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Consumer Preference for Business Newspaper in

Ghazipur City


Survey Project Report
Submitted to
VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR
In Partial Fulfillment of the requirement of the degree of

BACHELOR OF BUSINESS ADMINISTRATION



Submitted By- Under the Supervision of
Km. Dipika Mrs. Fati shaffat
BBA IV Semester (Senior Lecturer)
Roll No. -5460044




2014


Technical Education & Research Institute,
Post-Graduate College, Ravindrapuri
Ghazipur (U.P.) Pin-233001



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CERTIFICATE
This is to certify that Km. Dipika pursuing BBA 4
th
Semester from this Institute has prepared
the Survey project report entitled Consumer Preference for Business Newspaper in
Ghazipur City in partial fulfillment of the requirements of the degree of Bachelor of
Business Administration from V.B.S. Purvanchal University, Jaunpur, for the session of
2013-14.
This report is based on bona fide research undertaken by Km. Dipika under
my supervision during the course of fourth semester and fulfills the requirements of
regulations relating to the nature and standard of B.B.A. course of V.B.S. Purvanchal
University.
I recommend that this survey project report may be sent for evaluation.








Rahul Anand Singh Mrs. Fati Shaffat
Associate Professor& Head, Senior Lecturer,
Dept. of Business Administration Dept. of Business Administration











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DECLARATION

I Km. Dipika, hereby declare that this survey project report entitled Consumer
Preference for Business Newspaper in Ghazipur City has been prepared by me on
the basis of survey done the course of my fourth semester of BBA proramme under
the supervision of Mrs. Fati Shaffat, T.E.R.I., P. G. College affiliated to Veer
Bahadur Singh Purvanchal University.
This survey project report is my bona fide work and has not been submitted in
any university or Institute for the award of any degree or diploma prior to the under
mentioned date. I bear the entire responsibility of submission of this project report.



10
th
May 2014
Km. Dipika
BBA IV Semester
Department of Business Administration
Technical Education & Research Institute
P.G. College Ghazipur











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INDEX OF CONTENTS

Preface
Acknowledgement
CHAPTER -1
Introduction to the topic
Objective
Importance
Scope
CHAPTER-2
Research Methodology
CHAPTER-3
Data Analysis & Interpretation
CHAPTER-4
Finding & Recommendations
CHAPTER-5
Conclusion
Limitation
Annexure ( Questionnaires )
Bibliography








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PREFACE
The first real insight of an organization for management student comes only during
his preparation of project work because student first interacts with real practical work.
This is first introduction to industry and its working. This project work synthesize the
theoretical concept learn in the class room and its practical orientation in organization.
In my project I have studied the Consumer Preference for Business
Newspaper in Ghazipur City
The First chapter deals with the introduction of the topic, It also describes the
profile and history of Business Newspapers.
In first chapter I have mentioned institute. This chapter also describes the
organizational structure of both the organization. The objective and need of research
is also mentioned in section of project work.
The Second chapter deals with research methodology. The process of carrying
out the whole research problem is defined in it. It contains information about the
objectives of the research, methods of data collection, sampling and sample design.
Third chapter is data analysis and interpretation. This is the most important
section of the project work. This section contains the analysis of all the data collected
so far and they are interpreted to produce the final conclusion. It contains all the tables
and charts which depicts the result.
Chapter four contains the finding and recommendation of the research. This is
based on the data analyzed and interpreted in the previous chapter. This is the most
important section of the research report for a report is evaluated on the validity ad
correctness of findings.
Chapter five depicted conclusion which concludes the whole report, that is,
gives a brief description of the process employed so far. And later chapters contain



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bibliography. Which describes the list of sources from where the matter and
information is collected? It contains the list of books, authors, web sites use etc.



Km. Dipika
B.B.A. IV Sem.




















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ACKNOWLEDGEMENT

Many thanks to the God, who has sent me on this earth and by mercy of him, I would
be able to accomplish this research.

A person who has always encouraged me towards positive and used to say
Nothing can be impossible if you are working hard with heart and soul. The
Word regard is very small for him and I dont know what word will be appropriate for
him, that person is my senior Mr. Pankaj.

I express my deep sense of gratitude and regards to Mrs. Fati Shaffat
(Lecturer, Dept. of management studies, T.E.R.I., P.G. College affiliated to Veer
Bahadur Singh Purvanchal University) under whose guidance I completed this
project, I am thankful to her valuable guidance, gentle encouragement and pains she
took in guiding me throughout the study.

Some of my Friend, Simmi and Sweta whose suggestion for what is Right
or Wrong has shown my aim and objectives of life.
Again, I heartily express my regard to all the above person mentioned and
pray to the God May live them long.

Km. Dipika
BBA 4
th
Sem.





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INTRODUCTION
CONCEPT OF INSURANCE:
Life has always been an uncertain thing. To be secure against unpleasant possibilities ,
always requires the utmost resourcefulness and foresight on the part of man . To pray
or to pay for protection is the spirit of the humanity . Man has been accustomed to
pray God for protection and security from time immemorial . In modern days
Insurance Companies want him to pay for protection and security . The insurance man
says "God Helps those who help themselves "; probably he is correct.
Too many people in this country are not in employment ; and work for too many no
longer guarantees income security . Several millions are part-time , self employed and
low -earning workers living under pitiable circumstances where there is no security
cover against risk . Further the inherent changing employment risks , the prospect of
continual change in the work place with its attendant threats of unemployment and
low pay especially after the adoption of New Economic Policy and the imminent life
cycle risks - a new source of insecurity which includes the changing demands of
family life , separation , divorce and elderly dependents are tormenting the society .
Risk has become central to ones life. It is within this background life insurance policy
has been introduced by the insurance companies covering risks at various levels . Life
insurance coverage is against disablement or in the event of death of the insured ,
economic support for the dependents . It is a measure of social security to livelihood
for the insured or dependents . This is to make the right to life meaningful, worth living
and right to livelihood a means for sustenance. Therefore , it goes without saying that an
appropriate life insurance policy within the paying capacity and means of the insured
to pay premium is one of the social security measures envisaged under the Indian



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Constitution . Hence , right to social security , protection of the family , economic
empowerment to the poor and disadvantaged are integral part of the right to life and
dignity of the person guaranteed in the constitution.
Man finds his security in income (money) which enables him to buy food , clothing ,
shelter and other necessities of life . A person has to earn income not only for
himself but also for his dependents , viz , wife and children . He has to provide legally
for his family needs , and so he has to keep aside something regularly for a rainy
day and for his old age . This fundamental need for security for self and dependents
proved to be the mother of invention of the institution of life insurance.

