HBS - MBA Regulations & Syllabi 13-15 (For Approval of Academic Council)

Hyderabad Business School
GITAM University
(Estd. u/s 3 of the UGC Act, 1956)
Regulations & Syllabi
MBA Programme
(w.e.f . 2013-2014 admitted batch)
Hyderabad, Andhra Pradesh 502 329 INDIA

www.gitam.edu / www.ghbs.in
Master of Business Administration (MBA)

A Two Year Full Time Trimester Programme
(w.e.f. 2013-2014 admitted batch)
Introduction
Hyderabad Business School, a constituent of GITAM University, offers a two year full time
Master of Business Administration (MBA) Programme. This programme aims at building
managerial competence among students by providing a theoretical foundation as well as a
practical orientation towards Management. Thus they are not only equipped to perform as
effective managers but also to shoulder greater responsibilities in the future as they move up the
hierarchy.
This programme is unique in that it helps students in developing a comprehensive view of
Management through a trimester system, in which the courses are handled in depth and students
are evaluated continuously on various dimensions. Learning is facilitated through a mix of
classroom interactions, case studies, project work, and business games.
The curriculum lays the foundation for a conceptual and analytical understanding of national and
international management practices. This programme is designed to blend current management
theory and practice with emerging trends in the field of management with the aim of molding the
students into competent, responsible and visionary managers. The course content is constantly
updated to be in tune with the emerging trends in the management practices all over the world.
Objectives of the Programme:

The broad objective of the programme is to provide a world-class quality professional education
in management. More specific objectives are:
i.
To expose the students to social, economic, political, technological and ecological

environments of modern society and their characteristic values
ii. To mould the students to become effective global managers in the competitive
environment
iii. To develop a portfolio of skills among students for them to become effective leaders
iv. To provide conceptual and practical knowledge necessary for a challenging career
v.
To inculcate entrepreneurial skills among students for creating and managing their own
enterprise
vi. To mould students into socially responsible citizens
REGULATIONS & SYLLABUS

(w.e.f. 2013-14 admitted batch)
1.0
STRUCTURE OF THE PROGRAMME
The MBA Programme is designed keeping in mind the objectives stated earlier and structured by
including courses on various aspects of Management. This entails an in-depth study of 25 core courses in
the three trimesters of the first year, laying a holistic foundation.
In the second year, a student is required to opt for specialization in two functional areas. A student must
study eight courses in each specialization in IV & V trimesters put together, that is, four courses in each
specialization in each trimester. Out of the four courses, three courses are compulsory and one course is
required to be opted from three elective courses. In the VI trimester the student has to do a major project
work of ten weeks duration.
SCHEME OF INSTRUCTION
Programme Code: HMPRBA
(With effect from the Admitted Batch of 2013-2014)
TRIMESTER I:
S. No.
Code No.
HMPRBA 101
HMPRBA 102
2
3
4
HMPRBA 103
HMPRBA 104
HMPRBA 105
5
6
HMPRBA 106
HMPRBA 107
HMPRBA 108
Title of the Course

Principles and Practice of
Management
Indian Ethos & Values in
Management
Managerial Economics
Business Environment
Financial Accounting &
Analysis
Quantitative Methods
Written Analysis &
Communication
IT for Management
Total
* Practicals carry 20 Marks
Sessions
Lec Pra
Credits
Total
Marks
CA TEA
40
60
100
40
60
100
3
3
3
3
3
3
40
40
40
60
60
60
100
100
100
3
3
3
3
40
40
60
60
100
100
3+1
40
40+20*
100
24
25
320
480
800
CA- Continuous Assessment, TEA- Trimester End Assessment
TRIMESTER II:
S. No.
1
2
3
4
5
6
7
8
Code No.
Title of the Course
HMPRBA 201
HMPRBA 202
HMPRBA 203
HMPRBA 204
HMPRBA 205
HMPRBA 206
HMPRBA 207
HMPRBA 208
Organizational Behaviour
Business Laws
Business Communication
Operations Research
Marketing Management
Human Resource Management
Cost Management
Research Methodology
Total
Session Credits
3
3
3
3
3
3
3
3
24
3
3
3
3
3
3
3
3
24
Marks
CA
TEA
Total
40
40
40
40
40
40
40
40
320
100
100
100
100
100
100
100
100
800
60
60
60
60
60
60
60
60
480
TRIMESTER III:
S. No.
Code No.
1
2
3
HMPRBA 301
HMPRBA 302
HMPRBA 303
HMPRBA 304
4
5
6
7
8
9
10
HMPRBA 305
HMPRBA 306
HMPRBA 307
HMPRBA 308
HMPRBA 309
HMPRBA 311
Title of the Course

Strategic Management
Entrepreneurship Development
Corporate Governance
Management of Public & Private
Partnership
Marketing Research
Financial Management
Operations and Supply Chain
Management
Innovation Management
Soft Skills
Viva-Voce on courses in all three
trimesters
Total
Sessions
Lec Pra
Credits
Marks
CA
TEA
Total
3
3
3
3
3
3
3
3
40
40
40
40
60
60
60
60
100
100
100
100
3
3
3
3
3
3
40
40
40
60
60
60
100
100
100
3
2
2
40
100
60
100
100
100
100
28
420
580
1000
3
1
26
SPECIALIZATION COURSES
The students are required to choose Two specialization groups from the Five specialization groups
offered during IV & V Trimesters as follows:
Trimester IV Course Structure

S.No.
1
2
3
4
5
6
7
8
9
10
Code No.
HMPRBA-XX-401
HMPRBA-XX-402
HMPRBA-XX-403
HMPRBA-XX404 /HMPRBAXX405 /HMPRBA406
HMPRBA-XX-401
HMPRBA-XX-402
HMPRBA-XX-403
HMPRBA-XX-407
HMPRBA 408
Title of the Course

Course1
(A/B/C/D/E)
Course 2
(A/B/C/D/E)
Course 3
(A/B/C/D/E)
Course 4
(A/B/C/D/E)
Course 1
(A/B/C/D/E)
Course 2
(A/B/C/D/E)
Course 3
(A/B/C/D/E)
Course 4
(A/B/C/D/E)
Business Games
Minor Project (8 Weeks)
Total
Sessions
Credits
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
2
2
28
50
100
580
50
100
950
28
Marks
CA TEA
420
Total
Trimester V Course Structure

S.No.
1
2
3
4
5
6
7
8
9
10
Code No.
HMPRBA-XX-501
HMPRBA-XX-502
HMPRBA-XX-503
HMPRBA-XX-501
HMPRBA-XX-502
HMPRBA-XX-503
HMPRBA-XX -507
HMPRBA-XX-508
Title of the Course

Course 5
(A/B/C/D/E)
Course 6
(A/B/C/D/E
Course 7
(A/B/C/D/E)
Course 8
(A/B/C/D/E)
Course 5
(A/B/C/D/E)
Course 6
(A/B/C/D/E)
Course 7
(A/B/C/D/E)
Course 8
(A/B/C/D/E)
Soft Skills
Comprehensive Viva Voce
Total
Marks
CA
TEA
Sessions
Credits
Total
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
40
60
100
100
100
150
150
28
29
420
630
1050
Following are the Specialization Groups:

IV Trimester Courses
A. FINANCE
S. No.
Code No.
Title of the Course
HMPRBA-FM 401
HMPRBA- FM 402
HMPRBA- FM 403
HMPRBA- FM 404/
HMPRBA- FM 405/
HMPRBA- FM 406
Banking
&
Financial
Institutions
Financial Engineering &
Risk Management
Corporate Restructuring and
Valuation
Banking Theory and Practice
(or) Credit Risk
Management (or)
International Financial
Reporting Standards
Total
Sessions
Marks
Credits CA
TEA
Total
40
60
100
40
60
100
40
60
100
40
60
100
12
12
160
240
400
V. Trimester Courses
Marks
S. No.
Code No.
Title of the Course
5
6
HMPRBA- FM 501
HMPRBA- FM 502
7
8
HMPRBA- FM 503
HMPRBA- FM 504/
HMPRBA- FM 505/
HMPRBA- FM 506
Investment Management
International Banking and
Finance
Derivatives
Banking Technology
Management (or)
Financial Planning and
Wealth Management (or)
Financial & Credit
Analysis
Total
Sessions
Credits
40
60
100
40
60
100
40+20*
40
100
40
60
100
12
12
180
220
400
CA
TEA
Total
* Practicals carry 20 Marks

B. HUMAN RESOURCE MANAGEMENT
IV. Trimester Courses
S. No.
1
2
3
4
Code No.
HMPRBA -HR 401
HMPRBA- HR 402
HMPRBA -HR 403
HMPRBA- HR 404 /
HMPRBA- HR 405/
HMPRBA- HR 406
Title of the Course

Human Resource
Development
Compensation Management
Global HRM
Human Resource Planning
& Staffing (or) Human
Resource Information
Systems (or)
Performance Management
Total
Sessions
Credits
Marks
CA
TEA
Total
40
60
100
3
3
3
3
40
40
60
60
100
100
40
60
100
12
12
160
240
400
S. No.
Code No.
5
6
HMPRBA- HR 501
HMPRBA- HR 502
HMPRBA- HR 503
7
8
Title of the Course
Employment Laws
Industrial Relations
Strategic Human Resource
Management
HMPRBA- HR 504/ Recruitment & Selection (or)
HMPRBA-HR 505/ Learning & Development (or)
HMPRBA- HR 506 Leadership & Team Building
Total
Sessio
ns
Credits
Marks
CA
TEA
Total
3
3
3
3
40
40
60
60
100
100
40
60
100
40
60
100
12
12
160
240
400
C. INTERNATIONAL BUSINESS
S. No.
1
2
3
4
Code No.
Title of the Course
HMPRBA-IB 401
International Business Laws
HMPRBA-IB 402
Management of Multi National

Corporations
Cross Cultural Business
Management
Global Marketing Management
(or) International Trade
Logistics (or) WTO and India
Total
HMPRBA- IB 403
HMPRBA- IB 404/
HMPRBA- IB 405/
HMPRBA- IB 406
Sessions
Credits
Marks
CA TEA
Total
40
60
100
40
60
100
40
60
100
40
60
100
12
12
160
240
400
S. No.
5
6
7
8
Code No.
HMPRBA-IB 501
HMPRBA-IB 502
HMPRBA- IB 503
HMPRBA- IB 504/
HMPRBA- IB 505/
HMPRBA- IB 506
Title of the Course

International Trade and
Policy
Exim Policy and
Documentation
Global Strategic
Management
Forex Management and
Currency Derivatives (or)
International Business
Communication & IT in
Global Business (or)
Global HRM
Total
Sessions
Credits
Marks
CA
TEA
Total
40
60
100
40
60
100
40
60
100
40
60
100
12
12
160
240
400
D. MARKETING MANAGEMENT
S. No.
1
2
3
4
Code No.
HMPRBA- MM 401
Title of the Course
Sales and Distribution

Management
HMPRBA-MM 402
Consumer Behavior
HMPRBA-MM 403
Management of
Advertising
HMPRBA- MM 404/ Rural Marketing (or)
HMPRBA- MM 405/ Hospitality Marketing (or)
HMPRBA- MM 406 Brand Management
Total
Sessions Credits
Marks
CA
TEA
Total
40
60
100
40
60
100
40
60
100
40
60
100
12
12
160
240
400
S.No
Code No.
HMPRBA -MM 501

HMPRBA- MM 502
6
7
8
HMPRBA -MM 503

HMPRBA- MM 504/
HMPRBA- MM 505/
HMPRBA- MM 506
Title of the Course

Services Marketing
Customer Relationship
Management
Global Marketing
E-Marketing (or)
Bank Marketing (or)
B-to-B Marketing
Total
Marks
CA
TEA
Session
Credits
Total
40
60
100
40
60
100
40
60
100
40
60
100
12
12
160
240
400

E. OPERATIONS AND SUPPLY CHAIN MANAGEMENT
S. No.
Code No.
HMPRBA-OSM 401
HMPRBA-OSM 402
HMPRBA-OSM 403
HMPRBA-OSM 404/
HMPRBA-OSM 405/
HMPRBA-OSM 406
Title of the Course

Global Operations &
Logistics
Service Operations
Management
Strategic Logistic
Management
Project Management (or)
EXIM Management (or)
E-Business
Total
Sessions Credits
Marks
CA TEA
Total
40
60
100
40
60
100
40
60
100
40
60
100
12
12
160
240
400
S. No.
Code No.
5
6
7
HMPRBA-OSM 501
HMPRBA-OSM 502
HMPRBA- OSM 503
HMPRBA- OSM 504/

HMPRBA- OSM 505/
HMPRBA- OSM 506
Title of the Course

Operations Strategy
Strategic Sourcing
Supply Chain Risk
Management
Technology Management
(or) Total Quality
Management (or)
Enterprise Resource
Planning
Total
Sessions
Credits
Marks
CA
TEA
Total
3
3
3
3
40
40
60
60
100
100
40
60
100
40
60
100
12
12
160
240
400
VI. Trimester
Major Project work for 10 Weeks
S. No.
Code No.
Title of the Course
1.
HMPRBA- 601
Project Seminar
2.
HMPRBA -602
Project Evaluation*
Total
Marks
Credits Internal External
3
100
3
6
50
Total
100
100
100
200
200
* Project Report Evaluation is double valuation by internal and external examiners for 100 marks and
average marks shall be taken into consideration.
2.0
CREDIT BASED SYSTEM
2.1 The course content of individual subjects (theory as well as practicals / tutorials) is expressed in
terms of a specified number of credits. The number of credits as assigned to a subject depends on
the number of contact hours (lectures & tutorials) per week.
2.2 In general, credits are assigned to the courses based on the following contact periods per week
per trimester.
N lecture sessions per week= N Credits
Two periods of practicals = 1 Credit
Three or more periods of practicals = 2 Credits
2.3 The curriculum of MBA programme is designed to have a total of 140 credits for the award of MBA
degree. A student is deemed to have successfully completed a particular trimesters programme of
study when the student earns all the credits of that trimester and has no F grade in any subject of
that trimester.
3.0 MEDIUM AND METHOD OF INSTRUCTION

The medium of instruction (including examinations and project reports) shall be English. The method of
instruction shall comprise of class room lectures, guest lectures, presentations, role plays, group
discussions, seminars, quiz, situational analysis, debates, case analysis, etc.
4.0 ATTENDANCE REQUIREMENTS

4.1 A student whose attendance is less than 80 % in all the courses put together in any Trimester will
not be permitted to attend the Trimester-end examination and he/she will not be promoted generally
to register for subsequent Trimester of study. The student has to repeat the Trimester.
4.2 However, the Vice-chancellor on the recommendation of the Principal/ Director of the Institute
may condone the shortage of attendance to the student whose attendance is between 66 % and
79 % on genuine medical grounds and on payment of prescribed fee.
4.3 A student whose attendance is less than 66 % has to repeat the programme by paying stipulated
fee along with the juniors.
4.4 A student who is absent for or failed in regular Trimester-end examination, will be allowed to
appear for the same examination along with his/her juniors.
10
5. 0
EVALUATION PROCESS AND EXAMINATIONS
5.1
The assessment of students performance in each course will be based on continuous internal
evaluation and trimester-end examination. The marks for each of the components of assessment
are as follows:
Assessment Procedure
S.No. Component of
assessment
Continuous
evaluation
2
3
4
5
6
Trimester-end
examination*
Total
Minor Project
(Eight weeks)
Major Project
(Ten weeks)
Viva Voce
(At the end of III
Trimester)
Comprehensive
Viva (At the end
of V Trimester)
Soft Skills
Business Games
Marks Type of
allotted Assessment
Scheme of Examination
(i) Mid Trimester examination: 15 marks.
(ii) Two surprise subject related Quizzes : 5
marks each = 10/ or Situational Role play for 10
marks
(iii) Classroom Participation: One or more of
the following: Seminars/Presentations/Case
Discussions/ Workshops / Group
Discussions/Assignments etc : 15 marks
The trimester-end examination in theory
subjects: 60 marks.
Note: In case of courses having practicals, the
theory examination will be for 40 marks and
practical exam for 20 marks.
40
60
100
100
Viva Voce
(i) 60 marks for Project Report.

(ii) 40 marks for its presentation.
(i) 100 marks for Project Report
(ii) 100 marks for Project Seminar.
Viva on all the courses of study and industrial
visits up to III trimester
150
Viva Voce
Viva on all the courses of study and industrial

visits up to V trimester
100
200
100
50
Project
Evaluation
Project
Evaluation
Scores secured
in the objective
type tests
Performance
during the
Business
Games
Sessions
Best two out of three tests shall be considered

for 100 marks.
Scores secured in the Business Games shall be
considered for 50 marks.
*The faculty shall incorporate the trimester-end examination model paper in the course outline which is to
be submitted at the beginning of the Term. Any change in the scheme of valuation proposed and
discussed with students would be communicated to the programme coordinator.
5.2 Seminars, Presentations, Workshops, Case Discussions, and Assignments

In the case of class room presentations, each student has to prepare a write up on a topic given by the course
instructor concerned and present the same in the class room. Sub-topics of a broad topic may be assigned to
different teams for seminars.
In respect of case discussion, the total class will be divided into a number of small groups and asked to
discuss and present individually on a chosen topic.
11
The performance of students in a workshop facilitated by the course instructor or an external resource
person on a topic relevant to a course will be assessed through a test at the end of the workshop.
For purpose of continuous assessment the course instructor may also assign written tasks on topics relevant
to his/her course.
5.3
Viva-voce & Project Seminar:
The Viva-voce shall be conducted at the end of III and V trimesters, and Project Seminar at the end of the
VI trimester. The contents and marks for each Viva-voce/Project Seminar shall be as follows:
III Trimester end

Viva voce on the course of study and industrial visits of all three trimesters: 100 marks.
V Trimester end
Comprehensive Viva on all the courses of study, industrial visits, during courses up to V trimester:
marks.
150
VI Trimester end
Project Seminar
Project Evaluation
: 100 Marks
: 100 Marks
6.0 INTERACTION WITH INDUSTRY

In order to make the programme more relevant, close interaction with industry shall be arranged
through the following means:
6.1 Guest and Visiting Faculty

Senior Executives from industry shall be invited periodically to serve as guest and visiting faculty.
At least two guest lectures by industry professionals shall be arranged in each trimester. Attendance
for guest lecture is compulsory. The student should submit a report on each guest lecture to the
faculty member concerned.
6.2 Industrial Visits

Students shall make not less than one industrial visit in each trimester. A brief account of these
visits shall be prepared and produced at the time of the viva-voce to be held at the end of III and V
Trimesters.
6.3 Minor Project

The students have to undertake a minor project during summer vacation at the end of first year for eight
weeks and should submit the report on it.
6.4 Internship (Major Project)

Students shall undergo practical training in an organization for a minimum period of 10 weeks. The
student has to undergo practical training in all the functional areas of the organization and then
concentrate on a particular topic for preparing the Major Project Report under the supervision of one
of the senior executives of the organization and one of the faculty members as the project guide. The
report incorporating observations, findings and suggestions related to the field of training shall be
submitted within two weeks after the completion of the training. The major project report shall be
accompanied by a certificate of practical training obtained from the organization concerned.
12
7.0 PROFESSIONAL DEVELOPMENT COURSES

Apart from the Core Courses, the following are the Professional Development Courses offered for
the benefit of the students. Among these, the Bridge Course, BEC, and Campus to Corporate
Training are non-credit courses, while Soft Skills and Business Games carry credits as described
below.
7.1. Bridge Course

A Bridge Course, which is a non-credit course, is compulsory for all students admitted to the
Programme. It is offered at the beginning of the first trimester and is meant for familiarizing the
students, drawn from various graduate programmes, to the basic background knowledge for
management studies. The duration of the Bridge Course is 30 hours. The sessions in this course are
handled by guest faculty from industry as well as the core faculty of the institute.
7.2. Business English Certificate (BEC)

Reading, writing, listening and speaking skills in Business English are imparted through training
sessions preparing the students for Business English Certificate examination conducted by the
University of Cambridge. The certification is internationally valid. No separate credits are granted
by the institute for BEC.
7.3. Campus to Corporate Training

Students shall undergo compulsory training for 100 hours spread across a trimester in employability
skills. The training is meant for honing the skills of students to make them industry-ready and thus
aid good placements, and does not carry any credits.
7.4. Current Business Affairs

Every theory course will necessarily integrate an evaluation component such as assignment or
presentation or group discussion on a topic current and relevant to the course in question. Students
are encouraged to go through business periodicals, journals and reference books to gather knowledge
about current business affairs in the particular course.
7.5 Soft Skills

Evaluation is based on scores secured in the tests conducted by the trainer after each session. Best
two scores out of three shall be considered for 100 marks.
Students are required to secure minimum 40 marks out of maximum 100 marks. Instant examination
will be conducted for failed candidates.
7.6 Business Games

Evaluation is based on scores secured in the tests conducted by the trainer after each session. Best
two scores out of three shall be considered for 50 marks. Instant examination will be conducted for
failed candidates.
8.0 TRIMESTER-END EXAMINATION PATTERN

The duration of each examination shall be three hours. In case of courses having practicals, the
duration of the theory exam shall be for two hours and for Practical
examination it shall be for 90 minutes.
13
A. The following shall be the structure of the question papers of different courses
with exception of courses mentioned other than problem papers and computer
papers without practicals.
S. No.
1.
2.
3.
Pattern
Section A : Five one page answer questions
(Five out of eight to be answered, at least one question from each unit)
Section B : Five short essay type questions
(Either or choice questions from each unit)
Section C : One Caselet
( not more than 200 words)
Total
Marks
5 X 2 = 10
Marks
5 X 8 = 40
Marks
1 X 10 =10
Marks
60 Marks
B. The following shall be the structure of question paper for courses with numerical
problems (Quantitative Courses).
S.No.
1.
2.
Pattern
Marks

(Five out of Eight to be answered, at least one question from each unit).
Section B : Five essay type questions
(Either or choice Questions from each unit)
Total
5 X 3 = 15
Marks
5 X 9 = 45
Marks
60 Marks
C. The following shall be the structure of question paper for Computer related courses having
praticals.
S.No.
1.
2.
3.
Pattern
Section A : Ten Objective type questions
(All questions are compulsory).
Section B : Five short Essay type questions
(Either or choice Questions from each unit)
Practicals
Total
Marks
10 X 1= 10
Marks
5 X 6 = 30
Marks
20 Marks
60 Marks
D. The following shall be the structure of the question papers of courses on Communication (Written
Analysis and Communication, and Business Communication).
S. No.
Pattern
Marks
1.
Section A : Five objective type questions
5X1=5
Marks
2.
Section B : Four one page answer questions
4 X 2 = 10
(Four out of seven to be answered).
Marks
3.
Section C: Five short essay type questions
5 X 7 = 35
Marks
4.
Section D : One Caselet
1 X 10 =10
( not more than 200 words)
Marks
Total
60 Marks
E. The following shall be the structure of question paper for theory courses without case studies .
S.No.
1.
2.
Pattern
(Five out of Eight to be answered).
Section B : Five essay type questions
Total
Marks
5 X 3= 15
Marks
5 X 9 = 45
Marks
60 Marks
9.0 GRADING SYSTEM

14
9.1 Based on the students performance during a given trimester, a final grade will be awarded at the end of
the trimester in each course. The grades and the corresponding grade points are as given in Table 2.
S. No.
Grade
1
2
3
4
5
6
7
O
A+
A
B+
B
C
F
Table 2: Grades & Grade Points

Grade points
Absolute Marks
10
9
8
7
6
5
Failed, 0
90 and above
80-89
70-79
60-69
50 59
40-49
Less than 40
9.2 A student who earns a minimum of 5 grade points (C grade) in a course is declared to have
successfully completed the course, and is deemed to have earned the credits assigned to that course.
9.3 The minimum of 24 marks in case of theory papers without practicals and minimum of 16 marks in
case of theory papers with practicals to be secured in each paper at the trimester end examination in
order to pass the course. The minimum pass percentage in case of practical examinations shall be
40%.
9.4 In case of courses like Soft Skills and Business Games/Workshops, and for Project Reports and
Viva-Voce/Project Seminar/Project presentation, the minimum pass percentage shall be 40%.
10.0 GRADE POINT AVERAGE

10.1 A Grade Point Average (GPA) for the trimester will be calculated according to the formula:
[C x G]
GPA = ---------------C
Where
C = number of credits for the course,
G = grade points obtained by the student in the course.
10.2 Grade Point Average (GPA) is awarded to those candidates who pass in all the subjects of the
trimester.
10.3 To arrive at Cumulative Grade Point Average (CGPA), a similar formula is used considering the
students performance in all the courses taken in all the trimesters completed up to the particular
point of time.
10.4 The requirement of CGPA for a student to be declared to have passed on the successful completion
of the MBA programme and for the declaration of the class is as shown in Table 3.
Table 3: CGPA required for award of Degree

Distinction
First Class
Second Class
Pass
8.0*
7.0
6.0
5.0
* In addition to the required CGPA of 8.0, the student must have necessarily passed
all the courses of every trimester in the first attempt.
15
11. EVALUATION:
With regard to the termend examinations, the answer scripts will be returned to the students after
the letter grades have been approved by the results committee. If a student has any query on the
grade awarded, the student may within one week of award of the Grade, approach the course
teacher with a request. If the aggrieved student is still unconvinced with the evaluation, an appeal
may be made in writing to the student grievance redressal committee for re-valuation. The total
process shall be completed within a week.
12. REAPPEARANCE
12.1
A Student who has secured F Grade in any theory course of any trimester shall have to reappear
for the trimester end examination of that course in the following year.
12.2
A student who has secured F Grade in Project work shall have to improve his report and reappear
for viva-voce of project work at the time of special examination.
12.3 A student who has secured F Grade in Practicals shall have to reappear for Special Examination.
13. SPECIAL EXAMINATION

