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Vol. 104, No. 1; March 2014

NATIONALPARK-FORSCHUNG
IN DER SCHWEIZ
(Switzerland Research Park Journal)


An Explanation of Entrepreneurial Business
Intelligence in Irans SMEs


Neda Hasanpour1, Mahnaz Eskandarian2, Iman Kaboodjameh2, Mohammad Reza Mohammadi3

1Department of Accounting, University of Applied Science and Technology, Kelardasht Branch, Goldasht, Iran
2 Departments of Accounting and Econimic, Faculty of Siences, Roudehen Beranch, Islamic Azad University, Tehran, Iran
3 Departments of Management, Faculty of Management and Accounting, Shahre-Rey Beranch, Islamic Azad University,
Tehran, Iran


Abstract: In todays business, consistent with growth of standards, development of
automation and information technology, organization are seeking for various means and
software in order to achieve information required by such organizations. Business
intelligence concentrates on inquiry of a huge quantity of data and information, extraction
of relevant information and hire of such information in decision making process by
managers of an organization. The main goal of this research is to designate status of
entrepreneurial business intelligence in Iranian small-size and medium-size biotechnological
companies. Respective method used in this research is of library and field type.
Furthermore, statistical population of this research consists of 35 Iranian small-size and
medium-size companies of biological sector. Then, upon collecting data through a
questionnaire comprising 60 answers, and analyzing the answers, research hypotheses have
been test. Findings have revealed that data warehouse variables, human resources
planning, intelligent factor, enterprise information management and knowledge
management all are in desirable condition. However, data mining variables, transactional
processing, online analytical process, business resources planning, customer relation
management, supply chain management and support intelligent system are at undesirable
condition. Finally, it has been revealed that entrepreneurship business intelligence of
Iranian small-size and medium-size companies has not been at desirable status either. At
the end, it has been concluded that on what subjects managers and authorities should
focused for the purpose f advancement of such newly-emerged technologies as
biotechnology.


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Keywords: Business intelligence, entrepreneurial, small-size and large-size companies and
biotechnology

1-Introduction
Intelligence means ability, learning and hire of what has been learned and compatibility
with new conditions for problem solving (Thomas H, 2001). If we regard intelligence as
capacity and aptitude for perceiving realities, relations, instances, concepts, collection and
distribution of information, business intelligence is also based on such definition as
mentioned above.
The term business intelligence was put forth for the first time in 1989 by one of the
researchers of Gartner Group named Howard Dresner. He introduced business
intelligence as a set of concepts and procedures for promoting commercial decision
makings through fact-based support systems.
Competitive pressures require business adopt wise decisions based on primer business
data.These decisions should be made as soon as possible (Warehousing, 2005). Perpetual
problem is not data deficiency. Instead, a huge quantity of data should be transformed to
useful (updated) information so that it will establish an influential base for decisions.
Capability of transforming raw data to useful information at actual time may create a
remarkable competitive advantage for companies (Hocevar and Jaklic, 2010). Business
intelligence is a collection of abilities, technologies, means and approaches, which help
managers perceive business conditions much better (Mohager et al, 2008).
In a wider view, institutions do need use of intelligence for two primer objectives. First,
with respect to analysis, it will help them decide more desirably. Such analysis shall also
assist them with identifying sales processes and providing required concerns for major
complaints and customers. Second, it will help them to a great extent predict future
behavior of customers and market demand (Gupta, 2003). The problem of this research is
to review and to explain business intelligence status in target population.

2-Literature and Business Intelligence Tools:
2-1 Business intelligence:
In business management, the word intelligence is theoretically originated from human
intelligence, models and theories, which have propounded in the said area (Rakart &
Delang, 1998).
Before age of information starts in the late 20
th
century, companies had to collect their
required information through non-mechanized resources. When companies mechanized
their systems, they accessed larger quantity of information compared to the past. Thus,
analysis of collected data and provision of applied reports, which could be used by senior
managers, took a long time. During this period, they used to benefit from existing
information of the aforesaid reports for organizational strategic decisions. Furthermore,
tactical, operational and short-term decisions of the organization were more relied on their
intuitive judgment accordingly.

