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CONTENTS
January / April 2014
Anno 4 - n. 1
Skin Care
Collagen Peptides significantly reduce wrinkles
Gelita aG
Skin Care
Evenise Discover the African spirit for even skin
Laura Colonescu, Sybille Buchwald-Werner,
katie Becket
Human CaPitaL manaGement
Build a powerful career portal to attract top
talent
Patrick ropella
PrevieW
Human CaPitaL manaGement
Using media to place your job advertisements
Patrick ropella
index
NutraCos Cosmetics - Vol. 3 (2013)
neWS
Cosmetics
Personal care
Cosmeceuticals
Phytoparmaceuticals
Cosmetics ingredients
Hair care
Lipids
Fragrances
In the next Issue
(MAY/AuGust)
2
4
8
11
17
20
21
- 2 - January/April 2014 Skin care
Skin care
Oral ingestion of VERISOL

collagen peptides leads to a

pronounced, statistically
significant reduction of eye
wrinkle volume. This is the
result of a recently published
study focusing on the effect of
these Bioactive Collagen
Peptides

(BCP) on human
skin conditions (1). The study
was conducted by the
Department of Dermatology,
University of Kiel, Germany.
There is a direct impact on
dermal extracellular matrix
turnover stated Dr. STEPHAN HAUSMANNS, Vice
President Business Unit Health & Nutrition.
This is clearly demonstrated by a significant
increase in collagen and elastin synthesis, with
the result of statistically significant wrinkle
reduction after only 4, and even more
pronounced after 8 weeks of treatment. In
simple words: The participants looked
considerably younger after the treatment.
This study completes the results from a
previous VERISOL

study proving the effect of

VERISOL

on skin elasticity (2,3). Together the

results of the two studies provide a sound
scientific foundation for the development of
innovative nutricosmetics, which are used by a
growing consumer group to complement topical
applications and follow a more holistic
approach to skin care
The study demonstrated the effectiveness of
VERISOL

on dermal matrix synthesis and

wrinkle reduction. In a double-blind, placebo-
controlled trial, 114 women aged 45-65 years
were randomized to receive 2.5 g of VERISOL

or placebo once daily for 8 weeks, with 57

subjects included in each group (Figure 1).
Skin wrinkles were objectively measured in all
subjects, before starting the treatment, after 4
and 8 weeks as well as 4 weeks after the last
intake (4-week regression phase). A subgroup
was established for suction blister biopsies
analyzing pro-collagen I, elastin and fibrillin at
the beginning of the treatment and after 8
weeks of intake.
After 4 weeks of treatment the BCP group
showed a statistically significantly reduced eye
wrinkle volume of more than 7.2% on average.
This positive effect was more pronounced after
8 weeks of intake (20.1%). In particular
a maximum reduction in eye wrinkle
volume of 49.9% was achieved.
Four weeks after the last product
intake (4-week regression phase), the
BCP treatment group still showed a
statistically significant decrease in eye
wrinkle volume of 11.5% (Figure 2).
Pro-collagen type I content was
increased by 65%, elastin by 18% and
fibrillin by 6% after 8 weeks of BCP
treatment (Figure 3).
Beside VERISOL

there are a number of

other specialty products in the Bioactive
Collagen Peptides

line, optimized to
support peoples health and wellbeing.
FORTIGEL

is scientifically proven to
regenerate joint cartilage and ease joint
discomfort.
FORTIBONE

stimulates the
formation of bone matrix to
counteract the reduction of
bone stability, especially in
post-menopausal women.
PEPTIPLUS

helps strengthen
connective tissue, reduce the
muscle loss and promotes
body toning.
And for pets PETAGILE

stimulates joint cartilage

metabolism for increased
mobility and performance.
GELITA announces new study results: Daily oral intake of 2.5 g VERISOL

Collagen Peptides reduces wrinkles and increases dermal collagen synthesis.

Collagen Peptides
significantly reduce
wrinkles
Gelita AG
Uferstrae 7 69412 Eberbach, Germany www.gelita.com
Figure 1 Visible reduction of eye wrinkle volume after 8 weeks of BCP intake. Exemplary
pictures of 2 participants of the active agent group before (left) and after (right) treatment.
Figure 2
Figure 3
- 3 -
Skin care
Skin care January/April 2014
REFERENCES
1) Proksch E. et al. Oral Intake of Specific Bioactive
Collagen Peptides Reduces Skin Wrinkles and Increases
Dermal Matrix Synthesis Skin Pharmacol. Physiol.
2014, 27, 113-9;
www.karger.ch/Article/Abstract/355523.
2) Collagen Peptides significantly improve skin elasticity
NutraCos Cosmetics 2013, 3 (3), 5.
3) Proksch E. et al. Oral Supplementation of Specific
Collagen Peptides Has Beneficial Effects on Human Skin
Physiology: A Double-Blind, Placebo-Controlled Study
Skin Pharmacol. Physiol. 2014, 27, 47-55;
www.karger.com/Article/FullText/351376.
I n t he Ameri cas
LARA NIEMANN
Marketing Director - Americas
2445 Port Neal Industrial Road
Sergeant Bluff, IA 51054, USA
Tel +1 712-943-1692
lara.niemann@gelita.com
I n Eur ope and ROW
OLIVER WOLF
Head of Advertising/Print Media/Exhibitions
Global Marketing & Communication/PR
Uferstrae 7
69412 Eberbach, Germany
Tel +49 6271 84 2194
oliver.wolf@gelita.com
MARKET AND CONSUMER DEMAND
Skin lightening products present one of the
most rapidly developing segments within the
skin care market. Global Industry Analysts (GIA)
predicts that the skin lightening market is going
to exceed $ 19.79 billion by 2018 (1). The use
of skin lightening products is widespread
among women across Africa, Asia, Latin
America and Caribbean (2).
The main regional market remains Asia-
Pacific, headed by Japan and followed by China,
where whitening products make up nearly 30%
of the total skin care market (3). India shows
the highest growth rates within the emerging
skin care markets followed by BRIC countries
(4,5).
In comparison to Asia Pacific, where an
overall pale skin is a sign of health, wellbeing
and wealth, in Europe consumers are more
interested in a flawless skin with even tone
showing a healthy sun tanned appearance.
Clear, blemish-free complexion represents also
in Europe attractiveness and health. Besides
face care, hand and body treatments are also
showing an increase in consumer demand due
to visible age spots and their occurrence with
age. An increasing number of women and men
aspire to have even skin and today, including in
Europe, many skin care products contain
ingredients which support this.
Therefore, it is not surprising that there is a
growing demand for products with beneficial
effects for even skin, including skin lightening
ingredients helping to even out skin tone and to
reduce the emergence of dark spots.
Many skin whitening cosmetic products
contain chemical-derived whitening ingredients
such as hydroquinone, arbutin, kojic acid and
ascorbic acid. However, there are reports which
suggest that these ingredients could cause
harmful reactions on the skin (6). In addition
skin-sensitizing effects to sunlight are reported
and an associated increasing potential risk for
the development of related skin disorders.
Reported adverse effects include itching,
burning and swelling. Uncontrolled skin
discoloration or nail depigmentation may be
also encountered.
Safe, effective and natural ingredients, where
skin lightening and even skin tone can be
scientifically proven, are sought after as
alternatives to those ingredients with potential
undesirable side effects.
EVEN SKIN - PHYSIOLOGY
Being the largest organ of the body the skin is
always under the influence of internal and
external factors. The skin contains important
networks which are able to scavenge reactive
oxygen species. The redox balancing system is
responsible for regulating normal physiological
processes and for protecting skin and the
internal organs against environmental damage.
Fast restoration of the redox system balance
is necessary to maintain normal skin structure
and functioning. Unbalanced redox system may
lead to inflammation and accelerated skin
aging. Visible signs can be skin irritation,
redness and blemish. Ingredients with
antioxidative and anti-inflammatory capacity are
suitable to smooth the skin and to support an
even skin (7).
Pigmentation is related to melanin synthesis
and resulting melanin concentration in the skin.
Melanin is a natural pigment, which protects the
skin against UV light. This brown pigment is
produced naturally in human skin by the skin
cells called melanocytes. The amount of
melanin in human skin is determined genetically
and is also produced naturally when the skin is
exposed to ultraviolet radiation from the sun. A
persons skin color depends on the type and
amount of melanin produced in their skin.
Increased number or activity of melanocytes
results in hyperpigmentation (skin darkening)
of the skin, while a decrease in number leads
to hypopigmentation (skin lightening).
Ingredients which are able to reduce the
melanin concentration may be suitable to
reduce or equalize skin pigmentation (8).
EVENISE - THE AFRICAN SPIRIT
FOR EVEN SKIN
Kigelia africana
Kigelia africana (syn. Kigelia pinnata) is an
indigenous tree which belongs to the
Bignoniaceae family and is widely distributed
across sub-Saharan tropical Africa. Its habitat
includes riverine forest, wooded grassland,
savanna and forest margins (9) and is
particularly suited to moist places. The semi-
deciduous Kigelia tree can reach up to 20
meters tall and is clearly recognizable by its
distinctive large fruits, often described as
sausage-shaped leading to the common name,
the sausage tree. In Southern Africa, the tree
fruits between December and June and
individual fruits can reach up to 30-90 cm long
and weigh 8 kg or more. The flowers which
appear between August and October are
velvety red with yellow veins and bloom in long
pendulous sprays (10) and are pollinated by
bats at nights. The traditional use of Kigelia
africana is widely reported in literature and
- 4 -
Evenise Discover the
African spirit for even
skin
Laura Colonescu
1
Sybille Buchwald-Werner
1
Katie Becket
2
1. Vital Solutions Swiss AG www.vitalsolutions.biz
2. PhytoTrade Africa www.phytotrade.com
January/April 2014 Skin care
Skin care
takes a number of forms using all parts of the
tree.
Kigelia fruits are commonly used to treat skin
ailments including eczema and psoriasis, along
with the solar keratosis and malignant
melanoma. Topical applications also include the
firming of breasts, and women in the Zambezi
Valley are reported to apply cosmetic
preparations to their faces for a blemish free
complexion (11). Along with topical
applications, decoctions from the leaves, bark
and fruits are used to treat conditions such as
digestive disorders, rheumatism, and are
gargled to treat toothache. Studies have also
reported antibacterial properties of the fruit
which accounts for some of the applications
alongside anti-inflammatory, and anti-malarial
(12).
Kigelia africana fruits are sourced for the
preparation of skincare ingredients from
across Southern Africa through PhytoTrade
Africas network of members. PhytoTrade Africa
is a non-profit natural products trade
association for Southern Africa, supporting the
development of sustainable, ethical and
traceable supply chains for indigenous plant
products from the region. PhytoTrade supports
members and partners to comply with
international and national legislation relevant to
the use of biological and genetic resources,
and interacts directly with all stakeholders in
the value chain.
Evenise
Evenise is a natural skin care ingredient,
obtained by an innovative proprietary
technology following the consumer demand for
effective and safe ingredients for skin lightening
and even skin. Its beneficial effects are
scientifically proven. The supply chain is fully
controlled and traceable and meets
environmental and ethical standards.
A unique collaboration within Blue Sky
Botanicals, PhytoTrade Africa and Vital
Solutions enabled the combination of all key
competences to turn innovative product ideas,
based on African natural plants, into successful
skin care ingredients.
Kigelia fruits used in the production of
evenise are largely harvested in Malawi by
members of PhytoTrade Africa and rural
harvesting groups. The fruits are certified
organic by ECOCERT, a certification
organization based in France which conducts
inspections across the world. The sustainable
harvesting of the fruits is assured by the
Ethical Biotrade Charter of PhytoTrade Africa
which guides members through sustainable and
ethical practices, both in terms of biodiversity
conservation and socially driven initiatives. The
harvested fruits undergo primary processing in
Africa before being transferred to the next
actor in the supply chain, Blue Sky
Botanics.
Evenise is produced to strict quality
standards in the on-site modern purpose-
built factory of Blue Sky Botanics in the
UK. After water extraction of Kigelia
africana fruits, a proprietary
decolourization technology is applied to
obtain a colour acceptable to the cosmetic
industry, while maintaining the proven
beneficial skin effects. The Swiss
Innovation Laboratory by Vital Solutions
investigated the composition of Kigelia fruit
extract and identified interesting amounts
of protocatechuic acid, which has beneficial
effects contributing to even skin.
Consequently, evenise is standardized on
protocatechuic acid by HPLC (High-
Performance Liquid Chromatography).
Protocatechuic acid, a phenolic acid naturally
occurring in many fruits, vegetables and herbs,
is well-known for its antioxidative and anti-
inflammatory effects contributing to clear,
blemish-free and smooth skin. The anti-
inflammatory effects are based on the
free-radical scavenging capacity and inhibition
of lipid peroxidation. Other natural products
high in protocatechuic acid and which are
comparable to Kigelia include acai, onions,
green tea and hibiscus (13).
Protocatechuic acid contributes to balanced
skin pigmentation and skin lightening by a
proven effect to inhibit melanogenesis and
tyrosinase (14).
Evenise has scientifically proven effects
and is safe for use in skin care applications
which equalize skin tone, reduce itching,
redness and the appearance of blemishes.
Evenise - Scientific Data
An in vitro study was carried out to
investigate the potential beneficial effects of
evenise for skin lightening and to support
even skin. Skin lightening efficacy was
investigated by analyzing the impact of the
extract on melanin synthesis.
In comparison, investigation of enzyme
activity, like inhibition of tyrosinase does not
fully confirm if the effect of reduction of the
enzyme is not eliminated by other biological
reactions consequently not leading to the
targeted skin lightening effect.
The in vitro study demonstrated the potential
depigmenting effects of evenise. The effect
of evenise on melanin synthesis was
investigated using normal human epidermal
melanocytes (NHEM) stimulated by a
melanocyte stimulating hormone (a-MSH
analog: ([Nle4,D-Phe7]-a-Melanocyte
Stimulating Hormone, NPD-MSH). As
benchmark Kojic acid was used, a well
established skin whitening cosmetic ingredient.
The principles of the test system, as well as
the results, are given in Figure 1 and Figure 2.
The suitable safe concentrations to be tested
have been determined in a cytotoxicity
preliminary assay. Evenise strongly inhibited
the melanin synthesis induced by NDP-MSH
comparable to Kojic acid.
CONCLUSION
A unique collaboration within Blue Sky
Botanicals, PhytoTrade Africa and Vital
Solutions enabled the combination of all key
competences to turn innovative product ideas
based on African natural plants into successful
skin care ingredients.
Intensive collaborative research led to the
discovery and development of a highly effective
natural extract, which has been brought to the
market under the brand name evenise. This
innovative natural extract from Kigelia africana
fruits features a light natural colour obtained by
a new decolourisation technology while
maintaining efficacy. Carrying the Spirit of
Africa, evenise helps to support an even
skin by reducing itching, redness and
blemishes, and has scientifically proven skin
lightening effects.
Evenise can be sourced from Blue Sky
Botanicals and Vital Solutions Swiss AG.
For more information, please see:
www.evenise.de.
- 5 - January/April 2014 Skin care
Skin care
Figure 1 Procedure
Figure 2 Melanogenesis inhibition
REFERENCES
1) McDougall A., 2013; www.cosmeticsdesign-
asia.com/Market-Trends/Skin-lightening-trend-in-Asia-
boosts-global-market.
2) Bunn S. et al. The Parliamentary Office of Science and
Technology 2013
3) Zhang X. 2011;
www.chinadaily.com.cn/usa/weekly/2011-09/23/content
1377546.htm 2011.
4) Narayan A. A Lucrative Promise for Indias Men: Whiter
Skin, 2013;
http://www.businessweek.com/articles/2013-12-
05/makers-of-skin-lightening-creams-target-indias-me.
5) Leonard C. Global Cosmetics Industry 2011.
6) Dadzie O.E. et al. Journal of the European Academy of
Dermatology and Venereology 2009, 23, 741-50.
7) Korkina L. et al. Front. Biosci., Elite 2009, 1, 123-41.
8) Costin G. et al. The FASEB Journal 2007, 21 (4), 976-
99
9) York E. et al. Royal Botanical Gardens, Kew;
www.kew.org/plants-fungi/Kigelia-africana.htm
10) Jackson S., Beckett K. HerbalGram 2012, 94, 48-59
11) Saini S. et. al. Natural Product Radiance 2009, 8 (2),
190-7
12) Olatunji G. et al. African Journal of Pure and Applied
Chemistry 2009, 3 (9), 158-64
[13] Mattila P. et al. J. Agric. Food Chem. 2002, 50 (13),
3660-7
[14] Chou T. et al. J. Nat. Prod. 2010, 73, 1767-74
- 6 - January/April 2014 Skin care
Skin care
CONTACT:
Vital Solutions Swiss AG
Dr. Laura Colonescu
Hauptstr. 137C
CH-8274 Tgerwilen, Switzerland
Laura.Colonescu@vitalsolutions.biz
Blue Sky Botanics Ltd
Lee-Ann Brown
Castle Farm, Upton Bishop
Ross-on-Wye HR9 7UW, UK
extracts@blueskybotanics.com
NEWS
NEWS
NEWS
SEDERMA CERTIFIED COSMETIC INGREDIENT GOOD MANUFACTURING PRACTICES
The organism SGS has just awarded Seder ma with the Cosmetic Ingredient Good Manufacturing Practices certification. Following an in-depth audit of
its manufacturing, testing and storage processes, Sederma has been assessed as meeting the requirements of the European Federation for Cosmetic
Ingredients (EFfCI) guide for good manufacturing practices.
NEW PACKAGING FOR MENS SKINCARE COSMETICS BY MNAJI WORLDWIDE, LLC
Reflecting the latest in prestige packaging, Mnaj i Ski ncar e has brought to market an updated look and feel for their best-selling HDPV Anti-Shine
Powders. Mnaj i Wor l dwi de, LLC, owner of the mens grooming brand Mnaji Skincare, turned to Ber t Co. paper and company in TN to create
their new look and package.
We were delighted to work with this niche, yet established brand in the rapidly growing mens category. With a loyal male customer base, we needed to
update and improve one of the brands HERO products to meet todays new aesthetics, touch and feel. Our job was to create a more environmentally
sound paper package that addressed their target male customer both visually and tactically, and be true to the brands DNA BRIAN JOHNSON, Vice
President of Manufacturing.
ICONIX BRAND GROUP ACQUIRES BALANCE OF ICONIX LATIN AMERICA
I coni x Br and Gr oup, I nc. announced that it has acquired the remaining 50% of Iconix Latin America from its joint venture partner, New Br ands
Gr oup, S. A. , for $ 42 million.
INTRODUCING THE NEW! STRIVECTIN SD ADVANCED INTENSIVE CONCENTRATE FOR WRINKLES & STRETCH MARKS
Want Your Youth Collagen Back? St r i Vect i n, the leader in clinically-proven treatments for healthy, ageless skin, introduces the latest advancement in
skin care science with StriVectin SD Advanced Intensive Concentrate for Wrinkles & Stretch Marks a breakthrough new formula that includes our
most potent combination of anti-aging technologies to date to yield visible skin transforming results starting in just 15 days. Containing StriVectins
proprietary NIA-114

