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SOCIAL MEDIA WEEK ROTTERDAM

SPONSORSHIP AND MARKETING PROSPECTUS



PRESENTED BY:
"This year's Social Media Week was the most comprehensive
discussion of issues, opportunities, and culture relating to
connectivity that I have ever attended or been a part of."
Ian Schafer, CEO of Deep Focus
EVENT REGISTRATION OPENS APR 23
EVENT SUBMISSION DEADLINE AUG 1
CONFERENCE BEGINS SEPT 22
CALENDAR
POWERED BY:
Social Media Week,
powered globally by
Nokia, is a leading news
and publishing platform
and worldwide event that
takes place in close to 22
cities each year.
Our mission is to capture, curate and
share the most meaningful ideas,
trends, and best practices with
regard to social medias impact on
business, society, and culture.
The SMW global reach
grows on average by
20% each year, with new
cities being added all
the time.
GLOBAL
PERSPECTIVES.
CAPTURED LOCALLY.
SMW REACH
SMW hosts two worldwide
events each year in February
& September, where on
average 11 cities participate
simultaneously.
Social Media Week does not disappoint. It is a real-world manifestation
of some of the best that new technology has to ofer - ideas, strategies
and insights shared by the people who are shaping the future.
Ellen McGirt. Senior Writer, Fast Company Magazine
Sponsorship Package Discounts:
Save 20% by April 30,
and 10% by May 31.
*Data includes Social Media Week September 2013 and February 2014 editions
mission & global reach
ABOUT SOCIAL MEDIA WEEK
SO PAULO
LOS ANGELES
CHICAGO
TORONTO
NEW YORK CITY
MIAMI
LONDON
PARIS
HAMBURG
COPENHAGEN
BERLIN
MILAN
ROME
LAGOS
MUMBAI
TOKYO
FEBRUARY CITIES
SEPTEMBER CITIES
BARCELONA
SYDNEY
ROTTERDAM
JOHANNESBURG
BANGALORE
rst impression
SOCIAL MEDIA WEEK FEBRUARY 2014 RECAP
The SMW audience is made up of senior
marketers, founders & entrepreneurs,
influencers, & digitally connected consumers.
Entry Level Professional (0-2 years) 18,2%
Experienced Professional (3+ years) 32,7%
Management (Below C-Level) 14,5%
Founder & Investor 13,0%
Executive (C-Level) 6,0%
Student 10,6%
CAREER LEVEL
Marketing, Advertising, PR & Communications 32,2%
Media & Publishing 13,4%
Information Technology & Services 9,5%
Arts & Entertainment 4,7%
Education 4,2%
Non-prot 3,8%
Other 32,2%
INDUSTRY
Represented businesses span most industries and range
from small and medium-sized to the worlds largest and
most high prole brands.
global registrant statistic from February 2014
ATTENDEES
1 - 10 36,90%
11 - 50 6,67%
51 - 200 6,83%
201 - 500 6,87%
501 - 1.000 5,30%
1.001 - 5.000 6,83%
5.001 - 1.0000 3,34%
10.000+ 6,67%
Unknown 20,59%
COMPANY SIZE OF ATTENDEE
Sponsorship Package Discounts:
Save 20% by April 30,
and 10% by May 31.
Rotterdam is the rst city to host Social Media
Week in the Benelux since its launch in 2009.
The main location will be nhow Rotterdam. The
hotel designed by Rem Koolhaas.
SMW Rotterdam is considered the Benelux hub of Social Media
Week. It attracts some of the worlds most high prole
speakers, press, media, and brands, together with a
sophisticated audience of hyper-connected inuencers and
early adopters.
Sponsorship Package Discounts:
Save 20% by April 30, and 10% by May 31.
a city of contrasts
ABOUT SOCIAL MEDIA WEEK ROTTERDAM
In a world where we are always on and always connected, we
believe passionately that examining the technologies that are
changing the ways we work, live, and create will lead us to live
better & more productive lives.