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When data enters business intelligence system, it will be processed and transformed to
knowledge. Then, acquired knowledge is analyzed and corresponding results obtained from
such analysis are used for organizational strategic decision making and directing business
activities as well as for competitive environment prediction. Business intelligence is a
framework comprising different technologies, software and means, which organize and
integrate scattered and voluminous information and provides the organization with
required information through analysis of the same (Gupta, S.D, 2003).
Business intelligence may be regarded as one of branches of information technology, which
benefits from applied programs, tools and techniques such as Online Transactional
Processing (OLTP), Online Analytical Processing (OLAP), Data Warehousing (DW), Data
Mining (DM) and Knowledge Management (KM), aiming at analysis of operational quality
and promotion of organizational knowledge (Elbashir et al, 2008).

2-2 Data Warehousing (DW)
Data is the most fundamental structural obstacle in hire of business intelligence. Successful
business intelligence is affected by both technical and organizational aspects. On a whole,
companies prefer organizational aspects (such as higher level support) over technical
aspects. In fact, if a job is realized precisely in organizational view but there is no relevant
data of high quality, implementation of business intelligence fails (Pine Code, 1997). Data
warehousing is storage of regular and structuralized data, which is developed for gathering
and saving operational information of organizations and for presenting relevant information
required for management decisions (D. Arnott, G. Pervan, 2008). In other words, data
warehousing is a regular and classified set of integrated and nonvolatile data, which
supports deciding and decision making processes of managers.
Data warehousing systems store data in small and packaged forms so that relevant systems
such as data offer centers, online analytical processing systems and decision making
support systems may benefit from the said data. Data warehousing includes Meta data
storages, which store data, associated with data characteristics for reserving integrity and
rise of data recovery speed. Data warehousing is also equipped with tools for extraction,
transformation of and loading data, which expedites data extraction for applied programs
(Zheng, Yang, 2009).

2-3 Data Mining
Data mining indicates analysis huge quantities of saved data in computers (Golpayegani,
2006). Data mining is used for adopting more desirable management decisions by using
such operational information as barcodes. Data mining is not only used for such purposes as
grocery, but also it is applicable at banks for examining credits and credit cards of
customers, specification of order placement at factories and control of stocks. One of the
most tangible applications of data mining is for customer relationship management.
There are a lot of companies benefiting from this application. Large companies in the world
benefit from the aforesaid application and then, identify their primer customers all over the

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world and they plan and advertise by concentrating on such customers. During data mining
process, a problem is designated as target and it is mined by using analytical and statistical
means (Hocevar and Jaklic, 2010).
Regarding great projects, data mining should be done using appropriate software means
through which voluminous data could be analyzed. Compatibility and scalability are
regarded as two major characteristics of these tools. Compatibility means capability of
analyzing based on different models and scalability refers to ability to analyze on different
volumes of data. Cleverness of analysis and judgment on the basis of knowledge is one of
integral aspects of data mining because powerful means of data mining does also require
human setups and if knowledge of analyst is used, one may achieve desirable results
through a low volume of analysis (Elbashir M, Williams, S, 2007).

