"Grassroots Capitalism" - Coffee Party-Viridian Energy 2014 Marketing Plan

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RFP Strategy Document

http://shop.arborday.org/content.aspx?page=Commemorative

http://www.earthday.org/greencities/earth-day-2014/

Schedule
April 4, 2014 4:00pm - 5:00pm/6pm EST

Present:
x - Eric Byler, CP President
P - Jeneane Louden, CP Managing Director
x - Debilyn Molineaux, Membership Director
P - Bill OHearn, Director of RFP Viridian
P - Cameron M. Kruger, CP Development Director
P- Lindsey Nagy, COO Social Help Online
x - Christopher Keyser, CEO Social Help Online
x - Chris Schultenover, Sr. VP of Marketing Viridian
x - Justin Brown - CP Internet Infrastructure WG Director, COO Bigmarker.com
x - Michael Fitzpatrick - Viridian Partner
x - Dan Aronson - CP Channel Director
x - Richard Kruger - CP Sponsor
P - Egberto Willies - CP Campaigns and Actions
Earth Month Events Calendar Pages
http://www.coffeepartyusa.com/coffee_party_earth_month_events_calendar

http://www.coffeepartyusa.com/hackney_s_hope_therapeutic_riding_farm_cleanup

AGENDA
Viridian Customized Website:
How do we edit the viridian / coffee party welcome page copy?
Send to Bill Ohearn
How do we upload our Logo?
Sent to Bill Ohearn
What kind of customization can we do?
Rolls through Marketing and then IT and GENCOM to install it.
Coffee Party USA Landing Page - NB Site
Landing Page Doc

Email Copy:
The Working Document
The Short Video

Earth Month Calendar Events:
http://www.coffeepartyusa.com/coffee_party_earth_month_events_calend
ar

Social Media
Hashtag uses
#purchasewithpurpose
#purchasepower
#greencoffeemovement
#votewithcash
#nonprofitcapitalism
#voteforgreen
#buypowerwithgreenpower
#greenpowerforthepeople
#switch2green4free
#greenenergyforgood
#greencoffeepartymovement
#voteforadifference
#endrunpolluters
#stopthedonors
#nopoliticsinenergy
#votewithgreen4green
Must Have Finished before Execution
Facebook Event
Wording
BlogTalkRadio Buildups
Scripts
Must be able to fit on an index card
10-20 seconds
Able to do interviews without call-ins
Record and then Edit.
CPUSA -WEBSITE Release
Wording
Will mirror other approved language.
Press Release
Wording
Needs to go to Legal
Joint?
Defining the relationship?
Viridian FAQ SHEETS for Coffee Party
Answers pertaining to our organization
Bill will get us a FAQ that hes been working on.
Schedule
4:00pm - 5:00pm/6pm EST
Present:
A - Eric Byler, CP President
A - Lindsey Nagy, COO Social Help Online
A - Christopher Keyser, CEO Social Help Online
A - Chris Schultenover, Sr. VP of Marketing Viridian
A - Justin Brown - CP Internet Infrastructure WG Director, COO Bigmarker.com
A - Michael Fitzpatrick - Viridian Partner
P - Dan Aronson - CP Channel Director
A - Richard Kruger - CP Sponsor
A - Egberto Willies - CP Campaigns and Actions
Meeting Friday, March 14, 2014 - #11
Everyone - please read and comment on this timeline.
Cameron
Dan
Bill
Jeanene
Lindsey ( a little late)
Discussion of Email Blast:
Email Blast Working Copy

By When What What What Who
4/22 EARTH DAY LAUNCH PARTY!!! TheTEAM
4/22

Facebook Post (Video?) Eric
4/20

Website Landing Page Egberto
4/20

(wordpress?) blog post Eric/VTeam
4/20

Email Blasts Blast to
electricity
Eric/VTeam
4/20

Blast to solar Eric/VTeam
4/20

Hot-button Chris K
4/20

Twitter (from FB post) Newsroom
4/20

Pinterest ? ?
4/18 Social Media Website CP landing
page
Egberto
4/17 - 21

Radio
Dan- radio
Lunch w
Louden
Jnene/Debilyn
Egberto
clip?? Politics Done
Rt
Press 1 For
Dem
Dan
What about
Bud?
4/18 Meeting #16

4/11 Meeting #15

4/4 Meeting #14 video
storyboard
-free standing?
-insert in Front
of RFP video??
email to JKL &
Cam
Eric
Dan
Egberto
Debilyn
4/1 Coffee Party
National
Organizer
Team
implement PR
and leader
recruitment
Draft design Jnene
4/1

language back
from V legal
apply approved
language to all
social media
releases
CPVTeam
3/28 Meeting #13 Calendar /
Event Page
Setup
-Storyboard for
CP Video Insert
Ask for
approval of
format
-Cameron
- Eric
3/21 Meeting #12 -Storyboard for
CP Video Insert
-Outline with
Chris K for
Social Media

- Eric
-Chris K,
Cameron,
Lindsey,
Jeneane
3/16

language to
legal

3/15

edit language
-blast
-landing page
send to V-legal Eric
Jnene
Cam
3/14 Meeting #11 review
language
comments to
be
incorporated
CPVTeam
Eric (edit)
3/13

prepare
language

Jnene Cam Eric
3/7 Meeting #10 review timeline comment doc
(no call this
week)
CPVTeam
3/5 Countdown
timeline

Jnene / Cam
Three phases
customers - Earth Day Launch
associates
PR
VSA took an MLM to a new place. New Day.
Solar City -
Tesla building new age storage mechanism.
Lindsey
Time to press on! Strategic media plan: video, graphic, concepts: formulate and execute.
Every campaign has two phases: concept and implementation.
Leaders - no brick and mortar, so leaders on the ground become ever more important.
Social media templates. OOPS - Jeanene
Resource Kit?
Bill - will be core tool for RFPs - held back by Viridian resource kit updates
The time of protection is the time to retool to the future.
#####
Meeting Friday, March 6, Postponed #10
#####
Meeting Friday, February 26, Postponed #9
#####
VIRIDIAN / COFFEE PARTY STRATEGY MEETING #8
Friday Feb, 21 2014
Schedule
4:00pm - 5:00pm/6pm EST
Present:
A - Bill OHearn, Director of RFP Viridian
A - Christopher Keyser, CEO Social Help Online
A - Dan Aronson - CP Channel Director
P - Egberto Willies - CP Campaigns and Actions
Agenda- continue the strategy discussion from last week
See my matrix representing the outline below at
https://docs.google.com/document/d/1OX2d1T-
7WWpi2jd2fQ2BU7Q7A8qc8NpE2TZ5SMVbLtc/edit

New Timeline Outline

Customer strategy begins here
Website and Email drafting for CP/Viridian -
Cameron - Outline for Customer / Associate Onboarding
Process
Framework
1st Email to our Members and List
Solar Email to those in only solar states
Email Blast Draft Template 1
Have you used your voting
power to elect the supplier
in the NJ Energy choice
program in your state.
Redirect your financial
resources.
Email to be STATE SPECIFIC
All Links lead to 1st Level
Viridian/CP Branded Page
Page explains
How getting Solar
Helps the Environment
Helps the Unemployed
Helps the Heroes
Helps the Coffee Party
How To:
Get a Free Consultation
That Solar Panels are Free
How the Program Works
Shows Pictures of the Form to show them how to fill it out
Insert Page Template here
Electric, Gas, and Solar Email to those in
Viridian Footprint States
Insert Email Template here
Page explains
How Switching
Helps the Heroes
How To:
Switch Based upon Their Utility
Shows Pictures of where to find the codes to switch both their Gas and
Electric
Associate strategy begins here
2nd Email to the New List based upon
Customer signups entices them to want to
contact us about how they can have an even
greater impact and give people an even bigger
voice.
Must not talk about the Viridian
opportunity
Must ensure Curiosity
Must make them call us
Second Email Link Goes to a CP Form page to
allow people to sign up for a webinar to learn
about the opportunity
We Dont tell them the opportunity
We Ensure its a live webinar once a week
We discuss the vision through a story
We
[a]
give them the ability to sign-up by providing a
link to a NEW page
Insert NEW page Template here
We Follow up with the Associates that have
onboarded within a 24 hour time period.
Provide a twice a week webinar
training session for new Associates.
Duplic8 training
Provide a complete template package for individual associates
One on One Mentorship
Videos Showing the Duplic8 Process
FB Posting and messaging Examples
100 Person List Excel Sheet
STP Excel Sheet
Use NB Backend to group people
together via MAP as CP Chapters
and Groups and build out leaders
from those Chapters and Groups.
Green Coffee Leaders
@GreenTEAMleaders
#greenteam
#greenPOWERrangers
green TEAM express
greenteamespresso
Want to be innovators
Speak with them first to
We find or create meetings in the
local area for them to attend.
We send out Call info reminders
Joe O
Q
Team V
We Send out Event Invites Via
Newly created CP/Viridian FB page.
Creating a New Page Closed for Leaders who join
the CP/Viridian Movement.

