Professional Documents
Culture Documents
Objectives
Upon completion of this unit, you will get to know:
.
What is the philosophy of just-in-time(TIT) operation
. Characteristics of just-in-time system
. Pull method versus push method of operation
.
Prerequisite for TIT manufacturing
. Benefits of TIT manufacturing
.
Kanban system of manufacturing
Structur
e
12. Introduction
1
12.1.1 Raw Material, WIP, Finished
12.2 Stock
GoodsPoints in a Production- Distribution
12.3 Just-In-Time
12.1 INTRODUCTION
In financial parlance, inventory is detined as the sum of the value of raw materials, fuels and
lubricants, spare parts, maintenance consumables, semi-processed materials and finished
goods stock at any given point of time. The operational definition of inventory would be:
the amount of raw materials, fuel and lllbricants, spare parts and semi-processed material to
be stocked for the smooth running of the plan-1 Since these resources are idle when kept in
the stores, inventory is defined as an idle resource or any kind having an economic value.
Inventories are maintained basically for the operational smoothness which they can effect
by uncoupling successive stages of production, whereas the monetary value of inventory
serves as a guide to indicate the size of the investment made to achieve this operational
convenience. The materials management department is expected to provide this operational
convenience with a minimum possible investment in inventories. The o~iectives of
inventory, operational and financial, needless to say, are cont1icting. The materials
department is accused of both stock outs as well as large investment in inventories. The
solution lies in exercising a selective inventory control and application of inventory control
techniques.
Inventory control has been attracting the attention of managers in India for a long time.
12.1.1 Raw Material, WIP, Finished Goods
For control purposes, it is very essential to study the inventory in detail- raw materials,
production components, work-in-progress and finished goods inventories should be
segregated as the reasons for their existence and the causes f<f their size are different.
Raw materials and production components are purchased from outside suppliers and the
reason for their existence is to uncouple the purchasing function from the production
function. The size of this inventory is depent upon factors such as intemallead time for
purchase, supplier lead time, vendor relations availability of the material government import
policy, in the case of imported material, the annual consumption of the materials (ABC
classification) and the relative criticality of the material (VED classification).
Work-in progress inventory might eJfist merely because of the production cycle time or
could also be maintained for decoupling successive manufacturing operations. The
decoupling could be employed either for implementing an incentive scheme or to enable
each of the production departments to plan independently. The size of this inventory is
dependent on the production cycle time, the percentage of machine utilization, the make/
buy policies of the company, and the management policy for decoupling the various stages
of manufacturing.
The tinished goods inventory is maintained to assure a free-flowing supply to the customers
and for this the marketing department insists on substantial finished goods inventory. The
size also depends on the ability of the marketing department to push the products, the
company's ability to stick to the delivery schedule of the client, the shelf life and the
warehousing capacity.
Two factors which influence the inventories of all types are: the accuracy and details of the
final forecast-all the inventories are geared for future requirements and are therefore
sensitives to this factor-and the available storage space-the logical sequence to this factor is
the shelf life of the items stored, a factor for consideration in the case of perishable goods.
Adaptedfrom BujJa, E S; Modern Production! Operations Management, 71e. Wiley Eastern Ltd.
As a part of the conversion process within the productivity system we have in process
inventories, which are converted to tinished good inventories. The tinished goods
inventory levels depend on the policies used for deciding on the production lot sizes and
their timing and on the usage rates determined by distributor's orders. High volume items
would justify different policies for production and inventory replenishment than medium
or low - volume items. The production lot size decisions and their timing are very
important in relation to the economical use of personnel and equipment and may justify
continuous production of a high volume item. On the other hand, low volume items will
be produced only periodically in economic lots. Again, we will need policy guidelines to
determine the ,'~ize of buffer inventories to absorb the etlects to production delays and
random variations in demand by distributors.
The functions of distributors and retailers are those of inventorying products to make them
available. Distributors and retailers often carry a wide range of items, and they need
replenishment policies that take into account this kind of complexity. They commonly place
routine orders periodically, ordering a variety of items from each supplier. Price discounts
are often an additionat factor to consider.
Although the details of problems may differ at each level in the production-distribution
system, note that at each level the basic policy issues are in the inventory replenishment
process, focused on the order quantity and when to order.
12.3 JUST-IN-TIME
Just-in- Time (TIT) is a Japanese innovation, and key features of this were perfected by
Toyota. Some facets of the management practices Toyota developed are ideologically
related to Japan's unique customs, culture, and labour - management relations. However
there is nothing uniquely Japanese about JIT production and it is usable anywhere. The
concepts have been applied successfully in many companies throughout the world. JIT
production'means producing and buying in very small quantities just in time for use. It is
simple hand to mouth mode of industrial operations that directly cuts inventories and also
reduces the need for storage space, racks, conveyors, forklifts, computer terminals for
inventory control and of course material control personnel. Products are assembled just
before they are sold, subassemblies are made just before the products are assembled, and
components are fabricated just before the subassemblies, are made - so work-in-process
(WIP) inventory is low and production lead titnes are short. To operate with these low
inventories, the companies must be excellent in other areas. They must have consistently
high quality throughout the organizations. To achieve this quality and coordination, they
must have the participation and cooperation of all employees. 'So JIT manufacturing or
manufacturing excellence is a broad philosophy of continuous improvement. More
important, the absence of continuous improvement. More important, the absence of extra
inventories creates an imperative tQ run alJ erro~ free operation 15ecause there is no
cushion of excess parts to keep production going when problems crop up, causes of error
are rooted out, never to occur again.