2-4 Supply Chain Management:
A chain supply indicates a flow of materials, information, funds and services from raw
materials suppliers at workshops and warehouses through final customers. Such chain
consists of organizations and processes, which create goods, information and services and
then deliver the same to consumers. The said chain comprises a number of duties such as
purchase, fund flow, material load carrying, planning, stock and logistic control, distribution
and delivery (Imam, Seyed Mohammad Reza, 2002).
The goals of modern supply chain management are to decrease unreliability and risk in
supply chain. Nevertheless, it positively affects stocks level, cycle time, commercial
processes and services for customers. This chain is a dynamic process consisting of
synchronous activities, constant evaluations of involved parties, hired technologies of the
same and organizational structure. This technology provides certain facilities for customers
to enjoy a great deal of right of choosing and could increasingly access information. The
main goal is to create value for consumers. All of these factors help rise of profiting and
competitiveness (Abdollahzadeh, Ahmad, Rasoulzadegan, Abbas, 2006).
Two technologies of OLAP and RFID of which the former was put forth in creating intelligent
information systems of business intelligence (BI) and the latter was propounded in
indentifying involved factors in supply chain, are regarded as a desirable pair for enacting
strategic decisions in supply chain due to internal potential specific abilities. Further to all
advantages mentioned earlier, due to online nature and updating BI systems, the ability to
apply prompt decisions in supply chain is promoted. This means that whenever the slightest
change is observed in chain system, it is possible to apply respective decisions in the said
chain whenever it is deemed expedient.

2-5 Customer Relationship Management (CRM):
Benefiting from CRM, the relationship between customers and organization and their needs
is mainly studied and analyzed. In fact, CRM is a process for collecting and integrating
information for effective and purposeful utilization. Such information may be related to
customers, sales, effective marketing, sensitivity or demands of market. CRM is a part of
organizational strategy for identifying customers, satisfying the customers, and change of

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the said customers to permanent ones. Moreover, CRM assists an organization with
customer relationship management in consistency with maximizing value attached to each
customer (Elbashir M, Williams S, 2007).
Relationship between customers and an organization is established in different ways such
as web, telephone, sales center, distributors and associate networks. Main duty of CRM is
to facilities establishment of relationship between customer and an organization (in any
way that the customer shall advise) without any limitation of time, location and nationality
in such a way as customer feels that he is in contact with the same organization as it knows
him, attaches value to him and realizes his demands quick by using the easiest
communication means. On the other hand, CRM is a kind of marketing strategy of which
aim is not only limited to promote transactions, which actually increases profiting on
probationary basis but it tries to achieve a unique and integrated viewpoint about customer
and a customer-oriented solution leading to rise of the customers satisfaction and increase
of companys profit in long term. One may say that CRM is a type of business strategy for
optimization of profiting, income earning and customers satisfaction, which is designed on
the basis of the following fundamentals (R.L. White, 2000):
Organizing service rendering based on demands of customers
Upraise of satisfaction of customers in conformity with principles of
customer-orientation
Implementation of customer-orientated process

2-6 Online Transactional Processing (OLTP)
OLTP is a perquisite for OLAP. Receiving information and display the said information in
different forms is the first step toward business intelligence approach. The said approach
provides individuals with a powerful means of analysis for different groups and subjects
(businessintelligence.com).
Respective data used in these transactions are updated, current and detailed ones:
transaction processing comprises daily operations such as sale and purchase, banking
operations and the ones. Operational databases are source of data for OLTP systems.
Common databases consist of updated and current data for daily operations of registration,
omission, updating and observation of data.
However, on a whole, OLTP acts like OLAP. The difference between the two is that OLTP is
applied in relational database and is usable for the final user while OLAP is used in analytical
database and it is designed by system manager. Corresponding data used in OLTP consists
of updated, current and detailed data. Transaction processing comprises daily operations
such as sale and purchase and banking activities and the ones.

2-7 Online Analytical Process (OLAP):
OLAP was introduced in 1993 by Codd E.F. as a means which enables users in analysis of
dynamic data. It is a characteristic for providing multidimensional consideration, which
helps a key be reviewed in OLAP of data in multi-dimensions. Data multi-dimensional tables

