AQUACULTURE PRODUCT

unang17@yahoo.com
The aquaculturist can shift away
from
a strict production mentality
to
a market mentality,
Due to the uncertainty of yields and
prices, planning the marketing
strategy becomes very important.

Perbedaan penjualan dan pemasaran
Pabrik Produk yg
sudah ada
Penjualan dan
Promosi
Laba lewat
volume
penjualan
Titik awal Fokus cara
Akhir
Konsep Ppenjualan
Target
Market
Kebutuhan
pelanggan
Pemasara
n terpadu
Laba lewat
kepuasan
pelanggan
Konsep Pemasaran
Information for market planning is
available through a variety of sources
including aquaculture industry
publications, other producers, industry
associations, agribusiness firms,
university researchers, government
agencies, Cooperative Extension
Service, processors, and buyers.
The market plan
must address
several critical
points
The location of the market
The competition
The volume the market requires
When the market needs the product
When the harvest will be ready
The quality necessary to satisfy the market
The market requirements (size, form)
Product delivery and handling
The cost/price relationship.
The market plan should be reviewed and
revised often.
PRODUSEN
(PETANI IKAN,NELAYAN)
PENJUAL
KONSUMEN
PEMBELI
Kegiatan/Fungsi PEMASARAN
Bakul pengolah
Beberapa
gerai pasar
yang tersedia
bagi
pembudidaya
ikan
Dijual ke pabrik pengolahan
Kontrak ke pabrik pengolahan untuk memproses produk yang
kemudian dijual oleh produsen
Mengoperasikan fasilitas pengolahan dan pemasaran sendiri
Penjualan ke toko-toko lokal - pasar ikan, pasar makanan, toko-
toko khusus, restoran
Penjualan ke rantai outlet - restoran, supermarket
Penjualan kepada lembaga - pemerintah, pelayanan makanan
Penjualan untuk individu (langsung di kolam atau dikirimkan
untuk makanan, kolam tebar atau pemancingan)
Penjualan ke pasar petani
Catering
Penjualan melalui koperasi
Penjualan melalui broker seafood
Penjualan untuk ekspor
Faktor
utama yang
penting bagi
konsumen
produk
perikanan
Penampilan (Appearance)
Rasa (Flavor)
Kesegaran (Freshness)
Konsistensi Pasokan (Consistent supply)
Jaminan Kualitas (Quality guarantee)
Harga (Price)
What is
Marketing
Management
the art and science of
choosing target markets
and getting, keeping,
and growing customers
through creating,
delivering, and
communicating superior
customer value.
Markting mix
PRODUCT
Product
Variety
Quality
Design
Feature
Brand Name
Packaging
Size
Services
Waranties
Returns
PRICE
List price
Discounts
Allowances
Payment
period
Credit terms
Promotion
Sales Promotion
Advertising
Sales Force
Public relations
Direct marketing
Place
Channrls
Coverage
Assortments
Locations
Inventory
Transport
Target
Market