Template: Session 1 About Your Brand

SMU101 Intro to Branding Session 1

Use this template to guide you through various considerations for identifying core
aspects of
your brand. Please keep this template in a safe place. At end of Session 10 of this course
you will be asked to return to this template and complete it. Keep referring
Download and save this template for your own reference.
1. What does your brand stand for or represent (in one sentence)?
Session 1 Answer: My brand
Type your answer here
Session 10 Answer: My brand
Type your answer here
2. Write down two ways you communicate what your brand represents or stands for. And
where do you communicate this? How easy is it for your audience to find? How
concrete/specific is it? How easy is it for your audience to understand this message?
I communicate what my brand represents through
Type your answer here
This resource was created by Social Media U and released as an open educational resource for SMUs free
online Introduction to Branding course. 2014 Social Media U
This work by Social Media U is licensed under a reati!e o""ons #ttribution$Share#like 4.0
%nternational &icense .
. What fi!e (") ad#ecti!es best describes your brand?
Session 1 Answers:
1.
2.
.
$.
".
Session 10 Answers:
1.
2.
.
$.
".
$. How are these fi!e (") ad#ecti!es con!eyed at the moment? %n your current website? &n
your current mar'eting copy? &n images?
Session 1 Answer:
Type here
Session 10 Answer:
Type here
This resource was created by Social Media U and released as an open educational resource for SMUs free
online Introduction to Branding course. 2014 Social Media U
This work by Social Media U is licensed under a reati!e o""ons #ttribution$Share#like 4.0
%nternational &icense .
". (o you ha!e a passion for your brand? &f )ot* how wi++ you get some passion into what
you do?
Session 1 Answer:
Type here
Session 10 Answer:
Type here
,. How do you current+y con!ey passion for your brand?
Session 1 Answer:
Type here
Session 10 Answer:
Type here
This resource was created by Social Media U and released as an open educational resource for SMUs free
online Introduction to Branding course. 2014 Social Media U
This work by Social Media U is licensed under a reati!e o""ons #ttribution$Share#like 4.0
%nternational &icense .
-. What are the three () top strengths of your brand?
Session 1 Answers:
1.
2.
.
Session 10 Answers:
1.
2.
.
.. What is your brand/s three () biggest wea'nesses or !u+nerabi+ities? And how wou+d you
change your branding to address them?
Session 1 Answers:
1.
2.
.
Session 10 Answers:
1.
2.
.
This resource was created by Social Media U and released as an open educational resource for SMUs free
online Introduction to Branding course. 2014 Social Media U
This work by Social Media U is licensed under a reati!e o""ons #ttribution$Share#like 4.0
%nternational &icense .
0. &f your brand was a co+or* what co+or wou+d it be and why? What does this co+or
represent? How easy is this to con!ey through branding? Please limit yourself to one
color be as specific as possible !i.e. "acing #reen instead of $ust #reen%
Session 1 Answer:
Type here
Session 10 Answer:
Type here
11. &f your brand had a spea'ing !oice* what 'ind of spea'ing !oice wou+d it ha!e? What
gender? What 'ind of accent or what 'ind of dia+ect? What does this mean to you in terms
of your brand? What does it represent to you?
Session 1 Answer:
Type here
Session 10 Answer:
Type here
This resource was created by Social Media U and released as an open educational resource for SMUs free
online Introduction to Branding course. 2014 Social Media U
This work by Social Media U is licensed under a reati!e o""ons #ttribution$Share#like 4.0
%nternational &icense .
This resource was created by Social Media U and released as an open educational resource for SMUs free
online Introduction to Branding course. 2014 Social Media U
This work by Social Media U is licensed under a reati!e o""ons #ttribution$Share#like 4.0
%nternational &icense .
11. &s your brand traditiona+ or progressi!e? What does this represent to you? How do you 2
or wou+d you 2 communicate this?
Session 1 Answer:
Type here
Session 10 Answer:
Type here
12. &s your brand serious or p+ayfu+? What does this represent to you? How do you 2 or wou+d
you 2 communicate this?
Session 1 Answer:
Type here
Session 10 Answer:
Type here
This resource was created by Social Media U and released as an open educational resource for SMUs free
online Introduction to Branding course. 2014 Social Media U
This work by Social Media U is licensed under a reati!e o""ons #ttribution$Share#like 4.0
%nternational &icense .
1. As the person who dri!es your brand* how comfortab+e are you with openness*
transparency and communicating direct+y with your audience? &f you/re not comfortab+e
with the idea of this* how wi++ you become so? &f you are a+ready open and transparent
with your brand* note the ways in which you are.
Type here
1$. Are you more or +ess open and transparent than your competitors when it comes to your
current branding? &f you fee+ or 'now that you are +ess open* how wi++ you address this?
Session 1 Answer:
Type here
This resource was created by Social Media U and released as an open educational resource for SMUs free
online Introduction to Branding course. 2014 Social Media U
This work by Social Media U is licensed under a reati!e o""ons #ttribution$Share#like 4.0
%nternational &icense .