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assist with reflection of a viewpoint on respective data , which is useful for business user.
Thus, multi-dimensional survey makes data appropriate for reflection of a business unit so
that a business user is not forced to do analysis from respective data viewpoint (Koutsoukis,
N.S et al, 1997).
Data collection across an organization in order for the said data to be used in decision
making process by users of the said organization is among the significant issues, which are
put forth in the realm of business intelligence technologies. Online analytical processing as
support system for decision making is responsible for recognition of analytical needs of
users and analysis of a huge and incompatible set. Online analytical processing is regarded
as one of the capabilities of business intelligence, which supports examination and
interactive manipulation of a huge quantity of data in different viewpoints (Codd, E.F, S.B,
Codd, C.T. Salley).
On a whole, these online analytical systems should support complicated analytical
requirements of decision makers, analyze data in different aspects of business dimensions
and supports analyses of complicated huge set of input data at atomic level. In an
organization, data is usually scattered in different and incompatible data resources. Partial
implementation procedure of online analytical processing is to extract data from different
resources and to make the said data be compatible with each other. Data compatibility
means that data of data warehousing be compatible with corresponding meaning of the
said data in all warehousing (Gray J et al, 1997).

2-8 Intelligent Decision Support System (IDSS)
Intelligent systems is a general title for a class of software systems with an ability to achieve
and to extract knowledge, analysis and processing data and information and to present a
plan and corresponding results. During the recent decade, the said intelligent systems have
had an increasingly growth both in view of technical procedures and with regard to applied
extents.
Primer concept of decision support systems has specifically been identified by Gray and
Scott. The said persons combined types of Antonys management duties and kinds of
Simons decision accordingly. Antony has summarized management duties into three
classes of strategic planning (executive decisions based on supreme goals), management
control (directing an organization by intermediate managers consistent with goals) and
operational control (Guidance for specific duties by supervisors).
Also, Simon has explained kinds of decision making in a range of planned (structured) to
unplanned (unstructured) ones. Gary and Scott Morton have combined Antonys triple
management duties and three kinds of Simons decision under the names of structured,
semi structured and unstructured ones. Moreover, they have used Simons decision making
process consisting of stages of intelligence, design and selection. Stage of intelligence
means definition of problem and search, design stage refers to extension of options and
answers and finally, selection stage means analysis of options and selecting one of the said
options to be applied. A decision support system also means a computer system for solving
a problem of semi-structured and structured decision complexity (J.P. Shim et al, 2002).

122

2-9 Knowledge Management System (KMS):
A lot of various definitions of knowledge management system have been presented. From
among such definitions, the following ones can be mentioned (Fawzy, Solaiman, 2000).
Knowledge management means knowledge production, which is developed
following interpretation, distribution and application of knowledge and maintaining
and refining knowledge.
Knowledge management is a critical knowledge process of realizing existing
requirements for identifying and extracting available knowledge assets and
development of fresh opportunities.
Although business intelligence is attached to information systems, it has not concentrated
on presenting and processing knowledge. Instead, it has focused on effectiveness of
expertise force and analysis of communication networks. For example, Carl Vick et al have
published several articles as guidance for realization of organizational perception. These
researches reveal the fact that organizational knowledge is not an intangible affair by which
may objectively be studied and be used as a databank. Instead, organization should be
regarded as an active process wherein an individual tries utmost to have more desirable
perception of surrounding environment.
Computer enterprises are seeking for a technical solution with regard to business
intelligence and organizational knowledge problems through which they may generate clear
information in a group and simultaneously in the organization respectively. Business
strategy has been concentrated on resources of effectiveness and allocation and analysis of
competitive forces as well as existing weak points since the 1960s. This viewpoint consists
of competitive strategies, organizational intelligence, analysis of knowledge-oriented
strategies and eventually, wisdom-oriented viewpoint (R.L. White, 2000).