What is Insurance?
Mankind is exposed to many serious perils such as property losses from fire and
windstorm and personal losses from disability and premature death. Although it is
impossible for an individual to foretell or completely prevent their occurrence but it
is possible to provide against their financial effect the loss of property and earnings.
From the point of view of the individual the life Insurance may be defined as a
contract whereby for a Consideration amount called the premium , one party (the
insurer) agrees to pay to the other (the insured) or a beneficiary a particular amount
upon the occurrence of death or any other agreed event.

Insurance is the method of spreading and transfer of risks.
Losses of few unfortunate are shared by and spread over to many exposed to
the same risk.
Assets created by the owner in expectation of future needs have a value.
Losses of assets for any reason deprive the owner of the expected benefits.



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It acts as a form of a safeguard against misfortunes.
From the point of view of community life insurance may be defined as a
social device to make accumulations to meet uncertain losses resulting from
premature death or disability.

Purpose and need of insurance :
Assets are insured , because they are likely to be destroyed , through accidental
occurrences . Such possible occurrences are called perils. Fire, flood, breakdown, lightening,
earthquake, etc. are perils. If such perils can cause damage to the assets , we say that
the asset is exposed to that risk. Perils are the events. Risks are the consequential losses
or damages. The risk to a owner of a building , because of the peril of earthquake ,
may be a few crores of rupees, depending on the cost of the building and the
contents in it. The risk only means that there is a possibility of loss or damage. The
damage may or may not happen. Insurance is done against the contingency that it may
happen. There has to be an uncertainty about the risk. Insurance is relevant only if there are
uncertainties . If there is no uncertainty about occurrence of an event , it cannot be
insured against . In case of human being death is certain , but the time of death is
uncertain . In case of a person who is terminally ill , the time of death is not uncertain
, though not exactly known. He cannot be insured. Insurance does not protect the asset. It
does not prevent its loss due to the peril. The peril cannot be avoided through insurance. The
peril can sometimes be avoided , through better safety and damage control
management . Insurance only tries to reduce the impact of risk on the owner of the
asset and those who depend on that asset. It only compensates the losses and that too,
not fully. Only economic consequences can be insured. If the loss is not financial
,insurance may not be possible . Examples of non- economic losses are love and affection



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of parents , leadership of managers , sentimental attachments to family heirlooms ,
innovative and creative abilities, etc.

FUNCTIONS OF INSURANCE:-

The functions of Insurance can be described into two parts:
1. Primary Functions
2. Secondary Functions

The primary functions of insurance include the following:-

Provide Protection - The primary function of insurance is to provide protection against
future risk , accidents and uncertainty . Insurance cannot check the happening
of the risk , but can certainly provide for the losses of risk . Insurance is actually a
protection against economic loss , by sharing the risk with others.
Collective bearing of risk Insurance is a device to share the financial loss of few among
many others. Insurance is a mean by which few losses are shared among larger number
of people.
Assessment of risk - Insurance determines the probable volume of risk by evaluating various
factors that give rise to risk. Risk is the basis for determining the premium rate also.
Provide Certainty - Insurance is a device , which helps to change from uncertainty to
certainty. Insurance is device whereby the uncertain risks may be made more certain.

The secondary functions of insurance include the following:-




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Prevention of Losses - Insurance cautions individuals and businessmen to adopt suitable
device to prevent unfortunate consequences of risk by observing safety instructions ;
installation of automatic sparkler or alarm systems , etc . Prevention of losses cause
lesser payment to the assured by the insurer and this will encourage for more savings
by way of premium . Reduced rate of premiums stimulate for more business and better
protection to the insured.

Small capital to cover larger risks - Insurance relieves the businessmen from security.
Investments , by paying small amount of premium against larger risks and uncertainty.

Contributes towards the development of larger industries Insurance provides
development opportunity to those larger industries having more risks in their setting
up . Even the financial institutions may be prepared to give credit to sick industrial
units which have insured their assets including plant and machinery.


Brief History Of Insurance
The story of insurance is probably as old as the story of mankind . The same instinct
that prompts modern businessmen today to secure themselves against loss and disaster
existed in primitive men also . They too sought to avert the evil consequences of fire
and flood and loss of life and were willing to make some sort of sacrifice in order
to achieve security. Though the concept of insurance is largely a development of the
recent past , particularly after the industrial era past few centuries yet its beginnings
date back almost 6000 years.



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Life Insurance in its modern form came to India from England in the year 1818.
Oriental Life Insurance Company started by Europeans in Calcutta was the first life
insurance company on Indian Soil . All the insurance companies established during that
period were brought up with the purpose of looking after the needs of European
community and Indian natives were not being insured by these companies . However ,
later with the efforts of eminent people like Babu Muttylal Seal , the foreign life
insurance companies started insuring Indian lives. But Indian lives were being treated
as sub-standard lives and heavy extra premiums were being charged on them.
Bombay Mutual Life Assurance Society heralded the birth of first Indian life
insurance company in the year 1870 , and covered Indian lives at normal rates.
Starting as Indian enterprise with highly patriotic motives , insurance companies came
into existence to carry the message of insurance and social security through insurance
to various sectors of society. Bharat Insurance Company (1896) was also one of such
companies inspired by nationalism . The Swadeshi movement of 1905-1907 gave rise
to more insurance companies . The United India in Madras , National Indian and
National Insurance in Calcutta and the Co-operative Assurance at Lahore were
established in 1906 . In 1907 , Hindustan Co-operative Insurance Company took its
birth in one of the rooms of the Jorasanko , house of the great poet Rabindranath
Tagore , in Calcutta . The Indian Mercantile , General Assurance and Swadeshi Life
(later Bombay Life) were some of the companies established during the same period .
Prior to 1912 India had no legislation to regulate insurance business. In the year 1912
, the Life Insurance Companies Act, and the Provident Fund Act were passed . The
Life Insurance Companies Act, 1912 made it necessary that the premium rate tables
and periodical valuations of companies should be certified by an actuary . But the Act



