SARHAD TOURISM CORPORATION

13-A Khyber Road, Peshawar. Ph:9211091 Fax:9210871

No:STC/20-8/PHASE NINTHPC-I/ADP/2003/
Dated: September 05, 2003

To,
The Secretary to Government of NWFP,
Sports, Culture, Tourism, Archaeology
& Museums and Youth Affairs Department,
Peshawar.
SUBJECT:

PC-1
OF
THE
UMBRELLA
SCHEME
NAMELY
TOURISM
DEVELOPMENT ACTIVITIES IN NWFP PHASE-IX FOR THE YEAR 2003-04
REFLECTED IN ADP 2K3-2K4 AT SERIAL# 1157 WITH CODE#961013 HAVING
AN ESTIMATED COST OF RS.6.500M WITH AN ALLOCATION OF RS.6.000M
ON THE REVENUE SIDE FOR SMALL SCALE STC ACTIVITIES.

Dear Sir,
Reference the ADP 2003-2004 regarding the captioned subject.
This Corporation has prepared its PC-I in light of the allocation in the
ADP 2003-2004 for the 9th phase of the umbrella Scheme namely TOURISM
DEVELOPMENT ACTIVITIES IN NWFP PHASE-IX for an amount of Rs. 6 million for
consideration by the

Departmental Development Working Party meeting.

The PC-I is

enclosed herewith for signature and forwarding the same to PE&D and Finance Departments
respectively alongwith working paper. After signatures of the Administrative Secretary the
PC-I and Working Paper is to be photocopied by this corporation for distribution among
members of the DDWP please.
Yours faithfully
Encl: as above.
(ABDUS SAMAD)
GENERAL MANAGER (FA)
Endorsement No. and date even.
i.
ii.
iii.
iv.

Chief (Social Sector) P&D Department, GoNWFP, Peshawar.

Deputy Secretary (Dev), Finance Department, GoNWFP, Peshawar.
Section Officer-I, Tourism Department, GoNWFP, Peshawar.
PS to Managing Director, Sarhad Tourism Corporation, Peshawar.

GENERAL MANAGER (FA)

SARHAD TOURISM CORPORATION

(SPORTS, CULTURE, TOURISM, ARCHAEOLOGY & MUSEUMS AND

YOUTH AFFAIRS DEPARTMENT GOVERNMENT OF NWFP)

UMBRELLA PC-I
FOR THE SCHEME NAMELY

TOURISM DEVELOPMENT ACTIVITIES IN

NWFP PHASE-IX, FOR THE YEAR 2003-04

Code Number for Project: 961013.

(To be filled in by Planning Commission)
PART 'A'
PROJECT DIGEST
1.

Name of Project:

2.

Authorities responsible for:(i)

Sponsoring
(ii)
Execution
(iii)
Operation and Maintenance

Tourism Department, Government of NWFP.

Sarhad Tourism Corporation.
-do-

Time required for completion

of project - (in months)

Initially 12 working months.

3.
4.

(a) Plan Provision:

(i)
If the project is
included in the
current plan 5-Year Plan
Specify actual allocation
and impact of the project

(ii)

Tourism Development Activities in NWFP

Phase-IX (2003-04)

The scheme has been reflected at serial

No. 1157 in ADP 2003-04 with Computer
No.961013 with an allocation of 6.0 million
on the revenue side for small scale STC
activities with an estimated cost of Rs. 6.500
million for the current financial year for
undertaking small scale STC activities.

If the project is not included in

the plan what warrants its inclusion
in the plan and how, and is it now
proposed to be accommodated.
(Inter/Intra-sectoral adjustments in
allocation or other resources
may be indicated)
Yes, the scheme has been reflected at
serial # 1157 (Page 83) with an allocation of
Rs6.000M in the ADP 2003-2004 with an
estimated total cost of Rs. 6.500 million for
2003-2004. This Corporation has prepared a
PC-I for the 9th phase of Umbrella Scheme
namely Tourism Development Activities in
NWFP (PH:IX) according to priorities
during CFY 2003-04 in light of the allocation
available with P&D Department in the
financial year for 2003-2004 amounting to
Rs. 6.00 million. Also an amount equivalent
to the present allocation with 10% increase
may be provided continuously through the
future ADPs in the long term in order to
establish Tourism as industry and promote it
by the public sector in partnership with the
private sector on sustainable basis.
3

(iii) If the project is proposed to be financed out of block provision for a program indicates:
Rs in Million

5.

