#CIT10: _____________

Contents
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Overview: History
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 Business Model
Generation
The accessibility of information and customer
empowerment have changed competitive
landscapes
Traditional business models are proving to be

#CIT10:
ineffective
Emerging models are misunderstood and unproven.
Fundamental changes to our business models are
desperately needed in order to create the next
generation of enterprises.

Concept
Personal Identity Social Business
Management Design
Personal success as a common goal How do organizations navigate through the
social information wave and win?
Struggling to find a competitive
Organizations need to be more highly
advantage
distributed, collaborative, and expand
How can we manage our virtual ecosystems.
identities for personal gain? The next transformation of business will be
Discover the inherit risks of this evolving centered on balancing work, society, and
space technology.
Understand strategies that help maximize Success means intentional creation of
benefits from participating in social dynamic and socially calibrated systems,
networks processes and culture.
#CIT10: Theme
 Strategic Objectives
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Strategic Objectives: Boiled Down
 Tactical Goals
Engagement Brand Capital Media Awareness
 Engagement / Audience

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Level of Engagement
 Creative (soft deliverables)
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 Branding (hard deliverables)
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 Peer Tactics: Disengaged
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 Peer Tactics: Engaged
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 Professional Tactics: Faculty
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 Professional Tactics: Industry
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 Day of Tactics
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 Goals & Success Metrics
As at November-17-09 Measurement
Target Actual Delta
200 0 -200
Engagement # of people who actually attend
participation (# of questions
13 0 -13
Engagement asked)
Highly Engage student
10 0 -10
Engagement relationships formed (before

500 0 -500
Brand Capital # of Student Guide downloads

500 7 -493
Brand Capital # of Twitter followers

5 0 -5
Brand Capital # of essay submisssions

50 0 -50
Brand Capital #of blog posts

1000 0 -1000
Brand Capital # of hash tag uses

5 0 -5
Media Awarness credible on-campus stories

1 0 -1
Media Awarness credible extrenal stories
Creative Inspiration
Creative Inspiration
Creative Inspiration
Creative Guidance: Links to Leverage
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Any questions?
THANK YOU