vishal mega mart history

Vishal Retail Ltd. (Figure-1) has a strong presence in manufacturing and retailing of readymade
garments (apparels);retailing of non-apparels and a large variety of FMCG products. The jewel in
Vishal Groups crown is its
flagship company Vishal Retail Ltd., a company engaged in Hyper market stores with an average area
of 25,000 to 30,000 sq. ft.through an impressive chain of 172 fully integrated stores in spread over the
area of more than 24,00,000 sq. ft. in around 129 cities across India in 24 states. The turnover of the
company for 09-10 was 1105 Crore. Maintaining the highest standards in quality and design, these
stores have come to offer the finest fashion garments at down-to-earth price structure. It also has 29
warehouses located in 9 key cities in India covering over 1,053,066 sq. ft area. It started as a retailer
of ready-made apparels in Kolkata in 2001. At the time of incorporation, the registered office of the
Company was situated at 4, R. N. Mukharjee Road, Kolkata 700 001. In 2003, it acquired the
manufacturing facilities
From Vishal Fashions Private Limited and M/s Vishal Apparels. It follows the concept of value retail
in India. In other words, their business approach is to sell quality goods at reasonable prices by either
manufacturing them self or directly procuring from manufacturers (primarily from small and medium
size vendors and manufacturers). It facilitates one-stop-shop convenience for their customers and to
cater to the needs of the entire family. Mr. Ram Chandra Agarwal,CMD, Vishal Retail Ltd. has been
ranked as the 28th most pitiful person in the Indian retail industry. The saga of VishalGroup dates
back to 2001 when its directors foresaw the emerging potentials in the retail industry which is indeed
the largest sector in the global economy. Imbibing its innovative concepts and techniques the Group
identified the vast scope of growth in retailing for the common man.
What is retailing?
Retail is the sale of goods and services from individuals or businesses to the end-user.
Retailers are part of an integrated system called the supply chain. A retailer purchases
goods or products in large quantities from manufacturers directly or through a wholesale,
and then sells smaller quantities to the consumer for a profit. Retailing can be done in either
fixed locations like stores or markets, door-to-door or by delivery. In the 2000s, an increasing
amount of retailing is done using online websites, electronic payment, and then delivered via
a courier or via other services.
Retailing includes subordinated services, such as delivery. The term "retailer" is also applied
where a service provider services the needs of a large number of individuals, such as for the
public. Shops may be on residential streets, streets with few or no houses or in a shopping
mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a
partial or full roof to protect customers from precipitation. Online retailing, a type of electronic
commerce used for business-to-consumer (B2C) transactions andmail order, are forms of
non-shop retailing.
Fast-Moving Consumer Goods (FMCG) are products that are sold quickly and at
relatively low cost. Examples include non-durable goods such as soft
drinks, toiletries, Over-the-counter drugs, toys, processed foods and many
otherconsumables.
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Though the profit margin made on FMCG products is
relatively small (more so for retailers than the producers/suppliers), they are
generally sold in large quantities; thus, the cumulative profit on such products can be
substantial. FMCG is probably the most classic case of low margin and high volume
business.
Fast-moving consumer electronics are a type of FMCG and are typically low priced
generic or easily substitutable consumer electronics, including mobile phones, MP3
players, game players, and digital cameras which are of disposable nature.
List of Indian FMCG companies in vishal mega mart
The following is a list of FMCG companies in vishal mega mart.
Major fmcg companies in vishal mega mart.
Hindustan uniliver limited
P and g group limited
ITC Limited
Britannia Industries Ltd.
Minor fmcg companies in vishal mega mart
Emami India LTD
Zydus Wellness
Ruchi The Authentic taste of India
Colgate-Palmolive (India) Ltd.
Elixir Cereals P Ltd -( Nutri-Crisp.)
Dabur
Marico Industries Ltd.
Nestl India
Parle Agro
Haldiram
Nirma
Bisk Farm
Tata
GCMMF (AMUL)
Reckitt Benckiser
Cadburys India
Johnson & Johnson
Himalaya Herbal Healthcare
Amul India
Godrej Consumer Product
Moraka Organic food Pvt Ltd
Everest Masala
JMD Oi
1. SWOT ANALYSIS STRENGTHS Financially sound & Competitive advantage in terms of
the retail locations of the store. The merchandise is designed uniquely to fill the market
gap in middle to lower middle income group level. Merchandise is fashion oriented & is
targeted towards the family households and youth attracts all customers. Contributes to a
very large market size. The store signed in youth icons and with working professionals in
ads with models. Mega mart has a huge loyal customer base & customers are highly
satisfied with the store. Mega mart enjoys the good will and reputation earned by the
Arvind mills over the years.
2. SWOT ANALYSIS STRENGTHS Financially sound & Competitive advantage in terms of
the retail locations of the store. The merchandise is designed uniquely to fill the market
gap in middle to lower middle income group level. Merchandise is fashion oriented & is
targeted towards the family households and youth attracts all customers. Contributes to a
very large market size. The store signed in youth icons and with working professionals in
ads with models. Mega mart has a huge loyal customer base & customers are highly
satisfied with the store. Mega mart enjoys the good will and reputation earned by the
Arvind mills over the years.
3. WEAKNESS Lack of differentiation Visual merchandising of the store demands a great
amount effort. The product are displayed in a very geometrical pattern creating a huge but
brush effect and sending across a message that the merchandise is comparable to FMCG
products. Small stores are not able to attract customers as the brands available are less.
4. OPPURTUNITIES Fresh stock at low price and thus trying to differentiate from other
competitors. Customers who demand fashion merchandise with high and medium on
quality available at accessible price to patronize the store. It can TARGET TIER II AND
TIER III cities of the country and can adopt a market penetration strategy. The store offers
in-house labels and thus has freshness associated with it. To convert brand loyalty into
brand equity
5. THREATS Negligible awareness about the presence of store in cities where the store is
not present. The company is started in a time when retailing is booming attracting lot of
competition from various other players It has positioned itself for premium, middle income
consumers it should also concentrate on lower middle income people. Mega mart faces
cut throat competition from stores like lifestyle, Pantaloons, and Shoppers Stop, reliance
trends respectively. These are well established in the market and grabbed a good market
share.
CLEARANCE & DISCOUNT SALE Mega mart stores clearance and discount sales are
available throughout the year. During end of every climatic season there will be
clearance sales. When sales are down in certain off season clearance sales &
discounted sales will be put up. Discounted sales will be available during festive
seasons and month ends with attractive offers