and Collagex-CE Wrinkle Repair Complex, these cutting-edge actives penetrate the deepest layers of the skin to help boost
collagen (Types I and III) and significantly diminish the number, length and depth of fine lines and wrinkles. Over time, skin continues to improve by
generating healthier skin cells from the inside out.
EXTRA GENTLE: DERMACARE
Extra gentle care: that is the promise of DermaCare, the new body care series from ADA Cosmet i cs I nt er nat i onal . The line is appropriate for all
skin types, even for people who suffer from allergies. This is certified through the internationally recognized quality seal from the European Centre for
Allergy Research Foundation (ECARF).
- 8 - January/April 2014 Human Capital Management
Human Capital Management
In many ways, your company already has an
employment brand. You cannot build it from
scratch. It consists of the things that your
employees already feel and know to be true
about working there. It is your unique
workplace environment, the attributes that are
peculiar to your employers, and the
experiences that occur every day at work. If it
is not yet the brand that you want to keep, it
can be modified but it will take some time.
When creating an employment brand, you
want to take your company brand and then
modify it to establish a strong employment
brand. You will also want to use the testimonials
of your high performers to get the word out
about what it is like to work there. Success will
follow a strong brand. This is the one thing that
will enable your company to attract the top
talent you want, and it will do so with legitimacy
and longevity like nothing else can. It is an
irreplaceable commodity.
The commodity of a valuable employment
brand is what will draw your future top talent. It
will do this by engaging them, appealing to
them, and then showing them why your
organization is the better choice.
LAUNCHING AN EMPLOYMENT BRAND
THAT WORKS
One employment branding campaign performed
by the Bernard Hodes Group was done for the
MediCorp Health Group, which is based out of
Virginia. The Hodes Group used a brand
development process that has since resulted in
a guide on how to develop and produce an
employment brand, and has been used since to
set the tone of many communications
campaigns between external candidates and
internal employees.
The MediCorp Health Group already had a
rich history, and it wanted to expand its
services with a brand new facility. It wanted to
start out right and attract new employees by
creating an unforgettable image to the
watching eyes of the community. When it
opened the new Stafford Hospital Center in
Fredericksburg, VA, MediCorp extended its
much-needed regional healthcare system
outreach to an entirely new portion of the
state.
THE UNIQUE SELLING POINTS OF
THE MEDICORP SYSTEM
Hospitals everywhere are largely the same
wherever you go. Creating unique selling points
for a brand new hospital is not easy. After
performing extensive research, however, it was
discovered that MediCorp already had one of
the best unique selling points possible that of
a highly engaged employee population that
fosters a culture of sincere goodwill.
With this idea in mind, Hodes was able to
focus on four different aspects of their unique
selling points:
I nt egr i t y: We do the right thing.
Aut hent i ci t y: Every voice counts.
Dynami c Envi r onment : We are
continually evolving.
Cel ebr at or y Cul t ur e: We delight in
surprises.
Upon looking over these USPs, you can see
that these are emotionally based, rather than
using rational comparisons. Rational
comparisons only create conclusions, whereas
an emotionally based USP will create an action.
Figure 1 is an example of a trade ad from the
employer brand guide created by the Hodes
Group for the MediCorp Health System:
ADOPT CAREER WEB PAGES TO
MATCH EMPLOYMENT BRANDING
After you have completed your employment
brand for your company, it is time to make
adjustments to your career portal. You
want to adjust the web pages so that they
reflect the main points of your employment
brand. It is in these pages that new
candidates will be drawn to your company,
because they have read about and
understand your work culture and the
benefits they can get from working with
your company.
A successful career portal, it needs to be
understood, is more than just a few static
web pages. It needs to be the place where
all of your social networking links, all of
your job openings and job advertising,
Build a powerful career
portal to attract top
talent
Patrick Ropella
Ropella 8100 Opportunity Drive Milton, FL 32583, USA Tel +1 850 983-4777 Fax +1 850 983-1627 ropella@ropella.com www.ropella.com
What is it really like working at your company?
This is the ninth of a series of Executive Summaries from the authors book The Right Hire Mastering the Art of SMART Talent Management (Summary
#9, for Chapter 3).
Sourcing and Marketing
Assessing and Recruiting
Retention and Training
Transformation
- 9 - January/April 2014 Human Capital Management
Human Capital Management
your researchers and recruiters are listed, and
perhaps most importantly, all of your job talent.
Because of the many pages that you will end
up with when all this material is presented, you
will quickly see how it can be used to gather all
kinds of valuable information from potential
candidates. It is a great place to launch all of
your recruiting and retention communication
efforts. The different types of pages will enable
you to use many different touch points in the
form of resumes, forms, templates, and
information requests. One good thing about this
is that special software is
available to create this kind
of portal and they are often
customizable to enable you
to match your current
website.
The most valuable kind
of web portal to use as a
career section is one that
provides visitors with all
kinds of information. You
will want to include things
like plenty of free articles,
tips for writing top-notch
resumes, and career
coaching. It should also
include some free tools
and assessments so that job
seekers can be helped along
the way on their own
before they ever contact
you to seek live
help.
THE BENEFITS
OF SETTING UP
A CAREER
PORTAL
Providing a career
portal enables you
to accomplish
several valuable
tasks at the same
time. In an article
in HR Magazine,
Drew Robb writes:
To cut costs and
reduce the time to
fill empty positions,
an ever increasing
number of
companies are
setting up career
portals on their
corporate
Websites.
Any company can
take advantage of
using online
recruiting through
a career portal. It
is not necessary to
have all the features, but by being selective,
you can gear it to attract the individuals of your
choice and give it the features you want.
Prior to creating a career portal, however, it
is important that you determine the delivery
options. This includes things like:
What software are you going to use?
Who is going to install and program it, and
who will maintain it?
What are the staffing needs for it?
THREE CATEGORIES OF WEB
RECRUITING SOFTWARE
When it comes time to look into setting up a
career portal, there are three different
approaches to it.
1. Work with an Enterprise or
Department-wide IT Solution
Software can be obtained that will enable your
whole organization (or just a department) to
interconnect which is referred to as being
enterprise wide. Steve Gillooly, the senior
consultant for the New York based Mercer
Human Resource Consulting LLC, says in the
above article by Robb that When an
organization has purchased an HR suite, it is
just a matter of turning on the web-based front
end.
2. Purchase a Specialized Recruitment
Application
Built-in functions are often very limited and may
not enable you to customize it to suit your
needs. Specialized recruitment software
programs, however, can enable you to get the
best of breed programs to give you the widest
possible customizable features. Some software
companies may specialize in specific industries,
and other ones may target businesses based
on the size of the business. Many of these
programs can operate as a standalone
product, or they can often be linked to the
organizations HR management system (HRMS).
3. Use an Application Service Provider
(ASP)
When you want a best of breed situation, you
will find that many vendors will offer their
software on a hosted basis. This means that
everything is set up for you and that there is
already a database attached. This may be of
especial value to you if you do not want
candidates operating inside of your firewall.
When it comes time to set up this type of
software, it can take
anywhere between 30 to
150 days. One type that
typically takes about this
much time is SAPs E-
Recruiting software. SAP is
one of the worlds largest
software companies. Some
types may take up to a year
to set up.
On the other hand, some
organizations can set up a
complete career portal in as
little time as one month,
such as the Oregon Health
and Science University
(OHSU). They chose to use
the iRecruitment module
from Oracle (based in
Redmond, CA), which
enabled them to give their
Figure 1.
- 10 - January/April 2014 Human Capital Management
Human Capital Management
web pages the same look and feel of their
OHSU Website.
In the year after the software had been
installed, says Joe Tonn in the HR Magazine
article, who is the HRMS manager, there has
been an increase in the applicant pool by 65
percent. In addition, the time it takes to fill a
vacant position has been reduced from eight
weeks to four. Another benefit the school
discovered was that by using the career portal
to collect information, it has provided them with
resumes in digital formats, which has greatly
reduced many of the manual tasks that they
had been using. When combined, it can easily
be seen how this change can result in
increased ROI a smart investment indeed!
Using a career portal cuts the costs per
hire, decreases the cycle time to fill a job, and
reduces dependency on agencies, says Ann
Meany, who is a consultant for Watson Wyatt
Worldwide, a Washington, D.C.-based human
capital consulting company. She was also
quoted in Robbs article as saying, It certainly
changes the whole complexion of recruiting.
A career portal can certainly change everything
including your companys bottom line.
Patrick B. Ropella is Chairman & CEO of the Ropella
Group, a 25-year-old international Executive
Search, Leadership Transformation, and Corporate
Consulting firm in Florida with clients among the
worlds most prestigious corporations. The Ropella
Group focuses on working with mid-level management
and executive-level leaders regarding their search,
leadership, and/or consulting needs across most
roles and functions. Patrick authored the book and
web based training program, The Right Hire
Mastering the Art of SMART Talent Management. The
SMART Talent Management System covers Sourcing,
Marketing, Assessing, Recruiting, Retention, Training
and Transforming top talent. Patricks status as a
thought expert, and writer on talent management
and leadership has been promoted, featured and
published in a wide variety of trade magazines and
business publications, and leadership and executive
search industry blogs and journals. Patrick regularly
speaks at webinars, career fairs, conferences, trades
shows and more.
For more information about Growing Your Great
Company through Ropella services, visit www.ropella.com,
or call Patrick Ropella at +1 850 983 4777.
With such savings involved, it just makes a
lot of sense!
NEWS
NEWS
NEWS
L BRANDS REPORTS FOURTH QUARTER AND FULL-YEAR RESULTS
L Br ands, I nc. reported 2013 fourth quarter and full-year results. Earnings per share for the 13week fourth quarter ended Feb 1, 2014, were
$ 1.65 compared to adjusted earnings per share of $ 1.76 for the 14week fourth quarter ended Feb 2, 2013. Adjusted earnings per share for the
prior year on a 13week basis were approximately $ 1.68. Fourth quarter operating income was $ 863.5 million (13 weeks) compared to an adjusted
$ 907.8 million last year (14 weeks). Excluding the extra week last year, operating income dollars were roughly flat year over year. Net income was
$ 489.6 million (13 weeks) compared to an adjusted $ 519.2 million last year (14 weeks).
IFF AND AMYRIS ADVANCE INNOVATIVE COLLABORATION TO DEVELOP INGREDIENTS FOR THE FLAVORS AND
FRAGRANCES MARKET
Amyris Successfully Meets Technical Milestones of Phase 1 R&D Development
IFF Commits to Phase 2 to Reduce Supply Volatility of Critical Ingredients for the Fragrance Industry
I nt er nati onal Fl avor s & Fr agr ances I nc, a leading global creator of flavors and fragrances for consumer products, and Amyri s, a leading
renewable products company, announced completion of the first phase of their collaboration to develop a specific set of renewable fragrance
ingredients and agreement to move forward with the second phase of development.
NEW GOJO ECOPREFERRED PUMICE HAND CLEANER DELIVERS GOJO CLEANING PERFORMANCE AND SUSTAINABLE