A student who has completed the stipulated period of study for the MBA programme
and still having failure grade (F) in not more than 3 theory courses excluding practical
examination and Project Viva voce, may be permitted to appear for the special examination,
which shall be conducted in the summer vacation at the end of the last academic year.
14. IMPROVEMENT OF GRADES:

The candidates will be permitted to re-appear course wise along with their juniors for any
Trimester end examination to improve their grades and class within the six trimesters. However,
the eligibility to reappear for improvement of grades is subject to the rules of the university with
regard to this system.
15.0
ELIGIBILITY FOR AWARD OF THE MBA DEGREE
15.1
Duration of the programme:

A student is ordinarily expected to complete the MBA programme in six trimesters of two years.
However a student may complete the programme in not more than four years including study
period. However the above regulation may be relaxed by the Vice Chancellor in individual cases
for cogent and sufficient reasons.
15.2 A student shall be eligible for award of the MBA degree if he/she fulfils the following conditions:
a) Registered and successfully completed all the courses and projects.
b) Successfully acquired the minimum required credits as specified in the curriculum within
the stipulated time.
c) Has no dues to the Institute, hostels, Libraries, NCC / NSS etc, and
d) No disciplinary action is pending against him / her.
16
SYLLABUS
TRIMESTER I:
S.No.
Code No.
Title of the Course
1.
HMPRBA 101
Principles and Practice of Management
2.
HMPRBA 102
Indian Ethos & Values in Management
3.
HMPRBA 103
Managerial Economics
4.
HMPRBA 104
Business Environment
5.
HMPRBA 105
Financial Accounting & Analysis
6.
HMPRBA 106
Quantitative Methods
7.
HMPRBA 107
Written Analysis & Communication
8.
HMPRBA 108
IT for Management
17
HMPRBA-101: PRINCIPLES AND PRACTICE OF MANAGEMENT

The objective of this course is to enable the students to understand the fundamental principles and the
practice of management. This will form foundation to study other functional areas of management .
UNIT I: Introduction to Management- Management Thought Functions and Principles of Management;
Corporate social responsibility.
UNIT II: Planning- Planning Premises, Types and Steps in Planning - Decision making and forecasting,
Steps in Decision making - Management by objectives (MBO) and Decision Tree Analysis.
UNIT III: Organizing- Structure, Types of Organizations, Principles of Organizing, Delegation, and
Decentralization of Authority - Line and Staff functions.
UNIT IV: Leading- Leadership, Styles of leadership, Theories of Leadership - Blake and Moutons
Managerial Grid - Motivation, Process, Maslows, McGregor and Hertzberg Theories of Motivation.
UNIT V: Controlling - Importance, Process of Controlling - Making controlling effective Techniques
of Controlling.
Caselet (Not Exceeding 200 Words)
Activity: Discussion on contribution of various management gurus
Text Book
Heinz Weihrich, Mark V Cannice & Harold Koontz., Management: a Global and Entrepreneurial
Perspective. Tata McGraw-Hill Publishing Company. New Delhi: 2010.
Reference Books
1. Balasubrahmanian. N. Management Perspectives. New Delhi: McMillan India Ltd, 2007.
2. Burton, Gene & Thakur Manab. Management Today: Principles and Practice. New Delhi:TMH,
2004.
3. Hill, Charles & Steven McShane. Principles of Management. New Delhi: TMH, 2008.
4. Luis Gomez Mejia, David B Balkin, Boulder, Robert Cardy. Management. New Delhi: TMH, 2008.
5. Sherlakar. Principles and Practice of Management. New Delhi:Himalaya Publishing House Ltd.,
2007.
6. Stoner, Freeman and Gilbert. Management. New Delhi:Prentice Hall India Pvt.Ltd., 2007.
7. Terry and Franklin. Principles of Management. New Delhi:AITBS Publishers, 2007.
8. Thomas S Bateman, Scott A Snell., Management. New Delhi:TMH, 2008.
9. Hannagan, Tim. Management Concepts and Practices. New Delhi:MacMillan India Ltd, 2007.
Journals
1.
2.
3.
Business Today, The India Today Group, New Delhi

Business World, ABP Pvt Ltd, New Delhi
GITAM Journal of Management, GIM, GITAM University,
Visakhapatnam
4.
Harvard Business Review, Harvard Business School Publishing

Co. USA
5.
6.
Indian Management, AIMA, New Delhi

Vikalpa, IIM, Ahmedabad
18
HMPRBA-102: INDIAN ETHOS & VALUES IN MANAGEMENT

The objective of this course is to expose students to Indian ethos and inculcate Indian values in order to
mould students into ethical management graduates.
UNIT I: Work Ethos, Values and Ethics - Model of Management in the Indian Socio Political
Environment.
UNIT II: Indian insight into TQP - Values based management Problems relating to Stress in Corporate
Management Indian Perspective - Concepts of IQ, EQ, LQ, NQ, and SQ.
UNIT III: Need for values in global change- Indian perspective - Values for Managers; Holistic
Approach for Managers in Decision Making; Secular Vs Spiritual Values in Management.
UNIT IV: Personality, Personal Growth and Lessons from Ancient Indian Educational System; Science
and Human Values Total Quality Leadership.
UNIT V: Lessons from Emerging Trends in Indian Ethos Relevance of Gandhian Thought for the
contemporary managers Self Awareness.
Caselet (Not Exceeding 200 words)
Activity: Comparative study of personal values that govern approaches to management in India and
outside.
Text Book
Chakraborty. S.K. Foundations of Managerial Work Contributions from Indian Thought,
Himalaya Publishing House, 1998.
Reference Books
1. Khandelwal, N.M. Indian Ethos and Values for Managers. New Delhi: Himalaya Publishing
House, 2011
2. Sadri, Business Ethics: Concepts & Cases. New Delhi: TMH, 1998.
3. Chakraborty. S.K. Management Effectiveness and Quality of Work Life: Indian Insights. New
Delhi: TMH, 1987.
4. Chakraborty. S.K. Management by Values. New Delhi: Oxford University Press, 1991.
5. Drucker.P. Managing in Turbulent Times. London:Pan Books, 1983.
6. Kumar. S. and N. Kuberoi. Managing Secularism in the New Millennium. New Delhi: Excel Books
2000.
7. Griffiths. B. The Marriage of East and West, London: Colling, 1985.
8. Gandhi.M.K. The Story of My Experiment with Truth, Ahmedabad: Navjivan Publishing House,
1972.
Journals
1.
2.
3.
4.
Journal of Human Values, Sage Publications

Vikalpa, Indian Institute of Management, Ahmedabad
The Journal of Value management, New Delhi
The Journal of the Society for Business Ethics
19
HMPRBA-103: MANAGERIAL ECONOMICS

The objective of this course is to introduce to the students microeconomic analysis, which is useful for
management decision-making, and to enhance their understanding of major concepts of managerial
economics.
UNIT I: Managerial Economics Nature and scope of Managerial Economics Theories of a firm:
Objectives, Traditional & Behavioral Theories.
UNIT II: Demand and Supply Analysis Determinants of Demand - Law of Demand - Demand
Schedule Determinants of Supply Elasticity of demand Types of Elasticity of demand - Demand
forecasting: Methods to forecast demand for old product & new product.
UNIT III: Production Analysis Production functions Law of variable proportion Returns to scale
Isoquants and Isocost curves and expansion path Production functions; Cobb-Douglas, CES.
UNIT IV: Cost Analysis Introduction to Cost concepts Different types of costs, Long run and short
run cost curves Pricing methods based on costs.
UNIT V : Market Analysis Basis for classification of Markets - Price and Output determination under
Perfect Competition, Monopoly, Monopolistic, oligopoly Markets.
Text Book
Dwivedi, D.N.. Managerial Economics. New Delhi: Vikas Publications, 2007.
Reference Books
1. Christopher, R. Thomas & S. Charles. Managerial Economics. New Delhi:TMH, 2007.
2. Mihtani, D.M. Managerial Economics. Mumbai: Himalaya Publishing House, 2007.
3. Brickley, James, Clifford W. Smith & Jerold Zimmerman. Managerial Economics. New York:
McGraw-Hill, 2007.
4. Mehta P.L. Managerial Economics. New Delhi: S.Chand & Sons, 2007.
5. Craig, Peterson H., Lewis W. Chris & Sudhir K Jain. Managerial Economics. New Delhi: Pearson
Education. 2007.
6. Mote V.L., S Paul & G.S.Gupta., Managerial Economics. New Delhi: TMH, 2007.
Journals
1.
2.
3.
4.
Economic and Political Weekly, A Sameekha Trust Publication, Mumbai

GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
Indian Economic Journal, Academic Foundation, New Delhi
The Economist, The Economist Newspaper Ltd., Singapore
20
HMPRBA-104: BUSINESS ENVIRONMENT

The objective of this course is to make students understand the basic facets of Indian business
environment and to acquaint them with the emerging issues in business particularly at the national level in
the light of the New Economic Policies.
UNIT I: Business environment - Overview Concept and Significance- Kinds of environment
Economic, Political, Legal, Social and Technological environment Influence on Business.
UNIT II: Theoretical Frame work and Functioning of the Economy: Economic system types Objectives
of five year Planning LPG policy in India.
UNIT III: Industrial Policy statement of the government New industrial policy1991 - Competition Act
MNCs.
UNIT IV: Behavioral and Technical Function: Consumption Function-Components of Consumption
Investment Function - Components of Investment -Keynesian IS-LM Framework.
UNIT V: Economic Concepts and Policies: National Income: Definition Concepts - Measurement
Monetary and Fiscal policy Business cycles Theories Phases.
Activity: Select an industry and study the impact of LPG policy
Text Books
1.
2.
Gupta, G.S. Macro Economics - Theory and Application. New Delhi: Tata-Mc Graw Hill
Publishing, 2007.
Cherunilam, S Francis. Business Environment. Mumbai: Himalaya Publishing House, 2011.
Reference Books
1. Rangarajan. C & BH. Dholakia. Managerial Economics. New Delhi: Tata McGraw-Hill Publishing.
2006.
2. Misra & Puri. Indian Economy. New Delhi: Himalaya Publishing House, 2006
3. Paul, Justin. Business Environment (Text and Cases). New Delhi: Tata McGraw-Hill. 2006.
4. Ruddradutt & KPM.Sundaram. Indian Economy. New Delhi: S. Chand & Co. Ltd., 2008.
5. Saleem, Shaikh. Business Environment. New Delhi: Pearson Education, 2006.
Journals
1. Business World, ABP Pvt. Ltd, New Delhi
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
3. Indian Management, AIMA, New Delhi
4. Management Review, IIM, Bangalore
5. Vikalpa, IIM, Ahmedabad
HMPRBA-105: FINANCIAL ACCOUNTING & ANALYSIS

21
The objective of the course is to equip the students with financial accounting concepts
and methods from a managerial perspective, and enable them to analyze financial statements from this
perspective.
UNIT I: Accounting Nature, Scope and Significance of Accounting - Principles of accounting
concepts and conventions of Accounting users of accounting information branches of accounting
GAAP.
UNIT II: Processing of Transactions - Double entry system process of recording transactions preparation of Ledgers - Objectives and Methods of Trial Balance - Preparation of Trial Balance. (With
Numerical Problems)
UNIT III: Preparation of Financial Statements Preparation of trading account Profit and Loss
Account Balance Sheet Accounting Equation Accounting treatment of adjustments. (With
Numerical Problems)
UNIT IV: Financial Statement Analysis- : Funds flow analysis Statement of funds from operations
preparation of Funds flow statement. Cash flow analysis Statement of cash from operations
preparation of Cash Flow Statements (With Numerical Problems)
UNIT V: Ratio Analysis - Meaning and Types of Ratios Ratios measuring short term solvency and
long term solvency Turnover Ratios Profitability Ratios Interpretation of ratios - Managerial uses
and limitations of Ratio Analysis. (With Numerical Problems)
Activity: A Workshop will be organized by an external organization for a minimum of 3 days on
Applications of Financial Tally Package.
Text Book
Narayanaswamy R. Financial Accounting A Management Perspective. Fourth Edition. New Delhi:
PHI. 2011.
Reference Books
1. Hanif and Mukarjee. Financial Accounting. New Delhi: Tata McGraw-Hill, 2011.
2. Jawahar Lal. Accounting for Managers. New Delhi: Himalaya Publishers, 2007.
3. Maheswari S.N & Maheswari S.K. Introduction to Financial Accounting. New Delhi: Vikas
Publishing House, 2009.
4. Tulsian P.C. Financial Accounting. Volume I, New Delhi: Pearson Education, 2007.
Journals
1. Finance India, Indian Institute of Finance, New Delhi.
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
3. Journal of Accounting and Finance, Jaipur.
4. Journal of Management and Accounting Research, ICAI, New Delhi.
HMPRBA-106: QUANTITATIVE METHODS

22
The objective of this course is to enable the student to appreciate the role of quantitative methods in
business decision making in solving management problems and in improving quantitative reasoning skills
UNIT-I: Measures of Central tendency & Dispersion; Measures of location Mean Median, Mode,
Geometric Mean, Harmonic Mean, Measures of dispersion range, Quartile Deviation, Mean Deviation,
Variance, Standard Deviation, Coefficient of variation
UNIT-II: Forecasting Techniques- Simple Linear Regression, Different methods to construct regression
equations. Correlation; Meaning, Determination of correlation co-efficient, rank correlation
UNIT-III: Time series: components of Time series, measurement of trend; Freehand curve, semi
averages, moving averages, least squares method.
UNIT-IV: Probability: Permutations & Combinations Definition of Probability, Addition &
Multiplication Rules, Bayes Theorem and its application.
UNIT-V: Theoretical Distributions: Binomial, Poisson and Normal Distributions
Problems in all the above Units
Text Book
Pal, Nabendu & Sahadeb Sarkar, Statistics - Concepts and Applications, New Delhi: Prentice-Hall
India Private Limited, 2008
Reference Books
1. Levine, Stephan, Krehbiel & Berebson. Statistics for Managers-Using Microsoft Excel. New Delhi:
Prentice-Hall India Private Limited, 2007.
2. Levin Richard I. & David S. Rubin. Statistics for Management. New Delhi: Prentice-Hall of India
Private Limited, 2007
3. Srivastava, T.N. & Shailaja Rego., Statistics for Management New Delhi: Tata McGraw-Hill
Publishing Company Limited, 2008
4. Srivastava, U.K., G.V. Shenoy & S.C. Sharma. Quantitative Techniques for Managerial Decisions.
New Delhi: New Age International (P) Limited. 2005
Journals
1.
International Journal of Operations and Quantitative Management, College of

Business, Prairie
View A&M University, USA.
2. Journal of Applied Mathematics and Stochastic Analysis , Hindawi Publishing Corporation, Florida Institute of
Technology, USA.
3. Journal of Applied Quantitative Methods, Association for Development through
Science and Education, Romania.
4.
Journal of Financial and Quantitative Analysis, Foster School of Business, University of
Washington.
23
HMPRBA-107: WRITTEN ANALYSIS AND COMMUNICATION

The objective of this course is to enable the student to understand the significance of effective written
communication of analysis of complex data, and to improve his/her skills of comprehending and writing
business documents.
UNIT I: The Process of Preparing Effective Business Correspondence The Seven Cs of Effective
Written Communication-Applying the Three Step Writing Process-The Organization and Composition of
Business Messages-Good News and Neutral Messages-Bad News Messages
UNIT II: Writing and Composing Business Letters-Format and Layout of Business Documents-Business
Letters-Types of Letters-Persuasive Request Plan-Organization of persuasive messages-Persuasive
requests-Requests about products and services-Request for changes in policy-Persuasive Sales LettersAnswering queries-Approving credits-Refusing adjustments on claims and complaints.
UNIT III: Writing Memos, E-mail and Other Brief Messages-Format and Layout of Memos and E-mailsStrategies for Writing Effective Memos and E-mails-Note-taking
UNIT IV: Writing Resumes and Application letters-Preparing Effective Resumes-Preparing Other Types
of Employment Messages-Application Letters-Job inquiry letters
UNIT V: Planning and Writing Business Reports and Proposals-Types of Reports-Informational and
Analytical Reports-Proposals-Structuring Business Proposals-Documentation of Report Sources
Activity: Communicating through a personal blog & Presentation of the process
Text Book
Courtland L Bovee, John V. Thill, & Mukesh Chaturvedi, Business Communication Today. Ninth
Edition. New Delhi: Pearson, 2011.
Reference Books
1. K.K. Ramachandran Lakshmi, Kartik, M. Krishna Kumar, Business Communication, New Delhi:
MacMillan India Ltd., 2007.
2. Shirley Taylor, Communication for Business, New Delhi: Pearson Education, 2007.
3. Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas, Effective Business Communication, New
York: McGraw-Hill, 2008.
Journals
1. Business Communication Quarterly, Association for Business Communication, New York.
2. Journal of Technical Writing and Communication, Charles H Sides, Baywood Publication, New
York.
3. Corporate Communications: An International Journal
24
HMPRBA-108: INFORMATION TECHNOLOGY FOR MANAGEMENT

The objective of the course is to make the students understand the importance of improving work
productivity by using data analysis tools like MS-Excel for business decision making. The course is
designed based on industry requirements, expectations and with an aim to improve the chances of
selection for job interviews.
UNIT-I: Introduction to Computers: Basic Architecture of Computers-Classification of Computers-Types
of Software System Software and Application Software. MS Office: MS Word-Introduction to Document
Management- Working with Tables-Using Headers and Footers-Spell and Grammar Check-Using Mail
Merge.
MS- Power Point: Introduction-Creating Dynamic Presentations-Working with Views- Applying custom
Animation Effects-Using Slide Transition.
UNITII: Spread Sheet Applications: Introduction to MS-Excel-Cell Management-Entering and Editing
data in work sheet- Working with Formulas-Using Functions-Conditional Formatting-Data CommandsFiltering data-Data Sort-Graphic and Diagrammatic Representation-Working with Graphs
UNIT III: Data Tabulation: Data Subtotals-Working with Data Tables-Goal Seek-Formula AuditingFill in Missing data-Working with Pivot Table.
UNIT IV: Data Analysis and Interpretation: Data Protection-Consolidation-Data Validation-Using
VLOOKUP and HLOOKUP.
UNIT V: Visual Basic for Excel: Creating Data Forms-Working with Marcos-Using Solver-Working
with Scenario Manager.
Text Book:
1. John Walkenbech, Microsoft Office Excel 2007: Bible, Wiley India Edition.
Reference Books:
1. Dodge, Stinson -Microsoft Office Excel 2007 Inside Out ,PHI
2. Jacobson-Microsoft Office Excel 2007 Visual Basic for Applications Step by Step,PHI
3. Gary B Shelly, Thomas J Cashman, Microsoft Office Word: 2007, Complete Concepts and
Techniques.
4.
Gary B. Shelly, Thomas J.Cashman, Jeffrey J.Quasney, Microsoft Office Excel

2007,Comprehensive Concepts and Techniques
5. Gary B Shelly, Thomas J Cashman,Susan L. Sebok,

Comprehensive Concepts and Technique
6.
Microsoft Office Powerpoint:2007,
Norton, Peter. Introduction to Computers. New Delhi: Tata-McGraw Hill, 2006.
Journals
1. Data Quest, New Delhi
2. Microsoft Excel Articles-Spy Journal 3.0
25
3. Indian Journal of Science and Technology, Chennai.

4. Information Technology, New Delhi.
S.No.
Code No.
Title of the Course
1.
HMPRBA 201
Organizational Behaviour
2.
HMPRBA 202
Business Laws
3.
HMPRBA 203
Business Communication
4.
HMPRBA 204
Operations Research
5.
HMPRBA 205
Marketing Management
6.
HMPRBA 206
Human Resource Management
7.
HMPRBA 207
Cost Management
8.
HMPRBA 208
Research Methodology
TRIMESTER II
26
HMPRBA-201: ORGANIZATIONAL BEHAVIOUR

The objective of this course is to understand Organizational Behavior and appreciate the foundations of
individual and group behavior.
UNIT I: Introduction - Organizational Behavior Nature Management Functions Management Roles
Management Skills Systematic Study; Foundations of Individual Behavior-Attitudes Types of
Attitudes.
UNIT II: Perception and Motivation - Perception - Factors Motivation Nature; Theories of
Motivation Hierarchy Needs Theory Two-Factor Theory Expectancy Theory; Applications of
Motivation.
UNIT III: Foundations of Group Behavior - Groups Nature Classification; Stages of Group
Development Group Structure Group Decision-Making Groups & Teams; Leadership Nature
Theories Trait Theories Behavioral Theories Contingency Theories.
UNIT IV: Organizational Structure Nature Work Specialization Departmentalization Chain of
Command Span of Control Centralization and Decentralization; Organizational Designs The Simple
Structure The Bureaucracy The Matrix Structure The Team Structure The Virtual Organization
The Boundary less Organization.
UNIT V: Organizational Culture and Change Management - Organizational Culture Nature Cultures
Functions - Approaches to Managing Organizational Change Lewins Model Kotters Plan for
Implementing Change Organizational Development Techniques.
27

Activity: A Management Game on Group Dynamics Win As Much As You Can
Text Book
Robbins, Stephen & Sanghi S., Organizational Behavior. Pearson Education. 2010.
Reference Books
1. Mullins, Laurie J. Management and Organizational Behavior. New Delhi: Oxford Publishers,
2007.
2. McShane & Von Glinow. Organizational Behavior. New Delhi: McGraw-Hill, 2008.
3. Udai Pareek. Organizational Behavior. New Delhi: Oxford Publishers, 2008.
Journals
1.
2.
3.
4.
5.
6.
Business Manager, Alwar

Business World, ABP Pvt. Ltd. New Delhi
GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
Harvard Business Review, Harvard Business School Publishing Co. USA
Indian Management, AIMA, New Delhi
HMPRBA- 202: BUSINESS LAWS

The objective of this course is to impart to the students the legal aspects of business transactions in
general and specifically to acquaint them with the salient features of the essential Indian acts that deal
with business.
UNIT I: Contract Act Kinds of Contract Essentials of a Contract Offer and Acceptance Free
Consent Capacity of the Parties Consideration Legality of Object Performance of contract
discharge of contract Quasi Contract.
UNIT II: Sale of Goods Act Sale and Agreement to Sell Conditions and Warranties Transfer of
Property Rights of Unpaid Seller Law of Agency Definition Kinds of Agents Creation of
Agency Rights and Duties of agent and principal Termination of Agency.
UNIT III: Salient features of RTI, Consumer Protection Act, Cyber Law, Intellectual Property Rights.
UNIT IV: The Negotiable Instruments Act, 1881: Types of Negotiable Instruments Parties (Holders
and Holder on due course) Endorsement Kinds of Endorsement - Discharge - Modes of Discharge.
UNIT V: Company Law Kinds of companies Formation and Incorporation of a Company
Memorandum of Association Articles of Association Prospectus Winding up of a Company.
Activity: Study the prospectus of a company and report on how it complies with acts.
28
Text Book
Kapooor, N.D.. Elements of Mercantile Law. New Delhi: Sultan Chand, 2012.
References Books
1.
2.
3.
4.
Avatar Singh. Principles of Mercantile Law. Lucknow: Eastern Book Company. 2007.
Gulshan & G.K. Kapoor. Business Law. New Delhi: New Age Publishers, 2005.
Gulshan .S.S., Business Law. New Delhi: Excel Books, 2006.
Kapooor N.D. Business & Corporate Laws. New Delhi: Sultan Chand. 2007.
Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam
2. ILJ Indian law journal New Delhi
3. The Journal of Law and Society New Delhi
4. The Canadian Journal of Law and Society
HMPRBA-203: BUSINESS COMMUNICATION

The objective of this course is to enable students to understand the dynamics communication in an
organization, how interpersonal relationships impact on interpersonal communication and to gain a
perspective on the Management process and its dependence on communication.
UNIT I: Communication and Management The Paradox of Human Communication The Management
Process and Communication- Communication as a process - Achieving effectiveness in Human
Communication;
UNIT II: Management of Interpersonal Communication Intrapersonal Foundations for Communication
Motivation; Perception; Emotions.
UNIT III: Models for Understanding Interpersonal Relationships- Models - Exchange Theory; Johari
Window; Transactional Analysis.
UNIT IV: Barriers Power Differences - Language - Defensiveness - Gateways Interpersonal Trust Listening - Feedback - Nonverbal Communication Nondirective Counseling.
UNIT V: Interpersonal Influence - Interpersonal Influence The Influence Process Resistance to
Change Organizational Limitations to Interpersonal Influence;
Activity: Role plays based on gateways to effective communication & other concepts
29
Text Book
Wofford, Jerry C., Edwin A. Gerloff & Robert C. Cummins, Organizational Communication The
Keystone to Managerial Effectiveness. New York: McGraw-Hill, 1977.
Reference Books
1. Courtland L Bovee, , John V. Thill, & Mukesh Chaturvedi, Business Communication Today, Ninth
Edition, New Delhi: Pearson, 2011.
2. Lesikar & Flatley. Basic Business Communication Skills for Empowering the Internet
Generation. 9th Edition, New York: McGraw-Hill, 2007.
3. Monippally, M M., Business Communication Strategies. New York: McGraw-Hill, 2006.
Journals
2. Harvard Business Review, Harvard Business Publishing Co., USA.
3. HRD Times, National HRD Net work, Hyderabad.
HMPRBA-204: OPERATIONS RESEARCH

