1. There has been a drop in sales. = Sales have _________________.
decreased downed increased
2. Sales have increased for three years _________________. = Sales have increased for three years in a row. even straight forward
3. You have to market these particular attributes. = You have to market these particular _________________. qualifiers qualifications qualities
4. We shouldn't use the same old strategies. = We should __________________ using the same old strategies. avoid averse avert
5. Thanks to smart planning, we have __________________ another crisis. = Thanks to smart planning, we have thwarted another crisis. put forth unveiled averted
6. We shouldn't rule that out as an option. = We should still _________________ that an option. reject consider contain
7. The figures are down from January. = The _________________ are down from January. numbers numerals mathematics
8. Our company has seen 10 years of uninterrupted growth. = Our company has seen 10 years of _________________ growth. sporadic steady stagnant
9. We should market this product as being durable and dependable. = We should market this product as being _________________ and dependable. study sturdy studious
10. We need to develop a new strategy. = We need a new _________________. appraisal approval approach
1. You should change that color. = You should _________________ that color with another one. redo replace revert
2. This brand is known around the world. = This brand is world-_________________. known famed famous
3. Will this brand be marketed all over the world? = Will this brand have a global _________________? approach scope interest
4. This particular campaign isn't doing so well. = This particular campaign is __________________ . struggling streaming stellar
5. The market is __________________ with these types of products. = The market is already full of these types of products (There isn't any room for another one). saturated satisfied happy
6. We want to make sure that this new message doesn't __________________ what we've been saying before. = We don't want the new message to be at variance with the previous one. consider contemplate contradict
7. Give me a couple of days to ___________________ this strategy. = Give me a couple of days to think about this strategy. contemplate contain contradict
8. This type of mistake can have serious _____________________. = This type of mistake can have serious consequences. repercussions reprieves reprimands
9. This, for example, is the marketing plan from last year. = This, for _________________, is the marketing plan from last year. instant instance sure
10. We need to create a consistent brand _________________. = We need to create a corporate image that doesn't change. attitude clout platform
1. We'd like to change consumers'_________________ of our brand. = We would like to change how consumers see our brand. perception review reevaluation
2. These types of products are becoming _________________ popular. = These types of products are becoming more and more popular. incredibly increasingly impossibly
3. Our market researchers have determined that this is an effective approach. = Our market researchers have come to the _________________ that this is an effective approach. conclusion condition coincidence
4. It's not easy to _________________ the outcome of this campaign. = It's not easy to know in advance what the outcome of this campaign will be. pursue predict prevent
5. The next step is to ________________ the results. = The next step is to measure/evaluate the results. gather inquire about gauge
6. Who is going to be the lead on this project? = Who is going to be in __________________ of this project? head front charge
7. Which approach do you recommend? = Which approach do you ___________________? suggest exaggerate subdue
8. We shouldn't _______________ the importance of these recent developments. = We shouldn't overemphasize the importance of these recent developments. exacerbate exaggerate exercise
9. He _______________ to bring up several important issues. = He didn't bring up several important issues. fell folded failed
10. A new business prospect = A _________________ customer/client potential potent patented
1. He was _________________ a product we were not interested in. = He was trying to sell us a product we were not interested in. pitching evaluating examining
2. There are more effective ways to _________________ prospective customers to buy our products. = There are more effective ways to convince prospective customers to buy our products. persuade persist pursue
3. The results of the research _________________ me to take a different approach. = After seeing the results of the research, I decided to (I had to) take a different approach. promoted promised prompted
4. To _________________ an idea = To make an idea fail/ To reject an idea sell sink stress
5. Our customers don't like it when we ____________ things down for them. = Our customers don't like it when we oversimplify things for them in order to make them easier to understand. dome do dumb
6. Why can't he ever answer a question directly? = Why does he always talk __________________ a question? around about over
7. How do you plan to _________________ this campaign? = What changes do you plan to make to this campaign? restructure resolve reorder
8. To take a _________________ view = To not be overly optimistic. captured callous cautious
9. What kind of _________________ will this have on sales? = How will this affect sales? income impact interest
10. National advertising will be negatively _________________. = This will have a negative effect on national advertising. effective affected efficient
1. web campaigns = _________________ campaigns online inline screen
2. catering to these types of customers = _________________ these types of customers providing services for unwillingly servicing overcharging
3. increased level of interaction = increased level of _________________ coercion competition communication
4. online video providers are getting in on the race = online video providers are _________________ not doing too well entering the market running
5. the traditional 30-second TV spot = the traditional 30-second TV _________________ pause channel commercial
6. to engage the viewer in the online-viewing experience = to __________________ the viewer in the online-viewing experience involve invest invoke
7. these ads are _________________ made for the online channel = these ads areexpressly made for the online channel specifically remotely carefully
8. to improve ad relevance = to improve ad _________________ awareness budgets pertinence
9. _________________ video technology = personalized video technology derogatory customized modern