Total Block Provision

(FY 2003-04)

Amount Already
committed

6.000

6.000

Amount proposed
for the project
6.000

Balance
Available
00.000

Relationship of the project with the objectives of the sector. Indicate the contribution of
the project, quantified it possible, to the targets in the Five-Year Plan.
The proposed scheme is in line with the tourism policy of the Federal Government, it
also encompasses the directives of the provincial government. The project aims to
sensitize and raise the awareness level of general public besides involving the private
sector in making tourism a viable source of income at the grass root and small
entrepreneur level. The projects in Tourism Sector are sub-divided into three
categories namely small, medium and large. The STC directly implements the small
scale tourism promotional activities while medium and large are offered to the private
sector on partnership basis.

6.

7.
8.

Capital cost of Project (detail included in PC-I at Serial No. 18b)

Local costs:
Foreign Exchange costs:

Rs. 6.000M
NONE
-------------------Total: Rs. 6.000M
-------------------Exchange rate adjustment, if any, on the basis of latest information.
Not for seen or expected as apparently no foreign exchange is involved.
Annual recurring (O&M) expenditure after completion and means of financing:
Local
Foreign Exchange

YEAR-I
YEAR-II
Rs. 0.0M
Rs. 0.0M
NONE
NONE
---------------------------------------------Rs. 0.0M
Rs.0.0M

No recurring expenditures are involved.

9.

Objectives of the project preferably in quantitative terms:

The objectives of the project are to make tourism an income generating source
for the local communities and entrepreneurs. The project would contribute
positively in improving the quality of life in NWFP through the increased flow of
tourists and it is expected that resultantly poverty will be decreased. Local
entrepreneurs would benefit from awareness raising and demonstrative effect
through the small scale tourism development activities which will help support
this sector as an industry. The over all goal is to achieve in the long run the
establishment of a sound tourism industrial base that provides job opportunities
and income to the public at large.

Prepared by:

Checked by:

Approved by:
Date:

(Hayat A. Shah)
Manager Special Projects (P&D)
Sarhad Tourism Corporation, GoNWFP, Peshawar.

i.

(ABDUS SAMAD)
GENERAL MANAGER (F&A)
Sarhad Tourism Corporation, GoNWFP, Peshawar.

ii.

(INAMULLAH KHAN TORU)

MANAGING DIRECTOR
Sarhad Tourism Corporation, GoNWFP, Peshawar

(AMJAD NAZIR)
Secretary Tourism Department
GoNWFP, Peshawar
August 25 2003

PART "II"
PROJECT DESCRIPTION AND FINANCING
10.

Location of Project: NWFP

a.

Give name of place and administrative district in which located.

Whole of NWFP.

b.

Indicate total area to be served.

The whole of Pakistan as well as foreign tourists and especially the populace of
NWFP.

11.

Project Status
a.

Is the project aimed at expanding and or/modernizing the existing

facilities/services?
The Project aims to raise the awareness level in term of development of tourism
as an income generating source at the grassroots and entrepreneurial level
through small scale developmental activities.

b.

Is it designed to cover the gap by creation of new facilities/services?

The sub-projects under this umbrella PC-I are meant for social mobilization and raising
awareness among the general public for taking up tourism as a source of income
generation. The umbrella scheme namely TOURISM DEVELOPMENT ACTIVITIES
IN NWFP PHASE-IX is expected to increase the flow of domestic and international
tourists leading to a substantial raise in the (Gross National Product and Gross
Domestic Product) income level of the people. The proposed scheme is expected to
create job opportunities during the execution of the small scale development activities
besides providing employment during maintenance and operation. The proposed
facilities after completion would provide catering to additional tourists resulting in
additional income and indirectly through multiplier effect employing more work forces
with sale of more local produce of the local tourism industry. The entrepreneurs and
the communities both would be brought together through the small scale
demonstrative and catalytic activities that are proposed under the scheme. This would
also inculcate among the local the fact that tourism is a source of income generation
and poverty alleviation, therefore, it is expected that their attitude would be tourist
friendly.
Commercial viability in implementation and operations has been taken into
consideration while devising the cost estimates in August 2003 from open market. No
subsidies are involved. Additional revenue shall accrue due to increased flow of
tourists. The over all impact is not calculate-able at this stage.
12.

Description of the Project:

a.

Give brief history, proposed facilities and justification of Project.