The objective of this course is to use mathematical techniques to obtain the best possible solution to
optimization problems involving limited resources.
UNIT I: Introduction - Nature of Operations Research, Management Applications of Operations
Research, Main characteristics of Operations Research, Scope of Operations Research, Role of
Operations Research in Decision Making.
UNIT II: Linear Programming Problem - Introduction, Mathematical Formulation of LPP Solutions:
graphical &simplex.
UNIT III: Transportation and Assignment - Introduction to Transportation, Problems, Procedures of
finding Basic Feasible and Optimal solution NW corner rule , Minimum cost method ,Vogels
Approximation, MODI method, Stepping Stone Method, Assignment Problem: Introduction, Solving of
Assignment problem by Hungarian Algorithm.
UNIT IV: Game Theory and Decision Theory - Game theory: Introduction, Two Person Zero Sum
Games, Pure Strategies, Mixed Strategies, Dominance Principle, Decision theory: decision under
certainty and uncertainty.
UNIT V: Simulation and Queuing Theory: Types of simulation random variable-Monte-Carlo
technique. Queuing Theory: Introduction Queuing System Queuing Models (M/M/I) (/FCFS),
(M/M/I) (N/FCFS)
30
Problems in all the above Units

Text Book
Srinivasan, G. Operations Research - Principles & Applications. New Delhi: Prentice-Hall India, 2007
Reference Books
1. Sharma, S.D. Operations Research. Meerut: Kedar Nath Ram Nath & Co, 2006.
2. Franks S. Buknick Mcleavey & Richard Mojena., Principles of Operation Research for
Management. New Delhi: AITBS Publishers, 2002.
3. Hillier, Frederick S. & Gerald J. Lieberman. Introduction to Operations Research-Concepts and
Cases. New Delhi: Tata Mc Graw-Hill, 2007
4. Shenoy, G.V., U.K. Srivastava & S.C. Sharma. Operations Research for Management. New Delhi:
New Age International (P) Limited. 2005
5. Kalavarthy.S., Operation Research. New Delhi: Vikas, 2007.
6. Kantiswarup, P.K.Gupta & Manmohan. Operations Research. New Delhi: Sultan Chand & Sons,
2001
Journals
2. International Journal of Operations and Quantitative Management, College of Business, Prairie View
A&M University , USA
3. Journal of Applied Statistics, Rout ledge, Taylor & Francis Group , UK
4. The European Journal of Operational Research (EJOR)
5. International Journal of Mathematics in Operational Research (IJMOR)
HMPRBA-205: MARKETING MANAGEMENT

The objective of this course is to provide the student with an overview of marketing concepts and
principles, and enable them to apply the key concepts to practical business situations.
UNIT I: Introduction to Marketing Nature, Scope & Importance of Marketing Core Concepts of
Marketing - Business orientations towards Marketing Emerging Challenges in Marketing.
UNIT II: Marketing Environment Analyzing Macro & Micro environment Consumer behaviour
factors influencing buyer behaviour buying process Segmenting, Targeting & Positioning (STP)
UNIT III: Marketing Strategy Elements of the marketing Mix Marketing Strategy Product Mix
management New Product Development Product Life Cycle
UNIT IV: Pricing Objectives Methods & Strategies Channels of Distribution Types of channels Channel Management
UNIT V: Promotion Nature and Importance of promotion - Promotional Mix Managing Advertising,
Sales Promotion, Personal Selling, Public Relations & direct marketing IMC Brand Management
Recent trends in Marketing (Viral, Social, and Green Marketing)
Activity: Develop Marketing Strategy for a product of your choice.
31
Text Book
Kotler, Philip & Kevin Lane Keller, Marketing Management. New Delhi: Pearson India, 2011.
Reference Books
1.
2.
3.
4.
5.
Kotler, Philip. Principles of Marketing. New Delhi: Prentice Hall, 2006.

Etzel. Marketing: Concepts & Cases. 13th Edition. New Delhi: Tata Mc Graw-Hill, 2008.
Kerin, Hartley & Rudelius. Marketing The Core. 1st Edition. New York: McGraw-Hill, 2008.
Perreault. Basic Marketing. 15th Edition. New Delhi: Tata McGraw-Hill, 2008.
Kazmi, S H H. Marketing Management Text & Cases. 1st Edition. New Delhi: Excel Books,
2007.
6. Panda, Tapan K, Marketing Management Text & Cases. 2nd Edition. New Delhi: Excel Books,
2007.
7. Ramaswamy & Namakumari, Marketing Management Text & Cases. 7th Edition. New Delhi:
Tata McGraw-Hill, 2010.
Journals
2. Vikalpa, IIM, Ahmadabad
3. Management Review, IIM, Bangalore
4. Global Business Review, International Management Institute, New Delhi
5. International Asia pacific Elk Journal of Marketing
HMPRBA-206: HUMAN RESOURCE MANAGEMENT

The objective of this course is to acquaint the students with the concepts and functions of human resource
management.
UNIT I: HRM: Introduction - HR Planning: Strategic and Human Resource Planning, HR Planning
process - Job Analysis and Design: Uses of Job analysis, Job design, Job redesign, , HR Information
systems, Assessment of HR requirements, HR Functions and Policies
UNIT II: Staffing: The Recruitment Process-The selection process-Induction and Placement
UNIT III: HRD: Introduction-Performance Appraisal and Management - Training & DevelopmentCareer Planning & Development- Organizational Development Employee Engagement
UNIT III: Compensation Management-Wage & Salary Administration-Fringe Benefits-Incentives-Social
Security Measures-Job Evaluation system
UNIT IV: Integration: Quality of work life, Quality circles, Industrial Relations, Industrial Disputes and
causes, remedial measures, Collective Bargaining. The management of conflict: Sources of grievances,
the grievance procedure, Guidelines for handling grievances- Maintenance of HR:
Activity: Select a company and study the recruitment process
Text Book
32
Flippo, Edwin B., Personnel Management. New Delhi: Tata McGraw-Hill Publishing Co, 2007.
Reference Books
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Dessler., Human Resource Management. New Delhi: Pearson Education, 2007.

H. John Bernardin., Human Resource Management. New York: McGraw Hill Pub., 2007.
John M Ivancevich., Human Resource Management. New York: McGraw Hill Pub., 2007.
Louis & Gomitz Mejia et. al., Managing Human Resources. New Delhi: Pearson Education, 2007.
Mirza S Saiyadain., Human Resource Management. -4th Edn. New York: McGraw Hill Pub., 2009.
Noe, Hollenbeck, Gerhart & Wright., Human Resource Management. New York: McGraw Hill
Pub. 2006.
Raymond Andrew Noe, John R.Hollenbeck, East Lansing, Barry Gerhart., Human Resource
Management. New York: McGraw-Hill, 2007.
Raymond Andrew Noe, John R. Hollenbeck., Fundamentals of Human Resource Management.
New York: McGraw-Hill, 2007.
Rosemary Elizabeth Iucas, Hamish Mathieson & Benjamin Lupton., Human Resource
Management. New York: McGraw-Hill, 2007.
Wayne Cascio., Human Resource Management. New York: McGraw-Hill, 2006.
Journals
1.
2.
3.
4.
Harvard Business Review, Harvard Business School Publication Co., USA.

Human Capital, HR Information Services, New Delhi.
Indian Journal of Industrial Relations, Sriram Centre for Industrial Relations, New Delhi
GITAM Journal of Management, GITAM University, Visakhapatnam.
HMPRBA-207: COST MANAGEMENT

The objective of this course is to equip students with various techniques and methods of costing, cost
control and cost management.
UNIT I: Elements of costs- Nature and Scope of Cost Accounting Types of Direct and Indirect Material
Cost- Issue of Materials- Pricing Methods- Labour cost- Direct and Indirect Labour Cost- Systems of
Payment of Wages Overheads - Classification, Allocation and Apportionment of Overheads.
UNIT II: Preparation of Cost Sheet classification of costs prime cost works cost cost of
production cost of sales Preparation of Cost sheet for special work orders.
UNIT III : Application of Break Even Analysis Decision involving alternative choices Make or buy
Decisions Exploring New Markets Determination of sales mix addition or deletion of a product.
UNIT IV: Activity Based Costing (ABC) - Scope Benefits and Limitations of Activity based Costing
Practical Illustrations
UNIT V : Budgeting and Budgetary Control Various types of budgets Flexible budgets Production
budgets Sales budgets Performance budgets Zero Based Budgeting.
Caselet (not exceeding 200 words)
Activity:
Select any company and study the cost structure
Text Book
33
Shanna, Shashi K.Gupta., Management Accounting. New Delhi: Kalyani Publishers, 2010.
Reference Books
1. Nigam, Lal & Sharma. Advanced Cost Accounting. Mumbai: Himalaya Publishing House, 2007.
2. Maheswari, S.N. Management Accounting. New Delhi: S. Chand Publications, 2009.
3. Chakravarthy, S.K. Cost and Management Accounting. Calcutta: New Central Book Agency Ltd.,
2009.
4. Rao, Tukaram. Cost Accounting. New Delhi: New Age International, 2010.
Journals
1.
2.
3.
4.
5.
GITAM Journal of Management, GITAM University

Indian Journal of Commerce, IGNOU, New Delhi.
Journal of Management Accounting and Research, Jaipur.
The Chartered Accountant, New Delhi.
The Management Accountant, Kolkata.
34
HMPRBA-208: RESEARCH METHODOLOGY

The objective of this course is to familiarize the students with the concepts and the techniques of
Research Methodology applicable to business arena.
UNIT-I: Introduction - Importance of Research, Types of research, Research Process-Problem
Identification-Formulation-Classification, Concept and Construction of Hypothesis- Steps in Testing
Hypothesis.
UNITII: Research Design Meaning, Purpose and Principles Types of Research Design- Exploratory
Descriptive Experimental, Data Collection- Sources of Data-Methods of Data CollectionQuestionnaire Design and Pre Testing of Questionnaire.
UNITIII: Sampling & Sampling Designs- Determination of Sample Size-Census Survey Vs Sample
Survey-Advantages of Sampling Sampling Methods-Probability Sampling-Non Probability Sampling.
UNITIV: Data Tabulation-Analysis and Interpretation: Editing, Decoding and Classification of DataPreparation of Tables-Analysis of Data - Scaling Techniques - Graphic and Diagrammatic Representation
of Data.
UNIT-V: Types of Reports- Contents of Report-Formats of Reports-Presentation of Reports.
Text Book
Kothari, C.R., Research Methodology Methods and Techniques. New Delhi: New Age International
Publishers, 2007.
Reference Books
1. Boyd, Westfall and Stouch. Marketing Research: Text and Cases. New Delhi: All India Travel
Book Sellers. 2005.
2. Brayman, Research Methods. New Delhi: Oxford University Press, 2005.
3. Krishnaswami, O.R., Methodology of Research in Social Sciences. Mumbai: Himalaya Publishing
House, 2006.
4. Pannersalvem, R. Research Methodology. New Delhi: Prentice-Hall India Pvt Ltd., 2004
5. Dwivedi, R.S. Research Methodology in Behavioral Science. New Delhi: Macmillan India Ltd.,
2005.
6. Wilkinsan and Bhandarkar. Methodology and Techniques of Social research. New Delhi:
Himalaya Publishing House, 2005.
Journals
1. Electronic Journal of Business Research Methods, Cass School of Business, City University London,
UK.
3. International Journal of Social Research Methodology, Thomas Coram Research Unit, Institute of
Education, London, UK
4. Journal of Management Research, Faculty of Management Studies, University of Delhi, New Delhi.
35
TRIMESTER III
S.No.
Code No.
1.
2.
3.
4.
HMPRBA 301
HMPRBA 302
HMPRBA 303
HMPRBA 304
5.
6.
7.
8.
9.
10.
11.
HMPRBA 305
HMPRBA 306
HMPRBA 307
HMPRBA 308
HMPRBA 309
HMPRBA 310
HMPRBA 311
Title of the Course

Strategic Management
Entrepreneurship Development
Corporate Governance
Management of Public & Private
Partnership
Marketing Research
Financial Management
Operations & Supply Chain Management
Innovation Management
Soft Skills
Minor Project (8 weeks)
Viva - Voce
HMPRBA-301: STRATEGIC MANAGEMENT

The objective of this course is to acquaint students with the concepts, methods and tools of strategic
management and their application in industry.
UNIT I: Strategic Management-Basic process of strategic management; Benefits and limitations of
strategic management; Goals and objectives, Business Vision, Mission and Objectives.
UNIT II: Environment and Resources Analysis: Environmental Analysis, Industry and Competitive
Analysis, the External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal
36
Analysis; Internal Factor Evaluation (IFE) Matrix, Porters Five Forces Model, SWOT Analysis and
VRIO framework.
UNIT III: Strategy Formulation: Porters Value chain - Generic competitive strategies - Portfolio
Analysis and its limitation - BCG matrix and GE matrix - Building competitive advantage for a firm Strategy versus tactics and making a Strategic Choice - Blue Ocean Strategy.
UNIT IV: Strategy Implementation and Control: Corporate Strategy - Business Strategy - Functional
Strategy and Global Strategy - Issues in Strategy Implementation and Balanced Score Card.
UNIT V: Corporate Governance and Corporate Social Responsibility in Strategic Management.
Activities: Formulate the goals, objectives, vision and mission of the company you wish to start in the
near future. Apply the Porters five force model to an Indian Business. Apply the BCG matrix for the
products of an Indian company. Prepare a Balanced Scorecard for the organization of your choice. A
study on the CSR initiatives taken by some major corporates.
Text Book
Kazmi, Azhar. Business Policy and Strategic Management. New Delhi:Tata McGraw-Hill, 2008.
Reference Books
1. David, Fred R. Strategic Management. New Delhi: Prentice Hall, 2007.
2. Porter, Michel. Competitive Strategy. New York: Harvard University Press, 2007.
3. Wheelen, Tom & David Hunger. Strategic Management & Business Policy: Achieving
Sustainability. 12/E, New Delhi: Prentice Hall, 2010.
4. Upendra Kachru., Strategic Management Concepts & Cases. 1st Edition. New Delhi: Excel Books,
2009.
5. Appa Rao, C., B. Parvathiswara Rao & K. Sivaramakrishna. Strategic Management and Business
Policy - Text and Cases. New Delhi: Excel Books, 2008.
Journals
1.
2.
3.
4.
5.
Harvard Business Review, Harvard University

International Journal of Applied Strategic Management.
International Journal of Strategic Management
Strategic Management Journal, Wiley-Blackwell Publishing.
Vikalpa, IIM, Ahmedabad.
37
HMPRBA-302: ENTREPRENEURSHIP DEVELOPMENT

The objective of this course is to acquaint students with different dimensions and skills of
entrepreneurship. The course also throws light on the opportunities and financial resources available for
the establishment of business enterprises.
UNIT-I: Entrepreneurship: Introduction Concepts Characteristics Factors Theories of
Entrepreneurship - Development of Entrepreneurship in India.
UNIT-II: Business Plan- Sources of New Ideas-Identification of opportunities and preparation of
business plan - Product Planning and development process - Preparation of feasibility report
Significance of sunrise industries in developing economy like India.
UNIT-III: Opportunities available under promotional schemes for SME sector for new entrepreneursPromotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of
promotional schemes and preparation of MOU for sanction.
UNIT-IV: Financing and Promotion: Government Financial Support State and Central Government
Financial Institutions - Role of central and state government institutions in promoting Entrepreneurship
in India-EDP.
UNIT-V: MSME: Importance -Opportunities - Issues - Role of RBI, and other Developmental Financial
Institutions - NABARD, SIDBI, SFC, SIDCs, SISDCS - in promotion of MSMEs.
Activity: Preparation of Feasibility Report on selected industries, Development of New Business Ideas.
Text Book
Desai, Vasanth. Dynamics of Entrepreneurial Development and Management. Mumbai: Himalaya
Publishing House, 2011.
Reference Books
1. Sahay, A. & V Sharma, Entrepreneurship and New Venture Creation. New Delhi: Excel Books,
2008.
2. Hisrich, Peters, Shepherd, Entrepreneurship. New Delhi: Tata McGraw-Hill, 2007.
3. Kuratko and Hodgetts, Entrepreneurship Theory, Process, Practice. Haryana: Thomson, 2007.
4. Lall, Madhurima & Shikha Sahai. Entrepreneurship. New Delhi: Excel Books, 2008
5. Khanka, S.S. Entrepreneurial Development. New Delhi: S.Chand & Co., 2007.
Journals
1.
2.
3.
4.
Business India, New Delhi.

Economic and Political Weekly, Mumbai.
The Journal of Entrepreneurship, Ahmedabad
E-Journals
1. Small Business Economics
2. International Studies in Entrepreneurship
38
HMPRBA-303: CORPORATE GOVERNANCE

The objective of this course is to make the students understand the various issues relating to governance
of corporate organizations, and protecting the interests of the stakeholders.
UNIT I: Introduction - Corporation - Definition and Characteristics - History of Corporate form and
models -- Corporate Objectives - Corporations and Government - Governance - Corporate Governance Definition Perspectives.
UNIT II: Theoretical Foundations of Corporate Governance: Notion of Conflict of Interest - Property
Rights Theory - Nexus of Contracts - Agency Theory - Berle and Means' Theory - Concept of separation
of ownership and control -Shareholder-Stakeholder Debate.
UNIT III: Pillars of Governance in Organizations: Owners - Ownership Structure Types of Owners Ownership vs. Control - Board of Directors - Types of Directors Board Roles and Board Attributes -Board Committees --- Executive Management - Role of CEO - Succession Planning - Managerial
Myopia -- Institutional Investors - Types, Categories, Features and Role.
UNIT IV: Emergence of Corporate Governance in India: Systemic Development Argument - Three
stages of Systemic Evolution --- Relationship-based evolution argument - Examples of IndustryGovernment nexus - Kumaramangalam Birla Committee Report - Serious Fraud Office
UNIT V: Business Ethics and CSR: Corporation as a Social Institution - Accountability and
Sustainability - Relevance of Triple Bottom Line Reporting to CSR - Codes of Conduct; Ethical Theories
-Teleological, Deontological, Virtue Ethics - Applications of ethical theories to decision making - Ethical
issues related to employment, healthcare, and advertisement.
Activity: Explore the various models of Corporate Governance - Anglo-Saxonic or Market-oriented
model - Germano-Nippon or Relationship-oriented model - Transition Economy model Emerging
Economy Model and select the company of your choice and submit a write up on their Corporate
Governance Practices.
Text Book
Praveen B Malla, Corporate Governance: Concept, Evolution and India Story, Routledge, 2010.
Reference Books
1. Robert Monks and Nell Minow, Corporate Governance, Wiley Publications
2.
Bob Tricker, Corporate Governance: Principles, Policies and Practices, Oxford University
Press
3. Monks, R. Minow, N., Corporate Governance. Blackwell 2008.
4. Banks, Eric. Corporate Governance. John Wiley.
5. Fernando, A C. Corporate Governance Pearson Education 2006
6. Business Ethics & Corporate Governance, ICMR
Journals
1.
2.
3.
4.
5.
GITAM Journal of Management, GITAM University

Indian Journal of Commerce, IGNOU, New Delhi.
Journal of Management Accounting and Research, Jaipur.
The Chartered Accountant, New Delhi.
The Management Accountant, Kolkata
39
HMPRBA-304: MANAGEMENT OF PUBLIC & PRIVATE PARTNERSHIP

The objective of the course is to provide the students with an overview of the Public and Private
participation, and enable them to appreciate its impact on economy.
UNIT I: Rationale Kinds of PPP - Regulation
UNIT II: Tendering Process Negotiations for property acquisition Procurement Project financing
UNIT III: Service Pricing Social Costs Welfare Implications Government Concessions.
UNIT IV: Monitoring and Evaluating PPP PPP Disputes and Dispute Resolution Mechanisms.
UNIT V: Sectoral Studies of PPP Electricity Telecommunication, Roads, Infrastructure Projects
India and Global experience.
Activity: Study and prepare a report on PPP model in any sector of your choice.
Text Book
Grimsey, Darrin & Mervyn K Lewis, Public Private Partnerships: The Worldwide Revolution in
Infrastructure Provision and Project Finance, Edward Elgar Publishing, 2007.
Reference Books
1. Bult-Speiring, Mirjam & Geert Dewulf. Strategic Issues in Public-Private Partnerships: An
International Perspective. Wiley-Blackwell, 2007.
2. Yescombe, E. R. Public-Private Partnerships: Principles of Policy and Finance. ButterworthHeinemann, 2007.
Journals
1. The European Public Private Partnership Law Review, Lexxion Publishers, Berlin.
2. Journal on Public and Private Partnerships, International Finance Corporation, World Bank Group.
3. The International Journal of Public-Private Partnerships, U.K.
4. The PPP Journal, U.K.
40
HMPRBA-305: MARKETING RESEARCH

The objective of this course is to familiarize the students with the concepts and techniques of Marketing
Research applicable to business arena.
UNIT-I: Introduction: Need Scope Growth Limitations Marketing Research Agencies Ethical
Issues in Marketing Research.
UNITII: Marketing Research Process: Types of Marketing Research The Stages in Research Process
Qualitative Research Tools.
UNITIII: Testing of Hypothesis: Null Hypothesis Alternative hypothesis procedure of testing of
hypothesis Large sample analysis; single mean, proportion, difference between means & proportions,
Type-I & Type-II Errors.
UNIT-IV: Small Sample Analysis: Small sample test; t-test, Chi-square, F-test, ANOVA - One-way
classification and two-way classification.
UNITV: Multivariate Analysis: Nature Classification Multiple linear regression Non-linear
regression Discriminating analysis Factor analysis Cluster analysis.
Note: Problems only from Units III & IV
Text Book
Zikmund & Babin, Market Research. New Delhi: South-Western Cengage Learning, 2007.
Reference Books
1. Levine, Stephan, Krehbiel & Berebson. Statistics for Managers-using Microsoft Excel. New Delhi:
Prentice-Hall, 2007.
2. Levin Richard I. & David S. Rubin., Statistics for Management. New Delhi: Prentice-Hall, 2007.
3. T.N. Srivastava & Shailaja rego., Statistics for Management. New Delhi: Tata McGraw-Hill, 2008.
4. Srivastava, U.K., G.V. Shenoy & S.C. Sharma. Quantitative Techniques for Managerial Decisions.
New Delhi: New Age International (P) Ltd., 2005.
Journals
1. Electronic Journal of Business Research Methods, Cass School of Business, City University London,
UK.
2. International Journal of Social Research Methodology, Thomas Coram Research Unit, Institute of
Education, London, UK
3. Journal of Management Research, Faculty of Management Studies, University of Delhi, New Delhi.
41
HMPRBA-306: FINANCIAL MANAGEMENT

The objective of this course is to familiarize the students with the basic concepts of Financial
Management and to enhance their decision making skills.
UNIT I: Nature of Financial Management: Nature Objectives Scope- Functions of Financial
Management Financial forecasting Financial Planning Time Value of Money.
UNIT II: Financing Decisions: Sources of Finance - Cost of Different Sources of Finance - Capital
structure Cost of Debt - Cost of Preference Capital - Cost of Equity Share - Cost of Retained Earnings Weighted Average Cost of Capital Leverages - financial and operational Leverage.
UNIT III: Investment Decision: Basics of Capital Budgeting - Appraisal and Evaluation of Long Term
Investment Proposals Methods of Capital Budgeting- Traditional methods: Pay Back Method Accounting Rate of Return Discounting Methods - Internal Rate of Return - Net Present Value Profitability Index.
UNIT IV: Working Capital Management: Concept of Working Capital - Determinants of Working
Capital - Operating Cycle Computation of Working Capital Requirements
UNIT V: Dividend Policy: Stable Dividend Dividend Theories - Factors Influencing Dividend Policy
Issues in Dividend Policy - Bonus Shares.
Activity: Select a company and observe capital structure
Text Book
Van Horne, J.C. Fundamentals of Financial Management. New Delhi: Pearson Education, 2010.
Reference Books
1.
2.
3.
4.
5.
Pandey, I.M. Financial Management. New Delhi: Vikas Publications, 2009.

