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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Andrew Student
NetID Jwan967
Group Number: 077
Website Link: http://infosys110group077.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Ramson Monday 2pm
Time Spent on
Assignment:
25 hours Word Count: 1057

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FLASH REMINDER
INTRODUCTION
Enabling productivity through technology allows people to learn, grow and advance the
human race as a whole. One of the top three reason that make kiwi died every year is
bicycle accident. Our productivity is focus on decrease the rate of died of bike accident in
New Zealand.
3. BUSINESS SECTION
3.1 Vision
No accident will happen to the rider who has used our product during they are using bicycle
riding.
3.2 Industry Analysis: bicycle subsidiary Industry
Industry: bicycle subsidiary industry. The bicycle subsidiary industry is a young industry that
has developed since high tech has been used to bike.
Force: High/Low: Justification:
Buyer power: low Buyer power is low ,although there is many
relevant product like helm or kneecap, they dont
have many choice for high tech product to
protect them when riding. NZ Transport
Agency, (2009)
Supplier power: low This reminder is composed by simple element like
light and speaker and sensor, there are many
company producing things like that in market
Nathan Brand. (2014)

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Threat of new entrants: High Its easy to copy and produce similar product like
this, the barriers to entry this industry is low. PSP
Limited. (2014)
Threat of substitutes: low Like the reason for buyer power, helms and
kneecap cant bring the same effect like our
reminder. Acrylic Ltd. (2014)
Rivalry among existing
competitors:
low there is no many similar product in the market
now.
Overall attractiveness of the industry: the overall attractiveness of the industry is high.
Because the incentive of making a high revenue from not complex input of capital is enough
to suggest that the industry to attract many new entrants.

3.3 Customers and Thei r Needs
The main customers are bicycle rider. Because it can produce different protection thats
helm, kneecap would not and its cheap to buy one and easy to use it. The input is little but
and save peoples life in some situation.
Meanwhile, some insurance company may need this since they can produce the reminder
to their customer when they buy insurance for themselves and it can decrease the rate of
bike riding accident , then the insurance company can reduce their cost of dealing with
compensate for road accident.
3.4 The Product and Service
This product is a reminder that will make flashy light or sounds to remind rider to make
decision like turn left or right due to its own sensor measure the nearby motor vehicles
distance with the bicycle.
3.5 Suppliers and Partners

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The first supplier is transducer company, because this kind of industry will produce the main
part of our reminder that to measure the distance between the bicycle and the nearby cars.
The second supplier is flashlight company, because main point of this product is transfer the
result of sensor to frequency flash light to remind the rider pay attention to the on every
side of motor vehicles and make decision quickly.

Our partners are school or university. Since the main rider are teenagers and school or
university need to do propaganda about the safe ride and relevant product or method,
which could including our product.
3.6 Strategy: differenti ation
Our product will be sold in a broad market, include all of the bicycle rider and schools and
university and insurance company. Our plan is that all the rider can be life protected by our
product.
Because our product is using high tech sensor, its like kind of smart product, and also
unique. We should make a high cost then we can make profit.
The overall strategy is therefore differciation
3.7 Value Chain Activity: technology and development and R&D
The most important value chain activity for our business is technology development and
R&D
Our product is a high tech using thing, the main purpose to put this product in bicycle is by
using this smart sensor to protect riders life. Only have unique technology element , usual
riders and schools and insurance company are willing to buy our reminder.
3.8 Business Processes
3.8.1. COLLECTING THE DISTANCE DATA PROCESS - the product collect the direction and distance
between nearby motor vehicles and the bike, the smart sensor will make respond that whether to make
frequency flashlight to remind riders. If cars are coming in the same direction like the bicycle and the distance
is less than 10m, there will be high frequency flashlight. If is more than 10m, there will be low frequency light.

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3.8.2. FEEDBACK COLLECTI ON PROCESS - Before using the our product, we suggest our customer to
register online and after first time using it, back on line to give us their advice or suggestion. In order to
encourage our customer get involve in the develop of our product, we will choose some customer randomly
from their feedback and give some refund for them.

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3.9 Functionalities
3.9.1. COLLECTING DIRECTI ON AND DISTANCE DATA PROCESS
Collect the nearby motor cars direction and distance data.
Make the flashlight give response of the analysis
3.9.2. FEEDBACK COLLECTION PROCESS
Collect the customers feedback
Randomly choose some to give the refund.
3.10 Systems

3.10. 1. DATA COLLECTING MANAGEMENT SYSTEM this system is the sensor collect the
nearby motor cars direction and distance by measure light source and quantity of heat.
3.10. 2. DATA ANALYSI S SYSTEM - due the data has been managed, the sensor will make the
flashlight to give different frequency light to remind rider.
3.10. 3. FEEDBACK ANALYSIS SYSTEM - by collecting the feedback from our customer, we will
make improvement and choose some of them to give refund.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information System(s)
Technology
development
and R&D
1. Collecting
direction and
distance data
process
1. Collect the nearby motor cars direction and
distance data
2. Make the flashlight give response of the
analysis
Data collecting management
system

Data analysis system
Collaboration cheese System

Enterprise Resource Planning
system
2. Feedback
collection
process
1. Collect the customers feedback
2. Randomly choose some to give the refund.
Feedback analysis system
Customer relationship
management system

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CONCLUSION
Our product is fucus on protect riders life and decrease the rate of bicycle riding
accident ,by using the high tech and information system help us to make improvement .

REFERENCES

1. NZ Transport Agency, (2009). Road death statistics. Retrieved from
http://www.nzta.govt.nz/resources/road-deaths/toll.html

2. Nathan Brand. (2014). Reflective Gear. Retrieved from http://www.nathansports.com/

3. PSP Limited. (2014). Plexiglas TruLED - LED Transmitting. Retrieved from
http://www.psp.co.nz/plastic-sheets/acrylic

4. Acrylic Ltd. (2014). FABRICATORS and Suppliers of Sheet Plastic Products. Retrieved from
http://www.anythingacrylic.co.nz/