The proposed scheme is in line with the tourism policy of the Federal
Government as well as the present provincial government. The project is a
continuation of the previous 8 phases under the umbrella scheme namely
6

Tourism Development Activities in NWFP. It aims to raise the awareness level

of general public besides involving the private sector in making tourism a viable
source of income at the grass root and small entrepreneur level using the small
scale development activities as a means for involvement of the masses. The
Sarhad Tourism Corporation since its inception had been holding seminars
short training course, publishing of promotional printing material,
commissioning of information centers, recreation facilities, conduct of
feasibilities participation in National, International and local fairs as catalyst with
small scale tourism related activities for the development of tourism in NWFP.
These small scale activities should act as a spring board to attract private
sector and mobilize small scale entrepreneurs as well as general public towards
tourism development.
DESCRIPTION OF THE PROJECT
Basically these are yearly small scale activities to be conducted through out the
province in a planned manner divided over the 12 months spread over one
calendar year and or financial year since for every year a PC-1 is prepared in
light of the actual ground realities. It aims at involving the private sector in
making tourism a viable source of income at the grass root and small
entrepreneur level. These activities are directly or indirectly aimed at boasting
tourism as tool for income generation at the grass root and entrepreneurial level
using technique of demonstration and effect.
JUSTIFICATION OF THE PROJECT
The STC is a provincial public sector organization financed through the Tourism
Department purely from the Provincial Government funds. Commercial viability in
implementation and operations has been taken into consideration while devising the
cost estimates in August 2003 from open market. No subsidies are involved. Additional
revenue is expected to accrue due to increased flow of tourist. It is also expected that
tourism activities has multiplier effect such as employment for the local through sale of
local handicrafts, food stuff etc to the tourist and is not calculate-able at this stage due
to demonstrative nature of the scheme. These activities are part of the development
strategy to make tourism a viable source of income at the grass root level by involving
it in small scale developmental activities of the project under consideration. It is also
expected that it will contribute towards enhancing the image of Pakistan.
The NWFP has rich cultural heritage, diverse ethnicity, ancient civilization remains as
well as lush green panoramic views including snow capped mountains that are to be
promoted as tourists destination. These are products in terms of tourism and needs to
be publicized as well as brought into the knowledge of the local populace through
grassroots awareness rising and at the same time making it known to the rest of the
world in order to attract them to visit a tourist friendly NWFP and Pakistan. Generally
Tourism Projects are considered to be viable because their economic internal rate of
return (EIRR)/ financial internal rate of return (FIRR) are normally higher than 15% and
above in normal circumstances. The project aims to raise the awareness level by
involving masses at the grass root level. It simultaneously also aims to involve the
private sector in making tourism a viable source of income at the grass root and small
entrepreneur level. The entrepreneurs and the communities both would be brought
together through the small scale demonstrative and catalytic activities that are
proposed under the scheme. This would also inculcate the notion of tourism as source
of income generation with a relationship of understanding between the tourist and
local populace. Cross cultural interaction is expected to create harmony at the local,
national and international levels. This Corporation has formulated its PC-I in light of its
7

priorities for current year and funds available with the Provincial Government for 200304 under the umbrella scheme namely Tourism Development Activities in NWFP
Phase.
(b)

Give population of the area to be served.

The target group is the local population, local entrepreneurs as well as both
domestic and international tourists through the participation of masses at the
grass root level. It interalia is meant to depict NWFP and Pakistan as tourist
friendly regions in the growing global industry of tourism.

(c)

Relationship with other programs in the same sector and in other sectors.
Indicate whether coordination with other sectors has been ensured.
Where-ever possible the available fora's of different line agencies / programs
would be utilized. The scheme is a developmental one and therefore
coordination and linkage to maximum possible extent is its corner stone.

(d)

Give details of administrative structure for implementing the project.

The present strength of STC will suffice for the project.

13.

Give date when capital expenditure estimates were prepared. If prepared more than
one year a go, confirm if they are still valid.
The estimates in the PC-I are based on a flat open market rate as of August 2003 for
projected estimated amount of Rs. 6 million.

14.

Capital Cost:-

Give year-wise break-down of capital cost covering the whole of the investment period,
as indicated below:
Rs. in million
_________________________________________________________________________
Total at
Item official rate
I year
II year and
of exchange
subsequent years
-------- --------------------------------------------------------------------------Local FEC Import Total
Local FEC Total
Local FEC Total
Duties
NIL
NIL
NIL
NIL
6.000 NIL 6.000
10% Increase over
previous year ADP
Allocation for subsequent
ADP's
15.

Basis of cost estimates. (give full details).

August 2003 open market rates for moderate quality of works. The Sarhad Tourism
Corporation has proposed a projected estimated expenditure of Rs. 6 M spread over
one year with the request that it may be increased by 10% over the present allocation
in the subsequent ADP's. Details included in PC-I at Serial No18(b).