The JIT transformation begins with inventory removal. Fewer materials are bought, and
parts and products are made in smaller numbers; that is the lot size inventories thereby
decrease. This immediately results in work stoppages. Production comes to standstill
because feeder processes breakdown or produce too many detectives and there are no
buffer stock to keep things going on. Once this happens, analysts and engineers try to solve
the problems and keep things going on. Each round of problem exposure and solution
increases productivity and quality too;
Just-in-time (JIT) is a philosophy of improvement through aggressively discovering and
resolving any problems or weaknesses that impede the organization's effectiveness and
efficiency. Basically, it seeks to eliminate all waste within the organisation, including the
waste of underutilizing the talents, skills, and potential of its employees. Anything that
does not contribute to addin value for an internal or external customer is considered waste.
The philosophy orginated in manufacturing operations, but its concepts have been applied
in other area such as a means of work, service and distribution. JIT can be very effective
and powerful as a means of improvement.
Activity A
What is Just-in-time (JlT) production? How does it differ from Manufacturing Resource
Planning (MRP)? What is MRP-Jl1; system?
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Activity B
VI~it a repetitive manufacturing facihty in your area. What are the major causes of
inventory? Be sure to ask about lot sizes and setup times. Would a lIT system work in this
facIlIty? Why and why not?
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There are three elements of job standardization that are included on a ,standard operation
sheet stacked up for all workers to see:
\
The smoothing of production is regarded as the most critical element in the Just-in- Time
objective. As will be described in morc detail under the heading Kanban which fonows,
workers go to the preceding process to withdraw the required parts and components for
their operations. If there are fluctuations in the rates at which these materials are
withdrawn, then the preceding process must hold buffer in-process inventories to give 01'1'-
the-shelf service. The required in-process inventories would increase also for upstream
processes. This results in the objective of minimizing production fluctuations in the final
assembly line by scheduling small lots of individual models, and focusing \'all out" efforts
on minimizing setup times for all processes.
Activity C
Given your current understanding of Japanese business practices, would you like to work
for a Japanese corporation in your homeland? What would be the positive aspects? The
negative aspects?
...
.......... ..................................................
5) Cross-train workers so that they are multi skilled and competent in several jobs.
'Biminating waste of all kinds is the deep-seated idealogy behind TIT. Shigeo, a JIT
authority at Toyota, identified seven waste in production that should be eliminat~d. Table 12.1 lists
and describes these waste.
IIT is realy a system of enforced problem solving. There are few safety factors in IIT. Every
material is expected to meet quality standards, every part is expected to arrive exactly at the
time promised and precisely at the place it is supposed to be, every worker is expected to
work productively, and every machine is expected to function as intended without
breakdowns. Managers in IIT manufacturing have a choice. They can put a huge effort into
finding and solving the causes of production problems, or they can live with an intolerable
level of interruption. One of the approaches to implementing a IITprogram is to reduce in-
process inventories incrementally in small steps. At each step, different production
problems have been removed.
But the job eliminating production problems is not over. Vigilance in continuing to study
potential problem areas is needed to ensure continuous improvement. Japanese
manufacturers have long practiced what they called kaizen, the goal of continous
improvement in every pbase of manufacturing. Managers may encourage workers to
reduce in process inventories a step further to see if any production problem occur, thus
identifying a target for the workers to eliminate. Machine setups may be studied with
workers and managers working to strip away the fat so that setups are almost
instantaneous. Japanese manufacturers have long used the tenn less than a minute set up,
meaning that their goal is to have all setups take less than a minute.
2) The time it takes for products to get through the factory is greatly reduced, thus
enabling factories to engage in time based competition, using speed as a weapon to capture
share.
3) Product qQality is improved, and the cost of scrap is reduced. Product quality
improves because of worker involvement in solving the causes of production problem
and witl) smaller lots, defective parts are discovered earlier.
4) Witb less irl-process inventory, less space is taken up with inventory and materials
handling equipment. Workers are closer together so that they can see each other,
communicate more easily, work out problems more efficiently, learn each other's jobs,
and switch job as needed. This promotes teamwork among workers and flexibility in
work assignments.
+
12.7 Jfr PURCHASING
j
The same }J.Ill type approach in IIT is applied to purchasing shipments of parts from
suppliers. In IIT purchasing, supplier use the replacement principle of Kanban by using
small. Stardardize containers and make several shipments daily to each customer. If
Kanban i~used by a supplier. Kanban cards authorize the movement of containers of parts
between the supplier's shop and the customer. In such arrangements, suppliers are
ordinarily located near their customers. JIT therefore not only reduces in-process
inventories by using Kanban, but raw-materials inventories are also reduced by applying
the name principles to suppliers.
3) Although price is important, delivery scheduled, product quality, and mutual trust and
cooperation become the primary basis for supplier selection.
6) Shipments are delivered directly to the to the customer's production line. Because
suppliers are encouraged to products and supply parts at a steady rate that matches
the use rate of the buying firm. Company-owned hauling equipment tends to be
preferred.
The Kanban system is a unique Japanese information system that "hannoniously" controls
the production quantities in each process.
The Kanban system is a simple information system used by a Work Centre (WC) to signal
/
its supplier WC to send a container of an item and to authorize the supplier WC to make
another container of the particular item. The name comes from the Japanese word kanban,
which means "card" or "sign". Originally a card was used to signal the supplying work
center. A WC can use any of a variety of methods to trigger resupply by its supplier WC.
For example, a flashing light, the empty container itself, or a message on a computer JI'
terminal can communicate a request for more material. We discuss the two-card kanban
system to provide some detail about how it is linking work centers.
In the two-card kanban system, one type of card, called a production card, or P-card,
authorize a WC to make one standard container of a particular part specified on the card.