TOUGH SOILS REMOVAL FOR HARDWORKING HANDS
GOJ O I ndust r i es announced the launch of its new GOJO EcoPreferred Pumice Hand Cleaner, the first green certified product in the GOJO Tough Soils
portfolio. The innovative pumice hand cleaner quickly and effectively cleans medium to heavy soils and conditions hardworking hands.
Developed for those who work in oil, grease and other medium to heavy soils, GOJO EcoPreferred Pumice Hand Cleaner delivers GOJO cleaning
performance and environmental credibility by achieving ULs ECOLOGO Certification.
- 17 - January/April 2014 Human Capital Management
Human Capital Management
In a day when new forms of media are obviously
the rage of the day, it is easy to wonder if the
older and more traditional forms such as
newspapers, magazines, and even websites
are still a beneficial way to advertise your job
opening. The answer to this question is
definitely Yes, but there are some conditions.
The key to its usefulness is that it will depend
on whether or not you do it right.
Doing it right requires that you use a
disciplined approach and also that you use it in
conjunction with your other employment
branding efforts. You will also need to be
professional in creating the ads and need to
put them in the right places. Taking a
haphazard approach is sure to lead to
unsuccessful ads and wasted money.
Any kind of advertising for job openings,
whether you plan on using radio, TV, the
Internet, or newspapers, needs to be part of
an ongoing strategy. You do not want to make
the mistake of using it only to fill current job
openings. All advertising should be done in
conjunction with all of your other branding and
sourcing techniques.
Using many forms of advertising at the same
time, with all of them reinforcing the message
of each other, creates a stronger and more
unified force to accomplish your goals. This can
be compared to an orchestra with every
different instrument all playing the same piece
but playing different notes. Together, the effect
is amazing. Just take one or more of those
instruments away, though, and there is a
noticeable lack a changed tune.
In order to create the maximum effect you
want, you need to use as many marketing tools
and avenues as possible at the same time. This
includes having a career website, blogging,
social networking, face-to-face networking, and
more. Removing just one member from the
orchestra could produce a
very noticeable difference
in the results you achieve.
Using various methods
of advertising adds to your
campaign, and, in a way, it
greases the skids for your
efforts to bring in top
talent. When prospective
candidates from all over
see a unified message with
high quality they will more
quickly approach your
organization about
employment.
WHERE CAN ADS BE
PLACED FOR
GREATEST
EFFECTIVENESS?
Ads will have the greatest
level of effectiveness when
they are put in magazines
and newspapers that your
candidates are most likely
to read. You can find out
which publications will most likely be read,
simply by surveying the top talent you already
have in your employ. Ask them if they think that
a particular magazine or paper is a good place
to put an ad. (For those readers who are not in
marketing keep reading there are other
ways.)
Good advertising always aims at a particular
audience. Each of your ads and promotional
efforts should always have a specific targeted
audience in mind. Whether you plan on using
career websites such as Monster.com,
CareerBuilder, Craigslist, or newspapers, trade
Using media to place
your job advertisements
Patrick Ropella
Ropella 8100 Opportunity Drive Milton, FL 32583, USA Tel +1 850 983-4777 Fax +1 850 983-1627 ropella@ropella.com www.ropella.com
This is the tenth of a series of Executive Summaries from the authors book The Right Hire Mastering the Art of SMART Talent Management (Summary
#10, for Chapter 3).
Sourcing and Marketing
Assessing and Recruiting
Retention and Training
Transformation
Use many forms of advertising for maximum
effect.
Figure 1
- 18 - January/April 2014 Human Capital Management
Human Capital Management
association publications, college or university
listings, or alumni publications and their
websites, you need to know where the talent
you seek hangs out for their information.
You can also discover the best places to
advertise by talking to your new hires those
who have been there for 30, 60, or 90 days.
Find out from them if they have any
recommendations for finding new hires. In
addition, find out from them where they learned
about your job opening, and where they saw
job openings for similar positions that attracted
them. You will also want to find out what other
types of avenues they used to find out about
your type of job opening, such as job fairs,
trade shows, symposiums, and learn where
they went for training, recertification, etc.
Another valuable piece of information you need
to discover is what publications they read to
stay updated on information in their field.
The most powerful advertising always uses
more than just words. You also want your ads
to be eye-catching with irresistible headlines.
Keep their attention with motivating copy and
have a powerful appeal at the end that moves
them to act now. Figure 1 shows the ad used
earlier in the book The Right Hire,
In most cases, you can take one good ad and
modify it to fit other mediums. An example of
how this ad can be modified to be used as an
email piece that you can send to anyone is in
Figure 2.
GETTING STARTED WITH VIDEO
THE NEXT GENERATION OF
INTERVIEWING AND JOB
ADVERTISING
Many organizations today are already using
video and Internet connectivity to perform tasks
such as interviews and conference calls. By
using high resolution video cameras,
companies are finding they can reduce the time
and cost of traditional interviews and it
makes travel a non-issue as well allowing
interviews to take place spontaneously with
potential hires halfway around the globe.
Websites such as Video-View.com enable
companies to perform a number of tasks
through video that otherwise would take a lot of
time. This includes pre-screening, a reduction
in the number of phone calls, and in the
number of interviews needed. Candidates
respond to predetermined questions through
that website, or you can also custom write
questions for your specific needs, allowing you
to decide to either continue with the interviews
or remove candidates from the list that you
want to pursue.
Companies can also easily use videos for
advertising their open positions. A video job
advertisement can show potential candidates
what they need to know about the position, all
about the companys facilities, and present the
companys culture, too. Once completed, the
video can then be posted at a number of prime
places, such as the companys career portal, to
blogs, LinkedIn, YouTube, Facebook, and other
places.
Results from recent surveys clearly reveal that
the use of video is growing, and can be
expected to continue to do so. As many as 60%
of all online adults have watched or downloaded
videos, and about 20% will do so on a typical
day. These numbers are growing. With this
rapidly growing popularity of videos, it may not
be long before video resumes will become a
part of the mainstream candidate process.
One well-known company that seems to be
driving the popularity of videos for posting jobs
is Monster.com. They have upgraded their static
black on white page for posting jobs, and now
call it VideoPLUS: Careers That Move. When
you look at many job postings now on
Monster.com, you may see an icon for video
next to it, which indicates that it has a video
posting available.
Monster.com is also using other tools to
promote job postings by video. They are now
working with various newspapers and creating
various websites for their neighborhoods. As an
example, I can search for a community called
Emerald Coast Jobs, and find several job
openings there. On the day I looked, there were
several videos advertising healthcare job
opportunities.
Another website that also offers companies
the opportunity to present their job opening
Figure 2
- 19 - January/April 2014 Human Capital Management
Human Capital Management
videos is CareerTours.com. The number of
companies that have videos announcing their
open job positions is growing each day.
In case you are wondering whether or not job
posting videos are effective, this question can
easily be answered by looking at the record of
a large company. One of the largest recruiting
firms in the world, which operates on a
contingency fee basis, is Management
Recruiters International. They have been using
videos for the job postings that they have, and
are now receiving five times the number of
applicants. There is also a report that shows that
the revenue to be earned from online ads will be
more than $ 11 billion by the year 2012 and
you can be sure that much of it will come from
video. Even government organizations, such as
the U.S. Army are now successfully using video
in their recruitment efforts.
If you are ready to use videos as the way to
advertise your job opening, you want it to be as
effective as possible. Talk to your top talent for
ideas that will get their attention and keep it,
and also be sure to find out what elements will
most likely turn them off. Take time to take a
look at what kind of videos your employees are
posting on YouTube, and on their own
professional blogs. This will help you
understand what motivates and interests them
and it will give you ideas about how to attract
more employees like them.
When put altogether, the bottom line is that
you need to build a strong employment brand
so that you can attract and keep high
performers!
Isnt it time to enhance your companys image with
video?
Patrick B. Ropella is Chairman & CEO of the Ropella
Group, a 25-year-old international Executive
Search, Leadership Transformation, and Corporate
Consulting firm in Florida with clients among the
worlds most prestigious corporations. The Ropella
Group focuses on working with mid-level management
and executive-level leaders regarding their search,
leadership, and/or consulting needs across most
roles and functions. Patrick authored the book and
web based training program, The Right Hire
Mastering the Art of SMART Talent Management. The
SMART Talent Management System covers Sourcing,
Marketing, Assessing, Recruiting, Retention, Training
and Transforming top talent. Patricks status as a
thought expert, and writer on talent management
and leadership has been promoted, featured and
published in a wide variety of trade magazines and
business publications, and leadership and executive
search industry blogs and journals. Patrick regularly
speaks at webinars, career fairs, conferences, trades
shows and more.
For more information about Growing Your Great
Company through Ropella services, visit www.ropella.com,
or call Patrick Ropella at +1 850 983 4777.
NEWS
NEWS
NEWS
TAG SYSTEM: TECHNO AIRLESS GLASS STYLISH AND FEMININE WITH THE NEW TAG LUXEA DESIGN
Experts in the field define it as Revolutionary Packaging, indeed, TAG from Lumson is the first airless system in a glass bottle and the only packaging
that combines the advantages of airless technology to the beauty of a glass bottle.
After being chosen by hundreds of customers including some of the most famous international cosmetic brands, after winning several awards and being
published in different magazines, TAG System has definitively seduced the entire cosmetic world.
REVLON ANNOUNCES EXECUTIVE APPOINTMENTS
Revl on, I nc. announced that CHRIS ELSHAW, currently Revlons Executive Vice President and Chief Operating Officer, has decided to leave his position
with the Company, effective immediately, to pursue other interests. Revlon also announced that it has appointed GIANNI PIERACCIONI as its Executive Vice
President and Global President Revlon Consumer Division and SENNEN PAMICH as its Executive Vice President and Global President Revlon Professional
Division.
INDUSTRY LEADERS TO DISCUSS GREEN COSMETIC INGREDIENTS AND DIGITAL MARKETING
The North American edition of the Sust ai nabl e Cosmet i cs Summi t will feature advances in green materials and the potential of digital marketing.
Taking place in New York City on 15-17 May, the 3-day summit will bring together CEOs, founders and senior executives from across the beauty industry
to discuss sustainability issues.
A wide range of agricultural-based ingredients are making their way into personal care applications, however the move is raising many technical and
sustainability concerns. A dedicated session on Green Materials will discuss the opportunities provided by, and challenges associated with, such
ingredients. Industry leaders will assess the environmental footprint of agricultural-based materials, asking whether green always means better for
consumers and the environment.
www.sustainablecosmeticssummit.com
A
I
N
D
E
X