16.

Estimates of annual recurring (O&M) expenditure after completion of project according

to format in Annexure-2. Also indicate source of financing.
Rs. in million
8

---------------------------------------------------------------------------------------------------------------------------I
II
III
IV
V
------------------------------------------------------------------------------------------------------------------------------NIL / NOT APPLICABLE
-------------------------------------Total
=====

17.

=====

=====

=====

======

Unit cost for each category of service or output and how it compares with cost in other
projects, completed.
Unit costs for each category of service or output are on the lower side and by
comparing with costs in other similar projects of Ministry of Tourism or Pakistan
Tourism Development Corporation these are rational. The following is the name of
activity and its cost moved against the allocation of Rs.6.000 million reflected at S#
1157Code#961013 in ADP2003-2004 under Umbrella scheme namely Tourism
Development Activities In NWFP Phase-IX with a projected total estimated cost of
Rs.6.500M for 2003-04 and for subsequent phases an increase @ 10% over the years
in future /ADP:
S. NO

Acquisition of 05 kanal of land each at Shahi & Bin Shahi Valley for tourism
promotion @ Rs. 200,000/- per kanal respectively.
Acquisition of 05 kanal of land at Laramsar Top for Huts, Camping & Trekking
@ Rs. 200,000/- per kanal.
Shandoor Polo Festival 7-9 July
Kalash Autumn & Spring Festivals.
Establishment of Tourist Complex at Dongagali Base Camp
Jashn-e-Chitral to be celebrated in collaboration with local tourism industry.
Kumrat Festival to be celebrated in collaboration with local tourism industry.
Kalam Festival to be celebrated in collaboration with local tourism industry.
Commissioning of Tourist Complex on plot of the STC / Tourism Deptt located
on main GT Road at Kund.
World Tourism Day
Promotion of Winter Sports through skiing at Malam Jabba.
One week exhibition of Handicrafts at Kund Park
Arrangement of Food Festival at Sardaryab.
Boat Cruising in Lower Swat Canal.
Quarterly Newsletter / Magazine
Camping / trekking at Naran / Lake Saifulmaluk / Lalazar.
TOTAL Rs.

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
18.

ACTIVITIES

(a)

COST (RS)
2003-04

1,870,000.00
1,000,000.00
195,000.00
200,000.00
885,000.00
100,000.00
100,000.00
100,000.00
885,000.00
65,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
6,000,000.00

Give expected income statement (profit and loss accounts) for five years with
realistic assumptions. Rate of depreciation and salvage value of property
should be given.

The sub-projects under this umbrella PC-I not profit oriented but are meant for social
mobilization and raising awareness among the general public for taking up tourism as
a source of income generation. Therefore it is expected that proposed investment will
result in increase the flow of domestic and international tourists leading to a
substantial raise in the level of the people. The proposed scheme is expected to create
job opportunities during the execution of the small scale development activities
besides providing employment during maintenance and operation. The proposed
facilities after completion would provide catering to additional tourists resulting in
9

additional income and indirectly through multiplier effect employing more work forces
with sale of more local produce of the local tourism industry. The entrepreneurs and
the communities both would be brought together through the small scale
demonstrative and catalytic activities that are proposed under the scheme. This would
also inculcate among the local the fact that tourism is a source of income generation
making then more tourist friendly.
(b)

Give detailed financial statements to clearly identify the elements of

subsidies/profits on commercial lines.

Commercial viability in implementation and operations has been taken into

consideration while devising the cost estimates in August 2003 from open market. No
subsidies are involved. Additional revenue shall accrue due to increased flow of tourist
and it is not calculate-able at this stage, however it would ultimately resulting in more
income at all levels. The scheme is part of the development strategy for making
tourism source of income generation at the grass root level by involving it in small
scale developmental activities of the project under consideration. Details given as
following:
TOURISM DEVELOPMENT ACTIVITIES IN NWFP PHASE-IX
DETAILS OF COSTS
1.0

Acquisition of 05 kanal of land each at Shahi & Bin Shahi Valley for
tourism promotion @ Rs. 200,000/- per kanal respectively.
COSTS (Rs.)
2003-2004

NAME OF COMPONENT

1.1

Acquisition of 05 kanal of land at Shahi Valley for tourism

promotion @ Rs. 187,000/- per kanal

935,000.00

1.2

Acquisition of 05 kanal of land Bin Shahi Valley for tourism

promotion @ Rs. 187,000/- per kanal

935,000.00

Total

2.0

Acquisition of 05 kanal of land at Laramsar Top for Huts, Camping &

Trekking @ Rs. 200,000/- per kanal.
COSTS (Rs.)
2003-2004

NAME OF COMPONENT

2.1

Acquisition of 05 kanal of land at Laramsar Top for Huts,

Camping & Trekking @ Rs. 200,000/- per kanal.
Total

3.0

1,870,000.00

1,000,000.00
1,000,000.00

Shandoor Polo Festival 7-9 July

COSTS (Rs.)

