Press release

May 2014
Product Launch Analytics Innovation of the Week:
A new sparklin water fro! "apan that looks and tastes like #eer
Who says #ottled water has to #e #orin$ %ertainly not "apan&s 'toino
%o!pany( the !aker of new )uos *eer +lavor ,ansansui -*eer +lavored .parklin
Water/0 ,his a!#er1colored sparklin water looks and tastes like #eer( #ut it has
no alcohol( calories or car#ohydrates0 2ew in "apan( this product is the
3ata!onitor %onsu!er Product Launch Analytics innovation of the week0
Sparkling bottled water enjoys a stellar reputation as a good for
you refreshment beverage, but unflavored water can be lacking in
flavor. Enter new Kuos eer !lavor "ansansui #eer !lavored
Sparkling $ater%. &esigned to look and taste like beer, this
sparkling water is more healthful than beer or even alcohol'free
beer products that are generally marketed as beer substitutes in
(apan. Kuos eer !lavored Sparkling $ater contains no calories,
alcohol or carbohydrates. "his amber'colored water beverage has
very few added ingredients, unlike so'called beer taste drinks from
(apan which often have e)tensive ingredient lists.

"om *ierhile, +nnovation +nsights &irector for &atamonitor
,onsumer says that this is definitely an unusual addition to the
(apanese sparkling water market that enables consumers to enjoy
the flavor of beer without any of the health negatives. -e goes on to note that bottled
water and beer are moving in opposite directions in (apan primarily due to a rapidly
aging population, with the former e)pected to have a compound annual growth rate
#,./0% of over 12 for the period from 3453 to 3451, according to &atamonitor6s 7arket
&ata .nalytics, versus a '8.92 ,./0 for beer over the same period.
423.
2otes for editors

!or more information about Kuos eer !lavor "ansansui #eer !lavored Sparkling
$ater%, contact:
7anufacturer: ;togino ,o., <td.
7anufacturer6s .ddress: 3'3539'5 Kitatomoda, -ita'shi, ;oita, =>>'44>=, (apan
7anufacturer6s $ebsite: www.otogino.co.jp
?ackage "ype and ?ricing: 844ml plastic bottle @ 594.44 (?A
?roduct <aunch .nalytics from &atamonitor ,onsumer #datamonitorconsumer.com% is
the most comprehensive and detailed source of information for newly launched
consumer packaged goods from around the world. &atamonitor ,onsumer is part of
+nforma plc.
"om *ierhile, +nnovation +nsights &irector for &atamonitor ,onsumer, is available for
comment. "o arrange an interview with "om *ierhile, please contact Kirstin Stocker in
&atamonitor ,onsumer6s press office at BCC #4% 5C=9 =3811C or e'mail Kirstin at
kirstin.stockerDinforma.com.
!or more information on ?roduct <aunch .nalytics, please contact ,lient Services at
customerservicesDdatamonitor.com or BCC 34 >885 E345.
A*'5, 3A,AM'2I,'6
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provider of premium global business information, delivering independent data, analysis
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