You are on page 1of 4

v

DAFTAR PUSTAKA

Aaker, David and Joachimsthaler, Erich. 2008. Brand Leadership. New York:
Free Press.
Angel, Robert & Sexsmith, Joseph. 2009. Social Networking: The View From The
C-Suite Ivey Business Journal Online. London: Jul/Aug 2009.
Arndt, Johan. 1967. Role of Product-Related Conversations in The Diffusion of a
New Product. Journal of Marketing Research, Vol. IV (August), P. 291-
295.
Arnold, D,. 1992. The Handbook of Brand Management The Economist Books.
International Management Series. Massachusetts: Perseus Books.
Baker, Bill., 2009. Your Customer is Talking to Everyone; Social Media is The
New Channel for Customer Connection Information Management.
NewYork: Vol. 19, Iss. 4.
Bampo, Mauro., Ewing, Michael T., Mather, Dineli E., Stewart, David., Wallace,
Mark. 2008. The Effects of The Social Strucktire of Digital Networks on
Viral Marketing Performance. Informations Systems Research Vol. 19
(September). P. 273-290.
Barnes, N. D and Barnes, F. R. 2009. Equipping Your Organization for The Social
Networking Game. Information Management Journal 43.6. Academic
Search Premier. EBSCO.
Bickart, B and Schindler, R. M. 2009. Internet Forums as Influential Sources of
Consumer Information. Journal of Interactive Marketing.
Blackwell, et, al. 2007. Word-of-Mouth Communications. The Journal of
Marketing.
Clow, K. E., Baack, D. E. 2007. Integrated Advertising, Promotion, and
Marketing Communications. 3th edition, Prentice Hall.
Cooper, D. R. and Emory, W. 2007. Metode Penelitian Bisnis. Jakarta: Erlangga.
Dobolea, Angela., Tolemanb, David., and Beverland, Michael. 2005. Controlled
Infection! Spreading The Brand Message Through Viral Marketing. Vol.
48. P. 143-149.
vi

Dolak, D. 2004. Building a Strong Brand: Brands and Branding Basics.
http://www.davedolak.com.
Eley, Brandon and Tilley, Shayne. 2009. The Online Marketing: Inside Out.
Melbourne, Australia. SitePoint Pty Ltd.
Evans, Dave. 2008. Social Media Marketing: an Hour a Day, NJ, USA: John
Wiley and Sons. Hoboken.
Fill, Chris. 2006. Simply Marketing Communications: Engagement, Strategies,
and Practice, 4
th
Edition, Harlow: PranticeHall Inc.
Gay, R. et al. 2007. Online Marketing: a Customer-Led Approach. Oxford,
Oxford University Press.
Gurau, Calin. 2008. Integrated Online Marketing Communication:
Implementation and Management, Journal of Communication
Management, Vol. 12.
Hartley, B and Pickton, D. 2009. .Integrated Communications Requires New Way
of Thinking. Journal of Marketing Communications. Vol. 5
Hamel, Gary and Prahalad C.K. 1994. Competing for The Future. Harvard
Business School Press, Boston, Massachusetts, USA.
Haven, Brian and Vittal, Suresh. 2008. Measuring Engagement, Forrester
Research Group. June 28. Downloaded in August 2010.
http://www.adobe.com/engagement/pdfs/measuring_engagement.pdf
Hawkins, Del I & Mothersbaugh, David L. 2010. Consumer Behaviour Building
Marketing. New York: McGraw-Hill. P. 116, 246, 249-251, 496-497.
Heinrichs, J. H., LIM, J. S., Lim, K.,S. 2011. Influence of social networking site
and user access method on social media evaluation. Journal of Consumer
Behaviour. Vol.10, Iss. 6, p. 347355.
Hennig-Thurau, T., & Walsh, G. 2004. Electronic Word-of-Mouth: Motives for
and Consequences of Reading Customer Articulations on The Internet.
Journal of Interactive Marketing, 18, 38-52.
Hinz, Oliver; Skiera, Bernd; Barrot, Chistian & Becker, Jan U. 2011. Seeding
Strategies for Viral Marketing: An Empirical Comparisson, Journal of
Marketing Article Postprint. P. 2, 3, 9.
vii