10

NAME OF COMPONENT

2003-2004

3.1.

Publicity

20,000.00

3.2.

Transportation

65,000.00

3.3.

Souvenirs

10,000.00

3.4.

Establishment & Operation of Tent village Shandoor

65,000.00

3.5.

Prizes for the players

15,000.00

3.6.

Event filming & photography Mini Exhibition

20,000.00
195,000.00

Total:

4.0

KALASH SPRING AND AUTUMN FESTIVALS

COSTS (Rs.)
2003-2004

NAME OF COMPONENT
4.1.0

Spring Festival 2nd week May w.e.f 14-May 2003

4.1.1

Publicity

25,000.00

4.1.2

Transportation

20,000.00

4.1.3

Gifts for Kalash Communities

25,000.00

4.1.4

Events filming & photography

15,000.00

4.1.5

Mini Exhibition

15,000.00

Sub Total

100,000.00

4.2.0

Autumn Festival 4 week September w.e.f 20 September 2003

4.2.1

Publicity

25,000.00

4.2.2

Transportation

20,000.00

4.2.3

Gifts for Kalash Communities

25,000.00

4.2.4

Events filming & photography

15,000.00

4.2.5

Mini Exhibition

15,000.00

th

th

Sub Total

100,000.00
TOTAL Rs.

5.

70,000.00

Establishment of Tourist Complex at Dongagali Base Camp

NAME OF COMPONENT

COSTS (Rs.)
2003-2004

5.1.

Dining hall 25'x25'=625'@Rs.500

312,500

5.2

Ladies Cabin 16'x12'=192'@Rs.500

96,000

5.3

Retiring room 14'x12'=168'@Rs.500

84,000

5.4

Kitchen 12'x12'=144'@500

72,000

5.5

Bathrooms(5nos) 5(5'x7')=175'@500

87,500

5.6

TIC Room 12'x18'=216'@Rs.500

108,000

5.7
5.8

Leveling/Dressing lumsump
Electrification, Sanitation, water supply, installation and distribution

25,000
100,000

11

Sewerage ETC.
(The PER SFT Rate of Rs.500 includes Electrification, Sanitation, water
supply, installation and distribution etc. and the land is the owned by the
Corporation
Total:

6.

885,000.00

JASHN-E-CHITRAL TO BE CELEBRATED IN COLLABORATION WITH LOCAL

TOURISM INDUSTRY
COSTS (Rs.)
2003-2004

NAME OF COMPONENT
6.1.

Publicity

20,000.00

6.2.

Transportation

25,000.00

6.3.

10,000.00

6.5.

Souvenirs
Establishment & Operation of Tent village & Information Center
during the Jashn-e-Chitral Festival
Prizes for the players

6.6.

Event filming & photography Mini Exhibition

15,000.00

6.4.

Total:

7.

15,000.00
15,000.00
100,000.00

KUMRAT FESTIVAL TO BE CELEBRATED IN COLLABORATION WITH LOCAL

TOURISM INDUSTRY.
COSTS (Rs.)
2003-2004

NAME OF COMPONENT
7.1.

Publicity

20,000.00

7.2.

Transportation

25,000.00

7.3.

10,000.00

7.5.

Souvenirs
Establishment & Operation of Tent village & Information Center
during the Kumrat Festival
Prizes for the players

7.6.

Event filming & photography Mini Exhibition

15,000.00

7.4.

Total:

8.

15,000.00
15,000.00
100,000.00

KALAM FESTIVAL TO BE CELEBRATED IN COLLABORATION WITH LOCAL

TOURISM INDUSTRY.
COSTS (Rs.)
2003-2004
20,000.00

NAME OF COMPONENT
8.1.

Publicity

8.2.

Transportation

25,000.00

8.3.

10,000.00

8.5.

Souvenirs
Establishment & Operation of Tent village & Information Center
during the Kalam Festival
Prizes for the players

8.6.

Event filming & photography Mini Exhibition

15,000.00

8.4.

Total:

9.

