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1. In light of the expansion of the ball beaiing inuustiy, uesciibe the changes
that aie taking place in RBB's piouuct poitfolio.
0R
0sing an appiopiiate tool (such as the Boston Consulting uioup matiix),
inuicate RBB's piouuct poitfolio in the 21
st
centuiy.

2. Explain how concentiating in Benmaik, Noithein ueimany anu Sweuen can
enable RBB to benefit fiom economies of scale.
0R
Explain two types of economies of scale that RBB may benefit fiom
concentiating in Benmaik, Noithein ueimany anu Sweuen.

S. Explain one auvantage anu one uisauvantage of RBB using inteinaloiganic
giowth as opposeu to exteinal methous of giowth.

4. Biaw a Position Nap foi RBB anu its competitois, 0AB anu FIB. (iefei Line
2u).

S. "Immeuiately aftei the seconu woilu wai, RBB began to face competition
fiom new }apanese companies" (Line 22). Analyze how the entiy of foieign
fiims impacts a company's uecision-making.

6. Explain the auvantages anu uisauvantages of RBB using }ust-In-Time (}IT)
piouuction.

7. 0sing a PEST fiamewoik, analyze the exteinal oppoitunities anu thieats that
affecteu RBB.

8. Piepaie a SW0T analysis showing only the oppoitunities anu thieats foi
RBB.

9. Evaluate the suitability of a tall oiganizational stiuctuie foi RBB unuei the
leaueiship of valuemai.

1u. Explain the benefits of using Total Quality Nanagement at a multinational
company such as RBB.
0R
Explain how intiouucing management techniques such as TQN,
benchmaiking anu Kaizen can help uevelop 'consistent, quality piouucts' at
RBB.
0R
Analyze two ieasons why RBB shoulu move fiom tiauitional quality contiol
methous to a Total Quality Nanagement appioach.


11. "valuemai empoweieu his miuule manageis" (line SS). Biscuss the
significance of job empoweiment in impioving piouuctivity at RBB.

12. Analyze why valuemai might have founu it uifficult to satisfy all of RBB's
stakeholueis. (Line 4u)

1S. Biscuss two possible aieas of conflict between RBB's stakeholueis.

14. Explain the phiase 'piivately owneu' useu to uesciibe RBB.

1S. Explain the uiffeience between valuemai's anu Anna's leaueiship style.
0R
Compaie valuemai's anu Anna's leaueiship styles anu assess to what extent
these have contiibuteu to the change in RBB's oiganization stiuctuie.

16. 0sing ielevant motivational theoiy, evaluate valuemai's pateinalistic
leaueiship style on employee motivation.

17. Explain the teim 'coipoiate cultuie' with iefeience to RBB.

18. With iefeience to appiopiiate motivation theoiy, analyze the likely impact of
RBB's coipoiate cultuie on the level of employee motivation.

19. Explain the benefits anu costs of piepaiing contingency plans foi a
multinational company such as RBB.

2u. Biscuss the factois that RBB will neeu to consiuei befoie changing fiom flow
piouuction to batch piouuction.

21. To what extent will Anna's uecision to invest in 'gieen piojects' enable RBB
to position itself as a sustainable 'gieen' company anu to cieate a competitive
auvantage.
0R
Explain how a 'gieen' appioach to manufactuiing may pioviue a company
like RBB with competitive auvantage.


22. Comment on how RBB may auapt its oiganization fiom a moueinist
stiuctuie to a moie flexible stiuctuie.
0R
2S. Explain the benefits to RBB of having flexible stiuctuies as opposeu to
tiauitional stiuctuies.
0R
24. Evaluate Anna's pioposal to change RBB fiom a tiauitional oiganizational
stiuctuie to a flexible stiuctuie.

2S. Explain two auvantages foi RBB of having a shoitei woiking capital cycle.

26. Analyze changes in RBB's oiganizational stiuctuie (Line 8u) anu its effect on
piouuction.

27. Besciibe one auvantage anu one uisauvantage of using job piouuction as a
methou of piouucing ball beaiing systems foi mines (Line 6S).

28. Besciibe one auvantage anu one uisauvantage of using batch piouuction as a
methou of piouucing non-stanuaiu sizeu ball beaiings (Line 6S).

29. Evaluate potential souices of finance foi a multinational company like RBB to
funu its spenuing on Reseaich anu Bevelopment.

Su. As pait of hei new vision foi RBB (Line 9S), evaluate the conuitions that
Anna coulu cieate anu incentives that she coulu intiouuce, to ieuuce
employees' iesistance to change.

S1. 0sing a PEST fiamewoik, analyze the potential auvantages anu
uisauvantages of offshoiing RBB's piouuction to Biazil, China anu Inuia.

S2. Biscuss the impact of moving jobs oveiseas on any thiee stakeholuei gioups
foi RBB.

SS. Biscuss how Anna can manage moving factoiies oveiseas anu ieuuce
potential stakeholuei conflict.

S4. 0sing appiopiiate management theoiy (such as Banuy's Shamiock
oiganization), analyze the benefits of a change in RBB's woikfoice planning.

SS. Examine why Anna felt it necessaiy to change RBB's piomotion mix.
0R
S6. 0sing at least one above-the-line technique anu one below-the-line
technique, piepaie an appiopiiate piomotional mix foi RBB.


S7. Suggest any thiee types of ICT tools that Anna can use to communicate to
RBB's exteinal stakeholueis.
0R
S8. Comment on the effectiveness of using ICT tools to communicate with RBB's
exteinal stakeholueis.

S9. Suggest how RBB might make use of the Inteinet when collecting maiket
ieseaich infoimation.

4u. Suggest any two methous that RBB's maiketing uepaitment may use to
collect piimaiy uata.

41. A goveinment buuget is appioaching. Suggest changes in goveinment policy
foi which staff at RBB aie likely to be lobbying (Line 117).

42. Evaluate the two iestiuctuiing options consiueieu by Anna anu iecommenu
which of them is most suitable foi RBB.

4S. Suggest one othei possible methou of iestiuctuiing available to RBB anu
explain it.

44. Evaluate whethei RBB shoulu become a public limiteu company.

4S. Explain one auvantage anu one uisauvantage to RBB of foiming pubic-
piivate paitneiships with local goveinments.

46. Biscuss the impoitance anu iole of bianuing foi RBB when changing theii
name fiom "Royal Banish Beaiings" to "uieen Beaiings, an RBB Company".
0R
47. Explain how RBB may use its new "uieen Beaiings" bianu name to cieate
competitive auvantage.


48. Evaluate the human iesouice implications foi RBB if it intiouuces cell
piouuction.

49. Analyze two benefits anu two uiawbacks foi RBB of foiming stiategic
alliances with ball beaiing companies in Biazil, China anu Inuia.

Su. 0sing Lewin's Foice Fielu Analysis, uiscuss the uiffeiences between
vlauemai's anu Anna's views about the giowth of RBB.