N
u
t
r
a
C
o
s

C
o
s
m
e
t
i
c
s


V
o
l
.

3


(
2
0
1
3
)
- 20 - January/April 2014 Index
R
S
W
B
E
F
G
H
K
M
M
MUNAF S.
Skin beauty from Mediterranean extracts,
a multi-active approach for a natural and
safe skin-whitening effect; 1, 5
R
ROPELLA P.
Powerful job titles can help ensure the
right hire; 1, 9
Creating powerful opportunity marketing
pieces to draw best hires; 2, 11
How employement branding attracts the
right talent; 2, 18
Creating a quality employment brand
that will draw top new hires; 3, 6
Why your company needs employee
branding now; 3, 9
S
SCHRDER T.
A Glance at... BASF Personal Care
Europe (Interview); 2, 14
STRAND R.
Efficacy study of Skingain - A product
containing collagen 1 and a marine
hydrolysate; 2, 6
W
WONG MORTENSEN A.
Efficacy study of Skingain - A product
containing collagen 1 and a marine
hydrolysate; 2, 6
A
Avant gar de Mol ecul ar
Novel process makes peptide production
affordable (Company Profile); 1, 11
B
Bi ori gi nal
Bioriginal develops a new concept idea:
Beautymulsion; 1, 17
BONI NA F.
Skin beauty from Mediterranean
extracts, a multi-active approach for a
natural and safe skin-whitening effect; 1,
5
BRI DEAU R.
Cosmetic, OTC and nutraceutical
products: Advantages of rapid
automated microbiological testing; 1, 13
E
EDEN R.
Cosmetic, OTC and nutraceutical
products: Advantages of rapid
automated microbiological testing; 1, 13
Evoni k I ndust ri es
Black & White protects against staining;
2, 16
F
FARWI CK M.
Sphingolipids as a natural fountain of
youth; 2, 2
G
Gel i t a AG
Collagen Peptides significantly improve
skin elasticity; 3, 5
H
HAUSMANNS S.
Enduring skin beauty from within; 1, 2
HI ELSCHER K.
Ultrasonic liposome preparation for
pharmaceuticals and cosmetics; 1, 18
HSU J.
HotFlux