Chris & Lindsey - Social Media
Eric - Video Storyboarding
Bill - Need tech and branding support and an update from
Viridian
Dan - Need a plan for reachout
Chris S. - I need you back!!! :).
Next Part of the Agenda
Discussion of Unemployment
How do we address this problem with this Vehicle
JKL - I think this is a part of an implementation
Discussion of Heroes Program
How do we use this program to the CP benefit

Branding
Best Practices - Take from previous meetings info
Marketing
Friday Feb, 7 2014
Schedule
4:00pm - 5:00pm/6pm EST
Present:
A- Eric Byler, CP President
P- Jeneane Louden, CP Managing Director
P - Lindsey Nagy, COO Social Help Online
P - Christopher Keyser, CEO Social Help Online
Agenda- continue the strategy discussion from last week
Somewhere we need to resolve thequestions in this doc:
https://docs.google.com/document/d/1OX2d1T-
7WWpi2jd2fQ2BU7Q7A8qc8NpE2TZ5SMVbLtc/edit
Customer strategy begins here
Process
Framework
Have you used your voting
power to elect the supplier
in the NJ Energy choice
program in your state.
Redirect your financial
resources.
Page explains
How getting Solar
Helps the Heroes
How To:
Page explains
How Switching
Helps the Heroes
How To:
Electric
Associate strategy begins here
voice.
opportunity
We
[b]
link to a NEW page
Duplic8 training
STP Excel Sheet
@GreenTEAMleaders
#greenteam
#greenPOWERrangers
green TEAM express
greenteamespresso
Joe O
Q
Team V

Viridian
Chris S. - I need you back!!! :).
JKL - I think this is a part of an implementation

Branding
Marketing
Tuesday Jan, 31 2014
Schedule
4:00pm - 5:00pm EST
Present:
P - Eric Byler, CP President
A - Jeneane Louden, CP Managing Director
A - Justin Brown - CP Internet Infrastructure WG Director, COO
Bigmarker.com
Process
Framework
Page explains
How getting Solar
Helps the Heroes
How To:
Page explains
How Switching
Helps the Heroes
How To:
Electric
voice.
opportunity
We
[c]
link to a NEW page
Duplic8 training
STP Excel Sheet
Joe O
Q
Team V

Viridian
Chris S. - I need you back!!! :)


Branding
Marketing
Tuesday Jan, 14 2014
Schedule
1:00pm - 3:00pm EST
Present:
Bigmarker.com
TO DOS
Chris Keyser and Lindsey Nagy - Please give us specific tasks in
reference to Social Media that must be accomplished before we launch
and what we must DO before, during and after Launch.
Results - Write an official Statement
About the relationship of the two companies
Press Release
Posting Daily at least one item of the partnership
Set up an event on Facebook (time and Day)
Seminar/Webinar/Gotomeeting to put out information on
what we are doing. Putting out how they can help
That event will give us something to promote.
Facebook Event?
Have the supporters who post on the page, have them
give an opinion on their thoughts on this partnership.
Promoting confidence and interest
Viridian Posting on CP.
To Understand deregulation
Video 2 min
Bringing home the message that deregulation is out there,
and that the option to choose is Viridian
We can do a mini pre-launch before the official launch that will
breed excitement - Tentative Deadline of the first week in
February.
Jeneanes Comments
#1 We would do a website Blog post. The post would
reference a link to our site.
#2 Daily posts- many of us have been focused on the
environmental issues lately.
The indirect touches are working. 172,000 hits on
Jeneanes post.
How Voting with your money is a solution to the control
that the dirty energy companies have on Washington
Sign-up is online - Awesome - Jeneane
Seminars, Phone Calls, and Events Promotion.
Lindsey - 80%/20% posting rules 80% general info 20% specific.
Politics with purpose
Groups in prelaunch need to have a name
Pre-Launch Leaders
Introductory Video

Next Todos
Send to Bill the how to tech issues that are needed for the
website flow.

Eric Byler - I spoke with Meredith Burkich yesterday (President of
Viridian) about using media that they have already put together. She told
me that the fastest and easiest way to get the co-branded video done is
to submit "Just the segment we need" to insert into the RFP Video for
Coffee Party and she can get a very fast turnaround done. This is GREAT
news because it lessens the amount of post production work you need to
do. SO. I would like for you to give us a storyboard framework on how
you see the video segment (I will attach the RFP VIDEO LINK below) so
that we can get this shot and done. This will give us a tool to share with
all who support us, and give us an even better template in which to work
from for other Co-Branded CP/Vir. videos that we can create.
Results -
Next Todos

Jeneane - We need to finish the approach we want to take for the
leadership and groups. If you can get it done by Tuesday, can we get a
list of the Coffee Party Groups and Chapters together so we can visually
see the best Organizations to call and start doing so.
Results -
Next Todos

Dan - We need to start putting together a list of all Non-Profits that are of
a Political and military Nature and start ranking them in terms of
importance and syncronicity to ours and viridians missions. If you can get
this done by Tuesday I will be thanking you profusely.
Results -
Next Todos

Michael - We need to get a time and date set up for Training the Trainers
here, Specifically the Board on how we can approach our chapters and
members properly, and the best start to a Webinar that shows the
benefits of both the Coffee Party and Viridian Missions. This is something
we both will work on in tandem with the Board since ensuring both Brands
are put in their proper light is essential.
Results -
Next Todos

Bill - If you can get us media by tuesday so we can start working on
putting it together this week. I will be eternally grateful.
Results -
Next Todos

Chris S. - If you have the chance, please just forward me any marketing
needs you believe are essential to ensuring this strategy goes off without
a hitch. I know you are busy. Let me know your thoughts.
Results -
Next Todos

Justin - Ill need you to work in tandem with me, NB, and Assil to get
these add ons solidified so we can collect the data we need to when we
release.
Results -
Next Todos

Cameron - I will be reaching out to Non-Profs with Dan, Chapter heads
with Jeneane, Speaking with Nationbuilder to ensure that we have the
right Tagging structure in place, Talking with Votifi, Taking Mentorship
from Michael, Talking strategy with all of you, and preparing the Agenda
for Tuesday and following up to make sure we do what we need to do.
Results - Spoke to a few Non-Profs this weekend. Stonewalled a
little bit, but got the information we needed from Guidestar.org.
Get a list coordinated of the leaders of our iced coffee groups so
we can start the discussion of coordinating a roll out with them.
Spoke with Nationbuilder with Jeneane yesterday and we
probably have the proper method for pushing people to our
Viridian page with the best ease and transition. Spoke with Votifi
and it looks like we will be able to really delve into what our
followers are thinking for this launch and beyond. Been Speaking
with Michael. Still need to touch base with a few of you about
Strategy. Prepared the Agenda. I will be following up with each of
you this morning.
Next Todos

Social Media Discussion
Each of the admins that post regularly on Coffee Party USA
Facebook should write a quick explanation about what the
partnership with Viridian means to them. This will continue
to give fresh perspectives from the people involved online. It
will also build confidence among the active user base.
Getting people to know Viridian. Many of our initial posts will
revolve around links and videos about Viridian and what
deregulation means. The explanation video and introduction
video should be shared at least 3-5 times weekly for the first
month.
Set an Event and Promote
Execute an online seminar for members of the Coffee Party
that are really excited and want to learn more about the
Viridian Opportunity.
The seminar can be online and can be led by the Coffee Party
/ Viridian Associates
o This will help jump start the campaign
o A Facebook Event will be set up by Social Help Online
Graphics Suggestions
A graphic that shows how the Coffee Party and the planet benefit with the
partnership with Viridian.
Taking the Power Back a graphic that explains why choice on power is
important and choice in politics is important.
General graphics Viridian and Coffee Party partnership logos.
Video Suggestions
A video that explains Viridian and Deregulation.
A video that explains how the partnership with Viridian and Coffee Party USA
benefits everyone.
A video to help people push their local states to deregulate if they havent
already.
Posting Schedule
Social Help Online will post one item daily about the Viridian partnership and
other content outlined in this document.
The first post should be an official update from the Coff
Tuesday Jan, 7 2014
Schedule
12:00pm - 2:00pm EST
Present:
Bigmarker.com
P - Michael Fitzpatrick - Viridian Partner
P - Richard Kruger - CP Sponsor
The Helping Our Heroes Initiative
Ability to utilize our veterans in the CP initiative
Benefits
Costs nothing for Coffee Party or Veterans to sign up
Gives a positive light in What Coffee Party is Doing
Branches off a PR Campaign to energize our
membership
Allows Viridian to use both the CP Initiative and the
Helping our heroes initiative to bring forward the most
successful Movement Marketing Campaign in the
history of the country
Allows Both organizations to show how Network
Marketing can help Millions of people from a patriotic
and capitalist perspective
What is it?
When are we going to roll it out?
Tentatively sometime
Legal responsibilities resolved first
Programming for ways to enroll are needed to
be worked out
Who to Speak with First?
VoteVets.org and any Non-Prof-Orgs tied to veterans
and military.
Viridian Strategy - Christopher Keyser
Social media Strategy
Start small, grow the platform well, and expand
Ensure the message is proper
Media
Website
Facebook
Twitter
Blog
Radio
Youtube
Very Important as it is visual and audio
Training for Content Creators for Compliance
Use the social media channels to scrub for compliance
One on One is best to address
The conversation is most important to get people engaged.
Use the content created to use on other platforms
Forums?
Can Nation Builder support?
Use the Topics on Radio and Facebook and cross
pollinate on other platforms
Feed the Engagement
Voting with your Dollar
Relationship with Big Companies and our elected
officials
How does one vote with their cash?
We can stop the Donor to Democracy
Destruction Dollar
What topics would Viridian like to see?
The Choice not taken.
Number of people who have not
switched is incredibly small
We can shine a light on the fact that
people have not switch
Michael Fitz - Comments
Getting boots on the street to start bringing in
people is essential
Customers
Through Strategic Plan of Action
Associates
Through Strategic Plan of Action