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discriminated between foreign and Indian companies on many accounts , putting the
Indian companies at a disadvantage
The first two decades of the twentieth century saw lot of growth in insurance business. From
44 companies with total business-in-force as Rs.22.44 crore, it rose to 176 companies with
total business-in-force as Rs.298 crore in 1938. During the mushrooming of insurance
companies many financially unsound concerns were also floated which failed miserably. The
Insurance Act 1938 was the first legislation governing not only life insurance but also
non-life insurance to provide strict state control over insurance business . The demand
for nationalization of life insurance industry was made repeatedly in the past but it
gathered momentum in 1944 when a bill to amend the Life Insurance Act 1938 was
introduced in the Legislative Assembly . However , it was much later on the 19th of
January , 1956 , that life insurance in India was nationalized . About 154 Indian
insurance companies , 16 non-Indian companies and 75 provident were operating in
India at the time of nationalization . Nationalization was accomplished in two stages ;
initially the management of the companies was taken over by means of an Ordinance
, and later , the ownership too by means of a comprehensive bill. The Parliament of
India passed the Life Insurance Corporation Act on the 19th of June 1956 , and the
Life Insurance Corporation of India was created on 1st September , 1956 , with the
objective of spreading life insurance much more widely and in particular to the rural
areas with a view to reach all insurable persons in the country , providing them
adequate financial cover at a reasonable cost.
Some of the important milestones in the life insurance business in India
are:



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1818: Oriental Life Insurance Company , the first life insurance company on Indian
soil started functioning.
1870: Bombay Mutual Life Assurance Society , the first Indian life insurance
company started its business.
1912: The Indian Life Assurance Companies Act enacted as the first statute to
regulate the life insurance business.
1928: The Indian Insurance Companies Act enacted to enable the government to
collect statistical information about both life and non-life insurance businesses.
1938: Earlier legislation consolidated and amended to by the Insurance Act with
the objective of protecting the interests of the insuring public.
1956: 245 Indian and foreign insurers and provident societies are taken over by
the central government and nationalized . LIC was formed by an Act of Parliament, viz
. LIC Act, 1956 , with a capital contribution of Rs. 5 crores from the Government
of India.
The General insurance business in India , on the other hand , can trace its roots to the
Triton Insurance Company Ltd., the first general insurance company established in the
year 1850 in Calcutta by the British.
1907: The Indian Mercantile Insurance Ltd. set up , the first company to transact all
classes of general insurance business.
1957: General Insurance Council , a wing of the Insurance Association of India ,
frames a code of conduct for ensuring fair conduct and sound business practices.



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1968: The Insurance Act amended to regulate investments and set minimum
solvency margins and the Tariff Advisory Committee set up.
1972: The General Insurance Business (Nationalization) Act, 1972 nationalized the
general insurance business in India with effect from 1st January 1973.
107 insurers amalgamated and grouped into four companys viz. the National
Insurance Company Ltd., the New India Assurance Company Ltd., the
Oriental Insurance Company Ltd. and the United India Insurance Company
Ltd. GIC incorporated as a company.

Life Insurance
Life insurance is a contract under which the insurer (Insurance Company ) in
Consideration of a premium paid undertakes to pay a fixed sum of money on The
death of the insured or on the expiry of a specified period of time whichever is
earlier. In case of life insurance , the payment for life insurance policy is certain. The
Event insured against is sure to happen only the time of its happening is not known .
So life insurance is known as Life Assurance. The subject matter of insurance is life of
human being. Life insurance provides risk coverage to the life of a person. On death
of the person , insurance offers protection against loss of income and compensate the
titleholders of the policy.







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Why life insurance:-

Protection of the interest of the family member.
Provision for education and marriage of the children.
Post retirement income for self and dependents
Special needs for medical expenses.
Provision for health / illness.
Provision for housing.
Provision for income tax rebate.

Benefits of life insurance :
Insurance not only serves the ends of individuals or of special groups of individuals
but also is advantageous to the society as a whole.

Benefits To The Individual:-
Superior to any other saving plans
Encourages and forces thrift
Easy Settlement And Protection Against Creditors
Administering the legacy for beneficiaries
Ready marketing and suitability for quick borrowing
Disability benefits
Accidental death benefits
Tax relief





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Benefits to business :
Insurance results in business continuation and welfare of employees. Uncertainty of business
losses are reduced by insurance.
Benefits of society :
The welfare of the society is protected. Insurance results in economic growth of the country
and reduction in inflation.
List of Life Insurance companies in India:-
1. AEGON RELIGARE
2. AVIVA
3. BAJAJ ALLIANZ
4. BHARATI AXA
5. BIRLA SUN LIFE
6. FUTURE GENERALI
7. HDFC STANDARD LIFE
8. HSBC
9. ICICI PRUDENTIAL
10. IDBI FORTIS
11. ING VYSYA
12. KOTAK LIFE INSURANCE
13. LIC
14. MAX NEWYORK LIFE
15. MET LIFE
16. RELIANCE LIFE
17. SAHARA INDIA



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18. SBI LIFE
19. SHRIRAM LIFE
20. TATA AIG LIFE
21. DLF PRAMERICA
22. CANARA HSBC OBC

Market share of Life Insurance Companies:-
Life Insurance Corporation of India (LIC) , remains by far the largest player in the
market . Among the private sector players , ICICI Prudential Life Insurance (JV between
ICICI Bank and Prudential PLC ) is the largest followed by Bajaj Allianz Life
Insurance Company Limited (JV between Bajaj Group and Allianz).
The market share of the major market players of the insurance industry
can be shown as the following pie chart:-

64%
9%
7%
3%
3%
3%
2%
2%
1%
6%
Market share
LIC
ICICI Prudential
Bajaj Allianz
SBI Life
Reliance
HDFC Standard Life



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Unit Linked Insurance Plan (ULIP)
What is ULIP?
A plan which gives complete clarity about the various charges deducted and why its
being deducted and so how your fund will grow over time.

Unit Linked Insurance Policies (ULIPs) as an investment avenue are closest to mutual
funds in terms of their structure and functioning . As is the case with mutual funds ,
investors in ULIPs is allotted units by the insurance company and a net asset value
(NAV) is declared for the same on a daily basis.

Similarly ULIP investors have the option of investing across various schemes similar
to the ones found in the mutual funds domain , i.e. diversified equity funds , balanced
funds and debt funds to name a few. Generally speaking , ULIPs can be termed as
mutual fund schemes with an insurance component . However it should not be
construed that barring the insurance element there is nothing differentiating mutual
funds from ULIPs.

