A STUDY ON ONLINE BUYING BEHAVIOUR OF GIM MENS HOSTEL STUDENTS

INTRODUCTION
Guruvayurappan Institute of Management (GIM) established in the year 1995, is
affiliated to the Bharathiar University, oimbatore and is approved by the !ll India
oun"il for #e"hni"al $du"ation (!I#$), Government of India%
GIM strives to position its young managers as effe"tive leaders in the global
"orporate arena% &hile basi" 'no(ledge is imparted, managerial s'ills are also
developed through "ore "ourses and the various ele"tives that span four semesters%
GIM has been a(arded I)* 9++1 , -++. ertifi"ation for its /uality in performan"e and
delivery%
#he 0edagogy involving audio1visual methods, le"tures, dis"ussions, "ase
studies, group a"tivities et", help enhan"e better understanding, a(areness and
familiarity (ith the various sub2e"ts% omputer litera"y is imparted to all our students%
&e strive to ma'e our students MB! 3, (ith the 4plus5 representing "hara"teristi"s su"h
as "ompeten"e, "onfiden"e and "ompassion% &e ensure all this and more, through
"onstant revie(s and "ontinuous a"tion for the attainment of a"ademi" and behavioural
e6"ellen"e%
GIM is evolving as a high profile "entre to develop "ore "ompeten"e and
"orporate de"ision ma'ing s'ills in the students through value based edu"ation and
development oriented methodologies%
MISSION & VISION
THE VISION
&e strive to in"ul"ate /uality managerial talents in young men and (omen7
prepare them for the dynami" global business environment7 "reate proa"tive business
a"umen in them and develop them into so"ially responsible global "iti8ens%
&e strive to be"ome one among the top management institutes, through
imparting high /uality management edu"ation and training through dedi"ated fa"ulty
and the best possible infrastru"ture%
&e strive to e6periment (ith ne( ideas and methodologies in management
edu"ation to add value to the MB! degree% &e strive to generate positive ideas and
pra"ti"es that (ill help the "reation of a ne( dynami" so"iety%
THE MISSION
#o provide appropriate programmes (hi"h (ill enable the holisti" development of
our students% In this "onte6t (e emphasi8e personality development, physi"al fitness,
so"ial responsibility, environmental prote"tion and human values%
#o provide an environment (hi"h fosters "ontinuous improvement and innovation
fa"ilitating student and fa"ulty effe"tiveness and effi"ien"y% !nd to prepare our students
to be"ome (orld "lass e6e"utives and entrepreneurs%
ONLINE SHOPPING
9oungsters play vital role in online shopping% #he in"rease in use of internet
bet(een students "ontributes to gro(th of online retailers% #here are many fa"tors that
influen"e youngsters to the ne( (orld of shopping li'e edu"ation, use of internet, easy
of shopping et"%%
#his study e6amines the per"eption to(ards online shopping in bet(een
Guruvayurappan Institute of Management students% !nd (hy they "hoose *nline )tores
instead of lo"al stores
SIGNIFICANCE OF STUDY
NEED OF STUDY
:o( a day5s online shopping is familiar to all and it5s also the re"ent trend among
youngsters% )o there "ould be need for study about the online buying behavior of GIM
Men5s hostel )tudents
OBJECTIVES
PRIMARY
#o find trend in online shopping among GIM Men5s hostel student
SECONDARY
#o 'no( (hy online shopping trend in bet(een GIM Men5s ;ostel )tudents
#o 'no( (hi"h shopping Method is more suitable for ;ostel )tudents