Politics with Purpose is the tagline that effectively combines
Viridians mission with CPUSAs. (Viridian: Continue to be THE
category creator and disrupter of the energy sector by making
green products affordable for consumers. CPUSA: Become a
category creator and disrupter of the political sector by conveying a
movement that takes the emphasis off of money-making in politics
and rather puts it on most effective decision-making, for the greater
good of the country and planet).
Create a Facebook Application that outlines the benefits of signing-
up with Viridian through the Coffee Party.
The Custom Application will also provide links to sign-up,
contact or request more information, or to become an
Associate or Customer under the Viridian-CPUSA
account.
#GreenCoffee
#GreenCoffee is a tag to use whenever green energy is
discussed with Viridian via CPUSAs online media.
New customers will be encouraged to use this tag when they
sign-up (perhaps we can create an automatic application
that allows for this posts this notification to their social media
account(s) when Members of CPUSA sign-up as well if
so, it will be a measure that the user can opt-in or out
voluntarily of course)
Note - Cameron - Nation Builder allows for us to set a
standard tweet wording. This makes compliance very
happy I am sure. :)
Coffee Party can launch the tag with an open discussion on
Power with Purpose (see notes above re: Taking Money
out of Politics. Putting Green Energy on the Grid.)
The discussion will help launch the tag and other discussion
will continue to keep it relevant.
This tag will also differentiate the coffee party in the #Green
discussions that Viridian will have in the future.
Green Content
The government spends billions of dollars on green energy.
Good and bad. Content that is for or against the principles of
the Coffee Party will be posted online with the views of the
content creators.
The green content wont be specific to Viridian. The content
should start the discussions on green energy. Viridian is
merely the solution CPUSA chose to be involved in this
movement; we need to make it clear that its not the only
mission of CPUSA.
Strategic Plan
Here the link to the Strategic Document:
https://docs.google.com/document/d/1zFqlFKph2JvZlE66KTPyk-trEE8j2ahXY6qBRcJu-
s8/edit?usp=sharing

Purpose: To coordinate and establish a co-branded campaign that reflects the goals of
both Viridian and Coffee Party USA.
Needs:
Timeline of Communication: 30 / 60 / 90 Day timeline.
To Do List: - Draft Under Operational Actions Section below.
Michaels Suggestion -
Work on getting people setup towards Discover Viridian in February.
30 Day Plan:
Contact 75 inner Core Founding Members within the CP.
Contact 20 Non-prof Directors of Developments and Set up one on one
webinars about fundraising.
Contact 30 CP Leaders and groups and do 3 x 10 person webinars about
strategy with Q&A.
60 Day Plan:
Setup and implement media strategy.
Contact 200 outer core members of the CP within Viridians FootPrint.
Contact another 20 non-prof directors and follow up with the initial 20,
train those who have onboarded, and continue to set up one on ones with
the development directors of the new 20.
Train the 20 and reach out to as many more as possible
90 Day Plan:
Setup FB posts and Twitter posts for mass exposure.
Ensure that all items and to dos are properly implemented and accounted
for release.
Strategic Planning:
Organizational
To propose the opportunity to other organizations
Best Approach?
Media Needed?
Who will?
Goals for the other Orgs?
Webinar
Goals for the end of the webinar
Ease of process goals
Leadership
To Propose the opportunity to CP Groups and Leaders
Best Approach?
Media Needed?
Who will?
Goals for the Leadership and other Groups?
Answers to the questions of not in our state issue?
Webinar
Goals for the end of the Webinar?
Ease of process goals
Membership
To propose the opportunity of CP Members and supporters
Best Approach?
Media Needed?
Who?
Goals for members and supporters?
Answers to the Questions of not in our state issue?
Webinar
Goals for the end of the Webinar
Ease of process Goals
Operational Actions:
To Do List
Jeneane
Itinerary for Jan 14-16 to Cameron
Needs?
Leadership List from Iced Coffee Groups
Preferred method for contact
Public Face in All platforms needs to be impeccable during
all of this
WE NEED TO ENSURE BUSINESS AS USUAL
HAPPENS
Eric
Video Editing needs submitted to Bill Ohearn
Video filming needs for NYC
Chris K
Advertising submissions to Bill for CP Radio Shows,
Facebook, Twitter, & website
Marketing Materials
Bill
Compliance submissions
Marketing materials submitted to CP for use within 3 days
Training materials for CPUSA to ensure proper training of
those who sign up.
Cameron
Working on the Strategic and Business Plan
Michael
Refinement of the Strategic Plan and Business Plan
Training regimen for those who buy in from the webinar.
Webinar development
Training Development
Lindsey
SHO liaison
Sho plan implementation
Dan Aronson
Listing and prioritization of 3rd party Non-profits (No-labels)
POA to address those groups
Justin
Tech support for the Website
Working Plan of Action
Responsibilities - Color Coded to make it easier)
Eric
PR Campaign
Facebook Posts in line with the POA
(Input types of post headlines
here)
Twitter and Scoop It Posts in Line
with the POA
here)
Video creation discussion
here)
Chris S. and Chris K.
Marketing and Social Media
Non-profit grassroots capitalism
branding for everything we do.
Best Approach?
MEDIA DEVELOPMENT
Language + emotion =
Desire
Politics with Purpose
Stand up for Free Speech
with Green Energy
What stories are we going to
tell
Co-branded Landing page
Get it up
Co-branded PPT (what does
this mean?)
Get it developed
Email templates
Develop it
STRATEGIC PLAN
TOOLS MUST BE BUILT FIRST.
PPT
Email templates
Co-branded landing page
Co-branded Twitter? Co-branded FB?
Who owns the asset? Responsibility?
Marketing plan and SOP for it

Social media plan and SOP for it

Doctrine on Front End of Coffee Party responsibilities in the Social Media and
Webpage Area of Operations

Discussing the Twitter and Facebook Cookie cutter approach based on the first
two meetings ideas.

What is the strategic plan?

What is the business plan?

Chris K.
Social Media Development and Marketing
Social media component for viral
execution
Feeding the beast
Interactive posts asking for
feedback from membership
Co branded FB

Co Branded Twitter

Strategy Development

Strategic Plan

Two Separate parties can tease the
partnership that something is coming
How?
After tease the landing page goes
live and the ppt goes thats when we
can go forward.
How do we?
Video lives on the landing page.
The Who and the Why
component of this.
Eventually - Once time has passed
we use a PSA style of
announcement
How to approach?
Whats in it for the people to get
involved with both parties (Call to
action)
How to present this?
Jeneane
Backend execution assurances
Needs from Viridian
(What does CP need from
Viridian?)
Needs from CP
Viridian approval of All Media and
copy related to public dissemination
Relationship to SHO?
Cameron
New Associate Training
Operational execution
Development for CP -
Cameron
Training in tandem with best
Viridian practices
Mentorship for growth
oriented lines
Create and train support task
team (JKL)
Bill
Corporate Support for RFP - Bill Ohearn
Legal
Needs from both
Legal and Compliance were
there at beginning and they
and understand our place
Pull together sample messaging to show where we want to go
Transparent and accurate information about our messaging
Liaison to Corporate
Needs from CP
Lindsey
Social Help Online -
Ensuring SHO is up and running and
can keep up with the pace that
Coffee Party sets

Building Apps
What kind and what do we
want to do with the Data?
What data do we want to
collect?
Michael
Strategic Timelines
Strategic To Dos
Dan
Channel Outreach to other Non-profs (after
sales training)
Justin
Ensuring that the NB site is set up to handle
the financial traffic.
(NB Person Responsible: Jeff
Mallare)
Tagging process implemented
What Tagging Schematic do we
want to implement?
Bandwidth and server capabilities
(NB Person Responsible)
FINDING THE RIGHT GRAPHIC DESIGN
GUY
(KEYSTONE FIND)
Deadlines
Eric
Video Storyboard
Chris S. & Chris K.
Strategic Plan
Chris K.
Social Media Plan
Jeneane
Operational Execution
Cameron
TO SET UP TRAINING FOR LEADERSHIP
OF CP.
MAKING FAQs
Bill
We are building into the WIN WIN WIN
Flyer and using overcoming objections
piece
Lindsey
Social Support and Marketing
Michael
TO TRAIN TASK TEAMS IN THE
DEVELOPMENT WORKGROUPS TO
HANDLE QUESTIONS.

