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Contents

Contents

Product Redesign

Colors and Fonts

Logo

Flat Package

Product Photography

Magazine Ad

Product Redesign

Product: Symphony chocolate bar by Hersheys


Target group: Mature customers, middle and upper-class, more specifically
Generation X and Baby Boomers.
History: The Symphony Bar was the first departure from Hersheys original
recipe. It came out late September of 1989.
The name Symphony was chosen because it is Creamy milk chocolate that is
music to your mouth.
According to http://www.thetoptens.com/candy-bars/, the Symphony bar came
in at #55. Twix, Snickers and Kit Kat took the top 3. With plenty of candy bars
in-between, there is certainly room for improvement in sales.
Marketing: While the current packaging has a nice look and a lovely font. It
doesnt show up on the shelf when compared to its competitors. The packaging
for Twix has a nice feel as well and really pops because of the gold and red. A
cosmopolitan feel, with reference to abundance using engaging colors will be
the base of the packaging and advertising campaign.

Colors and Fonts

Fonts: Marketing

Minion Pro Semi-bold

Gill Sans light for body copy


Gill Sans regular for emphasis
Gill Sans Bold for extra emphasis
All Gill Sans fonts will not exceed 12 points.
Fonts: Packaging

Chopin Script

Logos and taglines will use the decorative font - Chopin Script
Gill Sans light for nutritional facts and ingredients etc.
Gill Sans regular where emphasis is needed.

Bright Red
hex: #BE263B
rgb: 190.38.59
cmyk: 17.99.82.7
pantone: 187c

Silver
hex: #E5E4E2
rgb: 229.228.226
cmyk: 9.7.8.0
pantone: 427c

Aqua
hex: #06C6DE
rgb: 6.198.222
cmyk: 69.0.13.0
pantone: 311c

Chocolate
hex: #4E2E28
rgb: 78.46.40
cmyk: 47.72.72.58
pantone: 4625c

Logo

Symphony
Symphony
Logo
I plan on putting a violin directly under
the Symphony logo.
I changed to a font that does not have
a sweeping y underneath the name.
I was looking for something elegant and
musical.
Size recommendations:
Large lettering for Symphony
Other information will be no larger
than 11px.
Placement recommendations:
wwwThe logo will be the centered on
the candy bar.

Dist. by The Hershey Company


Hershey, PA 17003-0815. U.S.A.
THE HERSHEY COMPANY

31k09121
88 02 2015

Questions or Comments?
www.askhershey.com or 800-468-1714
visit us at www.hersheys.com

0 34000 040301

Flat Package

Symphony creamy milk chocolate

Symphony

Symphony creamy milk chocolate


Nutrition
Facts

Serving Size 5 blocks


(38g)
Servings Per Container
about 3
Calories 200
Calories from Fat 100

Amount Per Serving


Total Fat 12g
Saturated Fat 7g
Trans Fat 0g
Cholesterol 10g
Sodium 40mg
Calcium 8%

% Daily Values*
18%
35%
3%
2%

Net Wt. 4.25 oz (125 grams)

THE HERSHEY COMPANY


Amount Per Serving
Total Carbohydrate 22g
Dietary fiber 1g
Sugars 21g
Protein 40mg
Iron 2%

Daily Values*
7%
3%
2%

Ingredients: Milk Chocolate (Sugar, Milk, Cocoa


Butter, Chocolate, Milk Fat, Soy Lecithin, PGPR,
Emulsifier, Vanillin, Artificial Flavor U D
*Manufactured on the same equipment that
processes Almonds

Product Photography

Savor it

www.HERSHEYS.com

Symphony
redesign by

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