M.Y. Khan & P.K. Jain., Financial Management. New Delhi: Tata McGraw-Hill, 2010
Maheswari, S.N. Financial Management. New Delhi: Sultan Publications, 2006
Bhalla, Y.K. Financial Management & Policy. New Delhi: Anmol Publications (P) Ltd., 2006.
Sharma, R.K. & Shashi K. Gupta. Financial Management. Ludhiana: Kalyani Publications, 2010.
Journals
1. GITAM Journal of Management, Visakhapatnam.
2. Journal of Accounting and Finance - Research Development Association, Jaipur.
3. Journal of Financial Management and Analysis - Centre for Financial Management Research.
HMPRBA-307: OPERATIONS & SUPPLY CHAIN MANAGEMENT

42
The objective of this course is to enable the student to understand the basic principles and techniques of
Operations Management and Supply Chain Management.
UNIT I: Production and Operations management - Scope of Production and Operations managementEvolutionary Milestones- Types of Manufacturing systems- Services operations.
UNIT II: Production planning and control (PPC) -Stages in PPC- Aggregate planning Basics of Project
Management- Concept of Maintenance Management and Industrial Safety - Network techniques
Developing project plan PERT/CPM Other techniques.
UNIT III: Plant Location and Layout Planning-Plant Location -Factors affecting Plant location- Plant
capacity - Types of Layouts. Productivity- Basic concepts of Productivity- Work Study- Method StudyWork Measurement - Quality Management-TQM.
UNIT IV: Supply Chain Management-Process View of Supply Chain. Competitive and Supply Chain
Strategies, Achieving Strategic Fit. Logistical operations, Supply chain Synchronization, Supply Chain
Drivers and Metrics. Facilities, inventory, transportation, information, sourcing and pricing in SCM
Statistical Quality Control Techniques Quality Circles.
UNIT V: Logistics and Supply Chain relationships- Identifying logistics performance indicators The
Global supply chains, Supply Chain Management in Global environmentGlobal strategy Global
purchasing Global logisticsGlobal alliances Issues and Challenges in Global supply chain
Management
Cases involving problems
Activity: Write a report on the production system of the company visited during the industrial visit.
Text Book
Chopra, Sunil & Peter Meindl: Supply Chain Management: Strategy, Planning and
edition, Pearson, 2009.
Operation, 3rd
Reference Books
1. Adam, E, Everette, Ebert, J, Ronald, Jr., Production and Operation Management. New Delhi:
Prentice Hall India, 2007.
2. Buffa, S.Elewood, Sarin, K, Rakesh., Modern Production. John Wiley & Sons. 2006.
3. Gaither, Norman. Production and Operation Management. Chicago:The Dryden Press, 2006.
4. Mhulemann, Alan, Oakland, John, Lockery, Keith., Production and Operation Management. New
Delhi: Macmillan India Ltd., 2007.
5. Nair, N.G., Production and Operation Management. NewDelhi: Tata McGraw-Hill, 2007.
6. Panner Selvam, R. Production and Operation Management. New Delhi: Prentice-Hall India,
2007.
7. Chary, S.N. Production and Operations Management. New Delhi: Tata McGraw-Hill Publishing
Co Ltd., 2007.
Journals
1. International Journal of Operations and Quantitative Management, USA
2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi
3. Laghu Udyog Samachar, A Journal of Small Scale Industries, New Delhi.
4. Productivity, CBS Publishers and Distributors, New Delhi.
5.
Productivity Promotion, Delhi Productivity Council, New Delhi
HMPRBA-308: INNOVATION MANAGEMENT

43
The objective of this course is to familiarize the students with the basic concepts of Innovation
Management and to enhance their knowledge on Innovation Management.
UNIT I: Fundamentals of Innovation Drivers of Innovation Characteristics of Innovation Models of
Innovation.
UNIT II: Innovation Life Cycle Capturing Organizational Knowledge Knowledge Transfer Process
Collaboration vs. Co-creation New Product/Service Development Executive Sponsorship.
UNIT III: Measures of Innovation Factors Mediating Innovation Assessing Innovation Impact
Innovation Diffusion.
UNIT IV: Innovation and Entrepreneurship Financing Entrepreneurial Innovation Protection of
Entrepreneurial Rents Strategic Alliances and Networks IP issues
UNIT V: Innovation Culture within Organizations Governments role in promoting Innovation
Implementing Innovation.
Activity: Select a company and observe innovation management practices.
Text Book
Joe Tidd and John Besant, Managing Innovation, Wiley, 2009.
Reference Books
1. Allan Afuah, Innovation Management: Strategies, Implementation and Profits, Oxford University
Press, 2003.
2. Shlomo Maital and D VR Seshadri, Innovation Management: Strategies, Concepts and Tools for
Growth and Profit, Response Books, 2007.
3. J E Ettlie, Managing Technology Innovation, John Wiley & Sons, 2000.
4. C. Christensen, The Innovator's Dilemma, HBS, 1997.
Journals
1. European Journal of Innovation Management.
2. International Journal of Innovation Management.
3. Creativity and Innovation Management.
4. Economics of Innovation and New Technology.
5. Industry and Innovation.
HMPRBA-309: SOFT SKILLS (SS)

Introduction
44
This course is designed keeping in mind the industry expectations and with the aim to improve the
chances of selection in the job interviews and also succeed in the first job. The first module on Soft Skills
is focused on Communication, Creativity, Presentation Skills, Business Etiquette, Working in a team,
selling skills etc., while the second phase focuses employability skills namely Group Discussions,.
Resume Writing, Grooming, Interview skills etc.
Course Objectives
To provide students with
1) Skills required for effective functioning as manager/executive
2) Skills required for succeeding in job interviews.
Teaching Methods
Activity 1: The student is required to view select Video CDs, one per each week and make note of it.
Activity 2: Workshop for three days conducted by external agencies on soft skills to train and assess in
few selective areas of soft skills.
Activity 3: Based on the scores in diagnostic test, the students will either appear for foundation course in
English Language or Book Review.
Class Sessions
a. Two periods per week is scheduled to view the video CDs in the language Lab
b. Three day Workshop will be organized during the trimester.
c. Two hours period for two days a week is arranged alternatively for item 3 mentioned above.
Assessment
Activity 1: Based on the content delivered through Video CD, objective test is conducted at the end of
each session. There will be descriptive written test on any of the 10 CDs watched. Maximum score is 40
marks.
The break-up for valuation is as follows:
I.
Test scores at the end of each session:
50%
II.
Attendance:
25%
III.
Trimester end descriptive test:
25%
Activity 2: Two best scores out of three scores awarded during three days of soft skills training program
is considered. Maximum Marks awarded is 20. The evaluation may be subjective or objective on the skill
that is being imparted.
Activity 3: For Foundation course in English language, the assessment is for maximum marks 40. The
break-up for valuation is as follows:
I. Class Participation:
II. Written Test (3) scores:
III.Oral test scores:
25%
50%
25%
OR
For Book review, the assessment is for maximum marks 40. The break-up for valuation is as follows:
I. Written Assignment*:
II.Oral Presentation:
75%
25%
45
The student should submit the written assignment not exceeding 1500 words. The content should
be typed and submitted before the due date.
The oral presentation should be made using PPT (not exceeding 5-10 slides)
SECOND YEAR
B. SPECIALIZATION COURSES
The students shall study dual specialization in IV and V Trimesters. Each student has to select two
specializations from the given list during IV & V trimesters. Following is the Course Structure for IV
Trimester.
TRIMESTER IV
46
S.No.
Code No.
Title of the Course
1.
HMPRBA-FM 401
Banking & Financial Institutions
2.
HMPRBA-FM 402
Financial Engineering & Risk Management
3.
HMPRBA-FM 403
Corporate Restructuring and Valuation
4.
HMPRBA-FM 404
Banking Theory and Practice
5.
HMPRBA-FM 405
Credit Risk Management
6.
HMPRBA- FM 406
International Financial Reporting Standards
7.
HMPRBA HR 401
Human Resource Development
8.
HMPRBA HR 402
Compensation Management
9.
HMPRBA HR 403
Global HRM
10.
HMPRBA HR 404
Human Resource Planning & Staffing
11.
HMPRBA HR 405
Human Resource Information Systems
12.
HMPRBA HR 406
Performance Management
13.
HMPRBA IB 401
International Business Laws
14.
HMPRBA IB 402
Management of Multinational Corporations
15.
HMPRBA IB 403
Cross Cultural Business Management
16.
HMPRBA IB 404
Global Marketing Management
17.
HMPRBA IB 405
International Trade Logistics
18.
HMPRBA IB 406
WTO & India
19.
HMPRBA MM 401
Sales & Distribution Marketing
20.
HMPRBA MM 402
Consumer Behavior
21.
HMPRBA MM 403
Management of Advertising
22.
HMPRBA MM 404
Rural Marketing
23.
HMPRBA MM 405
Hospitality Marketing
24.
HMPRBA MM 406
Brand Management
25.
HMPRBA-OSM 401
Global Operations & Logistics
26.
HMPRBA-OSM 402
Service Operations Management
27.
HMPRBA-OSM 403
Strategic Logistics Management
28.
HMPRBA-OSM 404
Project Management
29.
HMPRBA-OSM 405
EXIM Management
30.
HMPRBA-OSM 406
E-Business
31.
HMPRBA 407
Business Games
HMPRBA-FM-401: BANKING & FINANCIAL INSTITUTIONS

The objective of this course is to familiarize the student with the functioning of various banking &
financial institutions and markets.
UNIT I: Financial System Structure Financial System & Economic Development - Introduction to
Banking System Banking Innovations Participation Certificates - Interbank participation
Consortium approach New Technology in Banking.
UNIT II: Money Market Call Market Bill Market Commercial Papers Certificates of Deposits
Market for Financial Guarantees Gilt edged Securities Markets Recent steps taken by RBI for
developing CPs and CDs Role of RBI in developing Money Market.
47
UNIT III: Industrial Securities Market Types of securities New Issue Market Methods of New
Issue Market SEBI Norms for IPOs. Secondary Markets Listing of Securities Trading and
Settlement - SEBI Norms for Secondary Markets.
UNIT IV: Commercial Banking-Management of assets and liabilities - Effect of RBI policies on the
Operations of Commercial Banks - Recent Reforms in Banking Sector-Recovery of Debts-Calculation of
EMIs Emerging Trends in Banking like E-banking, Mobile Banking.
UNIT V: Non-Banking Financial Companies- Small Savings Provident Funds Pension Funds
Insurance Companies - Unit Trust of India Mutual Funds Public Deposits with Non Banking
Companies Non Banking Statutory Financial Organizations.
Activity: Select a Bank and study their recent financial products.
Text Book
Bhole L M. Financial Institutions and Markets. New Delhi: Tata McGraw-Hill, 2008.
Reference Books
1. Saunders, Anthony & M M Cornett. Financial Markets and Institutions. New Delhi: Tata
McGraw-Hill, 2006.
2. Gordon and Natarajan. Financial Institutions and Markets. New Delhi: Himalaya Publishing
House, 2007.
3. Madura, Jeff. Financial Institutions and Markets. New Delhi: Cengage Learning, 2007.
Journals
1. Finance and Development, IMF, Washington, USA
3. Journal of Accounting and Finance, Jaipur
48
HMPRBA-FM-402: FINANCIAL ENGINEERING & RISK MANAGEMENT

The objective of this course is to familiarize the students with recent techniques in the area of finance, in
general and financial instruments in particular. This subject is intended for in depth understanding of
identifying needs of investors and designing new financial instruments.
UNIT I: Introduction to Financial Engineering- Scope- Tools- Financial Engineering Vs. Financial
Analysis- Factors contributing to the growth of financial engineering.- Advances in Financial theoryInnovative Products of the Last twenty years- present changing scenario of securities industry.
UNIT II: The Physical Tools of Financial Engineer- Product Development- A Model for New Product
development- directions- design-testing-instrument preview.- Equity and Equity related instrumentsEquity options- Equity Warrants- Subscription rights- Index futures and index options- foreign securitiesValuation of Equities
UNIT III: Recent Debt Market Innovations- Zero coupon securities- Repo/reverse market- Junk BondsFixed vs. Floating rates of interest-Reverse Floating rate Debt-Valuation of Bonds.
UNIT IV: Measuring Risk and Return- Rates of return before and after taxes- Investment HorizonsRisk- Portfolio considerations- risk aversion and portfolio analysis- Risk less asset-Managing Risk.Managing risk Asset Liability Management.
UNIT V: Risk Management Techniques- Hedging Hedge Ratios- Uses-Cost of Hedging- Building
block analysis approach to Hedging- Look Back Options- Option linked loan-Overall collateralization.
Activity: Study recent debt and equity instruments in the financial market and submit a report.
Text Book
Marshall, F. & Vipul K. Bansal. Financial Engineering A Complete Guide to Financial Innovation.
New Delhi: Prentice Hall India, 2009.
References Books
1. Pandey, I.M. Financial Management. New Delhi: Vikas Publishers, 2010.
2. Chandra, Prasanna. Financial Management. New Delhi: Tata McGraw-Hill, 2007.
3. Bodie, ZVI et al. Investments. New Delhi: McGraw-Hill, 2009.
Journals
1.
2.
3.
4.
Finance India, New Delhi

GITAM Journal of Management, GITAM University, Visakhapatnam
Journal of Financial Management and Research
Finance and Development, IMF, Washington, USA
49
HMPRBA-FM- 403: CORPORATE RESTRUCTURING AND VALUATION

The objective of this course is to enable the students to understand the financing strategies in
valuation and mergers in corporate entities.
UNIT I: Strategy Formulation Financial Strategy for Capital Structure- Strategy for Shareholders
Value Maximization - Market to Book Value Economic Value Added (NP)
UNIT II: Merger and Acquisition Strategy- Merger Process - Corporate restructuring Types Of
Business Combinations Motives and Benefits of Mergers and Acquisitions - Legal Framework
Strategies in Mergers and Acquisitions Human Capital Synergies (Theory only)
UNIT III: Cross border acquisitions, Financing of mergers, Leveraged Buy-outs, Management BuyOuts - Impact of Mergers and Acquisitions on Stakeholders Causes for Failure of Mergers and
Acquisitions (Theory only)
UNIT IV: Financial Implication of Mergers and Acquisitions - Significance of share exchange ratio
Significance of P/E ratio and EPS analysis illustrations (NP)
UNIT V: Takeovers Introduction kinds of takeovers motives behind takeovers Defensive
Strategies-Sell offs- Spin offs Buybacks - Golden Parachutes Green Mails Poison Pills White
knights - Financial Implications SEBI guidelines for Takeovers (Theory only)
Case Let (Not exceeding 200 words)
Text Book
I. Prasanna Chandra, Financial Management, Tata McGraw Hill, New Delhi, 2006.
Reference
1.
2.
3.
4.
5.
J.C. Van Horn, Financial Management, Pearson Education, New Delhi, 2005
Marshal Bansal, Financial Engineering Prentice Hall, New Delhi, 2005.
P. N. Khandawalla, Corporate Turnarounds, Mergers, Restructuring & Corporate Control,
Weston et al, New Delhi, 2005.
I.M.Pandey, Financial Management, Vikas Publishers, New Delhi, 2006.
Journals
2. Journal of Management Accounting and Research, Jaipur.
3. Financial Management Review, Mumbai.
50
HMPRBA-FM-404: BANKING THEORY & PRACTICE

The objective of this paper is to make the students aware of the principles and practice of banking.
UNIT I: Introduction Concept and Definition of Banking Relationship between Banker and Customer Evolution of Banking in India - Functions of Commercial Banks - Types of Banks.
UNIT II: Regulatory Framework - The Reserve Bank of India Act 1934 - Banking Regulation Act 1949Functions and Powers of RBI - Maintenance of Liquid Assets / Reserve Funds / Cash Reserves / Statutory
Reserves - CRR - SLR - Guidelines and their impact on Banks.
UNIT III: Credit and Investment Management: Instruments and classification of Credit - Credit
Appraisal Techniques - Recommendations of Various Committees on Credit -Tandon Committee NormsCredit Monitoring Arrangement - Case Laws on COPRA and OMBUDSMAN.
UNIT IV: Investment (Portfolio) Management by Banks - Balance Sheet - SWOT Analysis: Shifts in
Policy Perceptions - CAMEL Rating - Framework for Improving Balance Sheets - Spread Management Management of Balance Sheet Activities.
UNIT V: Recent Trends in Banking: Branch Expansion - Banking Liquidation, Amalgamations and
Mergers Rural Banking - Priority Sector Lending - Social Banking - Bancassurance - Community
Banking - Tele- Banking - e-Banking - Innovations in Risk Management in Banking Sector.
Activity: Observe recent trends in Banking and analyze bank performance
Text Book
Maheswari, S N and Maheswari S K. Banking- Law & Practice. New Delhi: Kalyani Publishers, 2008.
Reference Books
1. Joshi, Vasant C & Vinay V Joshi. Managing Indian Banks: The Challenges Ahead. New
Delhi: Response Books, 2008.
2. Nigam Lal, B. M. Banking Law and Practice, New Delhi: Konark Publishers Pvt Ltd., 2007.
3. Mathur, B. C. Banking and Finance. Jaipur: Wide Vision, 2007.
4. Bessis, Joel. Risk Management in Banking. New York: John Wiley & Sons, 2008.
5. Indian Institute of Banking and Finance. Principles of Banking. New Delhi: Macmillan, 2009.
Journals
1. Journal of Banking & Finance
2. International Journal of Banking, Accounting and Finance (IJBAAF)
3. The Banking and Finance Review
4. Global Journal of Finance and Banking Issues
51
HMPRBA-FM-405: CREDIT RISK MANAGEMENT

The objective of this course is to acquaint the student with credit risk management among Indian Banks.
UNIT I: Needs for risk management in Banks Basel I Accord- Banking supervision Basel Accord II.
Credit process operational practices and credit environment lending objectives- credit selection
process Transaction Risk exposure- Financial products in the extension of Business credit.
UNIT II: Identification and understanding various types of risks: financial risks and non financial
company specific risk- Risk evaluation- fundamentals of credit analysis credit rating systems. Loan
classification. Debt recovery tools
UNIT III: Credit risk measurement ratio for credit analysis - Cash flow analysis - Quantitative models/
sensitivity and simulation- finding the certainty levels- expected default frequency value at risk
UNIT IV: Financial Distress models and methodology Bankruptcy risk/ credit portfolio management
optimizing three variables of share holders value, cost of capital and credit Grade MC Kinsey valuation
Model how do international Banks price loans.
UNIT V: Credit Derivatives Pricing and Mechanism International swaps and Derivatives Association
ISDA) standard credit default swaps Total returns swaps- Regulatory concerns of credit derivatives
balance sheet analysis of different banks as a case analysis.
Activity: Select any banking company and analyze its non-performing assets
Text Book
Colquitt, Joetta. Credit Risk Management. New York: McGraw-Hill, 2010.
Reference Books
1. Kendall, Robin. Risk Management for Executives: A Practical Approach to Controlling Business
Risks. London: FT Pitman Publishers, 2009.
2. Vijaya Bhaskar P & Mahapatra B. Derivatives Simplified: An Introduction to Risk Management.
New Delhi: Response Books, 2010.
Journals
2. The Journal of Credit Risk
3. The Journal of Investment strategies
4. The IRMA Journal
52
HMPRBA-FM-406: INTERNATIONAL FINANICAL REPORTING STANDARDS

The objective of this course is to impart to students the basic aspects of the recent techniques in the area
of financial reporting system.
UNIT I: Introduction: Overview and development of accounting standards in India - Need of
Convergence to IFRS - Differences between IFRS and Indian GAAP
UNIT II: Basic Principles of recognition of revenues IAS 18 Sale of goods, Rendering of services,
Interest, royalties & Dividends.
UNIT III: Recognition and measurement of Intangible assets, acquired intangible assets and internally
generated - IAS 38.
UNIT IV: Recognition and measurement of Provisions, Contingent Liabilities and Contingent Assets IAS 37.
UNIT V: Hedging under currency risk, Financial Instrument recognition and measurement IAS 39.
Case let (Not Exceeding 200 Words)
Activity: Select a company and bring out the differences between Indian Accounting Standards and IFRS
Text Book
Kaur, Jasmine, IFRS: A Practical Approach, New Delhi: Tata McGraw-Hill, 2011.
Reference Books
1. Dr.A.L. Saini, IFRS for India, Snow White Publications.2011
2. Kamal Garg, Accounting Standards and IFRS, Bharat Law house.2010
3. A.L. Saini, International Financial Reporting Standards (IFRS) US-GAAP,UK-GAAP
Indian-GAAP 2011
4. Kamal Garg. Accounting Standards and IFRS. Bharat Law House 2010
and
Journals
1. Journal of Accounting Research
2. Journal of Accountancy
3. The Chartered accountant Journal
4. The Journal of IFRS/US GAAP
53
HMPRBA-HR-401: HUMAN RESOURCE DEVELOPMENT

The objective of this course is to provide the students with a basic understanding of the concepts,
strategies and systems of human resource development in organizations.
UNIT I: Human Resource Development: Concept, origin and need for Human Resource Development;
Macro and Micro Perspectives of Human Resource Development; Approaches to Human Resource
Development; Systems Approach to Human Resource Development; Contribution of Sub-systems to
organizational performance; HRD Matrix.
UNIT II: Interventions of Human Resource Development: Performance Management, Performance
Appraisal, Potential appraisal, Coaching, Counseling and Mentoring, Career Planning and Development;
Organizational Development process; Organizational Development interventions.
UNIT III: Training and Development: Need for training; Concept of Learning and Learning principles;
Training Process; Training Need Analysis; Training methods; Evaluation of Training; Methods of
Evaluation; Executive Development.
UNIT IV: HRD in Practice: Human Resource Development Experiences in Indian Public and Private
Sector Indian Industries; Human Resource Development in Government and Service Sectors; Human
Resource Development in Voluntary Organizations.
UNIT V: Human Resource Development Profession: HRD as a Profession; Duties and Responsibilities
of HRD Manager; Organization of Human Resource Development function; Human Resource
Development Audit, Future of Human Resource Development.
Activity: Draw the distinction between training and development and study the identification of training
needs in an organization
Text Book
T V.Rao. Readings in Human Resource Development. Oxford IBH Publishing Ltd. New Delhi: 2008.
Reference Books
1. Rao, T.V.(et.al): HRD in the New Economic Environment, Tata McGraw-Hill Pub.Pvt,
Ltd., New Delhi , 2003.
2. TV. Rao., Future of Human Resource Development. Macmillan. New Delhi
3. Rao, T.V and Pareek, Udai: Designing and Managing Human Resource Systems, Oxford
IBH Pub. Pvt.Ltd., New Delhi , 2005.
4. Nadler, Leonard : Corporate Human Resource Development, Van Nostrand Reinhold,
ASTD, New York .
Journals
1.
2.
3.
4.
HRD Network Journal

Human Capital, New Delhi
Personnel Today, Kolkata
54
HMPRBA-HR-402: COMPENSATION MANAGEMENT

The objective of this course is to train the HR students in the process of Compensation and Reward
Management.
UNIT I: Introduction: Nature of compensation - Types of compensations, compensation responsibilities.
Compensation system design issues: Compensations Philosophies, compensation approaches, decision
about compensation, compensation - Base to pay - Individual Vs Team rewards, Perceptions of pay
Fairness -Legal constraints on pay systems.
UNIT II: Managing Compensation: Strategic Compensation planning, determining compensation-the
wage mix, Development of a Base Pay System: Job evaluation systems, the compensation structureWage and salary surveys, the wage curve, pay grades and rate ranges, Compensation as a retention
strategy
UNIT III: Variable Pay and Executive Compensation: Strategic reasons for Incentive plans,
administering incentive plans, Individual incentive plans-Piecework, Standard hour plan, Bonuses, Merit
Pay, Group incentive plans- Team compensation, Gain sharing incentive Plans, Enterprise incentive plans
UNIT IV: Unit Profit Sharing plans, Stock Options, ESOPs, executive compensation elements of
executive compensation and its management, International compensation Management.
UNIT V : Managing Employee Benefits: Benefits- meaning, strategic perspectives on benefits-goals for
benefits, benefits need analysis, funding benefits, benchmarking benefit schemes, nature and types of
benefits, Employee benefits programs- security benefits, retirement security benefits, health care benefits,
time-off benefits, creating a work life setting
Activity: Select an organization of your choice and study various methods of compensation
Text Books
1. BD Singh. Compensation & Reward Management, Excel Books, 2009
2. George T. Milkovich, Jerry M. Newman & Barry A. Gerhart, Compensation, McGraw-Hill, 2010
Reference Books
1. Joseph J. Martocchio, Strategic Compensation, Pearson Education, 2004
2. Richard I.Anderson, Compensation Management in Knowledge based world, Pearson Education,
2006
3. Er Soni Shyam Singh, Compensation Management. Excel Books.2004
Journals
1.
2.
3.
4.
Compensation & Benefits Review-The Journal of Total Compensation Strategies

Journal of Educational Administration
Academy of Management Journal
Indian Journal of Industrial Relations
55
HMPRBA-HR-403: GLOBAL HUMAN RESOURCE MANAGEMENT

The objective of this course is to equip the students with basic concepts of Global Human Resource
Management including various HR processes and high-performance Human Resource practices.
UNIT I: International Human Resource Management - Concept, Scope and Significances; Approaches to
International Human Resource Management; Differences between domestic and International HR
activities; Organizational Structure of Multinational Corporations;
UNIT II: Recruitment and Selection Criteria for International Assignments; Culture Theories of
Culture and its impact on organizations.
UNIT III: Training and Development in Global Scenario; Methods of Training; Management
Development in International assignments; Process of Expatriation and Repatriation
UNIT IV: Compensation; Multinational Corporations and Compensation System; Performance
Management in MNCs
UNIT V: Labour Relations in Multinational Corporations; Issues and Challenges of IHRM.
Activity: Select a company of your choice and study Recruitment and Selection Criteria for International
Assignments
Text Book
Peter J. Dowling, Denice E. Welch. International Human Resource Management. Thomson. New
Delhi:2006.
Reference Books
1. Anne-Wil Harzing Joriz Van Ruysseveldt., International Human Resource Management. Sage
Publications. New Delhi: 2006.
2. Charles M. Vance Yongsun Paik. Managing a Global Workforce. Prentice Hall. New Delhi:
2007.
3. Gary P. Ferraro. The Cultural Dimension of International Business. Pearson Education.2007.
4. K. Aswathappa, Sadhna Dash., International Human Resource Management. Tata Mc Graw-Hill
Publishing Company Limited. New Delhi:2007.
Journals
1.
2.
3.
4.
Harvard Business Review, Harvard Business School Publication Co., USA

Journal of Cross Cultural Management
Human Capital
56
HMPRBA-HR-404: HUMAN RESOURCE PLANNING & STAFFING

The objective of the course is to develop among students an understanding of the concepts, policies,
strategies and practices of Human Resource planning and staffing.
UNIT I: Introduction to Human Resource Planning Objectives, Significance Demand Forecasting and
Process of HRP.
UNIT II: Job Analysis, Description and Job Evaluation Job Rotation, Promotion and Transfer.
UNIT III: Strategic Human Resource Planning HRIS Career and Succession Planning.
UNIT IV: Staffing Concept, Objectives and Significance Recruitment, Sources, Types and Recent
Trends in Recruitment Practices.
UNIT V: Selection Importance, Types of Selection Process of Selection Placement and Induction.
Activity: Study the induction programme by selecting a company of your choice
Text Book
Bhattacharyya, Dipak Kumar. Human Resource Planning. New Delhi: Excel Books, 2009.
Reference Books
1. Cascio. Managing Human Resources. New Delhi: McGraw-Hill. 2006.

