LEARNING OUTCOMES AND EVALUATION - IIP-2014-

At the end of 2nd Week

Enrolment No: B702 Program : PGDM BIFAAS
Name of the Student: Arnab Bagchi

2.1 Details of the Organization (CCE):
Target Customers: Our target customers are middle income group and high
income group people who have high disposable income and the interest to invest.
Interaction with them:
We approach the customers at our target areas such as near malls, offices
etc.
We take an appointment with them, will go to their desired place of meet
and will explain about product.
We conduct some promotional activities like stalls in communities, parks,
resorts etc. and also health campaigns by which we try to interact with our
customers.
Competitors:
Our major competitors are Banks, Brokerage firms and other financial institutions
which offer financial products.
Some of our competitors:
ICCI Securities
AXIS Bank
Share Khan
HDFC Bank
Mutual funds offered by IDBI & SBI
Angel Investors

PESTEL Analysis:
Political factors are how and to what degree a government intervenes in
the economy. Specifically, political factors include areas such as tax policy,
labour law, environmental law, trade restrictions, tariffs, and political
stability.
Economic factors include economic growth, interest rates, exchange rates
and the inflation rate. These factors have major impacts on how businesses
operate and make decisions. For example, interest rates affect a firm's cost of
capital and therefore to what extent a business grows and expands.
Social factors include the cultural aspects and include health consciousness,
population growth rate, age distribution, career attitudes and emphasis on
safety. Trends in social factors affect the demand for a company's products
and how that company operates.
Technological factors include technological aspects such as R&D activity,
automation, technology incentives and the rate of technological change.
They can determine barriers to entry, minimum efficient production level
and influence outsourcing decisions. Furthermore, technological shifts can
affect costs, quality and lead to innovation.
Environmental factors include ecological and environmental aspects
such as weather, climate, and climate change, which may especially affect
industries such as tourism, farming, and insurance.
Legal factors include discrimination law, consumer law, antitrust law,
employment law, and health and safety law. These factors can affect how a
company operates, its costs, and the demand for its products.






2.2 Achievement of Goals and targets:
Goals and targets
According to task given by our corporate guide we are going to different
places for the selling of our promotional products. I was given a target of
2lakh sales in 2 months.
Achievement
Till now I didnt get any sales to happen but I have gathered a data base
from which I am thinking to bring some leads in the next week.

2.3 Interaction with corporate guide
We have daily interaction with our corporate guide Mr.Vijay. He give us
direction how to pitch the different customer & How to interact with them in
different places.
We are doing regular assignment on various topic regarding marketing
strategy and Stock market.
We are not involved in any problem solving or decision making strategy but
we are now watching the different area of company how each and every area
like marketing, finance and HR works.
2.4 Preparation of Research plan
We are regularly making different research and strategy regarding
a. Reference Marketing
b. Convergence Marketing
c. Chain Marketing
d. Narrow Marketing
e. Service Marketing
How these marketing strategy can be implemented in the company and new and
innovative way of promotion and advertisement of our product.

2.5 Identification of own Strengths and Weaknesses:
During two week our internship I came to how really and Brokerage firm works.
My knowledge regarding stock market is boosting up with interaction of our
company Equity research analysis Mr. Murali.
Also interaction with corporate people how to talk to them what are is the language
we should use before talking them, I am also working on my English
communication skill which is very important to interact with any of the corporate.

2.6 Any relevant information the student would like to share
It is very difficult for selling of financial product to the person you are meeting for
the first time. If it is a tangible product people can see and feel it but due to it
intangible nobody showing interest for buying our product.