ULIPs are a category of goal-based financial solutions that combine the safety of
insurance protection with wealth creation opportunities . In ULIPs , a part of the
investment goes towards providing you life cover. The residual portion of the ULIP
is invested in a fund which in turn invests in stocks or bonds ; the value of
investments alters with the performance of the underlying fund opted by you.




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Simply put , ULIPs are structured in such that the protection element and the savings
element are distinguishable , and hence managed according to your specific needs . In
this way , the ULIP plan offers unprecedented flexibility and transparency.


Financial Pyramid


Life Insurance will take care of your protection and saving & investment needs




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Company Profile
Life Insurance Corporation of India:-
The Life Insurance Corporation of India popularly known as LIC of India was incorporated
on September 1, 1956 by nationalizing 245 Indian as well as foreign companies . It was
established 52 years ago with a view to provide an insurance cover against various risks in
life. The luminaries who spearheaded this move at that time visualised an entity that will
provide life insurance to Indians, especially the vast rural masses, at an economical cost and
channel the savings for the betterment of the nation. It is the largest life insurance company in
India and also the countrys largest investor. It is fully owned by the Government of India
and headquartered in Mumbai.

Vision:-
To emerge as a transnational competitive financial conglomerate of significance to societies
and be the pride of India.

Mission:-
Explore and enhance the quality of life of people through financial security by providing
products and services of aspired attributes with competitive returns and by rendering
resources for economic development.

LIC Product Portfolio:-

Children Plans
Jeeevan Anurag



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CDA Endowment Vesting at 21
CDA Endowment Vesting at 18
Jeevan Kishore
Child Career Plan
Child Fortune Plus
Marriage Endowment or Educational
Annuity Plan
Jeevan Chhaya
Child future Plan

Money Back Plans
Jeevan Varsha
The Money Back Policy-20 years
The Money Back Policy-25 years
Jeevan Surabhi-15 Years
Jeevan Surabhi-20 Years
Jeevan Surabhi-25 Years
Bima Bachat

Plans for Handicapped Dependents
Jeevan Aadhar
Jeevan Vishwas

Endowment Assurance Plans
The Endowment Assurance Policy



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The Endowment Assurance Policy-Limited Payment
Jeevan Mitra (Double Cover Endowment Plan)
Jeevan Mitra (Triple Cover Endowment Plan)
Jeevan Anand
New Janraksha Plan
Jeevan Amrit

Special Money Back Plan for women
Jeevan Bharti-1

Whole Life Plans
The Whole Life Policy
The Whole Life Policy Limited Payment
The Whole Life Policy Single Premium
Jeevan Anand
Jeevan Tarang

Unit Linked Plans
Market Plus I
Profit Plus
Fortune Plus
Money Plus-I
Child Fortune Plus





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Pension Plans
Jeevan Nidhi
Jeevan Akshay-VI
New Jeevan Dhara-I
New Jeevan Suraksha-I

Term Assurance Plans
Two year Temporary Assurance Plan
The Convertible Term Assurance Policy
Anmol Jeevan- 1
Amulya Jeevan -1
















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HDFC Standard Life Insurance Ltd.
Introduction:-
HDFC Standard Life Insurance Company Limited. is one of India's leading private insurance
companies, which offers a range of individual and group insurance solutions. It is a joint
venture between Housing Development Finance Corporation Limited (HDFC Limited),
India's leading housing finance institution and a Group Company of the Standard Life Plc,
UK. As on February 28, 2009 HDFC Ltd. holds 72.43% and Standard Life (Mauritius
Holding) 2006, Ltd. holds 26.00% of equity in the joint venture, while the rest is held by
others.
Our Key Strengths:-
Financial Expertise:-
As a joint venture of leading financial services groups, HDFC Standard Life has the financial
expertise required to manage your long-term investments safely and efficiently.
Range of Solutions:-
We have a range of individual and group solutions, which can be easily customized to
specific needs. Our group solutions have been designed to offer you complete flexibility
combined with a low charging structure.
Track Record So Far:-
Our gross premium income, for the year ending March 31, 2009 stood at Rs. 5,564.69 crores.
As on March 31, 2009, the company has more than 27 lakh polices in force.



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Our Vision & Values:-
Our Vision:-
The most successful and admired life insurance company, which means that we are the most
trusted company, the easiest to deal with, offer the best value for money, and set the
standards in the industry'. 'The most obvious choice for all':
Our Values:-
Values that we observe while we work:

Integrity

Innovation

Customer centric

People Care One for all and all for one

Team work

Joy and Simplicity
Organizational Goals
:-
HDFCs main goals are to:
a) Develop close relationships with individual households,
b) Maintain its position as the premier housing finance institution in the country,
c) Transform ideas into viable and creative solutions,
d) Provide consistently high returns to shareholders,
e) To grow through diversification by leveraging off the existing client base




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Standard Life Group (Standard Life plc and its subsidiaries):-
The Standard Life Group has been looking after the financial needs of customers for over 180
years. It currently has a customer base of around 7 million people who rely on the company
for their insurance, pension, investment, banking and health-care needs. Its investment
manager currently administers 125 billion in assets. It is a leading pensions provider in the
UK, and is rated by Standard & Poor's as 'strong' with a rating of A+ and as 'good' with a
rating of A1 by Moody's. Standard Life was awarded the 'Best Pension Provider' in 2004,
2005 and 2006 at the Money Marketing Awards, and it was voted a 5 star life and pensions
provider at the Financial Adviser Service Awards for the last 10 years running. The '5 Star'
accolade has also been awarded to Standard Life Investments for the last 10 years, and to
Standard Life Bank since its inception in 1998. Standard Life Bank was awarded the 'Best
Flexible Mortgage Lender' at the Mortgage Magazine Awards in 2006.
Why HDFC Standard Life?
There are many reasons why one may choose HDFC Standard Life Insurance
Company Ltd. as your partner in meeting your insurance needs:
a) Innovative products to meet your needs.
b) Efficient customer service team.
c) Good financial track record of both parents HDFC and Standard Life.
d) Certified Financial Consultants to advise you.
e) Professional approach in managing your investments.
f) Income Tax benefits for our insurance products.
Products of HDFC standard life insurance:-
Individual