2-10 Intelligent Agent (IA)
Agents are able to identify patterns and to decide on the strength of rules of thinking.
Respective rules and manner of thinking of each agent are defined in harmony with
achievement of its own goals. These systems think based on their specific rules and perform
their task precisely. Thus, they behave wisely although they dont necessarily think like
human (Gan D et al, 2005).
Intelligent Agent is a system, which is constantly and automatically working in a specific
environment, which is mostly full of other agents. Need for a constant activity, independent
from user raises from human wish i.e. a software agent could perform planned duties
flexibly and through intelligent behavior reaction when environmental conditions changes
apart from constant supervision of human. Moreover, intelligent software agent, who has
established in an environment, together with kinds of agents and processes should
communicate others and even, it may cooperate by moving from one place to another in
order to perform its duties (David Pardoe et al, 2004).
In general, software agent may enjoy the following characteristics due to requested duties
(Abdollahzadeh Ahmad- Rasoulzadegan, Abbas- 2006)

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Reactivity: Ability to perceive and to act selectively and optionally
Independence: Capability of deciding on achievement of goal, ability to start and to
proceed
Shared behavior: Ability to work with other agent in a group for achievement of joint
objective
Capability of establishment of relation with levels of knowledge: Ability to communicate
with human, other agents and similar languages to humans speech compared to
symbolic level protocols
Deduction aptitude: Ability to perceive orders by benefiting from primary knowledge
and knowledge development possibility
Personality: Ability to express features and certain characteristics and feelings
Deduction: Capability of learning and progress consistent with experiences
Dynamism: Ability to change its way from present policy to another one

2-11 Human Resource Planning
Organizational resources planning system is a set of software subsystems consisting of
human, sales, financial and production resources. Such system integrates whole current
data of an organization. These software subsystems are able to change and to harmonize
with specific needs of an organization. HRP or integrated comprehensive systems together
with customer relationship management systems (CRM) and supply chain management
(SCM) integrates current information of different parts of an organization. It consists of
means for planning and directing the resources, functions and processes of the
organization. Also, HRP provides the possibility for directing the organization in consistency
with definite goals (Panel, 1999). During the 1990s, HRP systems have properly replaced
traditional systems in large and multinational enterprises. In spite of deep effects of HRP
systems on industry, Davenport states (Poston R., Grabski, S. 2000).
Nowadays, the most significant active suppliers of HRP across the world are namely SAP,
Oracle and People Soft companies and a few other companies as well. HRP tries to
integrate all organizational units and functions in form of a set of computer software
systems so that requirements of all units will be met. HRP combines all units and activities
together and offers an integrated software system, which benefits from a unique
information database. In this system, respective units may exchange information. Such
integration of information and units shall bring about many benefits for organizations
accordingly (Kueng, P, A J W Krahn, 2003).

2-12 Enterprise Information Management (EIM):
Due to widespread extent of enterprise information management including policy,
performance and technical process, associated with enterprise information management,
development of enterprise information management strategy and making effective the
management information technology need onset, planning and transfer of enterprise
information management initiative. Strategy establishes a framework for initiative in the
realm of enterprise, a definition of perspective and prioritization of projects.

124

Although there are still other significant technical terms in organization information
management such as data warehousing and data security, in the entire extent of enterprise,
data management perspective may provide heterogeneous and separate data within a joint
framework in order to be accessed and used. This is one of the fundamental goals of
information management. Consequently, macro data management, primer data
management, data quality and data transfer factors all play a prominent role in the realm of
integration and data management (White, A, et al, 2006).
Speed, accuracy and completeness of presenting information are regarded as three primer
goals of this system. Enterprise information management initiative starts moving when an
organization has created its various information and software reserves and there is such
perception as data integration goes beyond individual organizational and systems. Upon
development of data management performance, organizations find that if they promote the
entire information substructure, they will be more successful. It means that a fresh level is
emerged and separate software are planned at this level in such a way as they will link each
other and present prompt and perfect information within an appropriate framework
(Buytendijk, 2008).

