Dear

On behalf of please accept my apology for your unpleasant stay at the {Hotel
branch} on {date}.
We strive to ensure our patrons experience the best visits possible during their travels and we
fell short of our goal this time. To prove to you that we take every complaint seriously, we have
enclosed an invitation in this letter offering a free two-night stay at any one of our {#} locations.
We hope you will see the improvement and enjoy your time with us in your next visit. Please feel
free to contact me if you have any further questions or comments concerning your stay. Thank
you.
Sincerely,
{Sender}
Dear {Customer Name}
The purpose of this letter is to formally offer our deepest and most sincere apology for the
inconvenience that {issue}has caused you.
We take our customer complaints seriously and we appreciate that you brought this issue to our
attention. After reviewing your file, we believe the cause of the unsatisfactory and unfortunate
result was due to {key staff changes, recent internal system update, office relocation,
etc}.
With {Company Name}s constant strive to deliver the best possible service available, we will
be {creating company wide training sessions, installing new back-up systems, creating
an internal auditing team, etc} over the next few months to perfect our process.
{If additional action is necessary:}
We value our relationship and will be offering you with {3 months worth of service, a free
upgrade, etc} in appreciation of your patronage.
If you have any questions or comments regarding this matter, please feel free to discuss it with
me at {email, phone#, website, etc}.
Yours in service,