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Jenny Isaacs

Senior Art Director, GMMB (2001 Present)


Role: Creative

Qualifications Summary
Jenny Isaacs brings more than 15 years of experience to the creative development process at GMMB. As
Senior Art Director, she is involved in projects from start to finish, including branding, television, print,
digital, and outdoor advertising. She generates original concepts, leads the visual development of
creative, and guides these projects to completion. She is also responsible for creating work for
integrated campaigns and selling ideas internally to promote progressive and creative thinking. Clients
have included numerous non-profit organizations, advocacy groups, associations, and federal offices.

Education
Parsons School of Design | 1999
Graphic Design / Advertising Certificate Program
University of Wisconsin-Madison | 1987
Bachelor of Arts, Art History and Journalism

Professional Experience
GMMB | Washington, D.C.
Senior Art Director, 2005 present; Art Director, 2003 2005; Graphic Designer, 2001 2003
Responsible for initial idea and campaign conceptualization primarily for television, print and
outdoor advertising, but also for collateral and digital as appropriate for campaign development.
Guides the visual development/design of the creative product from type style, photography and
color to general composition as it relates to communication of the advertising message.
Works with print & television production staff, directors, voice talent and editors on projects, as
well as taking visual responsibility throughout the production process.
Current and past clients include: BlueCross, Tobacco-Free Kids, Sight and Life, American Cancer
Society, National Consumers League, the Corporation for National and Community Service, the
FINRA Investor Education Foundation, the United States Department of Agriculture Food and
Nutrition Service, Association of American Medical Colleges, and Robert Wood Johnson
Foundation.

Freelance Art Direction/Design | various
Current and past clients include: Route 11 Potato Chips, Russell Sage Foundation, Porter Novelli,
Vinoteca Wine Bar & Bistro, Greater Brookland Garden Club, St. Stephens, Hidroyojoa, Aperture
Foundation, Clara Vista Pediatrics, and others.

HarperCollins Publishers | New York City
Advertising & Promotional Design Co-Director, 1998 2001
Responsible for the design of advertising and promotional materials for large book publisher.
Managed staff and freelancers.

William Morrow | New York City
Advertising & Promotions Graphic Designer, 1996 1998
Sole designer of promotional materials for book publisher, including print ads, catalogs,
invitations, flyers, broadsides, and point-of-purchase displays.

HarperCollins Publishers | New York City
Special Markets Design Manager, 1995 1996; Special Markets Designer, 1993-1995
Responsible for creation of sales materials, from design to final printed piece, for non-traditional
book markets. Maintained production schedules and budgets. Supervised design staff.
Digital typesetting, design, and copyedits.