PREVIOUS WEEKS DISCUSSION FOR FOLLOW UP - If we have time
APPROACH DISCUSSION
Make decision on Approach to bring in associates under
CP By Friday Dec. 20, 2013 - Choose today? GREAT!
Best Approach? (Generalization - Details to be filled in
once approach is chosen) (10 Min)
Email Blast and Social media posts Asking for
Leaders Webinar Associates Customers
Email Blast and Social media posts Customers
Leaders Webinar Associates
Secret invite email Blast Asking for Leaders
Webinar Associates Customers
****Secretive Social Media Post invite Asking for
Limited amount of people Webinar about the
opportunity Associates Customers
Combination of any of the above
What kind of Stories can we tell over time to
expose our membership to these ideas?
Membership becomes speakers on our behalf
How do we transition from the virtual to the literal
Webinar approach - Bill
Cast your green Vote here - using a ballot box
When we contact people via EMAIL we get a 15%
response. Via FB when we get over 20k views we
are doing well.
If we want better numbers we have to
Make the output very engaging
Eric
If you go to the church, the principle
people get involved and thats why it
grows better.
Leaders Members Supporters
Followers **** Best avenue of
approach to take to grow from the
top down.
It was easy, it was profitable, and it was free
Restaurant.com Gift Cards Initiative in tandem
for new customers
Send out THANKYOU (codes) in second email to
customers who switch to bring them on a webinar
Any issues?
(Team V already implementing this initiative)
Tuesday Dec. 19, 2013
Schedule
2:00pm - 4:00pm EST
Present:
P - Cameron M. Kruger, CP Development Director,
P - Chris Schultenover, Sr. VP of Marketing Viridian
P - Justin Brown - CP Internet Infrastructure WG Director, COO
Bigmarker.com
P - Dan Aronson - CP Channel Director
Definitions:
POA = Plan of Action
Agenda: AFTER THIS MEETING, I WILL TAKE THE LAST 4 MEETINGS AND PUT
THE IDEAS INTO A TODO LIST, TRY AND SET TENTATIVE DEADLINES AND
SHARE THE DOCUMENT WITH ALL OF YOU. TO ENSURE SUCCESS, THIS WONT
BE FINALIZED TILL AFTER THE STRATEGY DOCUMENT IS BUILT AND THE
BUSINESS PLAN IS BEING WORKED ON. -Cameron
Strategic Structure:
[d]

http://makenolaw.org/component/content/archive?year=2010&month=10

http://www.forbes.com/sites/davidmarotta/2013/02/24/what-is-rent-seeking-behavior/

Strategic Approach:
Non-Profits
For Customers:
Support Free Speech with Green Power
For Associates

Leadership and Chapters
For Customers:
For Associates

Members and Supporters
For Customers:
For Associates

Timeline
PLAN OF ACTION
Responsibilities - Color Coded to make it easier)
Eric
PR Campaign

Twitter and Scoop It Posts in Line
with the POA


Chris S.
Marketing and Social Media
Non-profit grassroots capitalism
branding for everything we do.
Best Approach?
MEDIA DEVELOPMENT
Language + emotion =
Desire
Stand up for Free Speech
with Green Energy
What stories are we going to
tell
Get it up
Co-branded PPT (what does
this mean?)
Get it developed
Email templates
Develop it
STRATEGIC PLAN
PPT
Email templates


Doctrine on Front End of Coffee Party responsibilities in the Social Media and
Webpage Area of Operations

Discussing the Twitter and Facebook Cookie cutter approach based on the first
two meetings ideas.

What is the strategic plan?

What is the business plan?

Chris K.
Social Media Development
Social media component for viral
execution
Feeding the beast
Interactive posts asking for
feedback from membership
Co branded FB

Co Branded Twitter

Strategy Development

Strategic Plan

Two Separate parties can tease the
partnership that something is coming
How?
After tease the landing page goes
live and the ppt goes thats when we
can go forward.
How do we?
Video lives on the landing page.
The Who and the Why
component of this.
Eventually - Once time has passed
we use a PSA style of
announcement
How to approach?
Whats in it for the people to get
involved with both parties (Call to
action)
How to present this?
Jeneane
Needs from Viridian
(What does CP need from
Viridian?)
Needs from CP
Viridian approval of All Media and
copy related to public dissemination
Relationship to SHO?
Cameron
New Associate Training
Development for CP -
Cameron
Training in tandem with best
Viridian practices
Mentorship for growth
oriented lines
Create and train support task
team (JKL)
Bill
Legal
Needs from both
Legal and Compliance were
there at beginning and they
and understand our place
Pull together sample messaging to show where we want to go
Transparent and accurate information about our messaging
Needs from CP
Lindsey
Social Help Online -
Ensuring SHO is up and running and
can keep up with the pace that
Coffee Party sets

Building Apps
What kind and what do we
want to do with the Data?
What data do we want to
collect?
Michael
Strategic Timelines
Strategic To Dos
Dan
Channel Outreach to other Non-profs (after
sales training)
Justin
Ensuring that the NB site is set up to handle
the financial traffic.
(NB Person Responsible: Jeff
Mallare)
What Tagging Schematic do we
want to implement?
(NB Person Responsible)
FINDING THE RIGHT GRAPHIC DESIGN
GUY
(KEYSTONE FIND)
Deadlines
Eric
Video Storyboard
Chris S.
Strategic Plan
Chris K.
Social Media Plan
Jeneane
Operational Execution
Cameron
TO SET UP TRAINING FOR LEADERSHIP
OF CP.
MAKING FAQs
Bill
We are building into the WIN WIN WIN
Flyer and using overcoming objections
piece
Lindsey
Social Support and Marketing
Michael
TO TRAIN TASK TEAMS IN THE
DEVELOPMENT WORKGROUPS TO
HANDLE QUESTIONS.

PREVIOUS WEEKS DISCUSSION FOR FOLLOW UP
APPROACH DISCUSSION
Make decision on Approach to bring in associates under
CP By Friday Dec. 20, 2013 - Choose today? GREAT!
Best Approach? (Generalization - Details to be filled in
once approach is chosen) (10 Min)
Email Blast and Social media posts Asking for
Leaders Webinar Associates Customers
Secret invite email Blast Asking for Leaders
****Secretive Social Media Post invite Asking for
Limited amount of people Webinar about the
opportunity Associates Customers
are doing well.
Eric
grows better.
top down.
for new customers
Any issues?

Operational execution of POA
Tentative SUNDAY January 26, 2013 (4 Min)
text to Viridian by when?
video to Viridian by when?
Viridian stuff for us?
begin with background
environmental
vote with your money
grass roots
Yester-energy commerce / money-in-politics
Tuesday Dec. 17, 2013
Schedule
3:30pm - 4:30pm EST
Break 1 Hour
5:30pm - 6:30pm EST
Present:
P 3 - Jeneane Louden, CP Managing Director
P 3 - Bill OHearn, Director of RFP Viridian
P 3/5 - Cameron M. Kruger, CP Development Director,
P 5 - Chris Schultenover, Sr. VP of Marketing Viridian
P - Justin Brown - CP Internet Infrastructure WG Director, COO
Bigmarker.com
Definitions:
POA = Plan of Action
C&C Team = Chris S. and Chris K.
Agenda:
Make Final decision on Approach to bring in associates under CP By
Friday Dec. 20, 2013 - Choose today? GREAT!
Best Approach? (Generalization - Details to be filled in once
approach is chosen) (10 Min)
Email Blast and Social media posts Asking for Leaders
Secret invite email Blast Asking for Leaders Webinar
Associates Customers
****Secretive Social Media Post invite Asking for Limited
amount of people Webinar about the opportunity
Associates Customers
are doing well.
Eric
grows better.
top down.