New treatment for anti-hair

loss by using low-irritancy warming
agent; 1, 21
K
KLI NGENBERG H. O.
The use of Bacillus-derived hyaluronic
acid for aesthetic medicine; 3, 2
NEWS
- 21 - January/April 2014 News
EXCELLENCE IN DESIGN: QUADPACKS NEW COLOUR STICK
True to its mission, cosmetic packaging provider Quadpack has taken a trending product and improved on its design. The new Flash Pen enables
beauty brands to launch a high-performance pen for lip or eye colour. Co-developed with lipstick specialist Br i vapl ast , this exceptional product
introduces important technical enhancements.
YOUR SKIN IS RED, THE OCEAN IS BLUE, COVALENCE HAS A SUNDOWN BODY GEL JUST FOR YOU!
Are you curious about the name, Sundown? Well, we developed this luxurious blue body gel as a way for someone to cool down the effects of being
exposed to heat and the sun. So, after a long day at the beach, which Im sure most of us spend our days lounging on a beach (insert a chuckle here),
it is nice to have a product that cools down your skin, but also gives you more protection than the simplistic aloe body gels that are available on the
market. However, per the chuckle that was inserted above, it is rare for most of us to spend time on the beach, but we absolutely LOVE this product,
so how should it be marketed?
Well, after weeks of testing we realized that Sundown worked amazing on dry skin as well as after shaving. As my middle-age skin is starting to crepe
(lovely), Sundown has helped it bounce back while giving me a pop of an arctic breeze when applied to the skin. Well, maybe a slight spring breeze
would be more accurate, but the coolness does help to jump start your day or relax you after a long day out in the sun. Is there anyone out there
suffering from hot flashes? Sundown may just be the perfect body moisturizer for you!
CAREtain: THE COMMUNICATION PLATFORM FOR SUSTAINABLE INNOVATION
With CAREtain Evoni k sets a new benchmark for cosmetic ingredients suppliers in terms of transparency, quality and comprehensiveness of
sustainability features.
CAREtain winner of the Evonik Innovation Award 2013 in the creative communication medium category.
As the planets population continues to increase rapidly and as raw material reserves are dwindling, sustainability is one of the key drivers to support
desirable living standards deep into the 21st century which is also what consumers frequently demand. Multinational cosmetic companies want to
know the environmental footprint of their products over the entire value chain. With CAREtain Evoni ks Consumer Specialties Business Unit simplifies
this task for cosmetics manufacturers allowing them to choose and combine ingredients for the product formulations they envision a novelty in the
industry.
THE WORLD-FIRST COLLABORATION BETWEEN ORIFLAME AND THE WTA
Ori f l ame, the international beauty company selling direct, announced the official launch of its WTA Strong is Beautiful range. The sportswomen of the
WTA (Womens Tennis Association) have been working exclusively with Oriflame on this world-first collaboration, the result of which is three products at
the top of the tennis players wish list.
YVES ROCHER AND GROUPE GM ANNOUNCE THE SPRING-INSPIRED UN MATIN AU JARDIN HOSPITALITY RANGE
Gr oupe GM and botanical beauty leader Yves Rocher have announced the launch of the Un Matin au Jardin hospitality product range. Meaning A
Morning in the Garden, the Un Matin au Jardin hospitality line is derived from the revitalising scent of citrus flowers and is based on the range of the
same name found in Yves Rocher retail outlets globally.
COTY AND PIAGGIO TO LAUNCH SIGNATURE SCENTS FOR ICONIC ITALIAN LIFESTYLE BRAND VESPA
Leading global beauty company Coty I nc. and Pi aggi o Gr oup, the leading European manufacturer of two-wheel motor vehicles, have announced
the formation of an exclusive fragarnce partnership to create, develop and distribute a signature duo of fragrances for men and women under the
Vespa name.
LAUNCH OF ALGRAAL PROJECT, LED BY SEPPIC
On January 30, 2014, SEPPI C and its partners in Project Algraal came together in Castres to mark the official launch of the project. Project Algraal was
selected as a projet dexcellence by Frances Department of Competitiveness, Industry and Services (DGCIS) in connection with the 16th call for tenders
of the Single Inter-Ministerial Fund (FUI).
SEPPI C will lead Project Algraal, the goal being to develop a new algal-based source fatty alcohols and emulsifiers for the cosmetics industry. This three-
year project brings together four partners from the private secto - SEPPI C as project leader, with FERMENTALG, LA MESTA, and VEGEPLAST as well as
three from the public sector the University of Le Havre, INP/ENSIACET and INRA).
NEWS
NEWS
NEWS
NEWS
NEWS
NEWS
NEWS
- 22 - January/April 2014 News
LADY AVEBURY EAU DE PARFUM
To capture the essence of modern British aristocracy, with a unique feminine flair, is the inspiration behind the unforgettable new fragrance, Lady
Avebury Eau de Parfum by Or i f l ame.
A perfect compliment to her companion, Sir Avebury Eau de Toilette, the fragrance radiates sophistication, with a sly modernity and cheeky
effervescence as witty as it is dignified, with all of the hallmarks of a classic scent in the making.
Perfumers AMANDINE CLERC-MARIE and CHRISTIANE PLOS wanted to capture a fragrance full of intriguing contrasts timeless and modern, flirtatious and
stately and decided on the exclusive floral chypre family. This distinction makes the Eau de Parfum engrossing and original in its design, marrying the
duality of citrus with the emotional heart notes of rose petals and green tea. The last two ingredients proved crucial to the construction of the scent.
IMPACT COLORS EXPANDS WORLDWIDE DISTRIBUTION WITH THREE NEW PARTNERSHIPS
Firms Grow Impact Colors Lines in Europe and South Africa Markets
Chemists and formulators in Europe and South Africa have increased access to I mpact Col or s, I ncs acclaimed lines of high quality color effect
pigments for cosmetics and personal care.
Strategic distribution agreements with Uni v ar in Germany, Benelux, Austria, Ireland, and United Kingdom; Chemco Tr ade in Romania, and Mi l l chem
in South Africa, Impact Colors has partnerships with 32 distributors worldwide.
ASHLAND ACTOPONTINE
TM
BIOFUNCTIONAL BRINGS YOUTHFUL APPEARANCE TO SKIN AND WINS THE CHINA PERSONAL
CARE & COSMETICS INNOVATION AWARD 2014
BIO-ENGINEERED PEPTIDE SUPPORTING MATRIX-FORMING SYSTEMS IMPROVES SKIN ELASTICITY AND DENSITY
Personal care manufacturers continuously look for innovations to fulfill consumer desires for younger, healthier-looking skin. Ashl and Speci al t y
I ngr edi ent s (ASI), a commercial unit of Ashland Inc, offers Actopontine biofunctional in response to this consumer demand. The product recently
won the China Personal Care & Cosmetics Innovation Award 2014, sponsored by Ringier Media Group and Happi China magazine.
NOTICE OF SALE OF CARITA AND DECLOR ACTIVITIES TO LORAL
Shi sei do Co. , Lt d. announces the signature of an agreement with L Oral S. A. for the sale of its CARITA and DECLOR activities. This transaction,
which will involve a combined share and asset transfer, is the result of the exclusive negotiations started on October 18, 2013. It is expected to close in
the near future, subject to regulatory approvals.
A JOINT STATEMENT FROM AVON PRODUCTS, INC. AND COTY INC
Avon Pr oduct s, I nc. and Cot y I nc. have executed a letter of intent regarding a commercial arrangement where Avon Brazil would market and sell
select Coty fragrances and its ancillaries through Avons 1.5 million independent Sales Representatives in Brazil.
Although the details are still being finalized, the intent is for Avon to carry a collection of Cotys celebrity and lifestyle fragrances in the Avon
Br ochur e in Brazil.
5
TH
ANNIVERSARY: MAKEUP IN PARIS OFFERS YOU AN UNFORGETTABLE PRIVATE TOUR OF THE LOUVRE MUSEUM
On the occasion of its fifth anniversary, MakeUp in Paris will organize a private tour of the Louvre museum on June 12 in the evening. Duration of the
visit, two hours. Each exhibitor is invited to take part and invite some of its clients.
Divided into several groups and led by specialized guides, guests will be given a unique opportunity to wander in the Denon and Sully wings of the
museum... A glass of friendship will close this exceptional visit.
NSF INTERNATIONAL ADDRESSES COSMETICS SAFETY AND QUALITY CONCERNS WITH NEW PROGRAM
NEW PROGRAM HELPS COSMETIC MANUFACTURERS DEMONSTRATE RETAILER AND REGULATORY COMPLIANCE THROUGH AUDITING, TRAINING, PRODUCT
TESTING AND CERTIFICATION SERVICES
Global public health organization NSF I nt er nat i onal has launched the NSF Cosmetics and Personal Care Program in response to growing concerns
from consumers and retailers regarding adulteration, mislabeling and counterfeiting issues. The new program provides auditing, training, product
testing and certification services developed by NSF to enable manufacturers to improve the quality and safety of their products and retailers to
strengthen the oversight of their cosmetic and personal care suppliers.
NEWS
NEWS
NEWS
NEWS
- 23 - January/April 2014 News
IMPROVED PROFITS FOR AQUA BIO TECHNOLOGY
ABT announced the 2013 preliminary financial results. The Company had its best year ever. Aqua Bi o Technol ogy had revenues of NOK 22.8 million
last year, up from the previous years revenues of NOK 20.3 million. The EBITDA was NOK 7.8 million, corresponding to an EBITDA margin of 34%. The
previous years EBITDA was NOK 8.0 million. The result before tax ended at NOK 2.8 million for 2013, against NOK 0.9 million the previous year.
UNILEVER EXTENDS COMPRESSED AEROSOL TECHNOLOGY TO MALE DEODORANT BRANDS
Uni l ever UK & I r el and has taken another step in its journey to halving its environmental impact with its revolutionary compressed deodorant aerosol
can, as it extends the technology across all of its four male deodorant brands Sure Men, Dove Men + Care, Lynx and Vaseline Men.
QUADPACK ACQUIRES SPANISH SCREEN-PRINTING COMPANY
Cosmetic packaging provider Quadpack announces that it has purchased Kr ampak, a well-established Spanish screen-printing company based in
Torell, in the heart of Catalonias Cosmetic Valley. The newest member of the Quadpack group of companies will benefit from a substantial investment
to upgrade its facilities over the next few months. Once complete, Krampak will help improve efficiencies, accelerate response times and increase
flexibility for Quadpacks customers.
NEW CARESIL BRAND WINS FORMULATION AWARD AT COSMETAGORA 2014
CareSilT the new high-purity silicone brand for personal care from NuSi l Technol ogy, receives accolades in formulation excellence at the
COSMETAGORA Formulation Competition for its unique water in silicone (W/Si) Mousse Velours (Velvet Mousse) foundation that delivers a lighter,
fresher feel than traditional silicone-based alternatives.
NU SKIN ENTERPRISES TO REPORT FOURTH-QUARTER AND 2013 RESULTS
Nu Ski n Ent er pr i ses, I nc. released fourth-quarter and full-year 2013 results on Monday, March 3. The Nu Skin management team will host a
conference call with the investment community later that same day beginning at 11 a.m. (EST). During the call, participants will hear management
discuss past results and upcoming business initiatives.
AKZONOBEL PERSONAL CARE BOLSTERS MANAGEMENT OF ITS GLOBAL SALES AND TECHNICAL SERVICE RESOURCES
The Personal Care business of AkzoNobel Surf ace Chemi st r y is pleased to announce two key promotions to advance its sales and technical
service efforts: HIMESH JOSHI, to Sales Manager, Personal Care, for Europe, the Middle East, India and Africa (EMEIA); and MICHAEL RUSSELL, to Technical
Service Manager, Skin Care/Sun Care.
EVONIK BRINGS LOCALLY MANUFACTURED PRODUCTS WITH GLOBAL STANDARD TO PCHI 2014
INNOVATIVE CONCEPTS AND SOLUTIONS ENABLES POSSIBILITIES OF CREATING NEW FORMULATIONS FOR MODERN LIFE. LOCAL PRODUCTION ALLOWS
FOR FLEXIBLE RESPONSE TO CUSTOMERS
From February 19 to 21, Evoni k I ndust r i es has been exhibiting at the Personal Care and Homecare Ingredients (PCHI) 2014 for cosmetics, personal
care and homecare formulations in Shanghai New International Exhibition Center, China. It featured the companys innovative products and solutions
catering for customers needs by responding to the latest market trends.
ASHLAND TO SHOW SKIN DEFENSE EFFECTS OF GP4G SP BIOFUNCTIONAL AT PERSONAL CARE AND HOMECARE
INGREDIENTS EXHIBITION IN SHANGHAI
IN VITRO STUDIES SHOW AQUATIC PLANKTON RICH IN GP4G NUCLEOTIDES DAMPENS THE EFFECT OF IR AND UV RADIATION AND THERMAL SHOCKS ON
THE APPEARANCE OF SKIN
Ashl and I nc. has been presenting new data at the Personal Care and Homecare Ingredients Exhibition (PCHi) in Shanghai last february that
demonstrates how plankton extract rich in GP4G nucleotides limits the appearance of skin damage ex vivo following exposure to environmental shocks,
such as infrared radiation, ultraviolet radiation, heat and cold. Research conducted at the Vincience Global Skin Research Laboratory centered on
strategies to defend human skin with a topical application of guanine rich nucleotides extracted from Artemia salina, a type of plankton proven to
withstand extreme environmental conditions over millions of years.
NEWS
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- 24 - January/April 2014 News
BASF LAUNCHES DIVERSE RANGE OF INGREDIENTS BASED ON CERTIFIED SUSTAINABLE PALM (KERNEL) OIL
Most diverse portfolio of ingredients from certified sustainable palm (kernel) oil for the European home and personal care industry
Goal to purchase 100% of palm and palm kernel oil from certified sustainable sources by 2015
BASF is one of the first suppliers to the European home and personal care industry to offer a diverse range of ingredients based on certified
sustainable palm (kernel) oil, in accordance with the principles and criteria of the Roundtable on Sustainable Palm Oil (RSPO). With the launch of these
ingredients, BASF is moving towards achieving its goal of purchasing all palm and palm kernel oil from certified sustainable sources by 2015.
Sustainable development is an integral part of BASFs strategy.
ELIZABETH ARDEN UNVEILS NEXT STEP IN MULTI-CHANNEL DISTRIBUTION STRATEGY
El i zabet h Ar den, I nc. a global prestige beauty products company, announces the launch of its new Elizabeth Arden Rx skincare line, which will be
available exclusively in physician offices. This is consistent with the Companys omni-channel growth strategy of selling and marketing Elizabeth Arden
branded products in the prestige retail, spa and now the professional skincare market.
ATLAS MATERIAL TESTING TECHNOLOGY ANNOUNCES 2014 CLIENT EDUCATION EVENTS
At l as is pleased to announce the 2014 dates for its global Client Education program with workshops and seminars scheduled throughout the United
States and Europe. Atlas understands that trying to determine a products lifespan can be a daunting task. To help companies overcome obstacles they
may be facing, Atlas has developed a series of workshops and seminars that provide participants the opportunity to meet face to face with weathering
experts who share their knowledge in the areas of weathering and material durability testing.
ESSENTIAL INGREDIENTS. CHOSEN BY SE TYLOSE USA TO REPRESENT TYLOSE LINE OF CELLULOSE ETHERS
Essent i al I ngr edi ent s, I nc. has been chosen by SE Tyl ose USA to represent the Tylose