The second type of card, called a move card, or M-card, authorizes the movement of one
container of the specified part from a particular WC to another WC as specified on the
card. These cards are ordinarily recirculated and new cards are issued only when
production of an item is to be started or changed signiticantly. The production card
circulates repeatedly between the outbound material location at a WC and the work area
where the item is produced. Similar card transactions link the supplier WC and the WCs that
supply it. The user WC will also be linked to one or more WCs that supplies. A series of
these linkages connects the tinal assembly operation with the WC that performs the first
operations in making the product. Often, even the raw material vendor is linked with the
starting operation through a kanban signal. Kanbans picked up when one delivery is made
authorize the vendor to make specitied items and deliver them on the next delivery.
The kanban systems can be a very simple, inexpensive, and etfective method of
coordinating work centers and vendors. The organizations must be well disciplined so that
there is always an authorizing kanban with every container, ensuring that only the
appropriate items are produced and excessive inventory does not build up. There is also the
opposite danger-that some WC might run out of material and cause work to stop at work to
stop at all subsequent WCs. If this or any other pull method is to work well with small
inventories, there must be no problems to disrupt production: because there simply is not
enough inventory to keep the plant running while a problem is corrected.
In the example, by reducing lot sizes from 10 units to 2 units, the CD manufacturer was
able to reduce WIP by a factor of 5 from 50 to 10 units, and now-tllfough time also by a
factor of 5, from 150 to 30 minutes. Many companies have experienced similar drastic
improvements through the introduction of Kanban. For this reason, they are able to give
better customer service and have lower investments in inventories than do their
competitors.
Activity D
Review Shigeo Sbingo's seven wastes. Which of these wastes are addressed by the
following JIT techniques?
1) Pull production
2) Kanhan
3) JIT purchasing
Flexible
4)
manufacturing
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Activity E
There is a lot of discussion about but very few documented applications of JIT in service
organisations. What JIT techniques would be valid in the following situations? Be prepare
to explain your choices.
a) A bank
b) A restaurant
A copy
c)
center
d) A university
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Activity F
Suppose a JIT work center is being operated with a container size 9f 25 units and a
demand rate of 100 units per hour. Also assume it takes 120 minutes for a container to
circulate.
a) How many containers are required to operate this system?
b) How much maximum inventory can accumulate?
c) How many Kanban cards are required?
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Set up Time Reduction Ring gear cutter.30 min. in 1976 to 13 min. in 1980
Inventory Reduction (Indexed) 100 in 1973 to 31 in 1981.
Quality Improvement Significant, Mhchine down time reduced to 50 to 60
hours/month.
Space Savings Lead Signiticant
Time Reduction Signiticant
WCM.
Company Product
Category Computer graphics. 41
Productivity Improvement % increase in yields.
Setup Time Reduction Decrease in mfg.cycle time from 12 weeks to 4 weeks. 60%
SUNDRAND
Company Product
Category Q-t1ex accelerometer
Productivity Impmvement 20% improvement in total capacity.
Setup Time Reduction Cycle time reduced to 90% per unit.
Inventory Reduction Reduction by 80%
Quality Improvement Up by 50%; Rework reduced by 66% Scrap costs cut
by 60%
Space Savings Significant
Lead Times 100 days to 2.5 days
4) JIT at Apple Computers
The salient features of JIT application are :
The
important requirements in this industry are:
i) Short lead time from order -receipt to delivery,
ii) Error free printing, and
iii) Flexibility to print different types of documents.
ASP faced problems like large paper inventory and a number of non-value adding
operations like stacking and un stacking etc., prior to HT. The switch to .TIT had the
following results:
- daily delivery of paper,
- debottlenecking the printing process to reduce lead time, and
- use of stockless based on production smoothing and staggered deliveries to customer,
as needed, to reduce customer inventory.
HT enabled ASP to develop a full service business in printing all kinds of documents, and
expand its customer base by 50-60 customers per year. Its sales were targeted to rise at least
25% per year. Moreover, it helped the customer to reduce his inventory.
A manufacturer in Canda operated ajob shop to manufacture to orders, high quality outdoor
clothing used for camping, hunting, canoeing, skiing and so on. Both summer and winter
clothes were produced. The manufacturer faced problems resulting in out of phase
production. Traditionally the orders were grouped in to a production run that included all the
sizes and colours required. This resulted in highWIP and long lead times.
After implementing KANBAN and JIT, following improvements were observerved :
improved quality due to small lots, less WIP, lower congestion in packing and shipping
areas, increase in throughput capacity, quicker availability of finished products, and release
of 40-50% of space.
A JIT like operation was achieved by the use of three order batches per day, elimination of
new customer set-up processes, and faster pace of working in the order verification area. As
a result, the order processing lead time went down from 4 days to 4 hours. The complaint
calls went down sharply.
12.10 SUMMARY
JIT is a new approach to repetitive manufacturing, whereas MRP is suited to job shop or
batch production. We have seen how parts should be produced just-in-time rather then Just-
in-Case they are needed. This is accomplished by a simple visual system of production
conttol and dedication toward constant reduction in inventories. The objecrtive of JIT is to
improve return on investment. This is done by increasing revenues, reducing costs, and
reducing the investment required. It is based on philosophy of eliminating the waste and
utilising the full capability of each worKer. This system was originally developed in Japan
and gradually picking up in Indian industties . In Kanban system a fixed number of
containers are provided for each plant required. When these containers full, no more parts
are produced, thus limiting the inventory of each part. Improvement activities are
encouraged by workers and management to reduce the number of containers, size of
containers and inventory. Implementation of JIT systems requires a staged progression of
activities. Top management must provide leadership and support.
~,
12.11
SELF-ASSESSMENT EXERCISES
1) Why did the JIT approach evolve in Japan and not in western countties?
2) How can lot sizes and inventories be reduced in a JIT system? Mention specific
approach.
3) Why has repetitive manufacturing tended to use long runs and large lot sizes in the
past?