for new customers
Any issues?
Timeline
Deadline for finalizing POA
? (2 min)
Date implementing POA
? (2 min)
Deadline for All submissions of work
? (2 Min)
Operational execution of POA
Tentative SUNDAY January 26, 2013 (4 Min)
text to Viridian by when?
video to Viridian by when?
Viridian stuff for us?
begin with background
environmental
vote with your money
grass roots
Yester-energy commerce / money-in-politics
Responsibilities
Legal
Needs from both
Legal and Compliance were there at beginning and
they and understand our place
Pull together sample messaging to show
where we want to go
Transparent and accurate about our
messaging
(3 Min)
Compliance
Needs from CP
All Media and copy related to public
dissemination (2 Min)
Needs from CP
(What does Bill need from CP?) (3 Min)
Needs from Viridian
(What does CP need from Viridian?) (3 Min)
Marketing and Social Media - Chris Schultenover and Christopher
Keyser
MEDIA DEVELOPMENT - Lead Discussion (2 Min)
Get it up
Co-branded PPT (what does this mean?)
Get it developed
Email templates
Develop it
Social media component for viral execution
Feeding the beast
Presentation deck to use
Two Separate parties can tease the partnership
that something is coming
After tease the landing page goes live and the ppt
goes thats when we can go forward.
Video lives on the landing page. The Who and the
Why component of this.
Eventually - Once time has passed we use a PSA
style of announcement
Whats in it for the people to get involved with both
parties (Call to action)
PPT
Email templates
(C&C team Leads Discussion) (5 min)
(C&C team Leads Discussion) (5 min)
Doctrine on Front End of Coffee Party responsibilities in
the Social Media and Webpage Area of Operations
(Action Items for CP Posters from the Marketing
team) (5 min)
Discussing the Twitter and Facebook Cookie cutter
approach based on the first two meetings ideas.
(Making this a duplicatable process) (5 min)
What is the strategic plan
Then what is the business plan
WE MUST REALLY THINK BOTH THROUGH.
New Associate Training - Cameron M. Kruger & Michael
Fitzpatrick (Michael Not Present so I will briefly go over what this
means) (5 Min)
Development for CP - Cameron
Training in tandem with best Viridian practices -
Cameron & Michael
Mentorship for growth oriented lines
Social Help Online - Chris Keyser & Lindsey Nagy
Ensuring SHO is up and running and can keep up with the
pace that Coffee Party sets
? (2 Min)
Building Apps
What kind and what do we want to do with the
Data? What data do we want to collect? (5-10 Min)
Nation Builder Website - Justin Brown, NB, and Christopher
Keyser
Ensuring that the NB site is set up to handle the financial
traffic.
(NB Person Responsible: Jeff Mallare) (1 Min)
What Tagging Schematic do we want to
implement? (5 Min)
(NB Person Responsible) (1 Min)
FINDING THE RIGHT GRAPHIC DESIGN GUY
(KEYSTONE FIND) (2 Min)
PR Campaign - Eric, Jeneane & Cameron
Jeneane Lead Open Discussion (5 Min)
Twitter and Scoop It Posts in Line with the POA
Eric Lead Open Discussion (5 Min)
Interactive posts asking for feedback from membership
Chris K Lead Open Discussion (5 Min)
Eric Lead Open Discussion(5 Min)
Non-profit grassroots capitalism branded everything
Cameron Lead Open Discussion (5 Min)
Action Items - For Friday and Next Week 5-10 Minutes
(EVERYONE FILLS OUT THEIR OWN SECTION)
THIS IS TO ENSURE PEOPLE KNOW THEIR ACTION ITEMS AND
ACCOUNTABILITY TO THEM.
Eric Byler

Jeneane Louden

Bill OHearn

Cameron M. Kruger

Chris K.

Justin Brown

Michael Fitzpatrick

Chris S.
Strategic Planning

Check Outs - Remaining Time
P - Lindsey Nagy, Social Help Online
P - Christopher Keyser, Social Help Online
P - Chris Schultenover, VP of Marketing Viridian
A - Justin Brown - CP Internet Infrastructure WG Director
Wed Dec. 13, 2013 9am - 10am EST
Agenda:
Discuss the approach for bringing in associates and the best
Discuss the customer approach and our marketing of it that is most
effective
Building a customized set of marketing tools
Discuss our social media assets and social media processes.
Discuss best marketing practices
Present:
P- Eric Byler, CP President
A- Jeneane Louden, CP Managing Director
P- Bill OHearn, Director of RFP Viridian
P- Cameron M. Kruger, CP Development Director
A- Lindsey Nagy, Social Help Online
P- Christopher Keyser, Social Help Online
P- Chris Schultenover, VP of Marketing Viridian
P- Justin Brown - CP Internet Infrastructure WG Director
Approach for bringing in the Customers
Building Customers first - Chris Keyser
Informing the customers of their ability to help the coffee
party even more by showing them how they have the ability
to become associates
Secretive email that gets people to come to a webinar online
Pitch for associates
Looking for leadership in these areas, if interested
please respond back.
Make it limited in numbers, and set a deadline
Building a set of Marketing tools
APPS for Facebook
Social Media Assets and Social Media
Facebook
Twitter
Scoop.it
Best Marketing Practices
Hashtags
Make em Clever
Allows search
FB Applications
Allows people to go directly to FB to sign up
Gather info from people
Email addresses
Numbers
Lead generation
Single best advertising platform in the world
Small amount of investment
Youtube #2
Should have a small budget to advertise on FB
Ability to target
We want the ability to diversify our message
Target down to small groups
Multiple campaigns
Multiple ads at the same time
Specifically figure out niches for advertising
Graphic to show that we help the environment and helping
the nonprofit
Make the image a viral shareable image
Get Glue
Foursquare
uses specific graphics for specific
messages
They get their official image and then people
can share it.
Make it simple and tangible for them to grasp
Hit the 5 senses
Use holidays or specific days to give them media to
share
Making people feel like they are part of something
unique and special
Better planet, Better politics
Linking to key events is important
Setting achievement structure to help the non-profit
It can be just a graphic and people will share it
How much Carbon did our customers take out of
the Air?
Connect the CPC to people - To give us the ability to
give them something back.
Use the uploaded picture like initiative to our
marketing advantage
Electronic Lawn Signs for Solar
Meters running backwards
Discussions of new solar owners by allowing a
way to discuss it
Showcasing the meter running backwards in
marketing
Visualization
Show how the numbers are shown in terms of
green energy has been put back on the grid
Showing how much money has been donated to
the coffee party
Allow people to share the numbers
Program in a box
website
powerpoint
email
Banners
timeline
resources
Tuesday after 2 - 4
Friday after 2 - 4
Homework
Speak to Viridian about the how to video for switching
Looking for people for this type of launch
Graphics People
also an associate
Chris -
Start the APP
Eric -
Copy for the Secretive Email
Graphics person On Board
Cover Photo for Politics with Purpose
The Achievement Award graphics
Social Media Strategy
Direct towards relative topics
Environmental
Share environmental posting
Oil, Coal, Nuclear spending big money on lobbying
Fracking
Sprinkle in the environmental with business
environmental
Working towards an action
Create something that allows the CP
Community to get their views expressed based
on likes that allow for the CP to take action.
Create a really nice document
Get the people involved and engaged on the FB
page to do so.
A PERSONAL MESSAGE GOES A LONG WAY
An official in the Coffee Party contacting
personally
Things that are related to big money on social media
Wed Dec. 11, 2013 9am - 10am EST
Agenda:
Discussion of current Coffee Party methods for outreach and fundraising;
understanding of their audience
Defining the customer approach that will be most effective
Understanding the Viridian marketing process and tools, and its
limitations
Building a customized set of marketing tools, including use of social
media
Present:
P- Eric Byler, CP President
P- Jeneane Louden, CP Managing Director
P- Bill OHearn, Director of RFP Viridian
P- Cameron M. Kruger, CP Development Director
P- Lindsey Nagy, Social Help Online
P- Christopher Keyser, Social Help Online
A- Chris Schultenover, VP of Marketing Viridian
Viridian Way of Marketing for Coffee Party
1. RFP Resource Kit will be electronic
1. It assesses the Nonprof in terms of revenues
2. Assesses goals for the non-prof
1. Wanting to get into the calendar to understand the process of the
non prof
2. Not a classic advertising dynamic
3. They have a 4 page form to show how to switch
2. Must educate customers in how
4. They have a solution.
3. PPT presentation which use screen captures
4. Available - TBA
5. They have content will look into sending us - Cameron will follow
up
Current CP Methods for Outreach and Fundraising
1. Start with a broadcast then find supporters who will become associates.
2. Nationbuilder Tagging of people so we know what level of participation they are
at
1. Track it
2. Cascading levels of involvement/participation
3. Do a VIDEO on the WHY people should make the switch and what it does.
4.
CP Audience (members and followers)
1. Appeal for 50 states is SOLAR
2. In Viridian footprint it is Solar, Electric, and Natural Gas.
3. Move for deregulation in the other 39 states
Customer Approach (steps)
1. Inform the Community our actions
1. Change your electricity provider and change the world
2. Two groups
2. Supporters who switch
3. Supporters who will become associates
4. Asking them to pass the opportunity through the nationbuilder link.
3. Doing Events where there are big Social movements in DC
5. And using social media to spread the word
6. Asking people to go to DC to do so.
7. Holding Rallies / Lobbying Legislative representatives to help deregulate
movement
8. Showing the amount of carbon taken out of the environment
9. Developing hashtags to spread.
4. DEFINING THE WHY - Step 1 in the duplicate system
10. The Coffee Party Why
1. organizing social and in person to get money out of politics
2. Instead of focusing on money in politics
1. They have money but we are many
1. We can help the many have money to fight those
with money
2. Lets break the cycle of corruption
2. We buy Toilet paper the company uses a part of
their profits to pay
3. Using Social Media to bring forward a new movement to change
our approach by using the viridian model to support the campaign.
3. VOTE WITH YOUR DOLLAR!
4. Countering big money campaigns with Big Network Campaigns
4. This can shift the market
5. We can now appeal to a bigger consumer base
5. What kind of pushback might we get and how do we get around
it?
6. Legislation to slow down or stop the Nonprofit Capitalism
movement
3. We can Push the Coffee Party membership to
LOBBY their congressmen to stop such a law
7. Competition from Big money Corporate non-profits
4. We can get ahead of them by really REACHING
OUT to every Large non-profit in the country. -
ACTION ITEM
11. The Why for our membership - Win/Win/Win
6. win for the environment
7. win for their ability to vote with their dollars
8. vote your green votes in the electronic ballot box
8. they are helping the organization
9. Increases the demand for green energy increases the market
share of green energy
10. Puts more pressure on utilities to meet the demand
11. Generates A FAIR FIGHT. This will motivate the membership
Action Items before Next Meeting
Christopher Keyser - social media - Facebook apps
open the conversation
streamline process - link
take to the next step
Reach out to Chris Schultenover
Cameron Kruger- Follow up with Bill RE: Media and Content
Jeneane Louden - Follow up with Christopher Keyser RE: FB
Apps and Nationbuilder
Eric Byler - Consider making and maybe storyboard (roughly) a
Video for Coffee Party/Viridian. (We have someone who can do
story board drawings for fairly cheap but a video might work best,
lets think about it.) - Set up an agreement with Viridian to do
filming in NYC
Lindsey - Keep brainstorming ideas on the most impactful ideas
that we can use to explode this project across the nation
Bill OHearn - Work on making this project a priority in the eyes of
Viridian, and figure out the best ways to make this a smooth
process so we can cookie cutter it to other Non-Profits. Work with
Chris in Co-branding ideas.
Ensure Chris Schultenover touches base with Chris
Keyser.
IDEAS FOR DISCUSSION FOR NEXT MEETING
Fill in by next meeting
Comments
1. Facebook for Engagement through the APP will give us Data
2. The Viridian structure is best for us and we are the best medium to move the
RFP Program forward based upon our why and our capabilities
3. Being able to use the financial Keystone of Network Marketing to counter those
who have more money to use their megaphone to drown out the people. The
People will now have lots of smaller megaphones that will use viridian as an
amplifier for their megaphones.
4. THEY HAVE MUCH, WE ARE MANY. LETS BECOME MANY WHO HAVE
MUCH.
______________________________________________________________________
____
MEDIA AND COPY SECTION