2. Saiyadain, Mirza S & Tripti Pande Desai. Emerging Issues in Human Resource Management.
New Delhi: Excel Books, 2007.
3. Noe & Raymond. Fundamentals of Human Resources 2/e. New Delhi: McGraw-Hill, 2005.
4. Jyothi, P. & D.N. Venkatesh. Human Resource Management. New Delhi: Oxford University Press,
2006.
Journals
1.
2.
3.
4.
5.
6.
Harvard Business Review, Boston, USA

Indian Management, New Delhi
Indian Journal of Industrialization, New Delhi
Indian Journal of Training & Development, New Delhi
57
HMPRBA-HR-405: HUMAN RESOURCE INFORMATION SYSTEM

The objective of this course is to enable the students to understand the importance of packaged solutions
in HR domain.
UNIT I: Introduction: Data & Information needs for HR Manager; Sources of Data; Role of ITES in
HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Programming Dimensions & HR
Manager; Survey of software packages for Human Resource Information System including ERP Software
such as SAP, Oracles Financials
UNIT II: Data Management for HRIS: Data Formats, Entry Procedure & Process; Data Storage &
Retrieval; Transaction Processing, Office Automation and Information Processing & Control Functions;
Design of HRIS: Relevance of Decision Making Concepts for Information System Design; HRM Needs
Analysis Concept & Mechanics; Standard Software and Customized Software;
UNIT III: HR Management Process & HRIS: Modules on MPP, Recruitment, Selection, Placement;
Module on PA System; T & D Module; Module on Pay & related dimensions; Planning & Control;
Information Systems support for Planning & Control;
UNIT IV: HR Management Process II & HRIS: Organization Structure & Related Management
Processes including authority & Responsibility Flows, and Communication Process; Behavioral Patterns
of HR & other Managers and their place in information processing for decision making;
UNIT V: Security, Size & Style of Organizations & HRIS: Security of Data and operations of HRIS
Modules; Common problems during IT adoption efforts and Processes to overcome? Orientation &
Training Modules for HR & other functionaries
Activity: Visit SAP and Oracle enterprise solutions websites and compare their HR modules. Write a
note.
Text Book
C.S.V. Murthy. Managing Information Systems: Text and Applications, Himalaya Publications, 2011
Reference Books
1. Dr. Michael ,"The Agenda: What Every Business Must Do to Dominate the Decade", Hammer,
Hammer and Company, One Cambridge Center, Cambridge, MA, 02142
2. Michael Armstrong , A Handbook of Human Resource Management Practice, Kogan Page
3. Elizabeth HOULDSWORTH, Dilum Jirasinghe, Managing and Measuring Employee
Performance - Understanding Practice, Kogan Page
4. Jack J Phillips, Accountability in Human Resource Management, Gulf Professional Publishing.
5. Alfred.J.Walker, HRIS Development , Kogan Page
Journals
1. Human Resource Management Journal
2. Journal of Information Science
3. Personnel Review
4. Industrial Management & Data Systems
58
HMPRBA-HR-406: PERFORMANCE MANAGEMENT

The objective of the course is to enable the students to understand Performance Management as a method
to measure and improve the effectiveness of people in the workplace.
UNIT I: Performance Management: Concept and Objectives Prerequisites Principles and
Characteristics Dimensions of Performance Management Factors affecting Performance Management
Performance Management Vs. Performance Appraisal.
UNIT II: Performance Management Model Importance Performance Management System (PMS) Introduction Strategies - Assessment of Performance Needs Objectives Characteristics Goal setting
Theory Goal Setting Levels; corporate and individual Expectancy Theory.
UNIT III: Performance Management Process: Prerequisites Performance Planning Key Result
Areas Key Performance Areas.
UNIT IV: Performance Managing: Objectives Importance Characteristics Process - Need for
Performance Standard Performance Measurement/Assessment Review Need for employee
development Methods of Development Couching Counseling and Mentoring
UNIT V: Integrated Performance Management and the concept of maturity alignment - 360 degree
appraisal - Balance Score Card Competency Mapping High Performance Teams: Concept
Characteristics Determinants Building and Leading High Performance Teams.
Activity: Critically evaluate the Process of Performance Appraisal by Selecting an Organization of your
choice
Text Book
A. S. Kohli & T.Deb. Performance Management. Oxford University Press. New Delhi: 2008
Reference Books
1. Herman Aguinis., Performance Management. Pearson. New Delhi: 2008.
2. Kurt Verweire & Lutgartvan Denberghe., Integrated Performance Management. Sage
3. Michael Armstrong and Angela Baron. Performance Management. Jaico Publishing House.
Mumbai:2009.
4. R.K Sahu., Performance Management Systems. Excel books. New Delhi: 2007.
5. TV Rao., Performance Management and Appraisal Systems. Response books. New Delhi 2007.
Journals
1.
2.
3.
4.
5.
6.
Harvard Business Review New Delhi

HRM Review, Hyderabad
GITAM Journal of management, Visakhapatnam
Indian Journal of Industrial Relations, New Delhi
NHRD Review, New Delhi:
Personnel Today, Kolkata
59
HMPRBA-IB-401: INTERNATIONAL BUSINESS LAWS

The objective of the course is to introduce the students with various aspects of international law for
facilitating international trade and in specific international sales, IPRs, taxation and dispute resolution.
UNIT I: Introduction to Law: Meaning of Law, Law and Society, Systems of Law, Development of
Law, Sources of Law, Legal Environment of International Business.
UNIT II: International Business Law: Law relating to international trade in India, International Sales
Contract, Contracts related to Credit, carriage and insurance, international legal conventions, conflict of
Laws and Contracts, contracts retailing to consultancy and technology transfer - Joint ventures, FDI.
UNIT III: Intellectual Property Law: Law relating to Intellectual property copyright, patent, trade
mark and designs, emerging Law and international commitments, Impact of Law and trade contracts.
UNIT IV: International Litigation and dispute Resolution: Provisions in contracts- LitigationJurisdiction applicable Law, recognition Enforcement, ADRs Types, International Conventions, and
Law in India, Process and Procedure for settlement of Disputes
UNIT V: International Taxation and other matters: Indian Law Governing taxation of foreign income,
avoidance of double taxation treaties, anti dumping and countervailing duties, product liability,
environmental law and international sales.
Activity: Select an industry and study the impact of TRIPS on it.
Text Books
1. Motiwal O.P, International Trade Law and Practice. Bhowmik and Company, New Delhi 2009
2. Lew, Julton D.M and Clive Stand brook, International Trade Law and Practice, Euromoney
Publications, London, 2009.
Reference Books
1. Leo Darcy, Carole Murray and Barbara Clave Schmitthoff. Export Trade The Law and Practice
of International Trade Sweet & Maxwell Limited, 2011
2. Richard Schaffer and others, International Business Law and its Environment South western
Cengage learning, USA, 2009
Journals
1.
2.
3.
4.
Foreign Trade Review, IIFT, New Delhi

GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.
Global Business Review, International Management Institute, New Delhi
Indian Law Journal, New Delhi
5. The Journal of Law and Society New Delhi
60
HMPRBA-IB-402: MANAGEMENT OF MULTINATIONAL CORPORATIONS

The objective of the course is to provide to the students an understanding of the different management
styles that are relevant for managing and framing strategies for MNCs.
UNIT I: International Management: Trends, challenges and opportunities; Different schools of thought
of international management.
UNIT II: Growth and Development of MNCs: Role and Significance of MNCs Pattern of Growth
Country of Origin Different Management Styles Strategic Issues involved.
UNIT III: Comparative Management : Importance and scope; Methods of comparative management;
management styles and practices in US ,Japan, China, Korea, India; Organizational design and structure
of international corporations; Locus of decision making; Headquarter and subsidiary relations in
international firms.
UNIT IV: International Business Strategy: Creating strategy for international business; Management of
production, Services technology and operations; Marketing financial, legal and political dimensions;
Ethics and social responsibility of business. Strategic Alliances: Acquisitions and mergers; Management
of joint ventures and other international strategic alliances.
UNIT V: Indian Perspectives and Policy: Internationalization of Indian business firms and their
operations abroad; International Mergers and Acquisitions. Changing government policy on entry of FIIs.
Activity: Study the management practices of Indian firms and U.S firms and bring out the differences
Text Book
Christoppher Bartlett and Sumantra Ghoshal, Transnational Management: Text and Cases.
McGraw-Hill, New Delhi, 2011
Tata
Reference Books
1. Arvind V. Phatak, Rabi S. Bhagat, Roger Kashlak, International Management: Managing in a

Diverse and Dynamic Global Environment Tata McGraw Hill, New Delhi, 2009
2. Fred Luthans, Jonathan Doh, International Management: Culture, Strategy, and Behavior Tata
McGraw Hill, New Delhi, 2012
3. John B. Cullen, Multinational Management, Cengage, Florence US, 2011
4. Thakur, Manab,Gene E. Burton, and B.N. Srivastava: International Management: Concepts and
Cases, Tata McGraw-Hill, New Delhi 2007.
Journals
1. Foreign Trade Review, IIFT, New Delhi
61
HMPRBA-IB-403: CROSS CULTURAL BUSINESS MANAGEMENT

The objective of this course is to enable the students to appreciate the relevance of culture in management
of MNCs and the key areas to be focused in negotiating with different countries.
UNIT-I: Introduction: Concept of Culture for a Business Context. Importance of culture, Cross-cultural
management: Perspectives on cross cultural management Cross-cultural competence: concept and
framework.
UNIT-II: Culture and Global Management. Cultural issues in globalization. Emerging trends in the area
of cross cultural management studies with special reference to globalization and its impact.
UNIT-III: Elements & Processes of Communication across Cultures; Communication Strategy for/ of an
Indian MNC and Foreign MNC High Performance Winning Teams and Cultures; Culture Implications for
team building.
UNIT-IV: Cross Culture Negotiation & Decision Making: Process of Negotiation and Needed Skills &
Knowledge, Getting to know each other: understanding the work culture of countries, Profiling of: U.S.A,
France, Germany, Japan, China and Korea.
UNIT-V: Corporate Culture: The nature of organizational cultures diagnosing the as-is condition;
designing the strategy for a culture change building; successful implementation of culture phase;
measurement of ongoing improvement.
Activity: Select one Indian firm and an MNC of the same industry and study its performance
Text Book
Deresky Helen, International Management: Managing Across borders and Cultures, Prentice hall,
Noida, 2008
Reference Books
1. Marie- Joelle, Browaeys, Understanding Cross Cultural Management, Pearson, 2010
2. Madhavan Shobhana, Cross Cultural Management, Oxford University Press, New Delhi, 2011.
Journals
1. International Journal of cross cultural management.
2. Cross Cultural Management: An International Journal
3. European Journal of Cross-Cultural Competence and Management
62
HMPRBA-IB-404: GLOBAL MARKETING MANAGEMENT

The objective of the course is to provide the students an understanding of the importance of brand
management, Market segmentation & advertising, for framing strategies for international markets.
UNIT I: Global Marketing Strategies: Market Selection, Entry & Expansion Strategies - International
Marketing Research, Decision Making Process for International Markets Marketing Strategies of MNCs,
Marketing Channels and Distribution Decisions, International Retailing.
UNIT II: Product Strategy for International Markets: Standardization v/s. Adaptation in International
markets, Managing products in International Markets, Building brands in International Markets, Brand
Equity, Positioning and Repositioning in International Markets, Pricing Strategies, Promotion Strategies,
Global e-Marketing.
UNIT III: Introduction to Brand Management- Historical Evolution of Branding- Brand names and its
basis- Application of Branding Managements Philosophy & Brand-Maslows hierarchy of needs- Brand
functions- Branding Products- Branding services CRM in Brand Management- Brand loyalty- True
brand loyalty - Spurious Brand Loyalty- Brand Equity- Customer Based Brand Equity.
UNIT-IV: Segmentation & its usage in Advertising - Market Targeting and Positioning Brands across
Borders - Brand Building- Positioning Maps-choosing a Positioning-Communicating and Delivering the
chosen Positioning-Integrated Marketing Communications to Build Brand- Modern International Brand
Building Strategies
UNIT-V: Brand Extensions-Brand Extension fit-Brand Ambassador & Celebrity Endorsements in Brand
Building- Brand co-creation- Managing Brands Over Time- Managing Brands across Geographical
Boundaries- Finance based brand equity- Measuring brand equity-Role of advertisements in Brand
Building.
Activity: Select an international brand and study its marketing strategies.
Text Books
1. U C Mathur, Brand Management Text & cases Macmillan publishers India ltd, 2006
2. Jean-Pierre Jennet & H.David Hennessey., Global Marketing Strategies, Wiley India. New Delhi,
2005.
Reference Books
1. Aaker, David A., Building Strong Brands, Free Press, New York, 2011
2. Keller, Kevin Lane, Strategic Brand Management Building Measuring and Managing Brand
Equity, , Prentice Hall, Noida, 2011
3. Kevin Lane Keller (2003), Best Practice Cases in Branding, Prentice Hall, Delhi, 2008
4. Kevin Keller, Best Practice Cases in Branding: Lessons from the Worlds Strongest Brands,
Prentice Hall, Noida, 2008
Journals
4. Journal of international trade law and policy
5. International Trade news Journal of Economics
6. Journal of International Business Studies
63
HMPRBA-IB-405: INTERNATIONAL TRADE LOGISTICS

The objective of this course is to familiarize the students with the concepts of International transportation,
Ware housing and practical applications of international trade logistics.
UNIT I : Marketing Logistics: Concept, Significance and Objectives, Relevance of Logistics in
International Business; System Elements; Key Logistics Functions, Supply Chain Management:
Principles of SCM; Difference between SCM and Logistics; SCM for Improved Customer Service and
Enhanced global Competitiveness.
Unit II : International Transportation: International Transport System, Choice of Mode Rail, Road, Air
and Sea Evolution and Perspectives of Indian Shipping Industry; Problems UN Convention on
Shipping, Freight Structure and Practices; Linear Operations; Tramp Operations Chartering Principles
and Practices Air Transportation Advantages; Carrier-consignee Liabilities, Total Cost Concept.
Unit III : Ware Housing: Inventory Management Concepts and Application; Significance and Types of
Ware Housing Facilities; Total Cost Approach Containerization: CPS and Inland Container Depots, Dry
Ports, Multi Model Transportation and CONCOR; Problems and Prospects.
Unit IV: Role of Ports: Port Organization and Management Responsibilities of Port Trust, Growth and
Status of Ports in India, Carriage of Goods Legal Aspects; Port Services Pricing.
Unit V : Role of Intermediaries: Shipping Agents; C & F Agents, Ship Owner and Shipper Consultation
Arrangements; Stevedores and Long Shore man Freight Forwarders; Cargo Booking Centers; Terminal
Operators.
Activity: Select a port and study its management.
Text Book
David Pierre, Stewart Richard, International Logistics The Management of International Trade
Operations, Cengage, USA, 2010.
Reference Books
1. Mangan John, Lalwani Chandra, Butcher Tim, Global Logistics & Supply Chain Management,
John Wiley & sons, UK, 2008
2. Wood. F. Donald, Anthony P. Barone, Paul R Murphy, Daniel L Wardlow, International Logistics,
AMACOM, New York, 2002
Journals
1. The Journal of Commerce
2. Commercial Carrier Journal
3. Material Handling & Logistics Magazine
64
HMPRBA-IB-406: WTO AND INDIA

The objective of this course is impart to the students an understanding of the provisions of GATT while
exposing them to the mechanism of WTO with reference to the Indian environment of International trade.
UNIT I: Evolution of GATT, GATT Provisions Its Working; GATT 1994 Uruguay RoundProtocol to the GATT 1994.
Unit II: W.T.O. Establishment of W.T.O. Organization Structure Functions of W.T.O. Principles of
W.T.O. Dispute Settlement Body and Trade Policy Review Body.
Unit III: W.T.O. Agreements, Trade Related Intellectual Property Rights (TRIPS), Trade Related
Investment Measures (TRIMS) Multi Lateral Agreements on Investments.
Unit IV : Agreement on Trade in Services, Issues relating to E-Commerce, Removal of Quantitative
Restrictions, Agreement on Textiles and Clothing, Effect on Agriculture, Effect on Pharmaceutical
Industry, Effect on Other Products like Leather Products, Gems and Jewellery etc.
Unit V : W.T.O. Dispute Settlement Mechanism Council for Trade in Goods, Council for Trade in
Services, Council for Trade Related Aspects, W.T.O. and Anti-Dumping Measures Types of Dumping
- Objectives, Effects of Dumping on Importing and Exporting Countries, Various Anti-Dumping
Measures.
Activity: Select an industry and study the impact of WTO
Text Book
Thakur Kumar Anil, WTO & India, Deep & Deep Publications, New Delhi, 2007
Reference Books
1. M.B.Rao, W.T.O. and International Trade, Vikas Publishing house, Noida, 2001.
2. Krugman R Paul, Maurice Obstfeld, International Economics Theory & Policy, Dorling
Kindersley, India, 2009
Journals
1. The World Trade Review
2. The Global Studies Journal
3. European Journal of International Law
65
HMPRBA-MM-401: SALES AND DISTRIBUTION MANAGEMENT

The objective of this course is to enable the students to understand the importance of Sales Management
and various methods of sales and distribution.
UNIT I: Role of Sales Management in Marketing Management, Recent trends in Sales Management
Selling Process, Theories and Functions of Sales Management.
UNIT II: Sales Organization, Type of sales Organizational Structures, Analysis of Market and Sales
Potential, Sales Quotas, Sales Territories and Sales Budgets.
UNIT III: Management of Sales Force, Training, Motivating, Compensating and Evaluating Sales Force,
UNIT IV: Marketing Channels, Structure and Functions, Channel Design, Selecting and Motivating
Channel Members, Evaluating Channel, Member Performance.
UNIT V: Channel Conflicts, Reasons, Managing Channel Conflicts.
Activity: A field Visit to the channel partner and report writing on its structure and design
Text Book
Krishna K Havaldar, & Vasant M Cavale., Sales and Distribution Management. The McGraw-Hill
Companies. 2008.
Reference Books
1. Eugene. M.Johnson, David L.Kurty and Ebirhard E.Scheuing., Sales Management. McGraw Hill
International.
2. Matin Khan., Sales Management. Excel Books.
3. Richard R.Still, Edeard W.Cundiff and Norman A.P.Govani., Sales Management Decisions, Policies
and Cases. Prentice Hall. 2008.
4. S.L.Gupta., Sales and Distribution Management. Excel Books.
Journals
2. Journal of Marketing
3. Journal of Marketing Research, International Management Institute, New Delhi
66
HMPRBA-MM-402: CONSUMER BEHAVIOUR

The objective of this course is to develop an understanding on consumer behavior, characteristics,
purchase decision-making process, customer relations and its application to marketing strategy.
UNIT I: Introduction to the Study of Consumer Behaviour Determinants of Consumer Behaviour
Profile of the Indian Consumer.
UNIT II: Perception Nature of perception perception and Marketing Strategy; Motivation
Motivation Theory and Marketing Strategy; Personality and Emotion.
UNIT III: Learning and Consumer Behaviour- Behavioural Learning Theories- Classical Conditioning,
Instrumental Conditioning, Cognitive Learning Theory, Involvement Theory.
UNIT IV: Attitude Measurement and Change; Self Concept and Life Style Marketing; Influence of
Social and Cultural Factors on Consumer Behaviour Family, Reference Groups, Cross Cultural
Variations in Consumer Behaviour.
UNIT V: Consumer Decisions Process Problem Recognition Information Search Evaluation
Alternative and Selection Post Purchase Behaviour Organizational Buyer Behaviour.
Activity: Each student need to share his/her experiences for any product as consumer using the frame
work of consumer behavior.
Text Book
Leon G. Schiffiman and Leslie Hazer Kanuk., Consumer Behaviour. Pearson Education 2008
Reference Books
1. Henry Assael., Consumer Behaviour. Willey India. New Delhi.

2. Jagadish N. Seth, Atul Parvatirao and G. Shainesh., Customer Relationship Management:
Emerging Concepts, tools and applications. Tata Mc Graw Hill Publications. New Delhi: 2001.
3. Mukesh Chaturvedi and Abhinav Chaturvedi., Customer Relationship management: An Indian

perspective. Excel Books.
4. Satish K.Batra, SHH Kazmi., Consumer Behaviour. Excel Publishers.
Journals
1.
2.
3.
4.
5.
Consumer Behaviour
Management Review, IIMB
Marketing Mastermind
67
HMPRBA-MM-403: MANAGEMENT OF ADVERTISING

The objective of this course is to enable the students to understand the concept and importance of
Advertising and to prepare an effective advertisement.
UNIT I: Role of Advertising in Promotional Mix Advertising and Communication.
UNIT II: Challenges and Opportunities in Advertising Economic, Social and Ethical aspects of
Advertising and Advertising Agencies.
UNIT III: Audience Analysis in Advertising Media Planning Media Mix Decisions Developing
Media Strategy Creative Strategy and Copy Writing Different Types of Appeals Layout Design.
UNIT IV: Advertising Budgets Methods of Formulating Advertising Budgets Evaluating of
Advertising Effectiveness.
UNIT V: Direct Response Advertising Home Shopping Direct Mail Catalogs Telemarketing
Internet Advertising International Advertising Impact of Culture - Customs Law and Regulations.
Activity: Write a report on the impact of advertisement on ones own purchase decision making process.
Text Book
Kenneth E.Clow & Donald Back, Integrated Advertising, Promotion & Marketing Communications.
Pearson Education. 2008.
Reference Books
1. A.S.A.Chunawala and K.C.Sethia., Foundation of Advertising Theory and Practice. Himalaya
Publishing House.
2. Jaishrey Jethwani,Shruthi Jain., Advertising Management. Oxford University Press.
3. Kazmi & Batra., Advertising and Sales Promotion. Excel Books.
4. Manendra Mohan. Advertising Management Concepts and Cases. Tata McGraw-Hill Publishing
Ltd.
Journals
3. Brand Reporter
4. The International Journal of Advertising (IJA)
68
HMPRBA-MM-404: RURAL MARKETING

The objective of this course is to expose students to the emerging trends in rural marketing and to enable
them to understand the environment in which the firms operate and enabling the students to apply the key
concepts to practical business situations.
UNIT I: Introduction: Components of rural markets, classification of rural markets, rural vs. urban
markets. Rural marketing environment Demographic factors - Social factors, Technological Factors,
Economic Factors, Political Factors
UNIT II; - Rural Consumer Behaviour: Consumer buying behaviour models, Factors affecting Consumer
Behaviour - Characteristics of Rural consumer-, -Rural Marketing Strategies: Segmentation - TargetingPositioning.
UNIT III: Product Strategy - Introduction, Marketing Mix Challenges, Rural Product Categories Fast
moving Consumer goods, Consumer Durables, Agriculture Goods, Services - Branding in Rural IndiaBrand building in Rural India.
UNIT IV: Distribution Strategy: Channels of Distribution, Evolution of Rural Distribution SystemsWholesaling, Rural Retail System, Vans, Rural Mobile Traders: The last Mile Distribution,
Haats/Shandies, Public Distribution System, Co-operative Societies Behaviour of the Channel, Prevalent
Rural Distribution Models - Emerging Distribution Models- Corporate SHG Linkage, Satellite
Distribution, Syndicated Distribution, ITCs Distribution Model, Petrol pumps and Extension counters,
Barefoot agents, Agricultural agents, Agricultural input dealers, Other channels.
UNIT V : Communication strategy: Challenges in Rural Communication, A view of Communication
Process - Profiling the Target Audience, Creating advertisement for rural audiences rural media- Mass
media, Non-Conventional Media, Personalised media, Rural Media
Caselet (Not exceeding 200 words)
Activity: Prepare a report on successful rural marketing strategies of select firms.
Text Book
C G Krishnamacharyulu, Lalitha Ramakrishnan. Rural Marketing. Pearson Education 2010
Reference Books
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Pradeep Kashyap & Siddhartha Raut- Rural Marketing Biztantra

T.P. Gopal Swamy - Rural Marketing - Vikas Publishing House,2/e
Balaram Dogra & Karminder Ghuman - Rural Marketing, TMH,1/e
Sanal Kumar Velayudhan - Rural Marketing, 2/e, Response, SAGE Publication
U.C.Mathur - Rural Marketing Excel books, 1/e
Kashyap Rural Marketing Pearson Education
Habeeb Ur Rahman Rural Marketing Himalya Publishing House, 1/e, 2004
Sukhpal Singh Rural Marketing Vikas Publishers
Minouti Kamat & R. Krishnamoorthy, Rural Marketing Himalaya Publishing House, 3/e,
Tej K. Bhatia, Advertising & Marketing in Rural India- Macmillan Publishers
Journals
3. Brand Reporter
4. The International Journal of Advertising (IJA)
69
HMPRBA-MM-405: HOSPITALITY MARKETING

The objective of this course is to enable students to appreciate the emerging trends in hospitality and to
hone distinctive managerial skills for hospitality organization and management.
UNIT I: Introduction: hospitality service the distinguishing factor; tourism marketing; growth in
hospitality service; 8Ps of hospitality and travel marketing; Marketing hospitality and challenges in
hospitality sales.
UNIT II: Hospitality planning and management; Controllable and uncontrollable factors; Segmenting,
positioning and channels of distribution.
UNIT III: Market segmentation-concept, relevance to hospitality industry, market segment groups; the
importance of distribution channels.
UNIT IV: PLC strategies, new product developments, product mix and product line decisions, branding
and packaging, price setting-objectives, factors and methods.
UNIT V: Hospitality markets: Defining the customer, Market opportunities, consumer behaviour: Sales,
customer service, advertising and promotion Destination marketing: Electronic and web based: Forces
that will impact the future.
Activity: Prepare a report on successful hospitality marketing strategies of select firms.
Text Book
Robert D. Reid and David C. Bojanaic. Hospitality Marketing. John Wiley and Sons 2009
References
1. Mathews. Hospitality Marketing. Pointer Publications
2. David Bowie and Francis Buttle,.Hospitality Marketing. Elsevier, 2004
3. Philip Kotler. Marketing for Hospitality and Tourism. Pearson Education Asia, 2008
4. Bhat. Hospitality Marketing. Commonwealth publishers
5. Kaser and Freeman. - Hospitality Marketing - South Western Educational
6. Neil Wearne. Hospitality Marketing. Hospitality Press Pvt Ltd. Australia
7. Philip Kotler, Bowen and Makens. Marketing for Hospitality and Tourism. Prentice-Hall Inc.
Journals
70
HMPRBA-MM-406: BRAND MANAGEMENT

The objective of this course is to enable the students to understand the concept and importance of
branding and to prepare an effective brand management strategy.
Unit 1: Brands versus products, what can and cannot be branded, branding challenges and opportunities;
Customer based brand equity, sources of brand equity, Aakers model of measuring brand equity, building
a strong brand.
Unit 2: Identifying and establishing brand positioning, guidelines, internal branding and brand audits
Unit 3: Building brand identity-The Kapferers identity prism, Choosing brand elements, options for
brand elements, designing marketing programmes to build brand equity
Unit 4: Designing & Sustaining Branding Strategies: Brand hierarchy, Branding strategy, Brand
extensions.
Unit 5: Marketing communication to build brand equity, developing communication programmes,
building an online brand
Activity: Prepare a report on successful branding strategies of select firms.
Text Book
Kevin Lane Keller. Strategic Brand Management. Pearson Publishers 2007
Reference Books
1.
2.
3.
4.
5.
6.
7.
Debashish Pati - Branding Concepts & Process Macmillan Publishers India

Philip Kotler & Kevin Lane Keller, Marketing Management. Pearson India. New Delhi: 2011.
Pran K Choudhary Successful Branding University Press, New Delhi
Subrato Sen Gupta Brand Positioning Strategies for Competitive Advantage McGraw-Hill Education
Caperer Strategic Brand Management Kogan Page Publishers,
Jones Behind Powerful Brands Tata McGraw Hill Publishers
S. Ramesh Kumar Managing Indian Brands Vikas Pub. House, 2001
Journals
1.
2.
3.
4.