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Group
Social

Individual Products: We have a varied range of Products that you can choose
from to suit all your needs. These will help secure your future as well as the future
of your family. Our individual products are as follows:-
Protection Plans:-
You can protect your family against the loss of your income or the burden of a loan in
the event of your unfortunate demise, disability or sickness. These plans offer valuable
peace of mind at a small price. Our Protection range includes our Term Assurance
Plan & Loan Cover Term Assurance Plan.
Investment Plans:-
Our Single Premium Whole of Life plan is well suited to meet your long term investment
needs. We provide you with attractive long term returns through regular bonuses.
Pension Plans:-
Our Pension Plans help you secure your financial independence even after retirement.
Our Pension range includes our Personal Pension Plan, Unit Linked Pension, Unit
Linked Pension Plus.
Savings Plans :-
Our Savings Plans offer you flexible options to build savings for your future needs such as
buying a dream home or fulfilling your children immediate and future needs. Our Savings
range includes Endowment Assurance Plan, Unit Linked Endowment, Unit Linked
Endowment Plus, Unit Linked Endowment Plus II, Money Back, Unit Linked Enhanced Life



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Protection II, Children's Plan, Unit Linked Young Star, Unit Linked Young Star Plus, Unit
Linked Young Star Plus II.
Group Products:-
We now offer the following group products to our esteemed corporate clients:
Group Term Insurance
Group Variable Term Insurance
Group Unit-Linked Plan
Social Product:-
Development insurance plan
Development Insurance plan is an insurance plan which provides life cover to members of a
Development Agency for a term of one year. On the death of any member of the group
insured during the year of cover, a lump sum is paid to those member beneficiaries to help
meet some of the immediate financial needs following their loss.










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ICICI Prudential Life Insurance Company Limited
ICICI Prudential Life Insurance Company Limited was incorporated on July 20, 2000.The
authorized capital of the company is Rs.2300 Million and the paid up capital is Rs.1500
Million. The Company is a joint venture of ICICI (74%) and prudential plc UK (26%). The
Company was granted Certificate of Registration for carrying out Life Insurance business, by
the Insurance Regulatory and Development Authority on November 24, 2000. It commenced
commercial operations on December 19, 2000, becoming one of the first few private sector
players to enter the liberalized arena.
The Company is now operational in Agra, Ahmadabad, Ajmer, Allahabad, Amritsar,
Aurangabad, Bangalore, Bhatinda, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore,
Dehradun, Goa, Guntur, Gurgaon,Greater Noida, Hyderabad, Hubli, Indore, Jaipur,
Jalandhar, Jamnagar, Jamshedpur, Jodhpur, Kanpur, Karnal, Kochi, Kolakata, Kota,
Kottayam, Lucknow, Ludhiana, Madurai, Mangalore, Meerut, Mumbai, Nagpur, Nasik,
Noida, New Delhi, Patiala, Pune, Rajkot, Ranchi, Surat, Thane, Thrissur, Trichy,
Trivandrum, Vadodara, Vashi, Vijaywada. Till March 31,2002 the Company has issued
100,000 polices translating into a Premium Income of around Rs. 1,200 Million and a sum
assured of over Rs.15,000 Million. The Company recognizes that the driving force for
gaining sustainable competitive advantage in this business is superior customer experience
and investment behind the brand. The Company aims to achieve this by striving to provide
world-class service levels through constant innovation in products, distribution channels and
technology based delivery. The Company has already taken significant steps to achieve this
goal.





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Prudential Plc:-
Prudential Plc was founded in 1848. Since then it has grown to become one of the largest
providers of a wide range of savings products for the individual including life insurance,
pensions, annuities, unit trusts and personal banking. It has a presence in over 15 countries,
and caters to the financial needs of over 10 million customers. It manages assets of over US$
259 billion (Rupees 11, 39,600 crore approx.) as of December 31, 1999. Prudential plc has
had its presence in Asia for the past 75 years catering to over 1 million customers across 11
Asian countries. Prudential is the largest life insurance company in the United Kingdom. Asia
has always been an important region for Prudential and it has had a presence in Asia for over
75 years. In fact Prudential's first overseas operation was in India, way back in 1923 to
establish Life and General Branch agencies. In the US, Prudential owns Jackson National
Life, one of the leading life insurance companies. Prudential controls approximately 4% of all
the listed shares on the second largest stock exchange in the world, the London Stock
Exchange, making it one of the largest institutional investors in the UK. Prudential is focused
on the Internet generation and is one of the first financial service organizations to use the
Internet on a fully integrated basis. In October 1998, Prudential launched a "branchless" bank
based on the internet. Unusually titled as " egg:|". The bank has in a short span of its
existence become a leading banking service provider in the UK. Infect in the first six months
of its existence it garnered over 5 billion (US$ 8 billion) in deposits from over 500,000
customers.

Development of superior products and services that offer value for money and security while
producing superior financial returns enables Prudential to maximize the value of its
shareholder's investment and to establish lasting relationships with customers and policy
holders. ICICI and Prudential came together in 1993 to provide mutual fund products in India



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and today are the largest private sector mutual fund company in India. The two companies
bring together two of the strongest financial service brands in Asia known for their
professionalism, excellent quality of service and long term commitment.

PRODUCTS OF ICICI PRUDENTIALP:-
Insurance Solutions for Individuals:-
ICICI Prudential Life Insurance offers a range of innovative, customer centric products that
meet the needs of customers at every life stage. Its products can be enhanced with up to 4
riders, to create a customized solution for each policyholder.
Savings & Wealth Creation Solutions:
Save'n'Protect is a traditional endowment savings plan that offers life protection along
with adequate returns.
Cash Back is an anticipated endowment policy ideal for meeting milestone expenses like
a child's marriage, expenses for a child's higher education or purchase of an asset. It is
available for terms of 15 and 20 years.
Lifetime Super & Lifetime Plus are unit-linked plans that offer customers the flexibility
and control to customize the policy to meet the changing needs at different life stages.
Each offer 6 fund options - Preserver, Protector, Balancer, Maxi miser, Flexi Growth and
Flexi Balanced.
Life Link Super is a single premium unit linked insurance Plan which combines life
insurance cover with the opportunity to stay invested in the stock market.
Premier Life Gold is a limited premium paying plan specially structured for long-term
wealth creation.



