHOOL: CEBU NORMAL UNIVERSITY
DEGREE: BACHELOR OF ARTS IN COMMUNICATION
ADVISER: DR. LEONORA DOTILLOS
COMPLETED: FEBRUARY 2014

It has been observed that Cebuano-Visayan music is waning and the
invasion of foreign music is even more domi nant than our own music. Thus, t his
study is being conducted to determine the status of Cebuano-Visayan Music
specifically among the students from the College of Arts and Sciences (CAS) of
Cebu Normal Uni versity. The study used triangulation method: Survey,
Observation and Interview from the randomly selected respondents from all year
levels through conducting survey questionnaires. The study concluded that the
CNU-CAS students are more i ncli ned in listeni ng to foreign music especially
English music. However, the students admitted that the Cebuano-Visayan music
should not be completely neglected. The study evaluated that the courses being
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offered by the university also affect the behavior of the students toward exposing
themselves to Cebuano-Visayan music. The media specially the radio has an
important role i n the preservation and promotion of Cebuano-Visayan music. This
study strived to encourage all Cebuanos who have but one great passion and
respect for music and is yet to become the persons behind revi ving the Cebuano
music. The fi ndings of the study may be useful in future studies in revivi ng local
music that goes with strengthening the foundation of cultures and heritage.











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