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  • 5cs Analysis

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    Thiago Pinto
    20 views1,818 pages
    Consumer / Customer Description Market Size Segmentation Channels Available Consumer Benefits purchase Intention purchase Behavior Frequency of purchase Quantity of purchase Fashionable Company Product Brand Umbrella / Corporate Brand Brand's Credibility Know-How Culture Results Opportunity's Size Scale (0 to 5) VAL Collaborators Description Niche Massive Clustered Monopolized Underdeveloped Established Distribution Suppliers Alliances Fulfilled Unfulfilled Not likely Very likely Syndicated Impulsive Careful consideration Once in a while Frequently Few /

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    Consumer / Customer Description Market Size Segmentation Channels Available Consumer Benefits purchase Intention purchase Behavior Frequency of purchase Quantity of purchase Fashionable Company Product Brand Umbrella / Corporate Brand Brand's Credibility Know-How Culture Results Opportunity's Size Scale (0 to 5) VAL Collaborators Description Niche Massive Clustered Monopolized Underdeveloped Established Distribution Suppliers Alliances Fulfilled Unfulfilled Not likely Very likely Syndicated Impulsive Careful consideration Once in a while Frequently Few /

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    20 views1,818 pages

    5cs Analysis

    Uploaded by

    Thiago Pinto
    Consumer / Customer Description Market Size Segmentation Channels Available Consumer Benefits purchase Intention purchase Behavior Frequency of purchase Quantity of purchase Fashionable Company Product Brand Umbrella / Corporate Brand Brand's Credibility Know-How Culture Results Opportunity's Size Scale (0 to 5) VAL Collaborators Description Niche Massive Clustered Monopolized Underdeveloped Established Distribution Suppliers Alliances Fulfilled Unfulfilled Not likely Very likely Syndicated Impulsive Careful consideration Once in a while Frequently Few /

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1818

    Consumer/Customer

    Description

    Market Size
    Segmentation
    Channels Available
    Consumer Benefits
    Purchase Intention
    Consumer Research
    Purchase Behavior
    Frequency of purchase
    Quantity of purchase
    Fashionable
    Company

    Product Brand
    Umbrella/Corporate Brand
    Brand's Credibility
    Know-How
    Culture
    Results

    Opportunity's Size

    Scale (0 to 5)
    VAL

    3
    3
    4
    5
    4
    3
    5
    2
    4
    1
    4
    4
    3
    5
    1
    MED

    Collaborators

    Value = 0

    Value = 5

    Description

    Niche

    Massive

    Clustered

    Monopolized

    Underdeveloped

    Established

    Distribution
    Suppliers
    Alliances

    Fulfilled

    Unfulfilled

    Not likely

    Very likely

    Ad-hoc

    Syndicated

    Impulsive

    Careful consideration

    Once in a while

    Frequently

    Few/Small

    Many/large

    Trendy

    Classic

    Competitors

    Climate

    Established/Current

    New/Old Fashioned

    Established/Current

    New/Old Fashioned

    None

    Trusted

    New

    Patented

    Proactive

    Reactive

    Opportunity's Relevance

    Competitive environment
    Type of competition
    Leading Competitor
    Share of Market
    Capital Available

    HIGH

    Political Regulations
    Political Volatility
    Inflation Rate
    Funding Available
    Technology
    Environment
    Marketing Investment

    Scale (0 to 5)
    VAL

    Value = 0

    Value = 5

    4
    4
    2

    Monopoly

    Available

    Monopoly

    Available

    Monopoly

    Available

    4
    5
    2
    2
    1

    Monopoly

    Clustered

    Indirect

    Direct

    Unknown

    Known leader

    Few Brands

    Many Brands

    Highly competitive

    Not well founded

    4
    3
    4
    3
    1
    5

    Flexible

    Constant

    Risky

    Stable

    Highly IR

    Low IR

    Depression

    Economic Boom

    Available

    Develop. Required

    Pollute

    Green

    HIGH

    Logistical Challenge

    MED

    Scale
    0
    1
    2
    3
    4
    5

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