Describe vendor relations both before and after installation of a JIT approach.
4)
5) What are the effects of JIT system on workers and manager?
6) Suppose a work center has a setup plus run time of 30 minutes to make 50 parts. Also
assume that it takes 10 minutes to move a standard container of 50 parts. Also assume
that it takes 10 minutes to move a standard container of 50 parts to the next work
center, and 'the demand rate is one part per minute through the day.
a) Schedule this situation by drawing a picture of when work center. A should be
producing and idle and when movements of containers take place from A to B.
b) How many standard containers are needed for this part to calculate the picture in
part a.
c) Use the formula n = DTI C to calculate the number of container.
7) Why is it important to study Japanese manufacturing in a production and operation
and operations management course?
8) The process of making a certain component involves seven work stations. The cycle
time for all of the work stations is nine minutes. The cyrrent lot size is 25 units. What
would be the effect on WIP levels and process flow-through times if the lot size were
reduced to :
a) 19 units
b) 12 units
c) 5 units
d) 1 units
9) What are the most critical things needed to implement lIT? Compare these things to
implementation of an lIT system.
3.1 INTRODUCTION
Total Quality Management (TQM) is a systems approach to ensuring quality in an
organization. TQM is not just quality control or quality assurance. Nor is it limited to the
boundaries of a Total Quality Control system. It is a dynamic process with a strong
philosophical base which incorporates many of the concepts upon which Total Quality
Control Systems are based. The emphasis is on involving everyone in the organization in
activities which provide for continuous never-ending improvements. Quality activities are
planned and managed into the system and are oriented towards the achievement of complete
customer satisfaction. The liberalized economy isforcing Indian companies to establish
Total Quality Management Systems. It is a struggle which has just b.egun and Indian
compa Illes will continue to do so just to be in the race -lest they perish. Quality will be just
a qualifier. not a competitive advantage an)1nore.
TQM efforts arc led by top management by involving everyone in. the company with the
prime objective of satisfYing the external customer. This focuses the organizational efforts
towards satisfying the internal customer with the help of a quality management system for
doing things right the first time. The traditional approach ofpost-prodl1ction detection of
defects is discouraged and a prevention philosophy is adopted to bring down the
nonconformances. The organization seeks continuous never-ending improvements which
are tracked with the help of appropriate measureme11l.")l.,.tems.
In this chapter the focus will be on understanding the customer and the process and then
satisfying the customer by improving the process through total involvement of employees.
After a brief historical perspective on TQM and its relevance to Indian organizations
(Section 3.2), we will define the various terms relevant to quality management (Section
3.3).
TQM organizations focus on understanding and responding to the needs of the customer.
The voice of the customer is clearly identified and then deployed throughout the
organization with minimum of distortions. In section 3.4, we will discuss the techniques
used to identify cllstomer satist:1ction and their expectations. We will understand what
Quality Function Deployment (QFD) means and what is a house of quality.
Inmost organizations there arc different functions which are geared towards supporting the
core manufacturing (or service) process. Functions. such as, design, engineering,
marketing. finance, systems. R&D. administration. health care and so on. All these
ftmctions can be seen as processes which are designed to satisfY customer needs. All
processes have variations which need to be controlled and then improved in a never ending
cycle of efforts aimed at continuous improvement. In section 3.5, we will discuss how to
get into the path of continuous improvement. "",nious problem solving tools will be
presented. Procedures will be explained for identifying major nonconfonuances and
therefore the major problem are.:1S. 'Since we flre aiming for continuous improvement,
measurement systems for monitoring the quality performance will be discussed. We sketch
out a measurement framework for identifying nonconformances. We wilt" also understand
what cost of quality means and how to establish a measurement system.
Even though customers arc the driving force behind the process, without total employee
involvement (in terms of alignment, motivation and empowennent) and top management
leadership, the TQM efforts become ftltile. Methods need to be adopted to stimulate total
involvement and move toward the common goals of systematic and continuous
improvement with the ultimate aim of satisfying customers. employees and stakeholders.
These aspects wiII be discussed in section 3.6.
Total qualit), control systems are concerned with cost reduction efforts as a drivp t~ ~...s.
continual improvement. Here quality is organized into the system. These systems take off
oncc the cost of quality is calculated. Problem areas are identified and problem solving
techniques are used extensively during the continuous impr~vement cycle. Performance is
monitored with the help of the COQ system. These efforts enhance the product quality. Here
waste identification and removal is an important benefit. Philip Crosby's zero defects
progmm (Table 3.1) is a TQC approach. So is the Taguchi methodology which emphasizes
the importance of a robust design to take care of all downstream fluctuations. In TQC
systems we have more involvement in the fonn of various quality circles working towards
improving the processes. Time to install is between one to three years. It may be noted that
QA standards fonn the basis for a TQC or TQM approach.
-
Total fJllality m~tDagement systems manage quality in. They have a strong
philosophical
base that incorporates several important concepts of TQC systems. Management efforts
are oriented towards the achievement of complete customer satisfaction. Here we find an
organization wide responsibility for quality. Time to install is three to five years. The
evolution shows a culture change in the organization which achieves customer orientation
through various stages of development that progress through a systems oriented to an
improvement oriented to a prevention oriented state.
Employee
Involvcment
Total Quality
Customer
. orientation
. Company wide
....
improvement
Quality Assurance
. System oriented
...
. System accreditation
....
. Supplier assessment
Quality Control
11940 & Produdct
]950s I I ] 960s & 1970s I 11980S & 1990s I
. oriented
Defect detection ..
. from Fundamentals of Quality Mgmt. by Dennis F Kehoe
I. modified I
Post prodn. inspection
.