15,000.00
15,000.00
100,000.00

Commissioning of Tourist Complex on plot of the STC / Tourism

Deptt located on main GT Road at Kund.
12

COSTS (Rs.)
2003-2004

NAME OF COMPONENT
5.1.

Dining hall 25'x25'=625'@Rs.500

312,500

5.2

Ladies Cabin 16'x12'=192'@Rs.500

96,000

5.3

Retiring room 14'x12'=168'@Rs.500

84,000

5.4

Kitchen 12'x12'=144'@500

72,000

5.5

Bathrooms(5nos) 5(5'x7')=175'@500

5.6

TIC Room 12'x18'=216'@Rs.500

87,500
108,000

5.7

Leveling/Dressing lumsump
Electrification, Sanitation, water supply, installation and distribution
5.8
Sewerage ETC.
(The PER SFT Rate of Rs.500 includes Electrification, Sanitation, water
supply, installation and distribution etc. and the land is the owned by the
Corporation
Total:

25,000
100,000

885,000.00

10. WORLD TOURISM DAY

COSTS (Rs.)
2003-2004

NAME OF COMPONENT
10.1.

Publicity

10,000.00

10.2.

Transportation of Materials for display

10,000.00

10.3.

Exhibition, Inauguration & Concluding ceremonies

40,000.00

10.4.

Events filming & photography

5,000.00
Total:

65,000.00

11. Promotion of Winter Sports through skiing at Malam Jabba.

11.1.
11.2.
11.3.

COSTS (Rs.)
2003-2004
20,000.00

NAME OF COMPONENT
Publicity

25,000.00
10,000.00

11.5

Transportation
Souvenirs
Establishment & Operation of Tent village & Information Center
during the Winter Sports Skiing
Prizes for the players

11.6

Event filming & photography / Opening & Closing Ceremonies

15,000.00

11.4.

15,000.00
15,000.00
Total:

12.

100,000.00

One week exhibition of Handicrafts at Kund Park

COSTS (Rs.)
2003-2004
20,000.00

NAME OF COMPONENT
12.1 Publicity
12.2. Transportation

25,000.00

12.3 Installation of Stalls for the exhibition

25,000.00

12.4 Souvenirs for the gusts and Prizes for the participants

15,000.00

12.6 Event filming & photography / Opening & Closing Ceremonies

15,000.00
Total:

13.

100,000.00

Food Festival at Sardaryab.

NAME OF COMPONENT

COSTS (Rs.)
2003-2004

13

13.1 Publicity

20,000.00

13.2. Transportation

25,000.00

13.3 Arrangement and operation

25,000.00

13.4 Souvenirs for the guests and Prizes for the participants

15,000.00

13.6 Event filming & photography / Opening & Closing Ceremonies

15,000.00
Total:

14.

Boat Cruising in Lower Swat Canal.

COSTS (Rs.)
2003-2004

NAME OF COMPONENT
13.1 Publicity

20,000.00

13.2. Transportation

25,000.00

13.3 Arrangement and operation

25,000.00

13.4 Souvenirs for the gusts and Prizes for the participants

15,000.00

13.6 Event filming & photography / Opening & Closing Ceremonies

15,000.00
Total:

15

14.2.

COSTS (Rs.)
2003-2004
20,000.00

Printing of 5-6 pages color Newsletter / Magazine @ Rs. 50/- per copy for
400 nos for each quarter.(50x400x4)
Total:

16.

100,000.00

Quarterly Newsletter / Magazine

NAME OF COMPONENT
14.1 Designing Composing & Editing including Photography

80,000.00
100,000.00

Camping / trekking at Naran / Lake Saifulmaluk / Lalazar.

COSTS (Rs.)
2003-2004
20,000.00

NAME OF COMPONENT
13.1 Publicity
13.2. Transportation

25,000.00

13.4 Establishment & Operation of Tent village

40,000.00

13.5

15,000.00

Event filming & photography / Opening & Closing Ceremonies

Total

19.

100,000.00

100,000.00

GRAND TOTAL RUPEES

6,000,000.00

GRAND TOTAL RUPEES (MILLION)

6.000

Financial Plan
Rs. in million
-----------

14

(I)

Amount for
Amount for
Capital
Recurring
Sources
Expenditure
------------
(a)
Government sources:
(Federal/Provincial)
Provincial
(i)
(ii)
(iii)
(iv)
(b)

II

20.

Grant
Loan
Equity Investment
Direct Government
Expenditure

Sponsoring Agency's own

Contribution.

Rs.6.000M
Establishment, O&M expenses will be born by STC
from other funds provided by the GoNWFP through
Finance Department GoNWFP.