Eric Byler messaging notes:
Save on Energy Costs and Demonstrate the Power of Collective Action
One of the most profound challenges we face in America is the power of corporate
advertising. Political operatives and other marketers believe that one-way
communication commercial advertising controls the choices we make as
individuals. The Coffee Party is setting out to prove that this is no longer true, and we
need your help.
[Your state] is one of ________ in the nation that allows customers to switch to a cleaner
home energy source by changing out the supplier. Viridian is a new, non-profit energy
supplier that collects energy from greener sources than the old school energy suppliers.
The energy that arrives at your home or business packs the same punch, and it saves
you money over time, which is reflected each month in your energy bill. CLICK HERE to
make the switch.
Coffee Partys elected leaders recently made the switch:
Im saving $20 a month, and it feels really good to know my choice as a consumer
supports my goal as a citizen to help American switch to cleaner energy.
Justin Brown, Coffee Party Board of Directors
We have carefully vetted Viridians business model, weve made the switch in our
homes and are saving money, and now we want to amplify the environmental impact by
reaching out to a half million friends in the Coffee Party community.
Cameron Kruger, Coffee Party Board of Directors
The Revolution Will Be Consumer-Driven
Advertising campaigns in traditional media are expensive, and, of course, that cost is
passed on to the consumer. Thats why Viridian is relying on emerging social media
networks like the Coffee Party to demonstrate the power of a new, consumer-driven
paradigm.
Under the current model, the will of the American people to reduce our carbon footprint
is thwarted by for-profit energy companies who lobby against cleaner regulations and
make political contributions to pay for attack ads. The money they use to corrupt our
democracy is drawn from the consumer choices we make. They use advertising to
threaten our elected officials, and, they use advertising to persuade us to pay into this
corrupt process by purchasing their products.
Now, thanks to the viral connectivity of social media, We the People have a choice in the
matter.
If this model
[e]
is successful, it will interrupt the cycle of corruption that puts profiteers in
the place that the People should be when it comes to public policy. Non-profit energy
companies
[f]
will crop up in all 50 states, and the political influence of for-profit
corporations will wane as the People vote with their pocketbooks by switching to support
non-profit companies through these programs that set the public interest as their top
priority. All of this depends on demonstrating that the power of person-to-person
communications, amplified by social media, is more potent than expensive advertising
campaigns disseminated by traditional media. If We the People flex our muscle, for-
profit companies will shift their business models, and, the lobbyists in Washington will,
increasingly, work for companies that serve the public good.
[techies - NB part is half way down] [Email letter is at the bottom]
Incentive Email Draft -
Dearest <FIRST_NAME>,

I have a great story to tell you
[g]
but this is not your average story. Its more like The Never-
Ending Story as its ending is not yet written. (Google 1980s Sci-fi films if you have no idea
what I am talking about.)

Read on, because not only does this story continue with our beloved Coffee Party Movement
helping all Americans through civilized means, but enables our movement to help each other
financially so we have the time to Coffee Party. Sounds awesome right? Lets continue the story...

So the truth is we have been running a 237-year marathon of government influence. We were
born into this marathon and those who came before us hired the marathon staff that previously
did a good job, but unfortunately we were told that we had to run in this marathon. You see the
special interests have been driving through the course of the marathon in Humvees with fire
hose turrets and anytime we have gotten close to them, they have turned on the water to slow us
down.

There used to be referees on the course to stop it, but they got old and they retired. To make
things worse the new referees have been hired by the special interests to make sure that their
race was a sure thing. The referees no longer look out for you. Instead they are only working the
course to get a job interview with; you guessed it The Special Interests whose lobbying firms give
them big bucks to stop you from finishing the race.

So how does that make you feel? I will tell you it angered the heck out of me, which motivated me
to join the Coffee Party in the first place, and if youre like me, you want to do something about it.
Well ask yourself these questions:

Is it ok with you that Special Interests have OUR representatives on their payroll?
Is it ok with you that they get to choose what is best for OUR children and OUR families?
Is it ok with you that they fund our representatives campaigns without you having a right to say
NO?

Well what if we could provide a systemized easy to use solution to help OUR communities to stop
them? Would interest you into getting involved?

Well, What if I told you that Coffee Party now has a way to fund a counter offensive and what if I
told you that it wouldnt cost you or anyone else, anything to fund it and what if I told you that in 3-
5 minutes of action, right now, you could help us win this marathon and what if I told you that we,
our fellow coffee partiers and our countrymen together could make enough money to fund all of
the initiatives we wanted to accomplish, be able to take vacations together, live the lives that we
have dreamed of, and helped to promote our philanthropic efforts just by talking about what we
are doing in coffee party and as a bonus, we could help to put an end to mass pollution on our
planet all at the same time?

Want to see how it works?

<THEN CLICK HERE NOW TO SEE THE END OF THE STORY>
-----------------------------------------------------------------------------------------
A Powerful Incentive Email Draft -
My Fellow Coffee Partiers,
http://m.theatlantic.com/technology/archive/2013/11/why-you-might-buy-electricity-from-
elon-musk-some-day/281824/