)<'ig.3.1: Evolution of quality management systems
Table 3.1: Emergence of Total Quality Management
(World War I) 1920s Statistical methods applied to man\dacturing
Shewhart
(World War II) 1940s Increased emphasis on process improvement
(Deming, Juran)
]950s Deming assists General Douglas MacArthur in Japan
Emerging forces:
-
] 960s 1970s Japan emerges as world quality leader
(Deming, Ishikawa, Taguchi)
(Crosby)
1980s - 1990s
(Deming, Juran, Taguchi, Crosby) TQM emerges in the developed nations.
1990s INDIA: We are in the process of"understanding"
these philosophies. We need to undei'stand them
Figure 3.1 and Table 3.1 show how TQM wellemerged
enough toover the century
be able and who
to implement them were the
quality gums who were responsible for the status this philosophy commands today. The
successfully.
progress from quality control to quality assurance to total quality control to total quality
management took almost a century of concerted efforts from quality gurus, such as, Walter
Shewhart, W. Edwards Deming, Joseph Juran, Kaoru Ishikawa, Genichi Taguchi. Annand
Feigenbaum, and Philip Crosby. The quality movement was initiated in Japan by Deming
and Juran. It was later picked up by the Japanese who have made the quality movement a
big success story. Around the 80s Japanese companies, on a continuous cycle of never-
ending improvements, surpassed the west. They captured the markets with their consistent
quality products and have now shifted their priorities on to satisfying customers with
products having high quality at low price.
We will take a brief look into the Indian scenario. According to the World Competitiveness
Report (1994) Indian companies lag far behind their global competitors in tenus of customer
orientation, time to innovate, time to market arid, in general, in terms of TQM practices.
Under the liberalized scenario, it is more of a concern because the global players are now
entering the Indian market. We may be having global capacities in some cases but we fail in
-
tenus of global quality. For us it is a Catch 22 with a difference ifwe don ~ practice TQM we
die; if we practice TQM we struggle to survive (we may not surpass but we do survive and may
be succeed). I used the word survive because our competitors are already much 'SUperior to
us in terms of quality practices. For example global players may be having component
rejection rates of 1 in 10,000 while Indian companies are struggling with rejection rates of 1
in 100. A case in point is the US based company Motorola, which has made the slogan six
sigma quite famous by targeting 99.99997% defect free manufacturing. According to a 1995
Business Today survey. Indian plants have trouble achieving even 95% defect free
manufacturing. In most cases the burden of high rejection is passed on to the customer. But
with liberalization becoming a reality the customer has a choice. And companies have to
listen to the voice of the customer to drive their quality initiatives. With mass customization
becoming a goal of most quality programs, there is a lot of pressure on the Indian
companies. There is a need, in most sectors, for instant trcmslation of new designs into
finished products with no defects.
External customer: One who purchases a commodity or service. External customers are the
_~ving forces behind an organizations business. Figure 3.2 below showsthe external
customer. '
Internal customer: Any individual (or group or organization) who receives and uses what an
individual (or group or organiza~on) provides (see Figure 3.2). Should section 1 meet the
needs of section 2? What happens to section 2. if the section 2 requirements (in terms of
quality specifications) are not met by section I? What if section 1 is not capable of meeting
section 2 needs? Should the section I work in that case be outsourced? That would m~
making section I redundant. Taking another example, manufacturing departments are
internal customers of product design and development depa~ments. If the design department
supplies engineering designs that are not producible by the manufacturing department then
the internal supplier customer relationship suffers. The supplier here is unable to satisfy its
internal customer. Should manufacturing somehow produce it over-riding the design
specifications? How would it affect the overall quality of the product in that case? Or should
design sensitize itself to manufacturing capabilities before developing products intended for
satisfying the external customer?
Hence, almost everyone in an organization has a customer. Satisfying the customer (either
external or internal) involves defining their needs and expectations and also meeting them.
Dissati$fied customers are lost opportunities. Studies have indicated that dissatisfied
customers express their dissatisfaction to other potential customers. Moreover, developing
new customers to repiace dissatisfied ones is costlier than retaining satisfied
customers. Hence organizations must try their best to satisfy customers by listening to their
'
dissatisfaction and deploying their voice through the organization so that the situations
causing the dissatisfaction are remedied. A proactive stance is necessary in identifying
sources of dissatisfaction because when there are no complaints it does not necessarily
mean that there are no dissatisfactions. 'Jypical methods used are surveys, questionnaires,
follow-up phone calls and so on.
Product: Output of any process. Classified into goods, software and services.
Qunlity and Customer Sntisfaction: We achieve customer satisfaction with the help of
sever*'Product features. Or through products that are free from deficiencies. Products
having good features meant to attract customers are said to have good quality of design. The
various dimensions of design q.tality could be performance, reliabi}ity, durability, ease-of-
use, serviceability, aesthetics, availability of options (additional features and expandability),
and reputation. In a service setup the dimensions are accuracy, timeliness, completeness,
friendliness, anticipating customer need§, knowledge of server, aesthetics and reputation.
Hence they have the capabilities of commandilfg bigh price and share and therefore earning
higher revenue. On the other hand products baving less deficiencies are said to have good
quality of conformance. Lower deficiencies are achieved througb waste reduction leading to
lower costs thereby yielding higher profits. Freedom from deficiencies or conformance to
standards are necessary at delivery, during use and during servicing. In addition, other
supporting business processes such as sales and billing sbould be free from errors. Higber
conformance means fewer complaints which implies greater customer satisfaction. The net
effect of improved quality of design and conformance is increased profits (Figure 3.3).
Increased Profits
modified trom "The Management & Control of Quality by Evan.q and Lindsay
Quality and Productivity: The focus of productivity is now shifting. The old factory-
oriented definition of productivity is "product (or service) output per unit of resource
input". The new market-oriented concept is "sa/ab/e. good quality product (or service)
output per unit of resource input." The higher the value the better is the productivity.