(c)

Private Investment

NONE

(d)

Local Body resources

If any.

NONE

(e)

Non-Government borrowing.

NONE

(f)

Other sources
(E.g. Recoveries)

NONE

(a)

Likely sources and amount of foreign exchange cost of the project.

NIL.

(b)

Present position regarding availability, commitment of negotiations.

NIL. Since the scheme is purely financed from provincial governments own
receipts.

Foreign Exchange Expenditure.

Year
Material Consultants
No Foreign Exchange involved.

21.

NONE
NONE
NONE

OthersTotal

Risk Analysis:
(a)

List of assumptions and impact of changes in assumption in financial and

economic analysis such as discount rates, implementation time,
increases/decreases of costs etc.
Generally Tourism Projects are considered to be viable because there
EIRR/FIRR is normally higher then 15% and above in normal circumstances.
The execution of the proposed scheme should enhance the tourism progress in
the province that would result in incremental/ additional income for the General
Public and entrepreneurs as well as provide a sustainable base for developing
a tourism industrial base in NWFP.

15

(b)

A detailed review of the project cycle and likely events which may delay the
project and means of addressing those delays.
The non availability of resources would result in bringing the developmental
activities of the tourism sector at stand still as has been partially the case in
1996-97 & 97-98. However the in time release of funds even in piecemeal
would contribute towards the sustainable tourism promotion strategy of the
NWFP for making tourism a successful industry in years to come.

(c)

Likely events which may delay the project and measures to meet these events.
Being committed to encourage public private partnership there are favorable
signs of collaboration and examples are also there however in time release of
funds, approval of schemes would certainly boast up the developmental
activities for making tourism a source of income in the small scale or micro level
projects. It is note worthy that in case of war, natural calamites, law & order
situation etc. the industry to suffer the most would be tourism.

22.

Annual phasing of physical work and financial requirements for the project.
Physical work

Financial requirements

Note: No F.E.C. is involved

S. NO

Acquisition of 05 kanal of land each at Shahi & Bin Shahi Valley for tourism
promotion @ Rs. 200,000/- per kanal respectively.
Acquisition of 05 kanal of land at Laramsar Top for Huts, Camping & Trekking
@ Rs. 200,000/- per kanal.
Shandoor Polo Festival 7-9 July
Kalash Autumn & Spring Festivals.
Establishment of Tourist Complex at Dongagali Base Camp
Jashn-e-Chitral to be celebrated in collaboration with local tourism industry.
Kumrat Festival to be celebrated in collaboration with local tourism industry.
Kalam Festival to be celebrated in collaboration with local tourism industry.
Commissioning of Tourist Complex on plot of the STC / Tourism Deptt located
on main GT Road at Kund.
World Tourism Day
Promotion of Winter Sports through skiing at Malam Jabba.
One week exhibition of Handicrafts at Kund Park
Arrangement of Food Festival at Sardaryab.
Boat Cruising in Lower Swat Canal.
Quarterly Newsletter / Magazine
Camping / trekking at Naran / Lake Saifulmaluk / Lalazar.
TOTAL Rs.

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
23.

ACTIVITIES

COST (RS)
2003-04

1,870,000.00
1,000,000.00
195,000.00
200,000.00
885,000.00
100,000.00
100,000.00
100,000.00
885,000.00
65,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
6,000,000.00

Benefits from the project:

(a)

Socio-economic benefits which are likely to accrue as a result of the project.

The projects at any level in the tourism sector are able to operate at 15% rate of
return and are generally regarded as viable to the extent that does not pose
any threat to the environment. It is expected that the project would enhance the
16

local capacity of the small entrepreneurs and communities to earn additional

income by starting up small scale tourism industry related activities such as
small guest houses, eating places, handicrafts shops and better understanding
of the tourist product and demand for national and international tourists.
(b)

Approximate number and categories of job opportunities likely to be created by

gender as a result of:
(i)

Implementation with a list of skilled manpower and equipments.

The previous years experience shows that considerable number of
women folk is required to enter the work force in the local tourism
industry, while men folk are entering the tourism sector. This has taken
place in terms of man power either directly or indirectly with more
awareness and better standard of services due to increased number of
tourists again dependent on these small scale tourism development
activities in NWFP.

(ii)

Operation of project including information on creation of skill.

The project aims to open up employment opportunities for entrepreneurs
besides enhancing their existing capabilities. Similarly more awareness
on part of the communities would result in better management of tourists
services resultantly prolonging their stay bringing more income.

24.