line of cellulose ethers used in personal care and HI&I

market segments. Essential Ingredients will be responsible for U.S. customers east of the Rocky Mountains.
QOSMEDIX NATURAL TRIM COSMETIC BAGS
Qosmedi x now offers a new line of cosmetic bags that are designed for storing makeup or other supplies. These attractive bags with natural hemp
trim and zipper closure are available in in four different sizes, Small, Medium, Large and X-Large. One side of the bag is transparent so the contents are
clearly visible, while the other side is slightly opaque. Visit www.qosmedix.com to place an order or inquire about how these items can be personalized
with your brand logo.
PCHI 2014: COSMETIC INGREDIENTS SYMHAIR FORCE 1631 AND SYMSAVE H WIN AWARDS FOR SYMRISE
SymHair

Force 1631 from microalgae successful as breakthrough ingredient

Multifunctional stabilizer SymSave

H wins in the functionals/preserving category

Prizes acknowledge cosmetic expertise of Symrise
This years PCHi Innovation Award honored two highly effective cosmetic ingredients from Symri se. SymHair

Force 1631 succeeded as breakthrough

ingredient of the year for its hair-fortifying properties. In the functionals/preserving category, SymSave

H won the award with its truly multifunctional

and stabilizing properties. Both products also convinced the jury of their relevance for Asian customers and consumers.
The highlight of this years Personal Care and Homecare Ingredients (PCHi) trade show was the award ceremony for the most innovative cosmetic
ingredients. The China Personal Care & Cosmetics Innovation Awards (PCHi Awards) were presented during a festive ceremony in the Shanghai New
International Expo Center. The awards honor innovative products and technologies that drive development in the personal care and cosmetics industry
in China.
SPHINGONY WINS AWARD OF MERIT AT PCHI 2014
Skin identical molecule rebalancing the life cycle of the hair
Healthy scalp, reduced hair loss
Evoni ks latest Hair & Scalp Care active ingredient SPHINGONY, has won an Award of Merit in the China Personal Care & Cosmetics Innovation Award
category for 2014. Having healthy hair embedded in a healthy scalp is essential to prevent hair loss. SPHINGONY is a naturally occurring, skin-identical
sphingolipid which prevents hair loss by addressing scalp health and rebalancing the life cycle of the hair.