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Gr ow i ng Any
Busi ness i n
16 Week s w i t h
Soc i al Medi a
Presented by
Andrew Morrison
President, Small Business Camp
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Andr ew Mor r i son
Pr esi dent of Smal l Busi ness Camp
Founded three (3) multi-million dollar companies
Featured in Entrepreneur Magazine, Crains Magazine, The Network J ournal,
Black Enterprise Magazine, The Wall Street J ournal and Advertising Age
Appeared on the Oprah Winfrey TV Show and CNBC
Author, 21 Questions That Can Build Your Business in 90 Days
Trained thousands of small business owners from Hawaii to West Africa
Consistently ranked in the top 5% of all speakers at several national conventions
Adjunct faculty member at New York University and the
Fashion Institute of Technology
!! War ni ng !!
Why Ar e
You Her e?
Seasons of Busi ness
Spring Plant
Summer Water
Fall Reap
Winter - Store
Why Are You Here?
Why People Buy From You?
Testimonials Are Everything!
Power of a Story
What Do You Intend to Create?
Who Else Created Something Similar
and What Can We Learn?

Whats Really Holding You Back?
Every Emotion is A Gift
Sales Steps: Awareness > Trial > Repeat
Marketing Systems: Prospecting >
Converting > Retaining > Referring
Advertising: Cable TV, Direct Mail,
Billboard, Radio
Lets discuss whats
possible. Its your job
to decide whats
probable.
Research
Who, What, Where, Why, When
Google Trends, Analytics
SurveyMonkey.com
Intellectual Property
Trademark, Copyright, Patent
USPTO.gov
Search for name availability > Knowem.com

ht t p://w w w .googl e.c om/i nsi ght s/sear c h/


Website
Name
Content Management System WordPress,
Wix.com
Keep the eye focused on taking action
Fee gift / Sweepstakes to Build email list
Power of bottom right corner above the fold
Testimonials
Common Questions from Prospects





Email Newsletter
Text Messaging
Facebook Business Pages
Twitter
Hootsuite.com
Tungle.Me
Yelp, Google Places, Yahoo Local

Whos On Your Team
Front Desk
Service Professionals
Finance Square Up Device
Legal
Product Management
Operations
Sales
College Interns
Mobility Is Your Best Friend
Text messaging platform
Twitter, Facebook
Photos
YouTube Channel
Keywords
Demonstrations
Testimonials




Pl an Soc i al Medi a Updat es i n
Advanc e w i t h Hoot Sui t e.c om
Theme Womans History Month
Cause American Heart Association
Partner Hair/Beauty Company
Leads Website & Text Messaging
PR Radio personality to host the event
Offer Free hair products
Event Speaker or Week of information
Twitter/FB Tell the Story
Advertising Direct Mail & Cable TV
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What do you
i nt end t o c r eat e
i n 16 w eek s?
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Four St ages of Fl i ght
1. Planning (wks. 1-3)
2. Launching (wks. 3-7)
3. Correcting (wks. 7-12)
4. Landing (wks. 12-14)
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Set t i ng a S.M.A.R.T.
16 Week Goal
Specific
Actionable
Measurable
Realistic
Timetable
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S.M.A.R.T. 16 Week Goal s
I (name) made a $5,000 profit by the
end of the 16 week Challenge. I
reached my goal by .....
- Selling 200 beauty products
- Securing 10 new clients
- Attracting 5 new media partners
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11 Pr i nc i pl es t o
Gr ow i ng Any
Busi ness I dea i n
16 Week s
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1. Purpose - What's
your calling? What
gives you a sense of
purpose?

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2. Problem - What
business or societal
problem are you uniquely
qualified to solve?
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3. Partner - What
organization with money
or reach is experiencing
this problem?
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4. Product Establish
credibility with a product.
Can you produce a
pamphlet, book, DVD or
audio CD that will extend
your brand?
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5. Project Conduct
research and allow your
partner to suggest the
specific project for you to
develop.
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6. People - Who needs to
be on your team to create
the product and execute
the project?
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7. Proposal - Draft a two-
page document that
speaks to your partner's
problems.
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8. Presentation - Listen
carefully and ask leading
questions.
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9. Positioning How will
your brand attract and
convert prospects into
customers?
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10. Profit Understand
financial statements and
develop clarity around
profit and expense
drivers.
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11. Priorities - What
needs to get done first?
How will you manage
your time?
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I, ____________________(name) by ____________ (date)
see myself _________________________________ (goal).
I see ___________________________________________
I hear __________________________________________
I feel ___________________________________________
I smell __________________________________________
I taste __________________________________________
I accomplished my goal by doing the following:
_______________________________________________
_______________________________________________
(Close with an inspirational quote)
Visualization
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FREE Gi f t - Soc i al Medi a f or
Busy Beaut y Pr of essi onal s
ht t p://smal l busi nessc amp.c om/gi f t /
From Twitter to FaceBook, are you confused by all of this social
media talk? Are people really making money or is this another
distraction?
This audio program will show you how Social Media can help to:
Conduct research
Create a product
Convert prospects into customers
Make money quickly! (I like this one)
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Smal l Busi ness Camp
Home St udy Cour se
Developing the proper mindset for success
Identifying a niche and creating a business model
Building your brand with information products
How to appear in magazines and on TV show
Making money with the Internet
Recruiting a team and Attracting investors
Managing your time
Low-cost and High-impact marketing strategies
Discount if you order TODAY
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SPECIAL OFFER TODAY ONLY

27 Keys Business Building Audio CD
$20 plus 15 minute coaching session

Growing Any Business Idea in 16 Weeks
Home Study Course - $197

Social Media Plan and Development:
Website, Facebook, Twitter and YouTube
- $997

12-Month Inner Circle Coaching Club
(limited to three companies)
- $4,997
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Cl osi ng Thought s
Post a testimonial on my FaceBook Page
Tell me what you created
Visit http://smallbusinesscamp.com/gift/
Connect on FB and Twitter
Make a decision
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For mor e i nf or mat i on
Visit www.SmallBusinessCamp.com

E-mail andrew@smallbusinesscamp.com

Call 914-633-0725
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Wr i t i ng A
Book t o
Gai n a BI G
Cont r ac t
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
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St eps t o Suc c ess
1. Identify a niche with a running story
2. Solve a problem
3. Create a conversation with Social Media
4. Develop a 7 step signature process
5. Speak the Book
6. Work with an editor to outline the chapters
7. Spend on the cover
8. Build your list with a focused webpage
9. Talk radio is your friend
10. Host a launch party
11. Pursue the contract
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For mor e i nf or mat i on
Visit www.SmallBusinessCamp.com

E-mail andrew@smallbusinesscamp.com

Call 914-633-0725