Questionnaire

Respected Sir / Madam

I, Suradev pursuing my MBA from Sahyadri College Of Engineering And Management, I
am conducting a survey on To Evaluate the Buying Criteria of cars by consumers of
Chevrolet Frontline, Mangalore. I kindly solicit your assistance in filling this questionnaire
which is a part of my project work. I ensure you that the information given by you will be kept
confidential and used only for academic purpose.
1. Name :
2. Age :

18-24 25-33

34-42 43 & Above

3. Gender :

Male Female

4. Occupation :

Public sector employee Private sector employee

Self-employed Professionals

Students

5. Which of the Car of Chevrolet do you own?
Tavera Beat Captiva Enjoy Cruze
U-va Optra Spark
6. Media through which you came to know about Chevrolet Cars?

TV channels News Paper

Word of Mouth Others Specify



T
7. Scale the factors which would influence your purchasing decision(1 being least and 5 the
highest)
Factors 1 2 3 4 5
Price
Financing
Company's past
financial record

Brand name
Word of mouth
Shape and size
Technical aspect
After sale service
Festival
season/promotions

Advertisement
Any other, please
specify below

8. Are you happy with the performance of the car?
Yes No
9. How do you feel the price range of the Chevrolet Cars?
High Value for Money Low
10. Has the company provided you all the necessary information about the vehicle?
Yes No

11. Are the Chevrolet cars suited for Indian Road?
Yes No
12. Have you ever been benefitted by any offers given by the company?
Yes No

13. Would you recommend about the Chevrolet to other people?
Yes No
14. How did you come to know about the Frontline Automobiles?
News Paper Television Recommendations
15. What is your opinion about the servicing cost of Frontline Automobiles according to
you?
High Reasonable Low

16. Was there prompt response from the officials or the supervisor at the service station?
Yes No
17. What would you look for in your car? Scale your preference1-least, 5-highest
Factors 1 2 3 4 5
Space
Size and
shape

Technology
Brand image
Interior
Comfort
Power
Fuel
efficiency

Any other,
please
specify
below

18. Would you like to re-purchase the product from Frontline Automobiles?
Yes No
19. How satisfied are you with Frontline Automobiles overall?
Highly Somewhat Not At all Satisfied
20. Rate according to your car engine preference1-least, 5-highest
1 2 3 4 5
Petrol
Diesel
LPG
CNG

21. Please add your comments: