Media Reference Architecture

Media Business Management Digital Marketing & Experiences

Concept
Development
& Resource
Management
Rights &
License
Management
Advertising
Sales &
Scheduling
Content
Planning &
Scheduling
E-Commerce
& Billing
Devices

Business Intelligence for Media & Cable
Content
Creation &
Production
Content
Acquisition &
Management
Standards,
Compliance
& QC
Automation,
Master Control
& Digital
Platform
Digital
Delivery
Digital Content Management
Broadcast & Cable Business Solutions
Technology & IT Finance & Admin Marketing Sales Programming &
Development
Operations
CTO, CIO, xVP Strategy COO, CFO, Legal, HR CMO, xVP Marketing xVP Ad Sales,
xVP Content Sales
xVP Programming,
xVP Digital, xVP Acquisition
xVP Production,
xVP Engineering
Operations systems
Newsroom systems
Editing tools
Broadcast technology
Content management
Streaming servers
Digital archives
Media Business systems
Billing
Ad booking
Subscriber management
License/rights & royalties
ERP, CRM, BI
IT operations
IT strategy & support
ERP
Finance
Human resources
Facilities
Legal
Procurement
Rights & royalties
management and payment
Supply chain operations
Reporting and business
insight
Billing, credit and collection
Operational marketing and
commercial communication
Consumer brand
management
Product development
Marketing strategy and
operations support
Customer service strategy
and operations support

Advertising sales
Subscription and copy sales
License sales
Sales strategy and
operations support
Advertiser sales, relations
and services
Subscription sales,
subscriber relations and
services
Audience relations and
services

Contributor relations and
services
Program planning and
scheduling
Format development
License procurement
Program asset management
Rights & royalties
management

Pre-production
Editorial Collaboration
Mobile Journalism
Production project
management
Post-production
Content Mgmt
Editing
Transcoding
File Transfer
Encryption
Distribution
Traffic Mgmt
TV/Cable Playout
Radio Playout
Web Publishing
Web Video
IPTV
Archiving
Digital Marketing & Customer Experiences
Cloud-based Solutions for Media
Mobile Content Collaboration
Digital Content Management
Business Intelligence for Media & Cable
Media ERP/CRM
Media Business Management
Consumer Portals
Solution Areas Overview and Examples
3
managed
automated usage based economics elastic
always up.
always on.
A public cloud is one based on the Internet standards and platform, in which a service provider makes a
pool of shared resources, such as applications and storage, available to the public over the Internet. Public
cloud services should be scalable base on demand and charged on a pay-per-usage model.
3
Public cloud steady
state pricing
Source: Microsoft
SMB: >25x public
cloud benefit
Enterprise: ~10x
public cloud benefit
Shared resources (hardware, power, bandwidth etc.) is way cheaper and so you get to benefit from this
3
S M T W T F S
Capacity Needed (Max + 20%)
J F M A M J J A S O N D
Capacity Needed (Max + 20%)
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Inactivity
Period
On and Off Growing Fast
Unpredictable
Bursting
Predictable Bursting 24x7 Steady
Save
20-30%
Save
60-80%
On and Off
(30%)
Growing Fast
(15%)
Unpredictable Bursting
(25%)
Predictable Bursting
(20%)
24x7 Steady
(10%)
Your Application Portfolio What Does it Look Like..?
3
An Example: Windows Azure Storage
3
Why Windows Azure
Microsoft is the only proven
global leader to provide a
reliable cloud platform with
proven track record
Proven track record
Platform design to eliminate the
single point of failure
24/7 support

Whether you are a startup or a top
enterprise you never have to
worry about bandwidth cost with
Windows Azure platform
Free unlimited bandwidth with
network pricing bundled in CPU and
storage
Flexible payment options: free trial,
pay-as-you-go, monthly bundle
Scale both domestically and
internationally in data center
support and reach

Global Technology leader in Cloud
Only vendor to support combination of
public cloud and private cloud
Support of end-to-end technology
stack: hardware, network, OS,
database, security, system
management
Support both Windows Azure and
Linux with multiple Internet standards

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* iOS and Android clients via the Smooth Streaming and PlayReady SDK and Porting Kits. Click here for more information.
Sample Customers
Cloud-based HD video
streaming portal for FIFA
2010 World Cup
Broadcaster (Hong Kong)
Interactive audience
engagement through
cloud-based mobile app
Solution Areas Overview and Examples

Solutions for media companies to manage their business, e.g.

Media CRM / xRM:
Ad, Subscription, License sales
Customer service
Audience relations, direct marketing

Media ERP:
Advertising agencies, Printing Services
Broadcast and Cable operators

Media Business Management
Solution Overview and Sample Customers
Broadcast Biz Mgmt
Germany
Ad, Subscription Sales
Customer Service
Marketing
UK
Help media companies manage their digital content by
seamlessly integrating to existing digital content systems
and managing the processes and workflows across them:

Connect teams and sites with portal-based access across
systems
Automate and monitor machine-based content processing
and distribution workflows
Support and track human-to-human workflows like reviews
and approvals
Facilitate reuse of content with cross-system search

Digital Content Management
Solution Overview and Sample Customers
Broadcast Biz Mgmt
Germany
2.5M assets managed
and archived
US

Solutions that provide media companies with rich,
interactive ways to reach out to their audience
through digital media, e.g.:

Adaptive consumer portals
Rich media portals
Apps for mobile, tablets, laptops,
Digital media streaming through any device, any
time, anywhere

Digital Marketing & Experiences
Solution Overview and Sample Customers
Interactive customer portal
with on-demand, live,
catch up TV offerings
Norway
Windows 8 App
SG
Improve business insight with dashboards for
financial performance
ad sales, campaigns performance
audience reach

Analyze profitability on multiple levels:
brand, channel, format

Track performance with balanced scorecards and
strategy maps
Business Intelligence for Media
Solution Overview and Sample Customers
Insights on distribution
footprint, supply chain
accuracy, circulation
(part of Naspers Group)
South
Africa
Service management
dashboard, saving USD
72M in truck rolls and
service
US

Solutions that improve collaboration, leveraging
Microsoft technology such as SharePoint, Mobility,
Unified Communications, etc

Benefits include:
Better resource planning
Intense collaboration on stories, ideas, etc
Mobile journalism with offline capabilities
etc

Collaboration
Solution Overview and Sample Customers
Editorial Collaboration
US
Editorial Collaboration
Mobile Journalism
UK
Questions & Discussion
www.microsoft.com/media
Ricky A. Bangun
(Ricky.Bangun@microsoft.com)