Management Review, IIMB
71
HMPRBA- OSM-401: GLOBAL OPERATIONS & LOGISTICS

The objective of this paper is to acquaint the students with importance of Logistics, role and contributions
in current business environment and to enable them to understand the effectiveness of Supply Chain
management in global environment.
UNIT I: Global Operations and Logistics: Evolution, Design and Strategic Frame Work; Evolution of
global flows, logistics as a source of service for managing global flows, basic principles of designing the
global operations network, strategic frame work for tackling new challenges.
UNIT II: Globalization of Operations and Marketing Strategies; Conceptual frame work and the driving
forces behind the global operations process, Marketing strategies: Global vs. Local marketing and the
meaning of the global product.
UNIT II: Global Operations and Logistics Planning; Supplier network development (inbound logistics)
the evolving concept of outsourcing, frame work analysis, Physical distribution (outbound logistics)channels and architecture of physical distribution network in global operations. Bullwhip effect in supply
chains issues of vertical integration in the supply chains.
UNIT IV: Logistics Network Design and Risk Management in Global Operations; Global logistics
network configuration, trade-offs associated with each approach, capacity expansion issues. Risk
Management in global operations.
UNIT V: Effective Management of Global Operation and Logistics; Critical issues of information
management, performance measurement and evaluation in global operation, organizational structures for
global logistics excellence.
Activity: Prepare a report on the role of logistics in global operations of select firms.
Text Book
Phillipe-Pierre Dornier, Ricardo Ernst, Michel Fender, Panos Kouvelies. Global Operations and
Logistics: Text and Cases, John Wiley & Sons, 2008.
Reference Books
1. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and Operation,
Third edition, Pearson, 2009.
2. Martin Christopher : Logistics & Supply Chain Management: creating value-adding networks,
FT Press / Prentice Hall / Pearson Education, 2005,
3. Donald J.Bowersox and David J.Closs: Logistical Management: The Integrated Supply Chain
Process, TMH, 2006.
4. Douglas M. Lambert : Supply Chain Management - Processes, Partnerships, Performance : 3rd
ed., Douglas M. Lambert, Editor Copyright 2008
5. John T Mentzer: Supply Chain Management, Sage Publications, 2008
6. Donal Waters: Global Logistics, Kogan Page, 2009
Journals
1. Supply Chain Management: An International Journal; Emerald Insight.
2. Journal of Business Logistics
3. Journal of Operations Management
4. Supply Chain Management Review
72
HMPRBA-OSM-402: SERVICE OPERATIONS MANAGEMENT

This course addresses the strategic and operational aspects of managing service systems. In addition
to discussing the design and operational control of service operations, specific issues pertaining to
certain sectors of the service industry are also addressed.
UNIT I: Introduction to Service Operations; Understanding Services Economy; Global trends in
Services Sector; Changing paradigms in Competitiveness of services; Services Manufacturing
Continuum; Role of services in manufacturing firms; Recent trends in manufacturing
UNIT II: Service Strategy; developing an overall vision for the service system; Developing a
service strategy; Service Positioning & Implications for Service Delivery Design
UNIT III: Service delivery design; service Process; service People, Resource utilization;
Forecasting Demand for services; Capacity issues in service systems; Notion of capacity, Capacity
build up strategies; Capacity Vs System Performance
UNIT IV: Managing Waiting lines; Queuing Theory Applications in Service Systems; Simulation
as a tool for design of services; Use of simulation software for modeling; Resource Management in
services; Models for Manpower Planning.
UNIT V: Global Services Delivery Models in Practice in IT/ITES and Financial Sectors; Risk &
Security issues in Financial Services Sector; Role of technology; Services Management in various
sectors
Activity: Prepare a report on the importance of service operations of successful companies.
Text Book
Robert, Graham Clark. Service Operations Management: Improving Service Delivery, 2/e. Pearson
Education.
Reference Book: Fitzsimmons, J.A. and Fitzsimmons, M.J. Service Management, Mc Graw Hill
International Edition (2006).
Journals
1. European Journal of Operational Research
2.
3.
4.
5.
6.
Journal of Operations Management

Journal o f Revenue and Pricing Management.
Journal of Business Research
IIMB Management Reviews
Purchasing and Supply Management
73
HMPRBA-OSM-403: STRATEGIC LOGISTICS MANAGEMENT

The objective of this paper is to acquaint the students with the role and contribution of logistics in current
business environment and the effectiveness of Supply Chain Management in vendor management.
UNIT I: Elements of logistics management: Introduction to logistics, management, competitive advantage and
logistics, sources of competitive advantage, value differentiation through production and marketing supply
chain and competitive performance, Logistics and integrated logistics, growth of integrated logistics service
providers across globe operational objectives of integrated logistics, customer benefits, barriers to internal
integrations.
UNIT II: Strategic Integrated Logistics Management: Key issues, evolution of strategic integrated logistics
integrated logistics quality and bench marking. Principle of logistics information: Forms of information,
functionality of information, Designing and evaluating logistics information system, information architecture
and application of IT in logistics,
UNIT III: Forecasting and Inventory of planning strategy, components of forecasting Inventory planning,
types of inventory, functions of inventory, inventory management strategy, transportations functionality and
principles, role of warehousing and its strategies.
UNIT IV: Logistics costing- Evaluation of logistics performance, drawbacks of traditional accounting
systems, activity based costing cost identification, cost formatting, spatial and temporal dimensions of logistic
s operations. Logistical measurement: Dimensions of performance management, internal performance
measurement, types of productivity measures, perfect order, external performance measurement.
UNIT V: Logistical organization: Integration of supply chain activities, development of logistic al
organization, stages of functional integration, Storehouse operations, and control: objectives of stores function,
location and layout, storage systems, classification and codification of an inventory, methods of sore keeping,
stores accounting.
Activity: Prepare a report on the strategic logistics management of select firms.
Text Book
Bowerson, Donald J and David Closs, Logistics Management Integrated Supply Chain Process,
McGraw Hill, 2006.
Reference Books
Process, TMH, 2006.
Journals
1. Supply chain management: An international journal; Emerald Insight.
5. Journal of Purchasing and Supply Management
74
HMPRBA-OSM-404: PROJECT MANAGEMENT

This course enables the student to understand and appreciate the professional way of completing projects
in the real time business environment and the effective use of the resources for attaining the objectives.
UNIT I: Modern Project management-features, characteristics, life cycle, importance and Integrative
approach, Defining project and Body of knowledge- Scope and other knowledge areas-Project planningWork break down structures- Responsibility matrices.
UNIT II: Project organizing strategy and selection Strategic management process-need for a project
portfolio-Portfolio management system Creating and applying a project model (appraisal systems),
Project organization and culture structures selection culture and its implications- organizing
projects, Project teams and leadership.
UNIT III: Estimating project time and costs factors influencing estimates estimating guidelines and
methods resources developing budget - forecasting budget costs types of costs reducing project
durations learning curves Network techniques Developing project plan PERT/CPM Other
techniques.
UNIT IV: Financial Plan and control Means of finance Working capital Financial ratios and their
Impact Activity Based Costing EVM, Managing Risk, Change control management, Scheduling
Resources.
UNIT V: Project performance, progress measurement and evaluation Project Audit and
Terminal/closure Project closure and termination (nature and Procedure) International Projects.
Activity: Prepare a report on the usage of PERT and CPM in project management with reference to a
consulting firm.
Text Book
John M Nicholas, Project Management for Business and Technology Principles and Practice,
Pearson Education Prentice Hall, 2006.
Reference Books
1. Badiru, Adedeji B., P. Simin Pulat, Comprehensive Project Management, Integrating
Optimization Models, Management Principles, and Computers. 1995. Prentice Hall.
2. Cleland, David I (Editor)., Field Guide to Project Management. 1998. Van Nostrand Reinhold Inc
3. Gray, Clifford F., and Erik W. Larson. Project Management: The Managerial Process, (New York,
NY: McGraw-Hill).
4. Rosenau Jr., Milton D., Successful Project Management, A Step-by-Step Approach with
Practical Examples. 1992. Van Nostrand Reinhold Inc
Journals
1.
2.
3.
4.
GITAM Journal of Management, Visakhapatnam

International Journal of Project Management
Project Management Journal
The International Journal of Construction Project Management
75
HMPRBA-OSM-405: EXIM MANAGEMENT

The objective of this course is to help students understand the importance of documentation in ExportImport activities and to expose them to various rules and regulations applicable thereon.
UNIT I: Export documentation framework, Need and importance of documentation, Study of different
documents, A step-by-step approach in export cargo shipment.
UNIT II: Imports, Regulations, Open General and Special Licenses.
UNIT III: Customs Act 1962, Customs Tariff, Rules of origin, Valuation, Assessment, Harmonization,
Role of Kyoto Convention in Trade, Facilitation, Workshop on customs duty.
UNIT IV: Import Clearance: Documents, CHA, A step-by-step approach to clear imported cargo.
UNIT V: Trading Houses: Export and trading houses schemes- criteria, procedures and documentation
for EOU/FTZ/EPZ/SEZ units.
Activity: Group Assignment followed by presentation of the concerned subject topic.
Text Book
P.K.Khurana, Export Management, Galgotia Publications, 2007.
Reference Books
1.
2.
3.
4.
5.
Justin Paul, Rajiv Aserkar;
Export Import Management; Oxford Publications.

Thomas A. Cook, Rennie Alston, Kelly Raia; Mastering import & export management; TMH.2009
Usha Kiran Rai; Export-import and Logistics Management; PHI Learning.2007
Belay Seyoum; Export-Import Theory, Practices, and Procedures, Second Edition
C.Rama Gopal; Export Import Procedures - Documentation and Logistics; New Age
International.
Journals
1. GITAM Journal of Management, Visakhapatnam
2. Journal of Commerce.
3. Journal of Institute of Export.
76
HMPRBA-OSM-406: E-BUSINESS
The objective of this course is to provide the students with a basic knowledge about E-Commerce trends
in Electronic Commerce and get an overview of M-commerce.
UNIT I: Introduction to E-Commerce Definitions - Types of E-Commerce-Benefits of E-Commerce
Limitations of E-Commerce, Models of E-Commerce B2C, B2B, C2C, Characteristics of Each Model
UNIT II: Electronic Market Structure Business Model of Electronic Marketing Procedure for Internet
Shopping: Consumer Perspective B2C- Characteristics of Internet Surfers- Service in Cyberspace,
Advertising in E- Commerce Methods and Strategies
UNIT III: Financial Transaction through EC - Electronic Payment Systems Security schemes in
Electronic Payment Systems Electronic Credit Card System, Broker Based Services - Trading Stocks
Online Cyber banking and Personal Finance
UNIT IV: EC Strategy Strategic Planning for EC: Industry and Competitive Analysis-Strategy
Formulation Critical Success Factors for EC- A Value Analysis Approach Return on Investment and
Risk Analysis EC Strategy in Action.
UNIT V: Introduction to M-Commerce Importance of M-Commerce, M-Commerce Value Chain, MCommerce Services, Trends in M-Commerce
Activity: Write a report on the various e commerce models used in online business transactions
Text Book: Efraim Turban, David King, Jae Lee, Dennis Viehland, Electronic Commerce: A
Managerial Perspective. Pearson Education, New Delhi: 2008.
Reference Books
1.
2.
3.
4.
5.
6.
Bhaskar, Bharat., E-Commerce. Tata Mc-Graw Hill. New Delhi: 2006.

C.S.V Murty., E-commerce. Concepts, Models, Strategies, Himalaya Publishing house. 2008.
David Whitley., E-Commerce. Tata Mc-Graw Hill. New Delhi: 2007.
Dr. C.S. Rayudu., E-Commerce E-Business. Himalaya Publishing house. 2007.
Gary P.Schneder., Electronic Commerce. Thomson Course Technology. 2007.
Ravi Kalakota and Andrew B. Whinston., Electronic Commerce; A Managers Guide. Pearson
Education. 2008.
Journals
1.
2.
3.
4.
Computers Today, New Delhi:

Data Quest, New Delhi:
GITAM Journal of Management , Visakhapatnam
Information Technology, New Delhi
77
TRIMESTER V
S.No.
Code No.
Title of the Course
1.
HMPRBA-FM 501
Investment Management
2.
HMPRBA-FM 502
International Banking and Finance
3.
HMPRBA-FM 503
Derivatives
4.
HMPRBA-FM 504
Banking Technology management
5.
HMPRBA- FM 505
Financial Planning and Wealth Management
6.
HMPRBA- FM 506
Financial & Credit Analysis
7.
HMPRBA HR 501
Employment Laws
8.
HMPRBA HR 502
Industrial Relations
9.
HMPRBA HR 503
Strategic Human Resource Management
10.
HMPRBA HR 504
Recruitment & Selection
11.
HMPRBA HR 505
Learning & Development
12.
HMPRBA HR 506
Leadership & Team Building
13.
HMPRBA IB 501
International Trade and Policy
14.
HMPRBA IB 502
Exim Policy and Documentation
15.
HMPRBA IB 503
Forex Management and Currency Derivatives
16.
HMPRBA IB 504
Global Strategic Management
HMPRBA IB 505
International Business Communication &

Information Technology in Global Business
18.
HMPRBA IB 506
Global HRM
19.
HMPRBA MM 501
Services Marketing
20.
HMPRBA MM 502
Customer Relationship Management
17.
78
21.
HMPRBA MM 503
Global Marketing
22.
HMPRBA MM 504
E-Marketing
23.
HMPRBA MM 505
Bank Marketing
24.
HMPRBA MM 506
B-to-B Marketing
25.
HMPRBA-OSM 501
Operations Strategy
26.
HMPRBA-OSM 502
Strategic Sourcing
27.
HMPRBA-OSM 503
Supply Chain Risk Management
28.
HMPRBA-OSM 504
Technology Management
29.
HMPRBA-OSM 505
Total Quality Management
30.
HMPRBA-OSM 506
Enterprise Resource Planning
31.
HMPRBA-507
Soft Skills
32.
HMPRBA-508
Comprehensive Viva Voce
HMPRBA-FM-501: INVESTMENT MANAGEMENT

The objective of this course is to impart to the students the knowledge on basic aspects of security
analysis and portfolio management.
UNIT I: Investment - Objectives and Risk - Investment Vs. Specialization Vs. Gambling - Securitized
Investments and Non-securitized Investments calculation of indices BSE Sensex and NSE Nifty.
UNIT II: Valuation of Securities - Valuation of Bonds - Bond Intrinsic Value - Valuation of Shares Equity Valuation Models - Intrinsic Value - Market Value. (NP)
UNIT III: Fundamental Analysis - Industry Analysis - Investments in Industry - Company Analysis.
UNIT IV: Technical Analysis Concept and Tools of Technical Analysis. Technical Analysis Vs.
Fundamental Analysis efficient Market Theory
UNIT V: Portfolio Management Introduction - Selection of Optimal Portfolio - Market PortfolioMarkowitz Model - Efficient Portfolio - Efficient Frontier Sharpe Index Model -Capital Asset Pricing
Model (NP)
(A workshop will be organized by external organization for minimum of 3 days on online stock
market operations and portfolio management).
Text Book
Fisher & Jordon., Security Analysis and Portfolio Management. Tata McGraw-Hill. New Delhi: 2010.
79
Reference Books
1. Gangadhar & Ramesh Babu., Investment Management. Anmol Publications (P) Ltd. New Delhi:
2008.
2. P. Pandian., Security Analysis & Portfolio Management. Vikas Publishing House (P) Ltd. New
Delhi: 2008.
3. V.K. Bhalla., Investment Management. S.Chand. New Delhi: 2009.
4. V.N.S. Raman., Investment Principles & Techniques. Vikas Publishing House (P) Ltd., New Delhi:
2007
Journals
1.
2.
3.
4.
5.
6.
7.
Finance India, New Delhi

Journal of Accounting and Finance, Jaipur.
Journal of Applied Finance, Hyderabad.
Indian Journal of Commerce, New Delhi
Indian Management, New Delhi.
80
HMPRBA-FM-502: INTERNATIONAL BANKING AND FINANCE

The objective of this course is to familiarize the student with International Banking and Finance.
UNIT I: Regulatory Framework for International Banking Regulation, Deregulation,
Reregulation(International Monetary system), Regulatory arbitrage: Birth of Offshore Banking- Basel
Concordat Capital Adequacy Ratios- Loan Loss Provisioning Assessment of Country/Sovereign Risk
Country Risk Management.
UNIT II: International Monetary and Financial System: Importance of international finance; Bretton
woods conference and afterwards, IMF and the World Bank; European monetary system - meaning and
scope.
UNIT III: Balance of Payment and International Linkages: Balance of payments and its components;
International flow of goods, services and capital; Copying with current account deficit.
UNIT IV: Foreign Exchange Markets: Determining exchange rates; Fixed and flexible exchange rate
system; Exchange rate theories; Participants in the foreign exchange markets; Foreign exchange market cash and spot markets; Exchange rate quotes; LERMS; Factors affecting exchange rates - spot rates,
forward exchange rates, forward exchange contracts; Foreign exchange and currency futures; Exchange
dealings and currency possession; information and communication; Foreign exchange trades.
UNIT V: International Capital and Money Market Instruments; GDRs, ADRs, IDRs, Euro bonds, Euro
loans, Repos, CPs, floating rate instruments, loan syndication and Euro deposits.
Activity: Study recent foreign exchange fluctuations and causes
Text Book
Prakash G. Apte, International Finance. Tata McGraw-Hill Publication. New Delhi:2011.
References Books
1. Madhu Vij. International Financial Management. Excel Books. New Delhi:2009.
2. P.G.Apte. International Financial Management. Tata McGraw Hill Publishing. New Delhi:2009.
3. V.A. Avadhani. International Financial Management. Himalaya Publishing house. New
Delhi:2009.
4. V.K. Bhalla. International Financial Management. Anmol Publishing House, New Delhi:2010.
5. A.K. Set. International Financial Management. Galgotia Publishing House, New Delhi:2009.
6. P.K. Jain.International Financial Management. MacMillan New Delhi:2009.
Journals
2. Global Business Review, New Delhi
81
HMPRBA-FM-503: DERIVATIVES
The objective of this course is to impart the knowledge on basic aspects of Financial Derivatives to
students.
UNIT I: Introduction to Financial derivatives: Meaning - Need- Growth and types of
financial derivatives in India. Derivative Markets participants - Functions and Regulatory Frame work of
derivatives trading in India.
UNIT II: Forwards: Meaning- Need Features Types - Trading - Pricing of Forwards
UNIT III Futures: Meaning- Need Features Types - Trading - Pricing of Forwards Forwards Vs
Futures.
UNIT IV: Options Meaning- Need Features Types - Trading - Option pricing models
Scholes Model and Binominal Approach Options vs Futures
Black
UNIT V: Swaps: Meaning- Need Features Types Trading-pricing methods.

(A work shop will be organized by external organization for minimum of 3 days on online stock
market operations and portfolio management.)
Text Book
S.C. Gupta, Financial Derivatives- Theory, Concepts and Problems, Prentice Hall of India. 2010.
Reference Books
1. Hull C. John., Options, Futures and Other Derivatives, Pearson Education. New Delhi.
2. Read Head, Financial Derivatives: An Introduction to Future, Forward, Option. Prentice Hall of
India.
3. Sunil K Parameswaran., Futures Markets: Theory and practice, Tata Mc-Graw Hill, New Dehil.
Journals
1.
2.
3.
4.
5.

Journal of Accounting and Finance, Jaipur.
Journal of Applied Finance, Hyderabad.
Indian Journal of Commerce, New Delhi.
Finance India, New Delhi.
82
HMPRBA-FM-504: BANKING TECHNOLOGY MANAGEMENT

The objective of this course is to familiarize the student with Banking technology and management.
UNIT I: Branch Operation and Core Banking: Introduction and evolution of Bank Management Technological impact in banking operations - Total branch computerization - Concept of opportunities Centralized banking concept - Opportunities, challenges and implementation
UNIT II: Delivery Channels: Overview of delivery channels - Automated Teller Machine - Phone
Banking - Call Centers - Internet Banking - Mobile Banking - Payment Gateways - Card Technologies MICR - Electronic clearing
UNIT III: Back Office Operations: Bank back office management - Inter branch reconciliation Treasury management - Forex operations - Risk management - Data centre management - Network
management - Knowledge management - MIS/DSS./EIS - Customer Relationships Management CRM
UNIT IV: Interbank payment system:- Interface with payment system network - Structured financial
messaging system - Electronic fund transfer RTGS - Negotiated dealing systems and Securities
Settlement systems - Electronic money - E cheques
UNIT V: Database Security Requirements: Reliability and integrity - Sensitive data inferences Multilevel databases - Multilevel security - Security in networks - Threats in networks - Network
security controls - Firewalls - Intrusion detection - Secure E Mail.
Activity: Study recent technology management by banking companies.
Text Book
Vasudeva. E Banking. Common Wealth Publishers, New Delhi 2010
Reference Books
1. Turban Rainier Potter. Information Technology. John Wiley & Sons Inc.
2. Banking Technology. Indian Institute of Bankers publication
3. Jaotab SS and Choubey NSE. Indian Banking in Electronic Era. Sarup and Sons, New Delhi 2008.
Journals
1. Journal of Financial Services Research

3. Journal of Internet Banking and Technology
83
HMPRBA-FM-505: FINANCIAL PLANNING & WEALTH MANAGEMENT

The objective of this course is to acquaint the student with financial planning and wealth management.
UNIT I: Introduction to Financial Planning. Difference between Financial Planning , Wealth
Management & Private Banking. Financial Planning- Desired skills of a Financial Planner.
Comprehensive Financial Planning. Formats of a written Financial Planning.
UNIT II: Personal Budgeting, Savings and Expenditure Planning, Liability (Debt) Planning and
Contingency Planning Time Value of Money.
UNIT IV: Insurance Planning, Life Insurance & General Insurance Products. Retirement Planning and
Products of Retirement Planning, Retirement Planning using Insurance Products, Mutual Funds, ETFs
etc. Personal Investment Planning Asset Allocation Process, Money Market instruments, Debt & Equity
Markets,
UNIT V: Wealth Management Philosophy, Wealth Creation Concepts. Ethical Standards in Financial
Planning and Wealth Management Profession. Numericals on Financial Planning & Wealth Management
Case Studies
Activity: Select an Insurance company and study recent insurance products intoduced
Text Book
Dun & Bradstreet Wealth Management. Tata McGraw Hill Publishing Company Ltd, 2009
Reference Books
1. Madhu Sinha. Financial Planning a Ready Reckoner. 2008
2. Clifford Pistolese. Lifespan Investing, Building the Best Portfolio for every stage of your life.
Tata McGraw Hill, 2008
3. Duncan Hughes. Fund and Asset Management. Infinity Books, 2008
4. Kapoor, Dlaby & Hughes, Personal Finance. Tata McGraw Hill, 2008
5. Sanjiv Mehta. Winning the Wealth Game. Tata McGraw Hill, 2007
6. Jeffrey H Rattiner, Getting Started As a Financial Planner Viva Books Pvt. Ltd, 2006
7. Mark J P Anson. Handbook of Alternative Assets, Wiley Finance, 2006
8. IIEF Mutual Fund Advisors Handbook. Invest India Economic Foundation, 2004
9. Personal Financial Planning by ICFAI University Press, 2004
Journals
1.
2.
3.
4.

