Presidency Business school

Strategic Management (Bangalore University) Syllabus

Module 1: Concept of strategy
Defining strategy
Levels at which strategy operates
Strategic decision-making and its approaches
Mission and purpose
Objectives and goals
Strategic Business nits !SBs"
#orporate planning process
Module : !nvironment analysis and diagnosis
#oncept of environment and its components
$nvironment scanning and appraisal
Organi%ational appraisal
Strategic advantage analysis and diagnosis
S&O' analysis()$S' analysis
Module ": Strategy formulation and choice of alternatives
Strategies * Moderni%ation+ diversification+ integration+ merger+ take-over , -.s
'urnaround * Divestment and li/uidation strategies
Strategic choice * 0ndustry+ competitor and S&O' analysis
Synergy and dysergy+ 12) analysis+ )orter3s 4-forces model of competition
Mc5insey3s 6S model+ 1$-7 cell model+ B#1 model+ distinctive competencies
8actors affecting strategic choice * #ost+ leadership+ differentiation focus+ value-
chain analysis+ bench-marking+ service blue-printing
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Module #: Strategy implementation
0nter-relationship between formulation and implementation
0ssues in strategy implementation
9esource allocation+ budgets
Organi%ation structure+ matching and strategy
Behavioral issues * Leadership styles+ corporate culture and value power
Social responsibilities - $thics+ building capable organi%ation
8unctional issues * 8inancial+ marketing+ operation+ personnel plans
Module $: Strategy and structure
Structural considerations+ structure for strategies+ organi%ational design , change
Module %: Strategy evaluation
0mportance+ symptoms of malfunctioning of strategy
Overview of strategic control+ techni/ues of strategic evaluation , control
'ailoring strategy to fit specific industry and company situation
#ompetitive advantage in diversified agencies , its evaluation
Module &: Contemporary issues
Strategies for competing in global markets
:ew business models and strategies for 0nternet economy
'echnology and innovation+ entrepreneurial ventures
SM$s+ strategic issues in non-profit organi%ations
'e(t boo)
#harles & L ;ill , 1areth 9 -ones+ <Strategic Management 'heory=+ ;ill ,
-ones+ >??@+ 000 edition
*eference boo)s
U Kachru, Strategic Management, Excel Books
Hitt, Ireland And Hoskisson, Strategic Management, Thomson
!a"id Hunger # Thomas $heelen, Strategic management, Addison $esle%
&ongman Inc, '(((, Sixth edition
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)* Bal+ani, Strategic Management # Business ,olic%, Excel Books
Thomson And Strickland, Strategic Management- Mc.ra+/Hill
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