Figure 3 uses the new definition of productivity.
Quality and Profitability: Profitability is driven by quality.
Value Addition: When r.:1\V material is processed in an organization, at each stage there is
a value addi tion taking place. until it COnICS out as finished product (see Fig 3.2). In
TQM organizations the value addition does not stop here. Rather it continues right up to the
customer. Figure 3.4 shows tIle definition of value .
Small q vs Big Q: The above discussions indicate a need for broadening the scope of the
quality f'tmction. The traditional approach which used to be product oriented was based on
the post-production defect detection philosophy. It used to serve well under monopolistic
situations where both the organization and the market were treated as black boxes. But the
big Q focus has a much larger scope with a strong customer orientation that enhances the
product quality by improving the process. The customer is the driving force which provides
the feedback for error free product development and production. Error prevention
philosophy is adopted and there is a high degree of organizational learning which helps the
organization to satisfy customers in a highly competitive market.
Total Quality Management: Like quality there are several definitions ofTQM. A couple of
them collected from different texts are stated below. These definitions summarize most of
what we have been discussing so far.
"TQM is the system of activities directed at achieving delighted customers,
empowered employees, higher revenues and lower costs".
'Total quality is perfonnance superiority directed at delighting the customers. The
means used are people, committed to employing organizational resources
to provide value to customers, by doing the right things right the first
time, every time"
Note: user-based definitions ought to be translated into product-based definitions which are
to be supported by manufacturing-based definitions.
Activity A
Describe how increased market share and profitability might result from improved quality in
your organisations.
-....................."......,......,.................................................".....
""""""""" "'"'''''''''''''''''''''''' ...........................................................................................
Activity B
Select one staff department (e.g. accounting, finance, marketing services. human resources)
and describe how this department can deliver quality service to its internal customers.
........,....................,.......................................................""'''''' """"""""............................""""""""'"..............................,..
........,.................,.
"""""""""""""""""""""""""""..................................................................................................................................................."""'.........................................,.
............................................, ....................."
.............................................................,.........
Activity C
How would an organisation's commitment to quality facilitate or improve tbe following:
- The planning Process
- Organisation
- Control
.......... ...............................................................
..........,.............................,.....,...............,.................""'"......................."..................................,.....,.......,
..............
...........................,....................,.............................................................................................................."..........................................""..........,
...........................,
Importance
to customer"""""""""1
Competitive
evaluation
.:"
jillf.J:~ ~ - ":
Imporlance Competitiv
Weighting- - - -. .. e Assessments
Analyzing the matrix and choosing pnority items. For example, if there is a mismatch between
g) the engineering assessment and the customer assessment, we follow it up by
. revising the design requirements to meet Ole true customer requirements. A mismatch may occur
i~ situations where the internal assessment puts us in ~ superior position (as' compared to our
competitor), while the customer assessments have rated us inferior on that particular requirement.
dep.!9L....
.. .....
design attributes
~.~P.!'?L. ...'"
,;. p
.:,sb)m..:r deooi
~ art
atrihut..:s
attnh...
gn
attri
Several houses of quality are required in dePloying the voice of the customer. Figure 3.6
shows an example of how the voice of the customer can be deployed. QFD will be most
effective if we take a systems-approach to implementing quality practices in the
organization. Thus early involvement in the product development process with the help of
cross-functional teams is an absolute necessity to prevent problems downstream.
~ ...........,.
..........FOSIS
.
.'
...........ects
Time
, ~
\~.
'-"" . -'-.
fects
Time
TraditionaJ Concept Total Quality Concept
Fig.3.7: TnaditioRal Quality versus Total Quality
We can also measure and monitor a systems quality improvement program by identifying
nonconformances. A nonconformance is any deviation from measurable quality
specifications that need to be satisfied. Quality improvement programs are most effective if
we identify nonconfonnances in tenns of quantity and cost, and systematically strive to
eliminate dominant nonconfonnances. Nonconformances could be in one of the following
several forms:
Defects (Le.. work not to specification)
Rework (i.e., work requiring correction)
Scrap (i.e., work thrown away)
Backlogs (i.e., work behind schedule)
Late deiiveries(i.e., work after due date)
Surplus items or ov.er-production (i.e., work not required)
We need a well defined measurement system to capture .nonconformances in a database.
Next we sort the data and identify dominant nonconformances (in different sections of
the organization) to prioritize quality improvement actions appropriately. We generate
summaries of: (a) nonconfonnance quantities and costs, (b)scrap, rework and repair.
actions, (c) supplier perfonnance, (d) product performance in the field and (e) cost of quality.
Then we undel1ake improvement activities to eliminate the nonconformances as far as
possible in a continuous cycle using various problem solving tools.
Activity D
Choose a manufacturing company and a service company. Identify a key activity for
improving quality in each.
""'"''''''
"""""""""""""""""""""""""""................................................................................................................................................................................."""""""""""""""
Activity E
Describe the elements of the TQM infrastructure.
""" """""................................................................................................."'''''''''' """"'" '" """"""............................,... ....
'"'''''''''''''''''''''''''''' """"''''''''''''''''''''
Diameter Tallv
9.8 7fH..
9.9 7fH.. 'fH./.. III "ffH,:"!
10.0 tH.
10.2 //11
Flowchart Checksheet
~~ va
lu
~L
e
nonconformance type
Histogram Pareto Chart
m,
Fishbone Diagram
u~..' ~
YI~:--:I .