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Invest Shield Life New is a unit linked plan that provides premium guarantee on the
invested premiums and ensures that the customer receives only the benefits of fund
appreciation without any of the risks of depreciation.
Invest Shield Cash back is a unit linked plan that provides premium guarantee on the
invested premiums along with flexible liquidity options.
Protection Solutions:
Lifeguard is a protection plan, which offers life cover at low cost. It is available in 3
options - level term assurance, level term assurance with return of premium & single
premium.
Home Assure is a mortgage reducing term assurance plan designed specifically to help
customers cover their home loans in a simple and cost-effective manner.
Child Plans:-
Education insurance under the Smart Kid brand provides guaranteed educational benefits to a
child along with life insurance cover for the parent who purchases the policy. The policy is
designed to provide money at important milestones in the child's life. Smart Kid plans are
also available in unit-linked form - both single premium and regular premium.
Retirement Solutions:-
Forever Life is a traditional retirement product that offers guaranteed returns for the first
4 years and then declares bonuses annually.
Lifetime Super Pension is a regular premium unit linked pension plan that helps one
accumulate over the long term and offers 5 annuity options (life annuity, life annuity with
return of purchase price, joint life last survivor annuity with return of purchase price, life
annuity guaranteed for 5,10 and 15 years & for life thereafter, joint life, last survivor
annuity without return of purchase price) at the time of retirement.
Life Link Super Pension is a single premium unit linked pension plan.



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Immediate Annuity is a single premium annuity product that guarantees income for life
at the time of retirement. It offers the benefit of 5 payout options.
Health Solutions:-
Health Assure and Health Assure Plus: Health Assure is a regular premium plan which
provides long term cover against 6 critical illnesses by providing policyholder with
financial assistance, irrespective of the actual medical expenses. Health Assure Plus
offers the added advantage of an equivalent life insurance cover.
Cancer Care: is a regular premium plan that pays cash benefit on the diagnosis as well as
at different stages in the treatment of various cancer conditions.
Diabetes Care: Diabetes Care is a unique critical illness product specially developed for
individuals with Type 2 diabetes and pre diabetes. It makes payments on diagnosis on any
of 6 diabetes related critical illnesses, and also offers a coordinated care approach to
managing the condition. Diabetes Care Plus also offers life cover.
Hospital Care: is a fixed benefit plan covering various stages of treatment
hospitalisation, ICU, procedures & recuperating allowance. It covers a range of medical
conditions (900 surgeries) and has a long term guaranteed coverage up to 20 years
Group Insurance Solutions: ICICI Prudential also offers Group Insurance Solutions for
companies seeking to enhance benefits to their employees.
Group Gratuity Plan: ICICI Prudential's group gratuity plan helps employers fund their
statutory gratuity obligation in a scientific manner. The plan can also be customized to
structure schemes that can provide benefits beyond the statutory obligations.
Group Superannuation Plan: ICICI Prudential offers both defined contribution (DC)
and defined benefit (DB) superannuation schemes to optimize returns for the members of
the trust and rationalize the cost. Members have the option of choosing from various



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annuity options or opting for a partial commutation of the annuity at the time of
retirement.
Group Immediate Annuities: In addition to the annuities offered to existing
superannuation customers, we offer immediate annuities to superannuation funds not
managed by us.
Group Term Plan: ICICI Prudential's flexible group term solution helps provide
affordable cover to members of a group. The cover could be uniform or based on
designation/rank or a multiple of salary. The benefit under the policy is paid to the
beneficiary nominated by the member on his/her death.

















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Bajaj Allianz Life Insurance Ltd.:-

THE COMPANY:-
BAJAJ Allianz Life Insurance Company is a joint venture between two leading
conglomerates, Bajaj Auto Limited, one of largest manufactures of motorcycles and
scooters in the world, and Allianz AG of Germany one of the largest insurance companies.
Bajaj Allianz Life Insurance Co. Ltd. Was incorporated on 12th March 2001. The company
received the Insurance Regulatory and Development Authority (IRDA) certificate of
Registration (R3) No 116 on 3rd August 2001 to conduct Life Insurance business in India.
Bajaj Allianz Shareholder Capital Base stands at Rs. 500 crore with Bajaj Auto Limited and
Allianz AG of Germany holding 74% and 26% stake respectively. It is the largest private
player in the Insurance Industry in India with a market share of around 34% amongst the
private companies and second to LIC.
Bajaj Auto Limited:-
Bajaj Auto Ltd, the flagship company of the Rs. 8000 crore Bajaj group is the largest
manufacturer of two-wheelers and three-wheelers in India and one of the largest in the world.
A household name in India, Bajaj Auto has a strong brand image & brand loyalty
synonymous with quality & customer focus. With over 15,000 employees, the company is a
Rs. 4000 crore auto giant, is the largest 2/3- wheeler manufacturer in India and the 4th largest
in the world. AAA rated by Crisil, Bajaj Auto has been in operation for over 55 years. It has
joined hands with Allianz to provide the Indian consumers with a distinct option in terms of
life insurance products.
As a promoter of Bajaj Allianz Life Insurance Co. Ltd., Bajaj Auto has the following to offer




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Financial strength and stability to support the Insurance Business.
A strong brand-equity.
A good market reputation as a world class organization.
An extensive distribution network.
Adequate experience of running a large organization.
A 10 million strong base of retail customers using Bajaj products.
Advanced Information Technology in extensive use.
Experience in the financial services industry through Bajaj Auto Finance Ltd.
Allianz AG:-
Founded in 1890 in Berlin, Allianz is now present in over 70 countries with almost 174,000
employees. At the top of the international group is the holding company, Allianz AG, with its
head office in Munich. Allianz AG is in the business of General (Property & Casualty)
Insurance; Life & Health Insurance and Asset Management and has been in operation for
over 110 years. Allianz is one of the largest global composite insurers with operations in over
70 countries. Further, the Group provides Risk Management and Loss Prevention Services.
Allianz has insured most of the world's largest infrastructure projects (including Hong Kong
Airport and Channel Tunnel between UK and France), further Allianz insures the majority of
the fortune 500 companies, besides being a large industrial insurer, Allianz has a substantial
portfolio in the commercial and personal lines sector, using a wide variety of innovative
distribution channels.
ALLIANZ AG- A GLOBAL FINANCIAL POWERHOUSE
Worldwide 2nd by Gross Written Premiums - Rs.4, 46,654 cr.
3rd largest Assets Under Management (AUM) & largest amongst Insurance cos. -
AUM of Rs.51, 96,959 cr.