2014 THEME: THE FUTURE OF NOW
ATTENDEES > 2.500
EVENT SESSIONS > 75
SPEAKERS > 150
EXHIBITORS 20
NETWORKING LOUNGES & CO-WORKING SPACES 3
FOOD VENDORS 4
VIP PARTIES & SPECIAL EVENTS 3
WHAT TO EXPECT
+ Big Data Analytics
+ Social Media Measurement
+ Mobile Advertising
+ Second Screen Advertising
+ Storytelling & Content Marketing
+ Native Advertising
+ Platforms and Tools
+ Future of Media & Publishing
ADVERTISING & MARKETING SOCIETY & ENVIRONMENT
TOPIC EXAMPLES:
+ Government & Politics
+ Social Innovation
+ Charities & Non-prots
+ Education & E-Learning
+ Health & Wellness
+ Design, Art & Photography
+ Fashion, Lifestyle & Food
+ Music & Entertainment
EVENT FORMATS:
+ Panels
+ Interviews
+ Keynotes & Talks
+ Debates
+ Mixers / Networking
+ Workshops
+ Masterclasses
PAST SPEAKERS:
Steven B Johnson, Author
Danah Boyd, author, researcher MIT
Ester Dyson, Chairman Edventure Holdings
David Carr, The New York Times
Jennifer Pahlka, Founder Code for America
Tonya Surman, Center for Social Innovation
Dale Dougherty, CEO, Make Magazine
Scott Monty, Ford Motor Company
Jonah Peretti, CEO of Buzzfeed
+ Social Business
+ Trends & Future Gazing
+ Early Stage Innovation
+ Social Recruitment
+ The Collaborative Economy
+ Open Innovation
+ Internet of Things
+ Open data
BUSINESS & INNOVATION
TOPIC EXAMPLES:
Neil Blumenthal, CEO of Warby Parker
David Karp, CEO of Tumblr
Ben Kaufman, CEO of Quirky
Anne Curry, Anchor, NBC News
Dennis Crowley, CEO of Foursquare
Beth Comstock, CMO of GE
Larry King, Host and Presenter, CNN
Kevin Slavin, MIT Media Lab
Jessica Jackley, Founder of Kiva
theater style sessions, keynotes or masterclass formats
CONTENT & PROGRAMMING
TOPIC EXAMPLES:
WARBY PARKER & GOOGLE+
Eyewear designer Warby Parker teamed up with
Google+ to replace the traditional mirror found in
eyewear displays. Attendees used Google+
Hangouts, where they were able to get feedback
from celebrities, inuencers, and fashion experts.
SMW NYC CLOSING PARTY
Social Media Week New York Global Headline
Sponsor Nokia and Supporting Party Sponsors
HouseParty & BuzzFeed, hosted the Ofcial Closing
VIP Party at The Angel Orensanz Center for
Contemporary Art.
CASE STUDIES & TESTIMONIALS
stories form brands, agencies, tech companies & industry thought leaders
PEPSICO GLOBAL TOUR
As part of a global partnership, PepsiCo sent a
number of key executives on a tour of three SMW
cities, starting in New York, then London and So
Paulo. In each city they were able to speak at
events and engage with local SMW communities.
FORD FIESTA MOVEMENT
Kicking of SMW NYC 2013 at Bloomberg, Scott
Monty, Global Head of Social Media for Ford,
gave a keynote address to launch the new Ford
Fiesta Movement, seen by a packed audience of
journalists & executives.
Social Media Weeks global theme is fully
aligned with Nokias mission of connecting
people through innovative products and
services and encouraging the open sharing
of knowledge and information.
Craig Hepburn
Global Director, Social and
Digital, Nokia
Michael Lazerow
CEO of Buddy Media
"Buddy Media is proud to be a partner of
Social Media Week. This is one of the few
events that enables us to connect with
our customers and partners globally. We
look forward to continued growth and
innovation from the Social Media Week
team.
FOUNDER & CREATIVE ADVISOR Maarten Reijgersberg
ACCOUNT MANAGER Reinier van Vliet
COMMUNITY MANAGER Sanne van der Schee
EVENT MANAGER Dimitri Hoppenbrouwers
ART DIRECTOR Eric Kalsbeek
CONTACTS
team social media week Rotterdam
rotterdam@socialmediaweek.org
+31621708278
+31102211470
@SMWRotterdam
/SMWRotterdam
/SMWRotterdam
All pricing in this document is exclusive of VAT and listed in Euros (), except the pricing of the global newsletter which is in US Dollars ($). All pricing is subject to change. We reserve the right
to make adjustments to pricing, products, and service oferings for reasons including, but not limited to, changing market conditions, distributor price changes and errors in advertisements.
EXAMPLES OF PAST SPONSORS: