ABDULLAH DANISH SHERVANI

2 - Rose Lane Colony | Parraypora | Srinagar 190005 | J & K | India

+91 9596050584 +91 9419490144 abdars@gmail.com : abdullahdanish

SUMMARY
Progressive Corporate Communications and PR Professional with
proven ability to strategically and successfully handle PR of organizations
Over 5 years rich experience in writing, editing, publication production,
advertising, media management & public relations
Expertise in film making, narration/voice over, anchoring/presentation, audio
production, graphics and other technical skills
Ability to manage PR activities in creative ways while improving companys
corporate identity, maintaining brand image and cultivating brand loyalty
Successful organizational skills, effective writing skills and persuasive oral
communication and presentation skills
Techno-savvy cum biz-savvy communicator; effective brand administrator
Rich background in speech writing, preparing press releases, harnessing media
relations and planning PR campaigns and community events
Strengths include internal/external publics management, media relations,
emerging social media specialist, media planning and crisis management
Served in healthcare services management, Higher Education, PR Management
firms and other key sectors
CAREER GOAL
To work fulltime as Corporate Communications Executive/ PR specialist/ PR Manager
in a national or international organization where I will be able to prove my ability to
serve as well as assist the employer to soar greater heights in the corporate arena
KEY SKILLS
Excellent listener, creative writer and oral communicator; always open to new ideas
Superior copyediting and video editing skills
Multi-tasking ability
Networking specialist
Marketing strategies: sponsor development, event Planning/promotion, budget
administration, campaign development, media communications, operations management
Time and stress manager
Intuitive problem solver & firm decision-maker
Business-savvy communicator




PROFESSIONAL EXPERIENCE

STUDENT COUNSELLOR AND ASSISTANT TO PUBLIC RELATIONS OFFICER
Students Counselling and Guidance Cell, Public Relations Centre, University of Kashmir,
Hazratbal, Srinagar (December 2009 till date)
Job Description:
o Providing counselling to students and scholars in various areas like careers,
psychological counselling and information; all under the banner of Public Relations
o Organizing and conducting students counselling camps, job fairs, and workshops on
market-savvy trends; thus increasing students ability to secure better jobs
o Anchor/presenter for Universitys weekly information bulletin, a video program Quest.
Also presenter for fortnightly University Radio Digest (2008-2009)
o Coverage of national and international seminars, symposia, workshops, trainings, award
functions and exchange programs held at University and outside, while also assisting in
drafting press releases and maintaining media relations
o Supervising design of stationary, business cards and event banners complementing
University as a brand, highlight its logo and build an overall unique image
o Coordination and assistance in content, layout and design of annual University
prospectus, information brochures, in-house newsletter, in-house directory and other
PR tools
CORPORATE COMMUNICATIONS CONSULTANT & PR PROJECTS SUPERVISOR
Associated Media, Corporate Communications Consultancy (March 2008 - December 2009)
Job Description:
o Providing professional consultation to corporate communications division of clients.
These include assistance in media management, content and design of in-house PR
material, drafting proposals, preparing presentations, writing press releases and
strategically pitching them in various media as also devising strategies to assert clients
market presence; both in real and virtual world
o Anchor/presenter, narrator, scriptwriter, design assistance for various PR activities
conducted by clients. Also assisted in a variety of publications, including handling
professional photography assignments, assisting graphic design and printing
o Providing creative ideas on generating loyal customer base and identifying sensitivities
of society/region catering to
o Generation of proposals and projects for clients encouraging them to work under
Corporate Social Responsibility; assisting in organizing interactive camps, exhibitions,
producing documentaries, designing brochures, pamphlets, flyers all to create a
favourable image of the client (company) in the market
o Supervising design of sign boards, customized official stationary including letterheads,
business cards, envelopes, dairies, calendars etc. in order to complement clients
corporate visual identity
o Coordinating and assisting content, layout and design of various publications of clients


PUBLIC RELATIONS MANAGER
Al-Shifa Medical Centre and Nursing Home, Qamarwari, Srinagar (March 2005 till date)
Job Description:
o Working in close collaboration with administration and medical divisions to manage PR
related activities of the healthcare facility
o Organizing free medical camps; highlighting centres Corporate Social Responsibility
o Overlooking design of stationary and signage to complement centres corporate identity
o Representing company to customers at field events such as conferences, seminars,
expos etc.
o Organizing press conferences, medico meets, circulating press releases in print,
electronic and on social media while also maintaining centres relations with media and
competitors
o Coordinating and assisting in content, layout and design of flyers, information
brochures, in-house newsletter, and other promotional media besides various PR tools
o Working closely with marketing department to maintain record of business
development, market standing, success ratio, and preparing proposals, presentations
and press releases thereof
o Crisis Management at the facility as and when it arises

INTERNSHIP
Public Relations Centre, University of Kashmir (Feb 2009 to April 2009)
Interned at Public Relations Centre, University of Kashmir, Srinagar as part of completion of
Masters degree in Mass Communication & Journalism
Media Education Research Centre, University of Kashmir (2007-2009)
Member of editorial board, MERC Times; contributing in the form of articles and editing final
copy (http://www.kashmiruniversity.net/merc.aspx)
Member of editorial board for The Student Herald; besides contributing to mast head of the
student newspaper (http://www.thestudentherald.110mb.com/)
Government Degree College, Baramulla (2005-2007)
Editor of the Colleges Annual Magazine, besides assisting in layout and design
Contributing articles to the college newsletter besides working on its design and layout

PUBLIC RELATIONS RELATED EXPERIENCE
High quality photography of University campus for KUs annual prospectus and in-house
calendars with over a million prints (2009 and 2010)
Supervision and design of flyers, informational hand-outs and brochures at University on issues
like drug de-addiction, anti-ragging, and academic related information
Anchoring and presentation of various university programs
Official media coverage to launch of historic Srinagar-Muzaffarabad Bus Service on behalf of
district authorities; in collaboration with Signals Regiment, 49th Btn., India National Army as
part of a PR exercise (2004)



MEDIA RELATED EXPERIENCE
FILM PRODUCTION, SCRIPT WRITING, NARRATION AND ANCHORING
Anchor/presenter at Certificate Distribution Function organized by Directorate of Lifelong
Learning, University of Kashmir (24 June 2010)
Anchor for Inaugural Function of 3 day CME program for Unani Practitioners organized by
RRIUM, Srinagar (12 June 2010)
Anchor/presenter for KU Special Award Function at University (26 May 2010)
Anchor and presenter for 6 hour Marathon Live transmission of Computerized Qurrah for Hajj
1431 viz. 2010 C.E., organized by J & K State Hajj Committee at Srinagar (May 2010)
Anchor for QUEST Kashmir Universitys weekly informational program by EMMRC, University
of Kashmir, telecast on DD Kashir every Friday at 8:30 pm |14 episodes (Jan 2009 Dec 2009)
Recitation of Holy Quran in Arabic on program ROSHNI telecast weekdays on DD Kashir (State
Run Satellite Channel), from Doordarshan Kendra Srinagar (August 2008 August 2009)
Anchor in Kashmir Universitys Video Digest Quest, fortnightly program of the University (20
minutes duration); produced by EMMRC, University of Kashmir and telecast on DD Kashir every
2nd and 4th Friday of the month at 8:30 pm | 12 episodes (June 2008 December 2008)
Presenter, Kashmir University Radio Digest; by EMMRC, University of Kashmir, telecast on Radio
Kashmir Srinagar every 1st & 3rd Thursday at 8:30 am | 20 episodes (April 2008 Dec 2009)
Part of production team of Walls, documentary film on ethnic divide in parts of Lahore; part of
training program in Documentary Making held at South Asia Media School Lahore, Pakistan
(2009)
Narration of Documentary Town Planning for presentation at a meeting of the J&K Town
planning commission to revise the plans (2008)
Narration for two documentaries BUDDHIST RELICS IN KASHMIR and ADVENTURE SPORTS IN
KASHMIR both for the department of Tourism, J&K (Nov 2008)
Script writing and anchoring for Pehla Qaafila; Pehli Parwaaz (First Caravan; First Flight), a
documentary of first group of pilgrims for Hajj -2008 as they left Kashmir. The program was
recorded on a marathon pace from 6 am to 3 pm and was telecast a number of times on DD
Kashir (November 2008)
Anchoring for the Hajj 2008 Computerized Draw for State Hajj Committee J&K, telecast live on
Doordarshan Srinagar for 6 hours non-stop (July 2008)
Narration for documentary on the Disabled SAMADHAN showcasing the achievements of a
Delhi-based NGO Samadhan (2007)
Program Assistant with Deputy Director (Programs) Ms. Shami Shair; anchoring number of prime
time programs for Doordarshan regions state run satellite channel. Also provided background
narration, script writing, and assistance in editing (April 2005 to May 2007)
Script, narration, editing and direction of short film/Documentary Baramulla-Religion and
Harmony, highlighting harmony between the religions Islam, Hinduism, Sikhism, and
Christianity; screened and awarded by ANHAD (Act Now for Harmony and Democracy) at
National Student Film Festival at Ahmadabad (July 2007) and Srinagar (August 2007) The film was
also showcased as best upcoming talent film at International Short film and Documentary


Festival 2007 organized by Doordarshan Kendra, Srinagar in collaboration with Films Division,
Government of India
Script writing and narration in English for various short films under the title Wast Kaar (Work of
the craftsman) on DD Kashir (March 2006 to May 2007)
Scripting, professional camera work and assistance in direction during production work in the
making of Institutional Profile of Government Womens College, M.A Road, Srinagar as part of
the institutions Branding Campaign (2006)
Scripting and co-anchoring 10-day State-level Theatre Festival organized by Doordarshan
Kendra, Srinagar at Tagore Hall, (16th to 26th July 2006)
Script writing, narration and anchoring for prime-time variety program HAR RANG; with 35
episodes for duration of 6 months | 7:30 pm every Monday (February 2005 to November 2005)

STAFF REPORTER
English Daily Rising Kashmir, Srinagar (December 2007 to July 2008)
Reporter on City beat for Rising Kashmir (8 months). By-lines appeared daily. Developed a sound
rapport with City administration and officials and maintained contacts efficiently.
(http://www.risingkashmir.com/?option=com_content&task=view&id=8272)
ONLINE EDITOR
English Daily Rising Kashmir, Srinagar (June 2008 to August 2008)
Uploaded entire website of Rising Kashmir (http://www.risingkashmir.com)

TECHINICAL SKILLS
Superior editing skills and a neat hand at various editing suites like DPS Velocity, Edius Canopus,
Mac Final Cut Pro, Premiere and most Adobe products
Hands on training on various models of professional cameras like PD 150, PD 170, DSR-250P
Command over computer technicalities; preliminary know how on various other software
popular in the market. Knack to learn new software quickly and with a professional approach
Sound aesthetic sense and versatile language skills. Ability to build a good rapport with rest of
the team thereby helping in the speedy completion of tasks at hand
Strong sense of commitment to go with professionalism merging both to package a strong and
effective product
SKILLS CURRENTLY UNDER DEVELOPMENT
Currently learning French and Hebrew
Learning new skills and trends in marketing and business like SEO, Social Media Marketing, B2B etc.

PERSONAL VITAE


Nationality: Indian Valid Passport and Driving Licence
Date of birth: 01.10.1983 (Age: 27 years) Married with two dependants
Languages: English, Arabic, Hindi, Urdu, Kashmiri Proficiency: MS Office, Adobe Creative Suite, Internet



FORMAL EDUCATION
Hamdard Public School, New Delhi, India Session 1999
10th Standard (Matriculation) | Passed with 63% (CBSE Board)
10+2 Faculty, Aligarh Muslim University, Aligarh, India Session 2003
12th Standard | Passed with 49.25 % (AMU Board)
Media Department, Govt. Degree College, Baramulla, Kashmir, India Session 2007
B.A/B.Sc Mass Communication & Multimedia Production (emphasis on Public Relations)
Passed with 69.84 % (Kashmir University Board) | 1st Rank in the course | Gold Medallist
Media Education Research Centre, University of Kashmir, Srinagar, Kashmir Session 2009
M.A Mass Communication & Journalism (Emphasis on Corporate Communications)
Passed with 68.65 % (KU Board)
COURSES AND WORKSHOPS
Media Education Research Centre University of Kashmir, Srinagar Session 2007
3 Day Workshop on Together towards a Better World | Organized by International Resource
Cell (facilitated by British Council, New Delhi), Allama Iqbal Library, University of Kashmir
2 - week Workshop in Video Production | Organized by EMMRC & MERC, University of Kashmir
9 Month Social Affairs Journalism Course Programme | Organized by BBC World Service Trust
CERTIFICATES
Eight Week Media Training Course in Documentary Making, Lahore Pakistan (2009)

REFERENCES

Dr. Rafiq Masoodi
Station Director, Doordarshan Kendra Srinagar
(State Run Regional Satellite Channel)
M: +91 9419000260
E: ddksgr@yahoo.com
Mr. Showkat Shafi
Public Relations Officer
University of Kashmir, Srinagar
M: +91 9205058120
E: pro@uok.edu.in
Dr. Shahid Rasool
Director, Educational Multimedia Research Centre
Head, Media Education Research Centre
University of Kashmir, Srinagar
M: +91 9419000378
E: shahidavrc@rediffmail.com
Mr. Tariq Bhat
Managing Director
Associated Media
Srinagar
M: +91 9419061500
E: tariq@associatedmedia.org

Abdullah Danish Shervani
2010.09.24 22:59:05 +05'30'