---
mean
.. . -'-"'"''''.........- - '"'' -......LCL
x
Scatter Control Chart
Diagram
Ili2Urt' 3.9: The SeveJ! QC Tools for Problem Solving and Prucess Improvement
--,
While drawing histograms samples have to be designed carefully so that they are
representative of the prOCess (or the population). Pareto diagram is a histogram of data
(e.g. the various types ofnonconformances) arranged according to their descending order of
frequencies. Pareto diagrams help segregate the- major few problem areas from the trivial
many thereby short-listing potential projects for improvement. When tracked over time they
show ~results of improvement prQgrams taking eff~. Cause-and-efJect diagrams help
identify causes for a certain problem (the effe~t): There could be various categories of
causes, such as, man, :nachine, material, environment, method and so on. Through
brainstorming problem causes are listed under the various categories. Once the various
causes have been collected. those having the biggest impact on the problem are identified.
Scatter diagrams help identify the nature of the various cause-effect relationships. Causes
having strong positive and negative correlation with the problems arc identified for the
improvement program. Control charts are graphical tools representing the state of control of
a process. Samples coming out of a process are collected at frequent intervals, their quality
characteristics measu~ed and then plotted on the appropriate chart for analysis. If the
process is in control there is a high probability the sample will fall between the statistically
calculated upper and lower control limits. Walter Shewhart, in thc
1920s at Bell Laboratories, was the first to propose control charts for distinguishing
between common causes (or random variations) and special causes (or non-random
variations). We have control charts both for variable and attribute measures.
Thus organized problem solving involves defining the problem. identifying the root causc
of the problem, identifyin~ the varioGs solutions, selecting the best solution, and
recommending corrective action procedures for either controlling, reducing, or eliminating
problems.
Improving the process
Control means maintaining a
certain level of performance
while improvement means
achieving a higher level of
~j
."
old zone
u;.~ ~: ~.
Sl l
'""~
......................................
control and improvement. To
monitor the performance,
processes must be 'measurable. .
We use statistical process Time
control (SPC) techniques to Improvement
, measure and analyze variations
in a process. In any process,
the process-performance Fig.3.10: Improvement versus Control
measures fluctuate randomly,
due to common causes, around a certain target value (or average value known as process
mean). However, due to some special cause~ we also have non-random variations taking
place. We use control charts to identify these non-random deviations in a process caused by
the sporadic problems. We get rid of these underlying causes to bring the process under
control. On the other hand, to improve the process wt need to achieve higher performance
levels by reducing t~e random chronic problems (or the common causes of fluctuation)
around new and superior target levels.
Thus we use SPC to detect special causes of process variation from common causes. A
process is said tei be in a state of statistical control when the process variations are due to the
inherent common causes only. Such processes are considered to be stable and predictable
within appropriate limits. A stable process, which also meets the product specifications, can
produce acceptable products. However. attaining stability is not an end in itself. Rather
continuous~v striving to reduce the random (or ,natural) variations in the process is the
main objective of any continuous improvement program. SPC is implemented on the key
processes where the sources of variability have been identified. The operators are trained to
gather preliminary data and prepare and use control charts.
Process Capability Studies
Continuous improvement leads t°1>rocess improvement which means variability reduction
through enhancement of process capability. We will try to understand what process
capability means.
TQM organizations that depend on outside suppliers often expect their suppliers to provide
process capability data along with the parts that are supplied. Process capability quantifies
the amount of variation inherent in the processes producing these parts thereby helping the
customer organization to determine the quality of the parts supplied. If there is excessive
variability in the process, it will have difficulty in meeting the specifications. Thus the
process capability will be low and consequently there would be lot of defectives in the goods
supplied. Similarly within the organization itself, process Capability data of the core
processes are necessary upstream for the designers in determining the design specifications
and tolerances. Designers should not specify tight tolerances if the products are to be
manufactured in processes having excessive variability (i.e., low capability). On the other
hand highly capable processes should not be underutilized (or wrongly utilized) by
specifying loose tolerances.
Figure 3.11 shows processes
.having certain natural
tolerances (or variations) and
how they are performing in
relation to the design
tolerances (or specifications).
Process A is a higWy capable
one because it is well within
the design limits. Process B,
however, has excessive
variability and hence is less
capable of producing
consistent quality products.
Fig.J.ll: Design vel'!!US natural toler.l11ce For process B the natural
tolerance is equal to the
design tolerance. This can be translated into .27 defects in 100 parts that are manufactured.
These are the defectives that lie outside the three sigma limits. Does not seem that bad. But
what if we are producing a million parts? It translates into having 2700 defects per million.
This is not an insignificant number ifthe loss per defect is very high. As some articles report,
it could mean 20,000 wrong drug prescriptions a year, or 15000 babies accidentally dropped
by nurses each year, or 500 incorrect surgical operations each week and so on. Hence
having a design tolerance equal to the process tolerance is not a good idea when we consider
the three sigma limits. Now if six sigma limits correspond with the design limits, then there
is a lot of reduction in the variability of the process. Under such situations we have a highly
capable process which, if centered on the mean, translates into having defectives of only 2
parts per billion. Motorola has made six sigma famous by focusing on product design and
process capability improvements. Motorola's design limit of six sigma with a slight shift in
the process achieved defectives up to 3.4 parts per million (ppm). Both the processes in
Figure 3.11 are centered around the mean value.
Thus, we can improve the process capability either by reducing variations in the process
(thereby changing its natural limits) or by revising the design tolerances (thereby making
changes to the design). To measure the quality of a process (and thereby its products) we
need to know two things: (a) how capable is the process (measured by' Cp index) and (b)
how well centered it is (measured by C k index).
pp
C determines what tile process is capable
of based on the process standard deviation and the total design tolerance.
Tolerance
Cp = 6a
Activity F
What effect does employee involvement have on motivation? Explain the effect in terms of
motivational theory.
"""""""""""""""""""""""""""""'"''''''''''''''''''
. ................,...................................
.............................................................................................................................................................................................'