2-13 Enterprise Resource Planning
Enterprise resource planning systems suggests powerful means for control and
measurement of organizational operations. Many organizations believe that if such means
are equipped with business intelligent systems, they shall bring about very higher value for
an organization (Hightower, 2004). Through benefiting from these means, it will be possible
to store customers information for different periods and to achieve valuable information
about their needs, tastes and behaviors upon processing and searching the said means
(Turban and Aronson, 2003). Enterprise resource planning systems consists of business
software, which integrates information flow of financial, accounting, human force, supply
chain and customers (Davenport 1998).
Recently, Jalonen and Lonnqvist (2009) stated that business intelligence generates analyses
and reports of organizational environment procedures and intra-organizational issues.
These analyses may be drawn up automatically and systemically or on the basis of the
special request or circumstances and are associated with the concept of a specific decision.
The resulted knowledge may be hired by decision maker at different organizational level.
The goal of business intelligence is to help control of resources and enterprise information
flow, which exists inside and around an enterprise. At age of information, business
intelligence identifies and processes mass and different information and data for lean
intelligence and knowledge, thus, it helps organizations to a great extent. Business
intelligence properly presents usable enterprise information on due time and provides
capability of reasoning and understanding the implicit meaning in enterprise information
(Azoff and Charlesworth, 2004).



125

3-Reseach Methodology
3-1 Sample: Statistical population of this research comprises all small-size and medium-size
enterprises of biotechnological sector of Iran. Number of the said enterprises has been
given as 35 companies according to the latest statistics and information received to the
time of drawing this research. Relying on talks held with managing directors of companies
and considering their expertise comment, number of persons of any company, who have a
mastery over general activities of the respective organization and are eligible for filling the
questionnaire, has been informed to the researcher. The same number of questionnaires as
many as the said eligible persons was sent to the said companies.
Thus, for example, five questionnaires were given to one company while six questionnaires
were submitted to another company. From among total 167 persons of the statistical
sample, 11 persons were between 20 and 30, 63 persons were between 31 and 40, 67
persons, between 41 and 50, and 26 persons were above 50 years old. Furthermore, 112
participants in this research had bachelors degree, 42 persons had masters degree and the
rest of 13 individuals held Ph.D. Two persons have a work experience less than 5 years,
eight persons with a work experience of 5-10 years, 54 persons have a service record of 11-
15 years, 35 persons with a work experience of 16-20 years and 81 persons have a work
experience of 21-25 years and 17 persons with a service record more than 25 years.

3-2 Method of Data Analysis
Upon collection of required data and information through a questionnaire, it was encoded
and entered SPSS software. Then, after classification of the said data, descriptive statistics
associated with data was calculated. Finally, proper tests were used in practice in order to
confirm or reject designed hypotheses of the research.
For analysis of general data and demography of collected data through testable (such as
age, education and the ones) , descriptive statistics was used through Excel software.
Herein this research, different methods of inferential statistics, associated data with
research questions was analyzed. The order of these analyses is given as follows:
Chronbach Alpha Test was used in order to designate reliability of the research
questionnaire.
Student T-test related to variables subject of this study was used.
Factor analytical test was used in order to decrease number of questions and
classification of the said questions in form of macro variables (latent variable).
Further to SPSS software, which was used for administration of inferential statistical
tests, linear structural relationships (LISREL) was also used for explaining twelve
latent variables affecting business intelligence by tangible variables in form of
relevant structural equations model.





126

3-3 Validity and Reliability
This questionnaire is valid because components of variables subject of survey have been
taken from research subject literature on which the experts have reached an agreement
and their comment about the same was purchased accordingly.
Since calculated Cronbachs Alpha coefficient (Alpha=0.72) is above 0.70, one may conclude
that H
0
is confirmed. This means that reliability of this research is at an acceptable level.

4- Research Findings
4-1 Structural Equations Model
Concerning the fact that Root Mean Square Error of Approximation (RMSEA) is less than
10% (RMSEA=0.09%), and Goodness of Fit Index (GFI) is more than 0.9 (GFI=0.98), one may
say that the aforesaid model has a good fit next of real worlds data (Hooman, 2005- 245). It
means that on a whole the entire model is confirmed.
Considering T-Value diagram, there is a direct meaningful relationship between tangible
data warehousing variables, data mining, online analytical process, enterprise resource
planning and intelligent factor and intangible variable of business intelligence. However,
there is no direct relationship between variables of online transactional processing, human
resource planning, customers relationship management and enterprise information
management and business intelligence. They are indirectly related each other just through
the rest of variables.