This is a great article to read and it really put many things into perspective for me.
Hi, Cameron Michaels, Director of Development for Coffeepartyusa.com here and I
believe that we are heading towards a huge paradigm shift in the way our energy is
created and distributed and after reading this article, I also believe that Viridian Energy,
a publicly traded company and an exclusive Solar City distribution partner, sees this shift
too. (Solar City is an Elon Musk Company that installs and maintains residential and
commercial solar panels for free and only charges for the energy their customers use.)
This is why the Coffee Party Movement (coffeepartyusa.com) is teaming up with Viridian
Energy through the Viridian Residual Fundraising Program, a not-for-profit
[h]
program
designed to help Nonprofits fundraise by simply educating people on their right to
choose a greener supplier for their energy consumption.
This Program is a wildly successful fundraising endeavor and it is currently free for our
membership to switch over their electric and gas supplier in deregulated states in 3-5
minutes online <Click Here to Switch>.
This one 3-5 minute action gives the coffee party recession proof funds without costing
our donors any money and has provided carbon offsets equivalent to more then 2 billion
pounds of CO2 being siphoned out of the atmosphere. Viridians green energy supply
will also save those who switch, money over time on their utility bills while "Greening the
Grid", and if that wasn't enough, this program also gives you an opportunity to get Solar
panels installed and maintained on your house free of charge! This is not just an
incredible program, it's a game changing program for the Coffee Party and that's not
even the best part!
(Want to know the best part? Heres the best part!)
Because you are a member of the Coffee Party, have switched your electric &
[i]
gas over
to Viridians Green Energy Supply, or have checked the box to have a consultation to get
solar panels put on your roof, we wanted to show you our appreciation by giving back to
you!
For supporting us, not only will we give you a $25 restaurant.com Gift Card, but we will
give you the opportunity to have an even greater impact while making some money with
us, giving you both time and financial freedom! For More information on how this works
please <click here>.
Thanks to the Viridian Residual Fundraising Program our members and chapters can
now Incite Civility and Reason through not-for-profit capitalist means
[j]
, and have the
opportunity to have the time and financial freedom to do so as well. This is a win-win-
win-win program and I am urging every coffee party member to get involved either as a
an electric / gas customer, solar panel customer, or a money making volunteer and
fundraiser as part of a team working directly with me to build a not-for-profit capitalist
movement that can help us restore the balance of power in Washington D.C. once and
for all!
Sincerely,
Cameron Michaels
Director of Development
Cameron@coffeepartyusa.com
-----------------------------------------------------------------
WEBSITE COPY - Maybe put this on the website for those interested in becoming
associates?
-Cameron
This is just the beginning so lets show the American Electorate that not-for-
profit
[k]
capitalism is the best way to fight back against those who mean to use our
government against us, and empower each other for the right to govern ourselves as our
founding fathers intended. Join us on January xx, 2014 for a webinar explaining this
unique opportunity! I look forward to seeing you there!
--------------------------------------------------------------
Bill,
I think I speak for the Coffee Party Leadership and my team when I say we sincerely
look forward to moving forward with Viridian. The confidence you and your team have in
us will bring us all to a better society to live in and a cleaner earth to live on. We look
forward to spreading power with purpose through politics with purpose.
With much love and admiration for all we are about to do,
Mr. Cameron M. Kruger
Director of Development
Cameron@coffeepartyusa.com
---------------------------------------------------------------------------------------------------------------------
-----
STRATEGY:
Purpose: To coordinate and establish a co-branded campaign that reflects the goals of
both Viridian and Coffee Party USA
Goals:
1) To bring forth a successful fundraising and marketing campaign using Non-profit
Capitalist techniques
[l][m][n][o][p][q]
to counter the For-profit Capitalist Techniques inherently
influential in our governmental process today.
2) To establish the rules and regulations of Viridian
[r]
cares.org Residual Fundraising
Program and incorporate them into the initiative.
3) To increase the organization's brand awareness in the public domain, while
encouraging the political activism of its members.
4) To use the Residual Fundraising Program to supplement Coffee Partys Donor base
and establish good fundraising techniques through web centered mediums.
5) To activate and inspire new and old Coffee Party members to become associates and
work on behalf of themselves to help raise funds for Coffee Party passively.
6) To raise enough capital to fund the mass media campaigns of the organization.
7) To provide Coffee Party Leaders new opportunities that support the activist movement
that counters For-Profit Lobbying.
8)
[s]
To Empower and fund sub-nations, partners, and chapters to fund their missions as
well. (I will suggest here that each chapter have their own account that is either a non-
profit because it is free for them, or the leader takes on an account and we coach and
teach them techniques on how to spread the word. More on this after we speak.)
Strategy: The proper strategy must be implemented to ensure success. It is a known fact
that if we fail to plan in any endeavour, we plan to fail and this is just as true here. So
this plan of action will work backwards from success to inception in order to reverse
engineer our goals from completion to startup in order to understand what is needed to
get to where we want to be
[t][u]
. See our tech strategy below.
End Goals:
[v][w][x][y][z]
To have a thriving fundraising campaign generating over 3 million
dollars a month
[aa][ab][ac][ad][ae][af][ag][ah][ai]
in revenue. To achieve this goal, we must
understand the numbers that allow for this goal to happen. In the skeleton scenario, we
must assume that 2 million of this revenue comes from electric meters of 1 million
consumers, and 1 million of this revenue comes from gas meters of 1 million consumers.
Broken down into averages per person. that means we must have 5 legs (Level 1) of
200,000 Customers each. With an average of each Level associate having 5 legs, then
all of the 5 legs in level 2 must have 40,000 customers in each of their legs. Level 3
associates must have 8000 customers in their legs. Level 4 associates must have 1600
customers in their legs. Level 5 associates must have 320 customers in their legs. Level
6 associates must have 64 customers in their legs. Level 7 associates must have 13
customers in their legs. Level 8 associates must have 2 customers signed up in their
legs each.
Subsequently we must have 285 associates signed up under the Coffee Party account in
total to create this growth in depth, and there is nothing that says that we cannot stack
these associates with those who volunteer to support us and make a bit of money in the
mix. Remember this is a business and each associate that the coffee party sponsors
also has an ability to be the next big associate who can bring in the next big account.
These numbers above are not static either. People can do better or worse than
expected, but through training on a weekly basis, which we will run, we can have one of
the best teams ever assembled in the history of non-profit capitalism.
Coffee Party USA is a nation within the NationBuilder architecture. This section will
define the NB structure for fulfilling our not for profit capitalism (NFPC) strategy.
Nation: Coffee Party USA
Sub Nation: should we create one for Viridian Cares - Non-Profit Capitalism
[aj]
?
PEOPLE
Tags -
Lists - all people in the database who live in deregulated
[ak][al]
states
Supporters
Prospects
Filters
Public Profiles
for customers choosing to be associates?
for program point people?
for program broadcasters?
associate by chain?
COMMUNICATIONS
Broadcasters (current)
Jeanene
Eric
Annabel
Dan
Egberto
Coffee Party USA
Coffee Party USA - local
Big Apple Coffee Party
[am][an][ao][ap]

Need to add Cameron (not currently a broadcaster)
[aq][ar]

Need to select from the list above
Point People
[as][at]

Not for profit capitalism point person - Cameron
Do we need more?
Who?
WEB PAGE
Create a landing page for NFPC
[au]

Chain pages
discuss which web functions are useful to NFPC
insert the web plan when finalized
VOLUNTEERS
[av][aw]

Sign up
Roles
Mapping
CURRENCY SYSTEM
We need to determine if we will use a currency system and what it should
be.
Restaurant.com
[ax][ay]