The Journal of Wealth Management
The Journal of Private Wealth Management
The Journal of Financial Management
84
HMPRBA-FM-506: FINANCIAL AND CREDIT ANALYSIS

The objective of this course is to familiarize the student with credit analysis.
UNIT I: Over view of Credit Analysis Objectives, Tools and Techniques, Lending Process, Financial
Statement Analysis I, Ratio Analysis, Cash Flow and Funds Flow Analysis.
UNIT II: Financial Statement Analysis II, Equal Size Statement Analysis, Trend Analysis, Sensitivity
Analysis, Decision Tree, Simulation, EVA & MVA Analysis etc., Non-financial Analysis Economy
Analysis, Industry Analysis, Company Analysis, Promoters, Technology
etc.
UNIT III: Loan Appraisals : Purpose, End-use, Security, Documentation, Repayment Schedule,
Monitoring, Loan Recovery Process, Appraisals of Working Capital, Term Loans, Project Finance,
Housing Loans, Consumer Loans, Car Loans, Loans to SME Sector, Agricultural Loans.
UNIT IV: Loan Securitization, Asset Classification, Income Recognition and Provisioning norms,
Problem Loans, Concept of Sustainable Debt, Loan Restructuring, Loan Write-offs. Debt-Equity Swap,
Debt-Asset Swap,
UNIT V: Investment Analysis and Valuation: Security Analysis, Equity / Enterprise / Business
Valuation. Managing Banks Investment Portfolio, Cost Analysis and other forms of Financial Analysis,
Case Studies.
Activity: Select a company and analyze financial position by using ratios
Text Book
Leopold A Bernstein & John J Wild. Analysis of Financial Statements. Tata McGraw Hill, 2009
Reference Books
1.
2.
3.
4.
R A Brealey and S C Myers. Financing and Risk Management, Tata McGraw hill, 2009
J Berk and P. DeMarzo. Financial Management. Pearson education, 2008
A L Day. Mastering Financial Modelling in Microsoft Excel. Pearson, 2007
Robert F Bruner. Case Studies in Finance Managing Corporate Value Creation. Tata McGraw
Hill, 2007
5. Ciby Joseph. Credit Risk Analysis A Tryst with Strategic Prudence. Tata McGraw Hill, 2006
6. IIEF Mutual Fund Advisors Handbook Finance is changing, are you? Invest India Economic
Foundation, 2009
7. T W Koch and S S McDonald. Bank Management. Thomson, South Western, 2010
Journals
1. The Journal of Credit Risk Management
3. Asia Financial Planning Journal
85
MPRBA-HR-501: EMPLOYMENT LAWS

The objective of this course is to impart to the students the importance, and scope of labour legislation
and its role in the industry.
UNIT I: Industrial Jurisprudence, Principles of labour legislation, Role of ILO
UNIT II: The Industrial Disputes Act 1947, The Employment standing orders Act, The Trade Unions Act
1926
UNIT III: The Workmens Compensation Act 1923, The Employees State Insurance Act 1948, The
Provident Funds and Miscellaneous Provisions Act 1952, The Payment of Gratuity Act
UNIT IV: The Payment of Bonus Act 1965, The Minimum Wages Act 1948, The Payment of Wages Act
1936
UNIT V: The Factories Act 1948
Activity: Select an Organization and study the role of trade unions
Text Book
P.K. Padhi. Industrial & Labour Laws. Prentice Hall of India:2007.
References Books
1.
2.
3.
4.
5.
Malik, P.L., Industrial Law. Eastern Book Company.Lucknow:2007.

Goswami V.G., Labor and Industrial Relations Law. Central Law Agency.Alahabad:2006.
Sharma A.M., Industrial Jurisprudence. Himalaya Pub. House. New Delhi:2007.
Mishra S.N., Labor and Industrial Laws. Central Law Publishing. Allabad: 2006.
Sinha, P.R.N., Industrial Relations and Labor Legislations. Oxford and IB H Publishing co. New
Delhi:2005.
Journals
1. Labour Law Reporter
2. Labour Law Journal
86
MPRBA-HR- 502: INDUSTRIAL RELATIONS

The objective of the course is to impart to the students the various techniques and practices for
maintaining harmonious relations in the organizations.
UNIT I: Industrial relations concept and scope Importance of IR Key actors in IR - Approaches to IR
- Factors affecting IR Prerequisites for successful IR
UNIT II: Trade union concept Functions of Trade unions in India Problems of Trade unions and their
role in IR Employers organizations, functions and their role in IR The role of state in IR and different
types of interventions Code of discipline and its objectives Code of conduct Unfair labour practices.
UNIT III: Grievance concept - Causes - Managing grievances and grievance redressel procedure
Industrial conflicts/disputes Classification of Industrial disputes causes and consequences Methods
of resolution of conflicts/disputes Conciliation Arbitration Adjudication - Dispute settlement
Machinery - Managing discipline- Process of Domestic enquiry
UNIT IV: Collective bargaining(CB) - concept Main features of CB Pre-requisites of CB CB at
different levels - Workers participation in management and its objectives Levels and forms of
participation Joint management committees and their functions - Tripartisiam-ILC and SLC Labours
advisory boards- ILO
UNIT V: IR strategy Globalization and IR Technology and IR and Emerging trends in IR
Activity: Select a company of your choice and study the workers participation in decision making
Text Book
Memoria & Mamoria. Dynamics of Industrial Relations. Himalaya Publishing House. Mumbai: 2008.
Reference Books
1. Sarma.A.M., Industrial Relations. Himalaya Publishing House. Mumbai: 2005.
2. Venkataratnam.C.S., Industrial Relations. Oxford University Press. New Delhi: 2006.
Journals
1. Harvard Business Review, Harvard Business School Publication Co., USA
2.
3. Indian Journal of Industrial Relations, New Delhi

4. Labour Law Reporter
5. Personnel Today, NIPM, Kolkata.
MPRBA-HR-503: STRATEGIC HUMAN RESOURCE MANAGEMENT

87
The objective of this course is to equip the students with basic concepts of Strategic Human Resource
UNIT I : Introduction: Definition of SHRM, Need and Importance of SHRM; Human resources as a
sources of competitive advantage; Traditional HR Vs. Strategic HR, Barriers to strategic HR, Types of
Strategies Corporate Strategy, Business strategy and HR Strategy.
UNIT II : Integration of HR Strategy : Integration of HR Strategy with corporate and business
strategies; Different approaches to integration; the 5-P model for linking people with strategic needs of
business; Role of HRM in strategy formulation and implementation; HR as a Strategic partner;
UNIT III: HR Environment and Strategic HR Processes: Impact of Technology, Changing nature of
work, demographic changes, workforce diversity etc., on HR; HR Planning, Strategic issues in staffing;
Performance Management: Meaning and need for performance management, performance appraisal
systems and their limitations.
UNIT IV: Training and Development Strategies : Cross cultural training, Multiskilling, Succession
Planning; Creating a learning organization; Strategically oriented compensation and reward systems: Skill
based pay broad banding , variable pay, profit sharing, employee stock option plans, executive
compensation.
UNIT V: Systems of high performance human resource practices; Human resource Evaluation;
Measures of Evaluation; HR Audit.
Activity: Take a company and study various HR strategies implemented in it
Text Book
Jeffrey A. Mellow,
Singapore:2008.
Strategic Human Resource Management.
Thomson South Western,
Reference Books
1. Charles R. Greer., Strategic Human Resource Management A General Managerial Approach.
Pearson Education (Singapore) Pvt. Ltd.
2. Rajib Lochan Dhar., Strategic Human Resource Management.Excel Books. New Delhi.
3. Tanuja Aggarwala., Strategic Human Resource Management. Oxford University Press. New Delhi.
Journals
2. Personnel Today
HMPRBA-HR-504: RECRUITMENT & SELECTION

88
The objective of this study is to enable the student to specialize in the process of Recruitment and
Selection with a special focus on pre-employment tests and measuring competencies.
UNIT I: Recruitment Challenges- How to make recruitment efforts succeed, Workers ExpectationsRecruitment Sources, Proactive and reactive recruitment, Innovative recruitment sources, Electronic
Recruitment, Electronic resumes, Career web sites, International electronic recruitment electronic Web
sources.
UNIT II: Interviewing, Job descriptions, Reviewing the application and rsum, Planning basic
questions, Competency Based questions, Key competency category, competency based lead-ins, Generic
competency Questions, Additional types of questions, Probing questions, Questioning techniques to
avoid, Encourage applicant to talk, Providing talk.
UNIT III: Pre-employment Testing, testing advantages and disadvantages, test validation, testing
categories, Computer based testing, Background check policy, reference check, Guidelines for releasing
and obtaining Information.
UNIT IV: Ability Tests- Mental Ability, effects of practice and coaching, Mechanical ability test,
Personality Measurement Test, Personality Assessment- Performance tests and, Use of performance test,
Assessment Center-Integrity Testing Drug testing, Graphology.
UNIT V: Recruitment and Selection Practices Abroad - Case Studies
Activity: Select a company and study the selection process
Text Books
1. Phillips. Strategic Staffing, Pearson, 2009.

2. Daine Arthur. Recruiting, Interviewing, Selecting & Orienting New Employee, PHI, 4/e, 2007.
References
3. Robert Edenborough: Assessment Methods in Recruitment, Selection and Performance, Kogan,

4.
5.
6.
7.
2006.
Sanjay Srivastava: Case Studies in HRM, Excel, 2009.
Gatewood, Field,Barrick: Human Resource Selection, Cengage, 2008.
Gareth Robert: Recruitment and Selection, Jaico, 2008.
N.K.Chanda: Recruitment and Selection, Paragon International, 2009.
Journals:
1.
2.
3.
4.
5.
6.
Journal of Applied Psychology

Journal of Training & Practice in Professional Psychology
Public Personal Psychology
Journal of Management
Public Personal Psychology
Journal of Management
89
HMPRBA-HR-505: LEARNING & DEVELOPMENT

The objective of this course is to acquaint the HR students with the process of Learning and
Development.
UNIT I: Introduction To Training Concept: Definition, Meaning, Need for Training, Importance of
Training, Objectives of Training, Concepts of Education, Training And Development, Overview of
Training Functions, Types of Training
UNIT II: Process of Training: Steps in Training, Identification of Job Competencies, Criteria for
Identifying Training Needs (Person Analysis, Task Analysis, Organization Analysis), Assessment of
Training Needs, Methods and Process of Needs
UNIT III: Designing And Implementing a Training Program: Trainer Identification, Methods and
Techniques of Training, Designing a Training Module (Cross Cultural, Leadership, Training The Trainer,
Change), Management Development Program, Budgeting of Training.
UNIT IV: Evaluation of Training Program: Kirkpatrick Model of Evaluation, CIRO Model, Cost-Benefit
Analysis, ROI of Training.
UNIT V: Learning: Principles of Learning, Theories of Learning, Reinforcement Theory, Social
Learning Theory, Andragogy, Resistance to Training, Technology in Training: CBT, Multimedia
Training, E-Learning/Online Learning, Distance Learning.
Activity: Select a company of your choice and study training and development strategies
Text Books
1. Raymond Noe. Employee Training And Development. McGraw-Hill International, 2009
2. Devendra Agochia. Every Trainers Handbook. Sage Publications Pvt. Ltd, 2009
Reference Books
1. Radha Sharma. 360 Degree Feedback, Competency Mapping And Assessment Centre, Tata
McGraw-Hill, 2004
2. S.K. Bhatia ,Training And Development, Deep & Deep Publications, 2009
3. Biswajeet Pattanayak. HRM, Prentice Hall India Pvt., Limited, 2005
Journals
1.
2.
3.
4.
International Journal of Training and Development

Indian Journal for Training and Development
Training Journal
European Journal of Training and Development
HMPRBA-HR-506: LEADERSHIP & TEAM BUILDING

90
The objective of this course is to provide a conceptual understanding of leadership and team building to
the students.
UNIT I: Leadership Meaning - Concepts and Myths about Leadership - Components of LeadershipLeader, Followers and situation - Assessing Leadership & Measuring its effects.
UNIT II: Focus on the Leader Power and Influence - Leadership and Values. Leadership Traits Leadership Behaviour - Contingency Theories of Leadership - Leadership and Change.
UNIT III: Leadership Skills Basic Leadership Skills, Building Technical Competency, Advanced
Leadership Skills, Team, Building for Work Teams, Building High Performance Teams.
UNIT IV: Basics of Teams and Team Building- Team Building Activities- Types of Teams- Leading,
Facilitating and Motivating Teams - Evaluating Team Performance - Corporate Team Building
UNIT V: Groups, Teams and Their Leadership. Groups Nature, Group Size, Stages of Group
Development, Group Roles, Group Norms, Group Cohesion. Teams Effective Team Characteristics and
Team Building, Ginnetts Team Effectiveness Leadership Model.
Activity: Select the company of your choice and study the leadership style of a CEO
Text Books
Andrew J. DuBrin, Leadership: Research Findings, Practice and skills, Biztantra, 2008
Reference Books
1. Hughes, Ginnett, Curphy - Leadership, Enhancing the Lessons of Experience (Tata McGraw-Hill,
5th Ed.)
2. Yukl G - Leadership in Organisations, Pearson, 6th Ed.
3. West Michael - Effective Team Work, Excel Books, 1st Ed.
4. Sadler Philip Leadership, Crest Publishing House
Journals
1. Leadership & Organization Development Journal
2. Journal of Management Development
3. International Journal of Business Management and Leadership
4. Journal of Leadership Studies
91
HMPRBA-IB-501: INTERNATIONAL TRADE AND POLICY

The objective of the paper is to enable the student to understand various theories underlying international
trade, and policies that influence it.
UNIT I: International Trade: Theories of foreign trade absolute and comparative advantage theories;
Modern theory of trade Hecksher- Ohlin theory; Terms of trade; Theory of international trade in
services; Balance of payments and adjustment mechanism.
UNIT II: Commercial Policy Instruments: Tariffs, quotas, anti dumping/countervailing duties; Technical
standards; Exchange controls and other non-tariff measures.
UNIT III: Indias Foreign Trade and Policy: Direction and composition of Indias foreign trade; Export
Import policy; Export promotion and institutional set up; Deemed exports; Rupee convertibility; Indian
Joint ventures abroad; Project and consultancy exports.
UNIT IV: Theory of Economic Integration-Customs Union-Features-Regional Integration AgreementsGrowth - Arguments for and against regionalism-Regionalism versus multilateralism- Regional
groupings-NAFTA-EU-Recent developments, .with focus on India-ASEAN Free Trade Agreement.
UNIT V: Foreign Investment Policy: Policy and frame work for FDI in India; Policy on foreign
collaborations and counter trade arrangements; Indian joint ventures abroad; Project and consultancy
exports
Activity: Study FDI flows in India and analyze the influence of liberalization on FDI flows
Text Book
Verma, M.L. International Trade, Vikas Publishing House, Delhi, 1995.
Reference Books
1. Love Patrick, Ralph Lattimore, International Trade: Free, Fair and Open, OECD, Paris, 2009
2. Vaish. M.C; Sudama Singh, International Economics, Oxford Press, New Delhi, 2006
3. Salvatore Dominick, International Economics: Trade & Finance, Wiley, Bangalore, 2010
Journals
1. International Trade Journal
2. European Business Review
3. Journal of World Business
92
HMPRBA-IB-502: EXIM POLICY AND DOCUMENTATION

The objective of the paper is to introduce the student to export & import procedure & documentation, and
incentives that can be availed in export trade.
UNIT I: Introduction: Export documentation, Foreign exchange regulations; ISO 9000 series and other
internationally accepted quality certificates; quality control and pre-shipment inspection.
UNIT II: Export Procedures: : Export licensing policy General excise clearances; Role of clearing and
forwarding agents; shipment of export cargo; Export credit; export credit guarantee; duty draw backs.
EXIM Policy review.
UNIT III: Import procedures: Import licensing policy; actual user licensing; Import-export pass book;
Capital goods licensing; export houses and trading houses.
UNIT IV: Export Incentives: Overview of export incentives-EPCG, Duty drawbacks, duty exemption
schemes, tax incentives; procedures and documentation.
UNIT V: Trading Houses: Export and trading houses schemes- criteria, procedures and documentation
for EOU/FTZ/EPZ/SEZ units.
Activity: Study the criteria for ISO 9000 certification
Text Books
1. Justin Paul, Rajiv Aserkar, Export import management, Oxford Press, New Delhi, 2008
2. Mustafa A, Foreign Trade Finance & Finance Documentation, University Science Press, New
Delhi, 2010
Reference Books
1. Cherian and Parab: Export Marketing, Himalaya Publishing House, New Delhi, 2008.
2. Jain Khusapat. Exports Imports Procedure And Documentation, Himalaya Publishing House, New
Delhi, 2009.
3. Justin Paul, Rajiv Aserkar, Export Import Management, Oxford publication, New Delhi, 2008.
4. M.I Mahajan. Export Import Documentation, Snow White Publications, Mumbai, 2010
Journal
1.
2.
3.
4.
5.
6.
Foreign Trade Review by IIFT New Delhi

Global Vista, GIIB
The Journal of International Trade and Economic Development
The International Trade Journal
Journal of World Trade
World Trade Review
93
HMPRBA-IB-503: GLOBAL STRATEGIC MANAGEMENT

The objective of the course is to make the students aware of the global development trends &
environment and provide necessary inputs for global strategic management.
UNIT I: Introduction to Globalization - Global development and trends: A management perspective Cultural awareness and implications, Cross-cultural management - Global strategic skills - Team-building
skills - Organization skills - Communication skills Culture - Cultural dimension- Cross cultural research
findings - Cross cultural transitions - The global manager
UNIT II: Managing a Global Environment - Assessing the political, economic, legal and technological
environment Global business environment Trading blocs - work force diversity - Global managers
role - Political environment Political risk and its assessment, outsourcing and off shoring, ethics and
social responsibility around the world - Corporate social responsibility.
UNIT III: The cultural context of global management Meaning and dimensions of culture Understanding the role of culture - Culture and its effects on organization - Managing across cultures Organizational cultures and diversity - Communicating across cultures, cross cultural negotiation and
decision making.
UNIT IV: International strategic management - Strategic planning - Formulating strategy - International
functional strategies - Managing political risk and negotiations - Organizing international operations
Organizational structure - Decision making and control systems
UNIT V: Developing a Global Management Cadre Preparation - Adaptation and repatriation - Global
management teams - Role of women in international management - Global multiculturism - Managing
diversity - Working within local labour relations systems
Activity: Select an MNC and study the global strategy of the organization
Text Books
1. Steers & Nordon, Managing in Global Economy, PHI, New Delhi, 2006
2. Phillipe Lessere, Global Strategic Management, Macmillan, New Delhi, 2007
Reference Books
1. Richard Mead, International Management -Cross cultural dimensions, Blackwell Publishers, US,
2005.
2. R N Sanyali, International Management A Strategic Perspective, PHI, New Delhi, 2001
3. Seth, Global Management Solutions, Cengage, New Delhi, 2009
Journals
1. Journal of Global Strategic Management
2. Global Strategic Journal
3. Strategic Management Journal
94
HMPRBA-IB 504: FOREX MANAGEMENT AND CURRENCY DERIVATIVES

The objective of the course is to provide the student with a broad perspective on different systems of
exchange rate in general, and determination of exchange rates, dealings in Forex market, and currency
derivative in particular.
UNIT I: The Foreign exchange market: Organization- Spot Vs Forward markets Bid and ask rates
Interbank quotations Cross rates Merchant rates Role of RBI.
UNIT II: International Monetary System: Evolution, Gold Standard, Bretton Woods system, the flexible
exchange rate regime, the current exchange rate arrangements, the Economic and Monetary Union
(EMU).
UNIT III: Exchange Rates: Measuring exchange rate movements, Factors influencing exchange rates.
Government influence on exchange rates International arbitrage and interest rate parity. Relationship
between inflation, interest rates and exchange rates Purchasing Power Parity International Fisher
Effect.
UNIT IV: Foreign exchange transactions Purchase and sale transactions Spot Vs Forward
transactions Forward margins Interbank deals cover deals Trading Swap deals Arbitrage
operations Factors determining forward margins.
UNIT V: Currency Derivatives Currency Forwards Currency Futures Currency options Exchange
traded transactions Financial swaps Forward rate agreements Interest rate options.
Activity: Study the changes in exchange rate of dollar and pound in recent times
Text Book
P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi, 2006.
Reference Books
1. Alan C Shapiro: Multinational Financial Management, Prentice Hall, New Delhi, 2009.
2. Jeff Madura, International Financial Management, South Western Cengage learning, USA, 2009
Journals
95
HMPRBA-IB 505: INTERNATIONAL BUSINESS COMMUNICATION &

INFORMATION TECHNOLOGY IN GLOBAL BUSINESS
The objective of the course is to make the student aware of the patterns of international communication
and basics of IT.
UNIT I: Introduction to International business communication: Languages in business communication,
universal systems, contrasting cultural values, cultural shock, language and business communication.
Issues of environment and technology in business organization
UNIT II: Oral and non-verbal communication, written communication pattern, global etiquette, business
and social customs, non verbal communications.
UNIT III: Inter-cultural negotiation process, intercultural negotiation strategies.
UNIT IV: E-Commerce: Definition Business applications Market research and customer support
infrastructure, payments and other support-E-business-E-markets-E-payments-Enterprise application
integration-ERP-CRM-B2B-B2C Consumer Oriented E-Com-Network, infrastructure for E-Com.
UNIT V: Tools for Managers: Managing information system experience and Using Information
technology for management tasks Updating knowledge day-to-day in business Data warehousing
Data Mining (DM) and knowledge data discovery Document Management Digital Libraries DM
techniques and data visualization.
Activity: Select an MNC and study the communication flow in the organization
Text Books
1. Lillian H Chaney, Jeanette S Martin. Intercultural Business Communication, PHI, New Delhi,
2007.
2. Leo Jones, Richard Alexander. New International Business English, Cambridge University Press,
Singapore, 2006
Reference Books
1. John Mattock, Cross Cultural Communication Essential Guide to International Business,
Kogan Page, UK, 2003.
2. Murphy A Harta, Herbert W Hilderbrandt, Jane P Thomas Effective Business Communication, Tata
McGraw Hill, New Delhi, 2009
3. Axel Satzger, Gina Poncini International Perspective on Business Communication: From Past
Approaches to Future Trends, Peter Lang Publications Inc., USA, 2003
4. Chan Henry, Raymond Lee, Tharam Dillon, Elizabeth Chang, E- Commerce Fundamentals &
Applications, Wiley India, New Delhi, 2008
Journals
1. International Journal of Communication
2. Journal of International Communication
3. Journal of Communication
96
HMPRBA-IB-506: GLOBAL HUMAN RESOURCE MANAGEMENT

The objective of this course is to equip the students with basic concepts of Global Human Resource
UNIT I: International Human Resource Management - Concept, Scope and Significances; Approaches to
International Human Resource Management; Differences between domestic and International HR
activities; Organizational Structure of Multinational Corporations.
UNIT II: Recruitment and Selection Criteria for International Assignments; Culture Theories of
Culture and its impact on organizations
UNIT III: Training and Development; Methods of Training; Management Development in International
assignments; Process of Repatriation
UNIT IV: Compensation; Multinational Corporations and Compensation System; Performance
Management in MNCs
UNIT V: Labour Relations in Multinational Corporations; Issues and Challenges of IHRM.
Activity: Study the training and development in MNCs
Text Books
1. Peter J. Dowling, Denice E. Welch., International Human Resource Management. Thomson.
India: 2006.
2. K. Aswathappa, Sadhna Dash., International Human Resource Management, Tata Mc Graw
Hill, New Delhi, 2007.
Reference Books
1. Anne-Wil Harzing Joriz Van Ruysseveldt., International Human Resource Management, Sage
2. Charles M. Vance Yongsun Paik., Managing a Global Workforce, Prentice Hall. New Delhi:
2010
Journals
3. Journal of Cross Cultural Management
5. Human Capital
97
HMPRBA-MM-501: SERVICES MARKETING

The objective of this course is to develop insights among students about the emerging trends in service
and to nurture distinctive managerial skills for service organization and management.
UNIT I: Importance of service marketing - Distinction between goods and services marketing - Service
characteristics Growth of Services Sector in India.
UNIT II: Consumer behavior in services - Services market segmentation - Demand management
Services Strategy- Service Triangle Marketing Mix.
UNIT III: The basic service package - New service development Service Branding and PositioningPricing Objectives and Strategies Service Distribution.
UNIT IV:
marketing.
Physical evidence of services Internal marketing External marketing Interactive
UNIT V: Service Quality management Gap model, SERVQUAL, Total Quality Services Marketing
Service failures and Recovery strategies.
Activity: Develop a marketing strategy for a service organization.
Text Book
K. Rama Mohan Rao, Services Marketing, Pearson, 2010
Reference Books
1.
2.
3.
4.
5.
Valarie .A.Zeithml & Mary Jo Bitner., Services. McGraw-Hill Publishing Inc. 2008.
Christopher Lovelock., Services Marketing. Pearson education.
Christian Gronroos., Services Management and Marketing. McMillan Inc.
Harsh V. Verma., Services Marketing Text & Cases. Pearson Education.
Hoffman & Bateson., Marketing of Services. Cengage Learning.
Journals
1.
2.
3.
4.
5.