4-2 Testing Hypotheses:
Student T-Test related to variables subject of study
Considering the following Student T-test, since research hypotheses are biased and
measurement scale interval (10-1), least mean, which can be accepted for acceptance of
hypotheses, was given as 70% i.e. 7. Although this is also acceptable for values of 0.60 and
even 0.55% (66-67), the following table indicates test results:

Student T-Test
Hypotheses
Confirmat
ion or
non-
confirmati
on of H
0

Index figure=7
Acceptance level of H
0:
Ts are above -1.64


t

df

Sig
(2-tailed)
Mean
difference
95% Reliability
Low limit High
limit
DW Confirmed
27 / 1 - 111 204 / 0 111 / 0 - 291 / 0 - 010 / 0
DM Rejected
41 / 4 - 111 000 / 0 299 / 0 - 400 / 0 - 115 / 0 -
OLTP Rejected
001 / 51 - 111 000 / 0 105 / 1 - 198 / 1 - 570 / 1 -
HRP Confirmed
591 / 2 111 010 / 0 101 / 0 002 / 0 2400 / 0

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OLAP Rejected
020 / 01 - 111 000 / 0 47 / 2 - 10 / 2 - 022 / 2 -
ERP Rejected
110 / 01 - 111 000 / 0 97 / 1 - 08 / 2 - 81 / 1 -
CRM Rejected
14 / 18 - 111 000 / 0 720 / 0 - 800 / 0 - 141 / 0 -
SCM Rejected
271 / 9 - 111 000 / 0 592 / 0 - 719 / 0 - 411 / 0 -
IDSS Rejected
91 / 10 - 111 000 / 0 979 / 0 - 118 / 1 - 840 / 0 -
IA Confirmed
577 / 1 111 000 / 0 549 / 0 - 084 / 0 714 / 0
KMS Confirmed
289 / 2 111 020 / 0 202 / 0 - 027 / 0 077 / 0
EIM Rejected
099 / 0 111 921 / 0 004 / 0 0907 / 0 - 1000 / 0
BI

Rejected
415 / 21 - 111 000 / 0 158 / 0 - 708 / 0 - 109 / 0 -

Respective variables namely data warehousing, human resource planning, inteligent agent,
enterprise information management and knowledge management have been at desirable
level. Correponding variables of online transaction processing, online analytical processing,
enterprise resource planning, customers relationship management, supply chain
management and intelligent decision support system were not at desirable level either.
Finally, it has been revealed that entrepreunal business intelligence of small-size and
medium-size enterprises of biotechology of Iran.

5- Discussion and Conclusion
Herein this research, aiming at study of business intelligence status in biotechnology of Iran,
it was concluded that there is a direct meaningful relationship between tangible data
warehousing variable, data mining, online analytical process, enterprise resource planning,
and intelligent factor and intangible variable of knowledge management. However, there is
no direct relationship between variables of online transaction processing, human resource
planning, customers relationships management, supply chain management, intelligent
decision support system, system knowledge management and enterprise information
management and knowledge management. They are related each other just through the
rest of variables.
Concerning the fact that variables of data mining, online transaction processing, online
analytical processing, enterprise resource planning, customers relationship management,
supply chain management and intelligent decision support system are not at desirable level,
responsible authorities of biological industry are highly recommended to remove these
weak points and fortify such factors as data warehousing, human resource planning,
intelligent factor, enterprise information management and enterprise knowledge
management, and take required measures for establishment of entrepreneurial business
intelligence and to properly plan for directing this purpose, therefore, they shall benefit
from pertaining advantages and shall witness promotion of organizational performance.



128

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