[a]Cameron Kruger: The Brown here is to denote that this thought is not fully and
completely solid. We need to discuss this part to figure in the best possible logistics so
that we are not overwhelming ourselves. I think that once we have customers and we
have volunteers that want to get involved that we give them the opportunity. We can
also reach out to the Coffee Party Groups that are already stood up and bring the
leadership in to show how this can work. Lets discuss this part.
[b]
[c]
[d]J'nene Kay: Where would a response team live on this chart - response team
meaning those we allow to field questions and concerns from members and
supporters. Above or below Leadership and Chapters - like a CP work group? Or task
team under Development Work Group?
[e]J'nene Kay: If this grassroots capitalism model is successful....
[f]Cameron Kruger: non-profits using grassroots capitalist programs like viridians
[g]J'nene Kay: Should we open with a segway to our soon to be made video about
grassroots capitalism?
[h]J'nene Kay: redundant
[i]J'nene Kay: and
[j]J'nene Kay: grassroots capitalism
[k]J'nene Kay: grassroots
[l]J'nene Kay: I love this. And, what do you think about "the techniques of Non-profit
Capitalism"? The first sounds singular, the second sounds collective. What do you
think?
[m]Cameron Kruger: Love your version better
Also We must discuss something that I know will make one of the biggest differences
in our organization.... I'll call today
[n]J'nene Kay: GREAT. AND, can we add Jeff, our NB person, to this doc? and the
conversation?
[o]Cameron Kruger: Yes... please do
[p]Lindsey Nagy: re: #5)... I think you could also mention that these new/old Associates
will now be working for compensation in ADDITION to this effort to re-activate or
activate their volunteer efforts (i.e.: events, meetings, etc) nation-wide, to meet and
network with like-minded supporters of CPUSA. That old and new (and now hopefully
MORE, in general) chapters of CPUSA will have renewed-motivated to meetup for this
opp and volunteer opps on behalf of the organization's main cause.
[q]Lindsey Nagy: OK, #8 says a bit of what I jsut wrote, so I think it's just a matter of
clearly outlining the volunteerism-goals and associate-worker-goals (of chapters and
individuals of chapters) between these two points.
[r]J'nene Kay: I think it is important to maintain the separation between Viridian and the
program Viridian Cares.
[s]J'nene Kay: Should we say something about empowering sub nations or partners or
chapters (something) to also use Not for profit Capitalism to forward their mission?
[rough]
[t]Lindsey Nagy: not sure if this is stated as clearly as it could be. Suggestion:
"CPUSA has put into effect a formal strategy to introduce, implement, and manage a
fundraising campaign that similarly gives volunteers and supporters the means to earn
personal revenue (i.e.: compensation) for their efforts. Through this strategy, we will, in
essence, reverse engineer our mission to: "Remove the current focus of money in
politics to that of bipartisan unity aimed at government for the greater good". By
executing this strategy through completion we expect to reach revolutionary goals of
"non-profit capitalism" where political decisions will be made based on unbiased
government leadership in the USofA; and will allow for innovation in the way that every
American has a method to ensure that their support (i.e.: time, donations, volunteerism
or work) has voting power to see that offers of products and services that every
American needs are provided."
(Something like that - more specific to the 'why', 'what' and 'how' this strategy exists).
[u]J'nene Kay: I really like this take on our objective. One minor point - we use the term
transpartisan rather than bipartisan.
[v]J'nene Kay: Can we make a timeline for achieving these goals?
[w]Cameron Kruger: WE NEED TO
[x]Lindsey Nagy: I would suggest that "End Goals" needs to be edited to "Goal", in
general, which is defined simply as the following:
"To have a thriving fundraising campaign generating over 3 million dollars a month for
CPUSA by [INSERT DATE]; whereby CPUSA can make an impact to:
a) Achieve it's mission effectively making "non-profit capitalism" a household term and
remove money as the driving factor for politicians to make their politics;
b) Fulfill all organization operational costs [$#];
Have [#} of active chapters nationwide;
c) Assist chapters annually with [$#] and [#]hours;
d) Build an annual report that provides supporting facts, accolades, milestones and a
"FAQ" portion of CPUSA website to support common volunteer inquiries;
e) Provide [#] staff to field the requests of driven supporters in a timely and
professional matter;
f) Provide [#] American individuals or families with a proven means to earn an honest
living starting by leveraging one of the largest-growing startups to-date in what will be
the biggest industry in America;
g) Use [#] of CPUSA proceeds to support [#] of charities [provide list of them ALL with
links to websites] as CPUSA's 501(c)4 filing permits the organisation to do."
[y]Lindsey Nagy: Once that "Goal" is clearly outlined with #s per each important topic,
you add the following step-by-step process (aka: what has been referred to as a
"Strategy" in the first place, above) as "STRATEGY OUTLINE" as follows:
" STEP ONE: Contract/Introduction
[Completion Date]
[Board Members Responsible for Execution]
Task: - Contact all supporters and volunteers and members via CPUSA and Board
Member's personal, social media and email accounts -- re: this new system, what it
means for CPUSA, and what it could mean for them and American government and
charity support via CPUSA. Explain how they can get involved. (Perhaps send a letter
to all members of CPUSA, too).
STEP TWO: Member Registration
[Completion Date]
[Board Members Responsible for Execution]
Task: Provide info how/where they can sign-up. Setup "Chat" or Forum session or
Webinar online for Q/A.
Step THREE: Meetings
(Invite them to informational meetings at existing chapters to spread the word and
explain details, in-person).
Step FOUR: Training
(on what this is / how it works -- once people register. Explain that by doing this they
will be donating to CPUSA and helping themselves. Show them WHY it's worth it and
how EASY it is to fundraise via these honest and trending efforts)
Step FIVE:
(CPUSA reporting, annual report, let supporters/members know CPUSA progress via
their efforts)
Step SEVEN:
CPUSA makes annual donation of proceeds to list of charities (non-profits) by CPUSA
as outlined per 501(c)4 filing status.
Step SIX:
Press. Interviews. PR. Let the public know what CPUSA is up to and why.
New year....Restart from STEP ONE.
...
[z]Lindsey Nagy: (something like that would be the official strategy outline I would
suggest...complete with more details on goals and dates for each social media post,
blog post, email newletter, webinar and in-person event attendees, and mailer
responses.
And put the Viridian Associate genealogy goals under a category labeled as such -- as
an appendix. Use it as a reference to help determine your goal #s and deadlines.
Lastly, I suggest including "Completion Date" and "Board Members Responsible for
Execution" accordingly for each task. (to ensure things get done on-time per the
complete strategy objective)
[aa]Debilyn Molineaux: When I see numbers like this, I think of Multi-level Marketing. If
this is MLM for a cause, should we embrace it as such? In this doc and in the signup
email, I still don't have information about what it is. Sounds like a ponzi scheme...
[ab]Cameron Kruger: I am saying this is the goal. It is possible because there are way
more then 1.5 million meters in the 10 states Viridian is in and it is definitely possible
that when 1.5 million meters pay their electric bills per month, we get 2 dollars+ per
meter, hence this number. Yes you ever looked into network marketing? Have you
looked into the company? ( it's publicly traded FYI) and have you thought about the
ramifications the utility companies would get into if they were part of a scam? Yeah
no... This is for real and it's as legitimate as apple computer.
[ac]Debilyn Molineaux: Cam, MLM (aka network marketing) has been around for a long
time and I've participated in several. It's a legitimate way to make moneybut let's be
transparent about it.
[ad]Cameron Kruger: Run the numbers of how many people there are in NJ who have
not switched over to a third party provider... Its about 2.2 Million. If We get that many
people under our umbrella, we will have 4.4 million a month coming in... Please watch
the video on Viridiancares.org
[ae]Debilyn Molineaux: Thanks!
[af]Debilyn Molineaux: Love it! The three selling points that appealed to me:
-good for environment
-save on energy bill
-supports organization
[ag]Lindsey Nagy: yes, that video is key, because Viridian, in general, is honestly
genius (don't take my word for it, it's growing revenue as such and making Average
Americans who are working hard at it millionaires in some cases). Our point, for
CPUSA, is that the non-profit side is something that allows money to be found in
monthly energy bill savings that is donated to both the cause (in this case CPUSA) and
also the Associate that takes initiative to generate the residual funding on behalf of
their interests and the cause.
So, I agree, Viridian's model is an MLM, so once people check out Viridian and see
what it is, they'll realize that CPUSA is getting involved with a business that's using a
model to do great things with FREE products, everyone needs and pays for every
month, that also pay-out to charitable and social welfare organizations.
Now, it's up to you guys how and if you want to say ALL of that, or if you think your
members/supporter will be able to just "get it" with your letter/notification. :-) Perhaps
you include a link to Viridian's video on ViridianCares.org in your intro letter to CPUSA
people? The video seemed to really work for Debilyn in this instance? Food for
thought!
[ah]J'nene Kay: -The video is key. (I would make it step one to exposure to the rest)
-The idea that MLM is the ultimate grassroots business model, a perfect vehicle for a
grassroots organization is key
-The idea of profit v income: all our money supports member driven campaigns to
support this republic's democracy is key
-I sometimes wonder if "grassroots capitalism" isn't a better term.
[ai]J'nene Kay: I have no idea what product line this man is representing, but I just
found his cut on grassroots capitalism and I think it should be the inspiration for our
approach. http://www.youtube.com/watch?v=l-FiC_7JP2s
[aj]Cameron Kruger: I think this is the best idea... Let's make a sub nation.
[ak]Debilyn Molineaux: deregulated from what? this is not explicitly stated and was
probably explained in a conversation...
[al]Cameron Kruger: please google energy deregulation or watch the video here.
Www.viridianpresentation.info
This is the business presentation.
To see the nonprofit presentation go to
Www.viridiancares.org
[am]J'nene Kay: Shouldn't BACP be a sub nation?
[an]Debilyn Molineaux: Yes.
[ao]Cameron Kruger: Yes
[ap]Cameron Kruger: Spoke with Niccolo Casswit from Denver about this last night,
and he is extremely excited about it. We can utilize the whole of coffee party because
people who are in other states can sign up under coffee party as an associate and the
Coffee Party gets all bonuses and meters that that associate brings in.
[aq]Del Williams: It seems to me we need to do a test audience. We need to ask the
active organizers if they would buy in. It's not just BACP. We have others. Denver
never posts any actions at the ONT. How about if we contact active organizers around
the country and get their buy in?
[ar]Cameron Kruger: I am not in the business of asking for buy in from people who are
not ready to lead their own groups. If we are to impose an action to spark a movement
then the leaders who present themselves will renew the leadership in their areas. I will
not nor should any of us try to pull a horse to a watering hole to make them drink
unless they want to. So the Email blasts and the FB posts that come from this work
group will ultimately allow for any leader within the organization to step up and take
responsibility in their area of the country and therefore leadership to accomplish our
goals. Actions speak louder then words and I intend to impose this on everyone we
work with.
[as]Del Williams: Are we talking about NB point people? Can you have more than
one?
[at]J'nene Kay: Right now our contract is between Coffee Party USA and Varidian.
Cameron is THE point person. There is no reason he could not build a support team. I
would think that team should include folks with a genuine interest in the project.
[au]J'nene Kay: ...that includes the video
[av]Del Williams: Let's distinguish this from P2P. This is fundraising. And if you're
looking for a staffing structure, we can help. We need role definitions.
[aw]Cameron Kruger: Understood.
[ax]J'nene Kay: I think the rewards system that includes restaurant.com needs to be
separate but linked to this effort. What do you think?
[ay]Debilyn Molineaux: I removed the restaurant. com page from the navigation bar
when we ran out. It is still a page, but inactive.

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