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12th largest corporation in the world
49.8 % of global business from Life Insurance
Established in 1890, 110 yrs of Insurance expertise
PRODUCTS PROFILE:-
Unit Linked Plan :-
New family gain
New unit gain plus
New unit gain premier
Traditional plan:-
Invest gain
Cash gain
Child gain
Retirement Solutions:-
Swarna visranthi
New unit gain easy pension plus
Health Plan:-
Care first
Health care
Term Plan:-
Risk care
Term care







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OBJECTIVE OF THE STUDY





























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Importance of the study













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Scope of the study


















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Research Methodology
`Research`

Research is a purposeful investigation. It is a scientific & systematic search for knowledge &
intimation on a specific topic research is use full & research objective can be achieved if it is
done in propose process

Methodology

The world methodology spell the meaning itself if the method used by the researches in
obtaining information. The data (information can be collected from primary sources &
secondary sources.) By primary data we mean data collected by researches himself for the
first time to collaborate the data which has previously not been used is known as primary data
By secondary data we mean the data collected from various published matters, a Magazine
newspapers status of previous research report etc. In other words we can say that the data
which as already been used your different purpose by different people is known as secondary
Primary data can be collected through questionnaire and personal interview as for as concern
my research is limited to dealers personality Secondary data are collected from the various
books journals new spapereditional expert suggestions web sites & internet & etc. Research is
a common language refers to a search of knowledge. Research is scientific & systematic
search for pertinent information on a specific topic, infect research is an art of scientific
investigation. Research Methodology is a scientific way to solve research problem. It may be
understood as a science of studying how research is doing scientifically. In it we study
various steps that are generally adopted by researchers in studying their research problem. It
is necessary for researchers to know not only know research method techniques
The scope of Research Methodology is wider than that of research methods.



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The research problem consists of series of closely related activities. At times, the first step
determines the native of the last step to be undertaken. Why a research has been defined,
what data has been collected and what a particular methods have been adopted and a host of
similar other questions are usually answered when we talk of research methodology
concerning a research problem or study. The project is a study where focus is on the
following points:
RESEARCH DESIGN-
A research design is defined, as the specification of methods and procedures for acquiring the
Information needed. It is a plant or organizing framework for doing the study and collecting
the data. Designing a research plan requires decisions all the data sources, research
approaches, Research instruments, sampling plan and contact methods.
Research design is mainly of following types: -
1. Exploratory research.
2. Descriptive studies
3. Experimental
EXPLORATORY RESEARCH
The major purposes of exploratory studies are the identification of problems, the more precise
Formulation of problems and the formulations of new alternative courses of action. The
design of exploratory studies is characterized by a great amount of flexibility and ad-hoc
veracity.
DESCRIPTIVE STUDIES
Descriptive research in contrast to exploratory research is marked by the prior formulation of
specific research Questions. The investigator already knows a substantial amount about the



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research problem. Perhaps as a Result of an exploratory study, before the project is initiated.
Descriptive research is also characterized by a Preplanned and structured design.
EXPERIMENTAL DESIGN:-
A casual design investigates the cause and effect relationships between two or more
variables. The hypothesis is tested and the experiment is done. There are following types of
casual designs:
I. After only design
II. Before after design
III. Before after with control group design
IV. Four groups, six studies design
V. After only with control group design.
VI. Consumer panel design
VII. Exposit facto design













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B) DATA COLLECTION METHOD



PRIMARY SECONDARY


Direct personal Interview
Indirect personal Interview

Information from correspondents Govt. publication
Mailed questionnaire Report Committees & Commissions
Question filled by enumerators. Private Publication
Research institute


PRIMARY DATA
These data are collected first time as original data. The data is recorded as observed or
encountered. Essentially they are raw materials. They may be combined, totaled but they
have not extensively been statistically processed. For example, data obtained by the peoples.
SECONDARY DATA
Following are the main sources of secondary data:
Official Publications.
Publications Relating to Trade:
Journal/ Newspapers etc.:
Data Collected by Industry Associations:
Unpublished
Sources
Published
Sources



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Unpublished Data: Data may be obtained from several companies, organizations,
working in the same areas like magazines.

Period of Study: This study has been carried out for a maximum period of 4 weeks.
Area of study: The study is exclusively done in the area of marketing. It is a process
requiring care, sophistication, experience, business judgment, and imagination for which
there can be no mechanical substitutes.
Sampling Design: The convenience sampling is done because any probability sampling
procedure would require detailed information about the universe, which is not easily
available further, it being an exploratory research.
Sample Procedure: In this study judgmental sampling procedure is used. Judgmental
sampling is preferred because of some limitation and the complexity of the random sampling.
Area sampling is used in combination with convenience sampling so as to collect the data
from different regions of the city and to increase reliability.
Sampling Size: The sampling size of the study is 100 users.

Method of the Sampling
Probability Sampling
It is also known as random sampling. Here, every item of the universe has an equal chance or
probability of being chosen for sample.
Probability sampling may be taken inform of:
Simple Random Sampling A simple random sample gives each member of the
population an equal chance of being chosen. It is not a haphazard sample as some people
think! One way of achieving a simple random sample is to number each element in the
sampling frame and then use random numbers to select the required sample. Random



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numbers can be obtained using your calculator, a spreadsheet, printed tables of random
numbers, or by the more traditional methods of drawing slips of paper from a hat, tossing
coins or rolling dice.
Systematic Random Sampling
This is random sampling with a system! From the sampling frame, a starting point is chosen
at random, and thereafter at regular intervals.

Stratified Random Sampling
With stratified random sampling, the population is first divided into a number of parts or
'strata' according to some characteristic, chosen to be related to the major variables being
studied. For this survey, the variable of interest is the citizen's attitude to the redevelopment
scheme, and the stratification factor will be the
values of the respondents' homes. This factor was chosen because it seems reasonable to
suppose that it will be related to people's attitudes.
Cluster and area Sampling
Cluster sampling is a sampling technique used when "natural" groupings are evident in a
statistical population. It is often used in marketing research. In this technique, the total
population is divided into these groups (or clusters) and a sample of the groups is selected.
Then the required information is collected from the elements within each selected group. This
may be done for every element in these groups or a sub sample of elements may be selected
within each of these groups.
Non Probability Sampling
It is also known as deliberate or purposive or judge mental sampling. In this type of sampling,
every item in the universe does not have an equal, chance of being included in a sample.