'"''''''''''''''''''''''''''''''''
"""""""",,"""""""""""""""""'"................................................................................................................,.......................................................................""""""""""",'"
Activity G
Assume that a company hasj~st committed to change from a traditional style of management
to one b~1sed on TQM. What topics would you include
for
-- Shop floor employee
Front-line supervisors -
Middle-level managers
"""""" ",,"
"........
.
Activity H
Decribe how training in problem solving would improve
- Process control
- Employee motivation,
.........., ',""""""""""""""""""""""""'"''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
,"""""""""""""""""""""""""""..............................................................................................................................................................'..............,.............
NATION STANDARD
AUSTRALIA AS3900
BELGIUM NBNX50
CANADA CSAZ299
INDIA IS 14000 SS
3.8 SUMMARY
In this unit we have discussed how TQM gained its importance over the century. How
quality systems evolved from a reactionary post-production defect detection oriented
approach to a more proactive defect prevention approach. To drive TQM efforts we realize
the importance of customers and the need for understanding and deploying their
expectations through the organization. We discussed the need for orienting our processes to
be in line with the quality requirements of our customers. Process perfonnance measures
need to be developed for monitoring improvements. Organized problem solving techniques
were discussed to identify major problem areas. We also discussed statistical process control
techniques and process capability studies for ensuring continuous improvement. To make
TQM implementation successful. employee participation and empowerment is essential. We
also discussed the impon:mce ofiSO 9t"") as an International systems standard meant for
assuring quality.
3.10
3.10 FURTHER
FURTHER READING
READING
Berk, 1. and Berk, S. (1993) "Total Quality Management: Implementing Continuous
Berk, 1. and Berk, S. (1993) "Total Quality Management: Implementing Continuous
Improvement," Excel Books, New Delhi.
Improvement," Excel Books, New Delhi.
DeToro, I. 1. and Tenner, A. R. (1992)"Total QualityManagement: Three Steps to
DeToro, I. 1. and Tenner, A. R. (I 992) " Total Quality Management: Three Steps to Continuous
Continuous Improvement," Addison-Wesley Publishing Company.
Improvement," Addison-Wesley Publishing Company.
Evans, J. R. and Lindsay, W. M. (1994) "The Management and Control of Quality" Jaico
Evans, 1. R. and Lindsay. W. M. (1994) "The Management and Control o/Quality" Jaico
Publishing Ho.use.
Publishing Ho,use.
Johnson,
Johnson, P.
P. L.
L. (1993)
(1993) "ISO
"ISO 9000,"
9000," McGraw
McGraw Hill
Hill
Juran, J. M. and Gryna, F. M. (1995) "Quality Planning andAna(ysis," Tata-McGraw Hill
Juran, J. M. and Gryna, F. M. (1995) "Quality Planning andAna(vsis," Tata-McGraw Hill
Publishing
Publishing Company
Company Limited,
Limited, New
New Delhi
Delhi
Kehoe,
Kehoe, D.
D. K.
K. (1996)
(1996) "The
"The Fundamentals
Fundamentals of QualityManagement,"
o/Quality Management,"Chapman
Chapman&&Hall.
Hall.
1.
1. Ross,
Ross, 1.E.
1.E. (1999)
(1999) "Total
"Total Quality
Quality Management"
Management" Kogan
Kogan Page
Page Limited,
Limited, London,
London, 2nd
2nd
Edition.
Edition.
3.11 APPENDIX:
3.11 APPENDIX: ISO
ISO 9000
9000 QUALITY
QUALITY SYSTEM
SYSTEM
STANDARDS
STANDARDS
.. ISO 9000 FAMILY:
ISO 9000 FAMILY:
ALL THOSE INTERNATIONAL STANDARDS PRODUCED BY THE
ALL THOSE INTERNATIONAL STANDARDS PRODUCED BY THE
TECHNICAL COMMITTEE ISOrrC 176. AT PRESENT THE FAMILY
TECHNICAL COMMITTEE Isorrc 176. AT PRESENT THE FAMILY
COMPRISES:
COMPRISES:
a) All International Standards numbered ISO 9000 through to ISO 9004, including
a) All International Standards nwnbered ISO 9000 through to ISO 9004, including
all parts of ISO 9000 and ISO 9004.
all parts of ISO 9000 and ISO 9004.
b) All International Standards numbered ISO 10001 through 10020, including all
b) All International Standards numbered ISO 1000 I through 10020, including all
parts; and
parts; and
c) ISO 8402
.. c) ISO 8402
SCOPE OF ISO 9000-1 :
SCOPE OF ISO 9000-1 :
CLARIFIES PRINCIPAL QUALITY -RELATED CONCEPTS & THE
CLARIFIES PRINCIPAL QUALITY -RELATED CONCEPTS & THE
DISTINCTIONS
DISTINCTIONS
& INTERRELATIONSHIPS AMONG THEM. .
& INTERRELATIONSHIPS AMONG THEM. .
PROVIDES GUIDANCE FOR THE SELECTION & pSE OF THE ISO 9000
PROVIDES GUIDANCE FOR THE SELECTION & llSE OF THE ISO 9000
FAMILY OF INTERNATIONAL STANDARDS ON QUALITY MGMNT &
FAMILY OF INTERNATIONAL STANDARDS ON QUALITY MGMNT &
QUALITY ASSURANCE.
QUALITY ASSURANCE.
CONCEPT OF A PROCESS is defined.
CONCEPT OF A PROCESS is defined.
.. QUALITY:
SOME TERMS Totality of characteristics
& DEFINITIONS TAKEN or a1\
of entityISO
FROM
SOME TERMS & DEFINITIONS TAKEN FROM ISO 8402: 1994
that8402:
bear on its ability to satisfY staled &
1994
implied needs.