1. DESCRIPTION OF PROYECT.

The hotel will be named SUAS ECO RESORT. SA, will be classified as a 5 star resort Eco for the
degree of comfort and level of services offered. It will be located in the outer side of Santiago de
Chiquitos, 2 kilometers far from the town to take advantage of the nature offered by the site, It
will be linked to all the activities that will be done in the hotel package. The area offers a perfect
link for the construction of the hotel.
It will be dedicated to provide hosting services with an infrastructure that will be presented for the
first time in our country, destined to those who want to carry out extreme activities enjoying the
attractions of nature, accompanied with services of relaxation, recreation, entertainment, leisure
time, and a lounge for different types of events.
The hotel will have an infrastructure that until now has not been seen around Santa Cruz
Department or Bolivia itself, They will be cabins located between the treetops with facilities of
both single and double rooms. It will be complimented with activities like trekking,
mountaineering, adventure tours, open zoo and many new daily challenges that will make that the
connection with nature in this area will remain in the minds of all people who visit our hotel

2. SLOGAN AND BRAND




HOTEL SUAS ECO RESORT THE PLEASURE TO BE IN CONTACT WITH NATURE

3. ADVERTISEMENT
We would advertise the hotel in National channels as well as international trough a videos
that shows the attractive part of the hotel to persuade all the people that like nature so they
could come to our hotel.



SUAS
4. CAMPAIGN
Media to use

Tv channels
Newspapers
Magazines
Internet
Banners
Android applications
Screen racks

CHANNELS TV
National television channels most watched throughout the country are:


International television channels in which we will advertising :


This will air on Monday, Wednesday and Friday during the hours of the morning, noon and
night.
In Bolivia we will issue our TV commercials in the Brujula program aired ten years ago,
Monday to Friday from 20:00 to 21:00, in showing the festivities and customs of all Bolivia.
In Unitel will be issued in the magazine program that airs Monday through Friday from 6:00
to 9:00, especially for those who go to work and return at night.
And finally in Red One will be one of the most viewed National level "Que no me pierda"
which airs Monday through Friday between the hours of 22:00 to 24:00 programs.
For our international advertising channels will be shaped in the following Discovery
Channel, National Geographic Channel and Channel Thirteen of Argentina . For the first
two, are channels that align with our segment and the last is one of the most watched
channels in Argentina and Worldwide , and has a program called Other World , which
shows new places , new attractions articles, etc.


NEWSPAPERS AND MAGAZINES
The newspapers of national circulation are:



Newspapers most watched internationally:

WEBSITES
The internet is an important factor for the communication strategy due to technological
advancement has become a mass medium which is visited by children, youth and adults.
This makes the Hotel SUAS enter the digital media dare their internet portals such as:
www.hotelsuas.com.bo web page (where you can find all necessary information
from the hotel, a photo gallery, events, may make their reservations online and will
be in three different languages Spanish, English and German).
Our email hotelsuas@gmail.com (you can send your suggestions, questions, etc.)
Twitter @ SuasEcoResort
Facebook suas we can find eco resort hotel (a place where you can view the photo
gallery, promotions, events and the hotel's location, may also make your
comments)




BANNER ADVERTISING AND SCREENS
The preparation of banner anger mainly for travel agents , is a way to raise awareness of
our hotel and the services they lend , in the case of advertising screens will be targeted at
strategic points such as : 2nd Ring avenue Santos Dumont and one in the Ventura Mall
Shopping Center
Responsible for carrying the banner and display advertising will be the Multimedia
company devoted to developing Display Systems , Digital Printing , Digital Video , Making
Signs , Parking Barriers , Graphic Design, Banners Porta , Control Advertising ,
Promotional Items .
ANDROID APPLICATIONS
The android apps are a place where people can see the amenities, photo galleries,
promotions, events, prices and above all a place where you can make reservations. The
server will use to create the android application will App.Yet a program that has all the
necessary services at no cost.
5. BUDGET (INVESTMENT)

DETAIL
CANT, EN
UNID.
PRECIO UNIT.
BRUTO EN $US
MONTO NETO
EN $US
TANGIBLE INVESTMENTS
FIXED INVESTMENTS
CONSTRUCTION
Main Block (25 singles and 25 doubles)


1 440.000 440.000
Additional Block (75 single rooms) 3 200.000 600.000
TOTAL FIXED INVESTMENT 1.040.000
DEFERRED EXPENSES
Market Research 1 800 800
Website design 1 800 800
Constitution of the company 1 500 500
TOTAL DEFERRED EXPENSES 2.100
TOTAL TANGIBLE INVESTMENTS 1.042.100
CAPITAL OPERATIONS
Salaries and Wages 14.000
Marketing expenses 5.800
Costs of consumer goods 1.000
General Operating Expenses 1 2.800 2.800
Insurance 4 200 800
TOTAL CAPITAL OF OPERATIONS 10.400
TOTAL INTANGIBLE INVESTMENTS 10.400
TOTAL INVESTMENTS 1.052.500









6. STAFF
HOTEL SUAS ***** Amount Salary
EXECUTIVE STAFF 1
GENERAL MANAGER 1 900
FUNTIONAL MANAGEMENT 4
Operations manager 1 700
Finance manager 1 700
Human Resoruces manager 1 700
Comercial manager 1 700
ADMINISTRATIVE STAFF 6
Legal adviser 1 90
Accountant 1 90
Secretary 1 90
Head buyer 1 90
Sales manager 1 90
OPERATIONS PERSONNEL 7
Receptionist 2 85
Handyman 1 85
Chef 1 85
Tourist Guide 1 85
Waiters 1 85
Buttons 1 85
Cleaning staff 1 85
SELLERS 8
Nationals 4 70
Internatinals 4 70
TOTAL 26