Marketing Theory
Indian Journal of Marketing
The Brand Reporter
The Journal of Service Research
98
HMPRBA-MM-502: CUSTOMER RELATIONSHIP MANAGEMENT

The objective of this paper is to provide tools and techniques along with an understanding to the student as
to how to manage relationship with customers enhance Lifetime Value of Customers.
UNIT I: Introduction and significance of Customer Relationship Management: CRM Emerging
Concepts; Need for CRM; Building loyalty and retaining customers, Building Customer Value, CRM
Applications; CRM Model.
UNIT II: CRM Process; Introduction and Objectives of a CRM Process; an insight into CRM and eCRM/Online CRM; The CRM Cycle, CRM Process for Organizations; CRM Affiliation in Retailing
Sector
UNIT III: CRM Architecture: IT Tools in CRM; Introduction to Data Warehousing, Data Mining, Use of
Modeling Tools; Benefits of CRM Architecture in Sales Productivity; Relationship Marketing and
Customer Care, CRM over Internet.
UNIT IV: Impact of CRM on Marketing Channels- Role of channels in CRM and its significance,
Factors affecting CRM through channels, Major challenges facing CRM through channels.
UNIT V: Implementation of CRM-Elements of CRM System, CRM implementation-Barriers.
Activity: Prepare a report on CRM technology and practice of any firm.
Text Book
V.Kumar, Werner.J.Reinartz., Customer Relationship Management- A Data based Approach. Wiley
India Edition. 2010
Reference Books
1. Alex Berson, Stephen Smith, Kurt Thearling., Building Data Mining Applications for CRM. Tata
McGraw Hill: 2005.
2. Mohammed, H. Peeru and A. Sagadevan., Customer Reltionship Management. Vikas Publishing
house. Delhi: 2008.
3. Paul Greenberge., CRM-Essential Customer Strategies for the 21st Century. Tata McGraw Hill:
2006.
4. William, G.Zikmund, Raymund McLeod Jr.Faye W.Gilert.., Customer Relationships Management.
Wiley. 2003.
Journals
1.
2.
3.
4.
Consumer Behaviour
99
HMPRBA-MM-503: GLOBAL MARKETING

The objective of this course is to make the students well versed with Marketing in the global scenario to
understand the environment in which the global companies operate, and the importance of market
research and various strategies applicable to global markets.
UNIT I: Globalisation: Scope and Objectives Multinational Corporations Entry strategiesEnvironmental factors effecting global business: Economic Environment- Cultural EnvironmentPolitical Environment- Legal Environment Regional Integration.
UNIT II: Perspectives of Global Markets: Global Marketing Research and Information-Information
Requirements of Global Markets- Organization for Global Market Research-Global Marketing
Information System
UNIT III: Segmenting the Global Market- Segmenting Basis and Process- Global Markets and Criteria
for Grouping Countries.
UNIT IV: Global Marketing Decisions: Product Policy and Planning- Global Pricing Strategies- Global
Channels of Distribution.
UNIT V: Global Advertising- Multinational Sales Management and Foreign Sales Promotion- Export
Procedure and Documentation- Special Economic Zones.
Activity: Prepare a report on global marketing strategy of any global firm.
Text Book:
Warren J.Keegan., Global Marketing Management. Pearson Prentice Hall. 2010.
Reference Books
1.
2.
3.
4.
Jean-Pierre Jennet & H.David Hennessey., Global Marketing Strategies. Wiley India. New Delhi.
Kiefer Lee, Steve Carter., Global Marketing Management. Oxford University Press.
Vasudev., International Marketing, Excel Publications.
Subhash C.Jain., International Marketing Management.
Journals
1.
2.
3.
4.
5.
6.

Global Business Review, International Management Institute, New Delhi
Journal of World Economic Review
International Journal of Cross Cultural Management.
International Journal of Global Business And Competition
Global CEO
HMPRBA-MM-504: E-MARKETING
100
The objective of this course is to enable the students to understand the concept and importance of EMarketing and its impact on marketing activities of firms.
UNIT I: E-Marketing in Context Past, Present, and Future Strategic E-Marketing and Performance
Metrics, The E-Marketing Plan
UNIT II: E-Marketing Environment: A World of E-Marketing Opportunities: Ethical and Legal Issues
UNIT III: E-Marketing Strategy E-Marketing Research, Consumer Behaviour, Online Segmentation and
Targeting Strategies, Differentiation and Positioning Strategies
UNIT IV: E-Marketing Management Product: The Online Offer Price: The Online Value, The Internet
for Distribution, E-Marketing Communication Tools, New Digital Media, Customer Relationship
Management.
UNIT V: E-Tools, Database & Dynamic Dialogue Database technology Website Design, Websites
Service, Websites - Traffic Generation, Misc. Access Interactive TV, Mobiles, Kiosks, & Alternatives
Activity: Prepare a report incorporating latest E-Tools.
Text Book
Strauss, J., & Frost, R. E-Marketing (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall, 2009
References Book
1. Terri C. Albert and William. B. Business Marketing. Prentice Hall
2. Judy Strauss and Raymond. E-Marketing. Prentice Hall
Journals
1.
2.
3.
4.
5.
6.
7.
8.
9.

Journal of the Academy of the Marketing Science, New Delhi
Journal of Marketing, Hyderabad
Journal of Marketing Research, New Delhi
Journal of Marketing Management, New Delhi
Marketing Theory, New Delhi
Indian Journal of Marketing, New Delhi
The Brand Reporter, Hyderabad
The Journal of Service Research, New Delhi
HMPRBA-MM-505: BANK MARKETING

101
The objective of this course is to enable the students to understand the importance of Bank Marketing and
various methods of Bank Marketing.
UNIT I: The Financial System Origin of the word Bank Definition of Bank and Marketing Finance
and Banking in India-Users of Banking Services-Meaning of Marketing Evolution of Marketing
Concepts.
UNIT II: Marketing and Competition-Application of Marketing concepts to Banking Meaning of Bank
Marketing.
UNIT III: Marketing Research in Indian Banks- Increasing Importance of Marketing in Banking
Industry- Market Segmentation
UNIT IV: Market Mix for Banking Services Strategies for Segmentation- Marketing Mix for Banking
Services.
UNIT V: Strategies for effective bank marketing in India-Technology in Banking-Customer ServicesFuture of Bank Marketing.
Activity: Bring out marketing strategy for a bank
Text Book
Dr S M Jha., Bank Marketing: Text and Cases Himalaya Publishers. 2003.
Reference Book
Luther Hartwell Hodges, Rollie Tillman. Bank Marketing. Addison-Wesley Pub. Co., Publisher 1968
Original from the University of Michigan
Journals
1.
2.
3.
4.
5.
6.
International Journal of Bank Marketing, Emerald Publishers, New York

The Banker
Journal of Financial Services
Journal of Marketing
Journal of Marketing Research, International Management Institute, New Delhi
HMPRBA -MM 506: B-TO-B MARKETING

102
The objective of this course is to enable the students to understand the importance of B to B Marketing
and various methods of B 2 B Marketing.
UNIT I: Introduction: Derived demand and joint demand - Differences between B2B and B2C
marketing- Classifying industrial products -Industrial buying Evaluating suppliers.
UNIT II: Industrial buying and buying behavior: Objectives of organizational buying -Buying situations
and buying centre- Seths model of industrial buying
UNIT III: Industrial marketing research: Uses and differences with consumer research Business
intelligence: Implications and application Segmenting - Targeting and positioning: Key characteristics
UNIT IV: Marketing channels Role of intermediaries Participants in industrial distribution - Selling on
the internet - E commerce Conflict management Importance of SCM for B2B marketers - B2B exchanges
UNIT V: Advertisements in B2B markets: Industrial promotions and trade shows E advertising for
industrial marketers Industrial selling: Key features Key account management Workload analysis and
time management.
Activity: Visit B-to-B Marketer and list out key success factors for B-to-B Marketing.
Text Book: Hory Sankar Mukerjee, Industrial Marketing. Excel Publications 2009
Reference Books
1. PK Ghosh, Industrial Marketing: OUP
2. Reeder and Breirty, Industrial Marketing: Analysis, planning and control: PHI Learning
3. Hutt and Speh, B 2 B Marketing: South Western Publishing House
Journals
103
MPRBA-OSM-501: OPERATIONS STRATEGY

This course is designed to help students appreciate, understand and critically appraise strategic decision
making relating to operations management in both the manufacturing and service sectors.
UNIT I: Introduction to strategic operations management; Levels of strategy; perspectives on strategy;
resources and market requirement; structure and infrastructure; operations and strategy; the role of
operations in organizations and its relation to business strategy; introduction to operations management;
strategic thinking for operations strategy planning
UNIT II: Design requirements and resource; Business drivers and competitive strategies; operations
performance objectives; product and process design; supply chain network design; layout and flow
design; process technology; human resources (HR) issues and job design; product life-cycle issues.
UNIT III: Development of strategy ; strategic importance of development; developing processes; new
products and services; development relationships; organizations structures; efficient consumer response;
Just In-Time and lean systems; Agile Operations; World Class manufacturing; E-Business.
UNIT IV: Measuring performances and Quality; performance targets; balanced scorecard;
Benchmarking; Importance-performance improvement; quality and the need for planning and control of
strategic operations quality in strategic operations; capacity and inventory; supply chain and projects; IT
applications ; process technology strategy; customer relationship management; Internal supply chain
management; supplier relationship management; evaluating IT strategy.
UNIT V: Formulation and Implementation of strategy; Matching requirements and capabilities;
Positioning; Models and analysis; Achieving sustainability; Integrating an operations strategy; the
strategic context; organizational structures; managing implementation; planning and critical path analysis;
Human resource considerations
Activity: Prepare a report on operations strategy and its impact on the performance and quality of
successful firms.
Text Book
Slack and Lewis, Operations Strategy, 2nd edition.FT Prentice Hall.2008
Reference Books
1. Slack, Chambers and Johnston, Operations Management,5th e FT Prentice Hall.2007
2. Chopra, S.& Meindl, P.; Supply Chain Management : Strategy, Planning and operation.
3. B.Mahadevan, Operations Management: Theory and Practice. Pearson Education
Journals
3. Journal of Revenue and Pricing Management
4. Journal of Business Research
5. IIMB Management Reviews
104
HMPRBA-OSM-502: STRATEGIC SOURCING

The objective of this course is to familiarize the students the critical importance of strategic sourcing for
firms practicing the principles of supply chain management.
UNIT I: Evolution of Sourcing: Purchasing a dynamic profession; Origins of Purchasing
and transition to supply management; value adding benefits and strategic focus; Five Major
Developments; cross functional teams, supply chain and supply networks, supply alliances, strategic
sourcing, e-procurement, Global Sourcing.
UNIT II: Supply Management An organization spanning activity: Supply Managements role in
business, Supply Managements relation with other departments, Supply Management in nonmanufacturing organizations, Supply Management and the external environment.
UNIT III: Purchase Management: Purchasing activity, determining purchasing quantities, Methods of
Buying, Just in Time Purchasing. Contract & Procedure of Leasing, Concept of Hire-Purchase.
UNIT IV: Stores Management: Functions and Importance of Stores Management; Organization of stores,
Stores Procedure, Replenishment system, Stores documentation.
UNIT V: Buyer-Supplier Relationships: Transformation of buyer-supplier relationships, Three types of
buyer supplier relationships, Suppliers perspective, Developing and managing collaborative and alliance
relationships joint problem solving, quality at the source, information sharing. Supplier selection,
certification, evaluation.
Activity: Prepare a report on the evolution of strategic sourcing as a new discipline in modern
day organizations.
Text Book
Burt, Dobbler, Starling, World Class Supply Management, TMH, 7th ed.2010
Reference Books
Chary, Production and Operations Management. Tata Mc Graw Hill.4th Edition. 2010
Finch, Operations Now. Tata Mc Graw Hill.3rd Edition. 2010
Competitive Manufacturing Management - Nicholas.
Slack, Chambers and Johnston (2007), Operations Management, 5th Edition, FT Prentice Hall.
Chopra, S. &Meindl, P. (2007) Supply chain management: Strategy, planning, and Operation.
Pearson Education.2010
6. B. Mahadevan (2007).Operations Management: Theory and Practice Delhi: Pearson Education.
1.
2.
3.
4.
5.
Journals
2.
3.
4.
5.
Journal of Operations Management

Journal o f Revenue and Pricing Management.
Journal of Business Research
IIMB Management Reviews
105
HMPRBA-OSM-503: SUPPLY CHAIN RISK MANAGEMENT

The objective of the course is to equip the student with the outline of risk management tools to deal with
risks effectively in Logistics Management.
UNIT I: Risk Management and Supply Chain- A new perception; Objectives and process of Risk
Management from an Enterprise perspective to the Supply Chain perspective- Risk Assessment and
control along the supply chain; Implementation in practice.
UNIT II: Supply Chain Vulnerability, Risk and Resilience Supply chain Risk Management Supply
Chain Resilience A holistic view Supply Chain and Wicked Problems.
UNIT III: Traits of the Supply Chain Leaders- Risk management in the Global Supply Chain the fire
care disciplines of strategic Supply Chain Management five steps to better Supply Chain Visibility
Customs Compliance.
UNIT IV: Risk handling focus; Risk Management; sharing; transferring; Reduction Avoiding; Risk
Assessment; Risk Analysis; Single Logistics Activities; Company Logistics; Supply Chain and Supply
Network. Types of Risk; Strategic uncertainties; Operational Catastrophes; Operational accidents.
UNIT V: A three stage implementation model for supply chain collaboration; Supply Chain strategy for
nascent firms in emerging technology markets; A global supply chain profit maximization and transfer
pricing model; Role of Logistics mangers; Supply Chain capital and Impact of structural and Relational
linkages.
Activity: Prepare a report on the relevance and importance of supply chain risk management in
global corporations.
Text Book
Donald Waters, Supply Chain Risk Management, Kogan Page Publishing,2007.
Reference Books
Process, TMH, 2006.
Journals
1. Supply chain management: An international journal; Emerald Insight.
2. GITAM Journal of Management, Visakhapatnam
106

6. Journal of Purchasing and Supply Management
HMPRBA-OSM-504: TECHNOLOGY MANAGEMENT

The objective of the course is to expose students to the importance of technology in conduct of business
and its skillful management for optimum results.
UNIT I: Technology Management; Concept and meaning of technology; evolution and growth of
technology - Role and significance of management of technology - Forms of technology Process
technology and Product Technology.
UNIT II: Technology Forecasting and Strategy; Exploratory Forecasting Institutive Forecasting;
Extrapolation, Growth curves, Technology Monitoring; Normative Forecasting- Relevance Tree,
Morphological Analysis, Mission Flow Diagram; concept of technology strategy; types of technology
strategy, key principles; framework for formulating technology strategy; overview of technology
forecasting techniques and applications.
UNIT III: Technology Assessment; Technology choice; technological leadership; technological
followership; technology acquisition; meaning and concepts innovation and creativity; Innovation
management.
UNIT IV: Technology Diffusion and absorption; rate of technology diffusion; innovation time and
innovation cost; speed of technology diffusion; technology absorption; management in adoption and
implementation of new technologies.
UNIT V: Technology Transfer Management; Technology transfer process; outsourcing strategic issues;
Joint ventures; technology sourcing; Human aspects and social issues in technology management.
Text Book
Tarek Khalil. Management of TechnologyThe Key to Competitiveness and Wealth Creation,
McGraw Hill, Boston, 2009.
Reference Books
1. V.K.Narayanan: Managing Technology and Innovation for Competitive Advantage, Pearson
Education, 2009.
2. Norma Harison and Samson, Technology management Text and cases, TMH, 2009
3. Shane, Technology Strategy for Managers and Entrepreneurs, Pearson,2009.
4. White, The Management of Technology & Innovation, Cengage,2009
Journals
1.
2.
3.
4.

Indian Journal of Science and Technology, Chennai.
Information Technology, New Delhi.
Data Quest, New Delhi.
107
108
HMPRBA-OSM-505: TOTAL QUALITY MANAGEMENT

This course is divided into two modules: one offers the overview of Total Quality Management
and, the other of, Six Sigma Process.
Total Quality Management Module
UNIT I: Introduction to Quality: Evolution of TQM, TQM Framework, TQM Implementation, TQMBenefits and Obstacles.
UNIT II: Quality Management Philosophies: Deming Philosophy, Juran Philosophy, Crosby Philosophy,
Comparison of Quality Philosophies, Other Quality Philosophers- A.V. Feigenbaum, Kaoru Ishikawa,
Genichi Taguchi
UNIT III: Quality Management Tools: Benchmarking FMEA, Poka Yoke, Five S, Quality Circle,
Quality Function Deployment (QFD), Taguchis Robust Design, Total Productive Maintenance, Force
Field analysis, Tree & Matrix Diagram
Text Book
John S. Oakland, Total Quality Management e text with cases, 3rd Edition, Elsevier, 2011.
Reference Books
1. Ron Basu, Implementing Quality: A Practical Guide to Tools and Techniques, Thomson
Learning.
2. Dale oH. Besterfield, Carol Besterfield-Michna, Glan H Beterfield and Mary Besterfiled-sacre, 2006
Total Quality Management: 3rd Edition, PHI/Pearson.
3. Gopalan, Mr & BVicheno John: Management guide to quality and productivity, 2ne Edition,
Biatantra, 2005.
4. Evans R. James, Total Quality Mangement organization and strategy, 4 th Edition, Thomson.
Six Sigma Process Module
UNIT IV: The origins of Six Sigma; The three primary elements; Customers, Processes, employees
Additional elements Participant within Six Sigma; Goals of the Six Sigma; Six Sigma: Theory and
practice; The nature of Quality: The tactics of quality- Getting from concept to Quality; The Measure
Phase The Improve Phase The Control Phase Applying DMAIC
UNIT V: Product and Service Defects: Measuring variance- Variance and improvement testing; Critical
to Quality (CTC) Measurements; Improving Process Systems: Forms of Visual process planning;
Elements of the Flow chart; The Narrative/Process document; The graphic/Narrative document;
Exceptions and Rules: Efficiency Vs Cost;
Activity: Group Assignment followed by presentation of Six Sigma implementation in an organization.
Text Book: Michael C Thomsett., Getting Started in Six Sigma A Practical Working Guide. John
Wiley & Sons.2010
Reference Book: Forrest W. Breyfogle III Implementing Six Sigma Smarter Solution Using
Statistical methods- 2nd Edition. John Wileyand Sons.2010
Journals
1.
2.
3.
4.

International Journal of Operations and Quantitative Management, USA
Productivity, CBS Publishers and distributors, New Delhi.
Productivity Promotion, Delhi Productivity Council, New Delhi
109
HMPRBA-OSM-506: ENTERPRISE RESOURCE PLANNING

This course aims at providing overall knowledge regarding the concepts and structure of ERP systems to
impart necessary managerial skills for ERP implementation in a business enterprise and to understand the
integration process of all the modules in an ERP package.
UNIT I: An overview of Enterprise Integrated Management Systems, Business Modeling, Integrated
Data Model, Introduction to ERP - Features of ERP, Risks and Benefits of ERP.
UNIT II: ERP Marketplace - Marketplace Dynamics, Changing ERP market, ERP in India
UNIT III: Functional Business Modules in ERP Packages ERP modules - Integration of ERP - Supply
Chain and Customer Relationship Applications
UNIT IV: ERP Implementation Basics of ERP implementation, ERP implementation life cycle,
Business Process Modeling for developing ERP system, ERP package selection, ERP transition strategies,
ERP implementation process, ERP operations and Maintenance.
UNIT V: ERP Key Issues - ERP and E-Commerce, ERP Vendors, Future Directions and trends in ERP.
Activity: Group Assignment followed by presentation of the concerned subject topic.
Text Book
Alexis, Leon, Enterprise Resource Planning, Tata McGraw Hill, New Delhi: 2008.
Reference Books
1. Alexis, Leon, Enterprise Resource Planning Demystified. Tata McGraw Hill. New Delhi: 2008.
2. Ellen Monk, Bret Wagner., Concepts in ERP. Thomson Learning. New Delhi: 2007.
3. Garg, V.K. and Venkat, Krishna, N.K., ERP Concepts and Practices. PHI Publications. 2006.
Journals
1. GITAM Journal of Management , GITAM University, Visakhapatnam
2. Information Technology, New Delhi
3. Vikalpa, IIM, Ahmedabad
110
HMPRBA-507: SOFT SKILLS

Introduction
This course is designed keeping in mind the industry expectations and with the aim to improve the
chances of selection in the job interviews and also succeed in the first job. The first module on Soft Skills
is focused on Communication, Creativity, Presentation Skills, Business Etiquette, Working in a team,
selling skills etc., while the second phase focuses employability skills namely Group Discussions,.
Resume Writing, Grooming, Interview skills etc.
Course Objectives
To provide students with
1) Skills required for effective functioning as manager/executive
2) Skills required for succeeding in job interviews.
Teaching Methods
Activity 1: The student is required to view selective Video CDs, one per each week and make note of it.
Activity 2: Workshop for three days conducted by external agencies on soft skills to train and assess in
few selective areas of soft skills.
Activity 3: Based on the scores in diagnostic test, the students will either appear for foundation course in
English Language or Book Review.
Class Sessions
a. Two periods per week is scheduled to view the video CDs in the language Lab
b. Three day Workshop will be organized during the trimester.
c. Two hours period for two days a week is arranged alternatively for item 3 mentioned
above.
Assessment
Activity 1: Based on the content delivered through Video CD, objective test is conducted at the end of
each session. There will be descriptive written test on any of the 10 CDs watched. Maximum score is 40
marks. The break-up for valuation is as follows:
IV.
Test scores at the end of each session:
50%
V.
Attendance:
25%
VI.
Trimester end descriptive test:
25%
Activity 2: Two best scores out of three scores awarded during three days of soft skills training program
is considered. Maximum Marks awarded is 10. The evaluation may be subjective or objective on the skill
that is being imparted.
Activity 3:
For Foundation course in English language, the assessment is for maximum marks of 20. The break-up
for valuation is as follows:
I. Class Participation:
II. Written Test (3) scores:
III.Oral test scores:
25%
50%
25%
OR
For Book review, the assessment is for maximum marks of 20. The break-up for valuation is as follows:
I. Written Assignment*: 75%
111
II.Oral Presentation:
25%
The student should submit the written assignment not exceeding 1500 words. The content should
be typed and submitted before the due date.
The oral presentation should be made using PPT (not exceeding 5-10 slides)
112

HBS - MBA Regulations & Syllabi 13-15 (For Approval of Academic Council)

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Hyderabad Business School

Regulations & Syllabi

Hyderabad, Andhra Pradesh 502 329 INDIA

Master of Business Administration (MBA)

Objectives of the Programme:

To expose the students to social, economic, political, technological and ecological

vi. To mould students into socially responsible citizens

REGULATIONS & SYLLABUS

STRUCTURE OF THE PROGRAMME

Title of the Course

* Practicals carry 20 Marks

CA- Continuous Assessment, TEA- Trimester End Assessment

Title of the Course

Title of the Course

Trimester IV Course Structure

Title of the Course

Trimester V Course Structure

Title of the Course

Following are the Specialization Groups:

Title of the Course

Title of the Course

* Practicals carry 20 Marks

Title of the Course

Title of the Course

Title of the Course

International Business Laws

Management of Multi National

Title of the Course

Title of the Course

Sales and Distribution

HMPRBA -MM 501

HMPRBA -MM 503

Title of the Course

IV. Trimester Courses

Title of the Course

HMPRBA- OSM 504/

Title of the Course

Title of the Course

CREDIT BASED SYSTEM

3.0 MEDIUM AND METHOD OF INSTRUCTION

4.0 ATTENDANCE REQUIREMENTS

EVALUATION PROCESS AND EXAMINATIONS

(i) 60 marks for Project Report.

Viva on all the courses of study and industrial

Best two out of three tests shall be considered

5.2 Seminars, Presentations, Workshops, Case Discussions, and Assignments

Viva-voce & Project Seminar:

III Trimester end

6.0 INTERACTION WITH INDUSTRY

6.1 Guest and Visiting Faculty

6.2 Industrial Visits

6.3 Minor Project

6.4 Internship (Major Project)

7.0 PROFESSIONAL DEVELOPMENT COURSES

7.1. Bridge Course

7.2. Business English Certificate (BEC)

7.3. Campus to Corporate Training

7.4. Current Business Affairs

7.5 Soft Skills

7.6 Business Games

8.0 TRIMESTER-END EXAMINATION PATTERN

Section A : Five one page answer questions