Beneficiary Participation:
(i)

Is there possibility of beneficiary participation in meeting development

expenditure?
The project encourages the beneficiaries to participate in taking up these
activities themselves with some examples such as Kalash Festival, Shandoor
Polo Festival, Kalam, Kumrat, Jashn-e-Chitral and Khyber Train Safari,
however it is evident that indirectly the multiplier effect resulting from
demonstrative effect is far more then the actual expenditure.

(ii)

If so, please provide detailed mechanism for involving the beneficiary of the
completed project output.
As in (i) above.

25.

Assessment of the environmental aspects of the project.

(a)

External impact on ecology with particular reference to RF radiation.

All possible measures are taken to promote sustainable tourism and cultural
heritage. Emphasis on raising the awareness level of general public and
entrepreneurs in order to take care of environmental aspects is the underlying
notion of the scheme. Since these are small scale activities which do not
involve any complex processes, therefore, no major negative impact is
expected.

26.

Future Expansion.
(Has provision been made for future expansion?)
Yes Please. The principles of carrying on these small scale activities slowly in the
17

short term through medium term with more and more involvement on the part of
communities, the entrepreneurs, the private sector and the tourism corporation /
department as well as others have been taken into consideration.

18

PART-C
27.

(a)

(1)
(2)

(3)
(4)
(5)
(6)
(7)

PROJECT REQUIREMENTS
Manpower required by gender.
For Execution
Total
Man-Months
and Number
----------Professional
and Technical
Administrative
Executive and
Management.
Clerical
Service
Skilled
Unskilled
Others.

For Operation
First Number
Year of
execution only
-------- ---------

The present staff strength of STC would take care of the execution and operation
except contractual/ daily wages staff required for the execution of the sub components
wherever the need is.
(b)

Likely shortage of manpower by occupation.

Not valid as STC has appropriate staff for carrying out such activities and
wherever required the different available foras of NGOs, private sector,
communities as well as public sector would be utilized to over-come any
shortage.

(c)

Steps to be taken to assure availability of manpower.

Proper allocation of funds is made much before the operation of the project in
order to keep the available manpower engaged.

(d)

Approximate number of persons required to be trained per year (locally and

aboard) and the kind of skills to be learnt.
Not included in this PC-I.

28.

Physical & Other Facilities required for the Project.

---------------------------------------------------------------------------------------------------------------To be provided
To be provided
Item
Total from the
from the
project itself
Public utility
---------------------------------------------------------------------------------------------------------------All the sub-schemes of the project are in itself self contained activities in terms of
physical and other facilities.

29.

Materials, Supplies and Equipment requirements:

19

The Details are given at serial No. 18-b above and the abstract is given below:
S. NO

17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.

ACTIVITIES

Acquisition of 05 kanal of land each at Shahi & Bin Shahi Valley for tourism
promotion @ Rs. 200,000/- per kanal respectively.
Acquisition of 05 kanal of land at Laramsar Top for Huts, Camping & Trekking
@ Rs. 200,000/- per kanal.
Shandoor Polo Festival 7-9 July
Kalash Autumn & Spring Festivals.
Establishment of Tourist Complex at Dongagali Base Camp
Jashn-e-Chitral to be celebrated in collaboration with local tourism industry.
Kumrat Festival to be celebrated in collaboration with local tourism industry.
Kalam Festival to be celebrated in collaboration with local tourism industry.
Commissioning of Tourist Complex on plot of the STC / Tourism Deptt located
on main GT Road at Kund.
World Tourism Day
Promotion of Winter Sports through skiing at Malam Jabba.
One week exhibition of Handicrafts at Kund Park
Arrangement of Food Festival at Sardaryab.
Boat Cruising in Lower Swat Canal.
Quarterly Newsletter / Magazine
Camping / trekking at Naran / Lake Saifulmaluk / Lalazar.
TOTAL Rs.

COST (RS)
2003-04

1,870,000.00
1,000,000.00
195,000.00
200,000.00
885,000.00
100,000.00
100,000.00
100,000.00
885,000.00
65,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
100,000.00
6,000,000.00

A-II Materials, Spares and Supplies and equipment for operation of the Project.
---------------------------------------------------------------------------------------------------------------Local
Foreign
Quantity
Rate
Cost
Quantity
Rate
Cost
per unit
Per unit
---------------------------------------------------------------------------------------------------------------The Materials, Spares , Supplies and equipment for the projects, sub-schemes will be
obtained on case to case basis which does not involve more the 10% of the total cost
of the project at a given time.
30

In case of imported material and equipment for execution indicate:

There is no imported material and equipment for execution involved please.

20