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It is of following type:
Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or sampling that is
done easy. Convenience sampling does not represent the entire population so it is considered
bias.
Quota Sampling
In quota sampling the selection of the sample is made by the interviewer, who has been given
quotas to fill from specified sub-groups of the population.
Judgment Sampling
The sampling technique used here in probability > Random Sampling.
The total sample size is 100 profiles.
I have selected Probability sampling method for this research study.

Data Collection: - Data is collected from various customers through personal interaction.
Specific questionnaire is prepared for collecting data. Data is collected with more interaction
and formal discussion with different respondents and we collect data about investment
pattern of people by face to face contact with the persons from whom the information is to be
obtained (known as informants). The interviewer asks them questions pertaining to the
survey and collects the desired information.








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Which business newspaper do you prefer to read?

Table- 1


Particular No of respondent Percentage
Economic times 40 40%
Business Standard 60 60%
Total 100 100%


Chart- 1







0%
10%
20%
30%
40%
50%
60%
Economic times Business Standard
40%
60%



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Analysis-
After the survey the researcher found that 100% respondent use Food oil and 0% says no.
Interpretation-
The above analysis shows that most of the respondents use Food oil.

























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Findings
In every project report it is considered to be an important part to find and analyze all the facts
and figures been produced by the research work. It helps in drawing out final conclusions and
reaching at a final result or to find the solution of the problem for which the research is being
done. In the project the survey is been carried out on the food oil in Ghazipur city.


















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Recommendations

After completion of the Survey work the surveyor came to some conclusions which could
help in preference food oil in Ghazipur City. This is helpful in future development of the food
oil market. The following points come in the suggestion parts which came after the analysis
and conclusion of the survey:-

Further Survey in this area after a span of years time would be worthwhile to do
because the food oil markets are not stable.
A survey based on food oil market in Ghazipur city and new environment may be
come in future.
The company should improve the quality of the product.

The company should improve its promotional activities through advertisement, free
gifts coupons etc. Since the price of the product is also an important factor which
influence the purchasing decision so the company should design the products price
according to the customer affordance level.

Company should instruct the sales representatives not to make extra ordinary
commitments on behalf of the company for sale.

The distribution channel should be arranged according to the convenient of the
customer.



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Conclusion
From the above study it can be concluded that food oil is performing well in the existing
market condition in the area of Ghazipur, but the market of Ghazipur is highly competitive
and there is a scope of huge improvement with the changing scenario an marketing condition
of less developed area of Ghazipur, so there is an extensive need of improving company
image and better utilization of resources to utilize the market potential.
The results of current time are satisfactory but the company should try to attract more
customers towards the company.
From above analysis and survey we can conclude as follows:













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Limitation
The time available to conduct the study is little; it being a wide topic has a limited
time.

Limited resources are available to collect the information about the human resource
development.


Market is so much volatile and it is difficult to forecast anything about it whether you
trade online or offline.

Some of the aspects may not be covered in my study, its gives knowledge about Food
oil market and environmental small prospects and its challenges.

In a rapidly changing industry, analysis on one day or in one segment can change very
quickly. The environmental changes are vital to be considered in order to assimilate
the findings.

The foremost limitation is regarding the sources of information. The information
contained has been obtained from sources believed to be reliable and in good faith,
but which may not be verified independently.

The limitation is that some of the calculations are based on certain assumptions
considered appropriate.





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Using several statistical tools derives the estimates. Hence the findings obviously
carry all the limitations of the statistical tools used.
Same sets of data from different sources are different. Since not all the data are
available from a single source, an attempt has been made to standardize the data
wherever required, which is essential to maintain uniformity throughout the project.
The aggregate figures for various parameters are subject to exclusion or inclusion of
various constituent variables. While sincere efforts are made to ensure the absence of
mismatch, the extent to which this can be done is limited.














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Bibliography & References


Books Referred :-



A Srikanth and AnupMenon (2003) Index Futures - the Scope of Arbitrage.
Alan C. Shapiro (2000), Prentice- Hall Multinational Financial Management.
Bansal M., Bansal N. (2003) - Derivatives & Financial Innovations, Bombay Stock
Exchange.
Bharti V (1999).Pathak, Pearson Education Indian Financial System.
Blaxter (1997) How to Research.
David Silverman (2000) Do Qualitative research.
Dr. NarendraJhadav (2000) Indian Banking.
Donald S. Tull and Del I. Hawkins (1993)- Marketing Research
E. Sirisha (2001) Stock Market Derivatives: Role of Indices ( 2
nd
Edition)
Flower (1985) How to collect Data.
G R K Murty (2000) Indian Derivatives Market: Issues at Stake.
Hathaway (1995) Qualitative VS Qualitative research analysis.
Hull J. (1995) Introduction to Futures and Options Market (1st Edition).
J Marlowe (2000) Hedging Currency Risk and Options and Futures.







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Journals Referred:-

Dhingra G. (2010), An understanding of financial derivatives of financial
derivatives, The Chartered Accountant, March
Kandathil C.(2009), Indian Derivatives Markets Structural Issues,, Chartered
Financial Analyst, December
Gulati S. (2011)Curreny Options, Chartered Financial Analyst, November
Sisodiya A.S.(2008)Credit Derivatives: Is Indian Banking Sector Ready, Chartered
Financial Analyst, July


Website Referred:-
Web1 Derivative Definition (Online) (Cited on 27
th
April 2013) Available from
<www.cperformance.com/glossary.htm>
Web 2 Definition of Forward Contract (Online) (Cited on 29
th
April 2006) Available
from <www.ers.usda.gov/Briefing/RiskManagement/glossary.htm>
Web 2 Definition of Forward Contract (Online) (Cited on 30
th
April 2006) Available
from <http://wikipedia.org/wiki/Forward_contract>
Web 3 Definition of Futures Contract (Online) (Cited on 1
th
May2006) Available from
<http://en.wikipedia.org/wiki/Futures_contract>
Web 4 Definition of Futures Contract (Online) (Cited on 2
th
July 2006) Available
from <http://www.investorwords.com/2136/futures_contract.html>
NSE & BSE home page.





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QUESTIONNAIRE