Iriantara, Yosal. 2010. Media Relations: Konsep, Pendekatan, dan Taktik,
Simbiosa Rekatama Media.
Kaplan, A. M., & Haenlein, M. 2010. Users of the world, unite! The challenges
and opportunities of Social Media. Business Horizons 53. 59-68.
Kartajaya, Hermawan. 2008. New Wave Marketing, PT. Gramedia Pustaka Utama,
Jakarta.
Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S. 2011. Social
Media? Get Serious! Understanding The Functional Building Blocks for
Social Media. Business Horizons 54, 241-251.
Kotler, P. & Armstrong, G. 2012. Principles of Marketing, 14-th Edition, Pearson
Education Limited, ISBN-13: 978-0-13-216712-3.
Kotler, P. and Keller, K. 2011. Marketing Management, 14
th

Edition, New Jersey:
PranticeHall Inc.
Lamb, Hair and McDaniel. 2002. Marketing 6
th
Edition. Canada: South Western
Publishing.
Libay, Barak., Muller, Eitan., Peres, Renana. 2005. The Role of Seeding in Multi-
Market Entry. International Journal of Research in Marketing.
Lwin, May and Aitchison, Jim. 2005. Clueless in Marketing Communications. PT.
Bhuana Ilmu Populer.
Mangold, W., Glynn and Faulds, J., David. 2009. Social Media: The New Hybrid
Element of The Promotion Mix. Journal of Service Marketing.
Piotrow, et, al. 1997. Health Communications, Praeger, Wesport, CT, pg. 63.
Porter, Lance & Golan, Guy J. 2010. From Subservient Chickens to Brawny Men:
a Comparisson of Viral Advertising to Television Advertising. Journal of
Interactive Advertising, Vol. 6 No. 2 (Spring 2006). P. 26-33.
Prasad, A. and Sethi, S.P., 2009. Integrated Marketing Communications in
Markets with Uncertainty and Competition, Automatica.
Pride, W.M & Ferrell O.C., 1995. Pemasaran, Binapura Aksara, Jakarta.
Ries, Al dan Trout, Jack. 2002. Positioning: The Battle for Your Mind. Jakarta:
Salemba Empat.
viii

Rossiter, John and Percy, Larry. 1998. Advertising Communications Promotion
Management, International Edition, Singapore: McGraw-Hill Book co.
Rossiter, John and Percy, Larry. 2009. Advertising Communications Promotion
Management, International Edition, Singapore: McGraw-Hill Book co.
Rowley, J. 2008. Just Another Channel? Marketing Communication in e-Business.
Marketing Intelligence and Planning.
Schindler, R. M and Bicart, Barbara. 2009. Word of Mouth: Referable, Consumer-
Generated Information on The Internet.
Schiffman, Kanuk. 2009. Consumer Behaviour. 10
th
Edition. New Jersey: Pearson
Prentice Hall Inc.
Shimp, Terence A. 2003. Periklanan Promosi, Edisi 5, Jakarta: Erlangga.
Simamora, Bilson. 2003. Membongkar Kotak Hitam Konsumen, PT. Gramedia
Pustaka Utama, Jakarta.
Sinickas, Angela. 2007. Readiness for Social Media. Journal of Research and
Measurement, Vol. 12, Iss. 6.
Sugiyono. 2003. Metodologi Penelitian Bisnis, Bandung: Alfabeta.
Solomon, Michael R. 2007. Consumer Behaviour. New Jersey: Pearson Education.
P. 209, 304, 305, 591, 595.
Tjiptono, Fandy. 1997. Strategi Pemasaran. Yogyakarta: Andi. P. 219-221.
Temporal, Paul & KC Lee. 2001. Hi-Tech Hi-Touch Branding, Creating Brand
Power in The Age of Technology. John Willey&Sons Pte.Ltd.
Yuswohady. 2008. Consumer 3000, PT. Gramedia Pustaka Utama, Jakarta.

You might also like