Professional Documents
Culture Documents
2,500,000
2,000,000
36%
1,500,000
1,000,000
64%
500,000
0
13-17 18-24 25-34 35-44 45-54 55+
The mobile internet is used every day by over 25% of all users
2,000,000
1,500,000
45%
Smartphone
1,000,000
55% Not Smartphone
500,000
0
Symbian Apple RIM Microsoft Google Palm
Social networking the driving force for increasing mobile internet uses
Facebook coming out as the top publisher
The number of mobile social networking users has more than doubled
over the past year (based on UK ComScore MMetrics 3 month moving
average data)
Social Networking Demographics
Age Gender
35.00%
30.00%
25.00%
Female
20.00%
43%
Male
15.00% % Users
57%
10.00%
5.00%
0.00%
13-17 18-24 25-34 35-44 45-54 55+
20.00%
15.00%
10.00%
% Users
5.00%
0.00%
Prominence of smart phones in the top handsets reflects the tech savvy
nature of the users
Thank You
Thank you
Oliver Watson
Analyst
4th Screen Advertising
oliver.watson@4th-screen.com